You are on page 1of 32

CONTENTS

S.no TITLE Pg.no

Chapter 1:
1 Introduction 2
2 About the industry 4
3 Company profile 6

Chapter 2:
4 Objectives of the study 7
5 Role as an internee 7

Chapter 3:
6 Organization chart 8
7 Functional Departments 9
Chapter 4:
8 Purchase Department 10
9 Sales Department 12
10 Human resource Department 13
11 Finance Department 14
12 Production Department 15
Chapter 5:
13 SWOT Analysis 29
Chapter 6:
14 Conclusion 30
CHAPTER 1
INTRODUCTION:

The historical background of Indian jewelry takes us back to the history of the
country itself as both are almost equally old. It was around 5000 years ago when the
curiosity to beautify themselves by adorning some jewelry pieces arouse in people. Since
the beginning of the journey, the charm of jewelry and the beauty of Indian women by
adorning it never separated. It is rare to find any woman in India who may not have ever
loved to decorate herself with jewelry.

In India, jewelry has not only traditional and aesthetic value, but is also
considered as a source of security in times of financial crisis. The amount of jewelry
owned by a woman also signifies her status and adds to the riches in her name. Jewelry
has covered its journey since the beginning as an evolving art form. The beauty of Indian
jewelry lies in the uniqueness of its design and the efforts of the workmanship involved
in creating the intricate designs.

Indian jewelry has played a pivotal role in highlighting the beauty of the various
dance forms popular in India like kuchipudi, kathak or bharatnatyam. Classical dancers
performing various dance forms are given an exquisite appearance by embellishing them
with sparkling Indian jewelry. The number of items adorned by an Indian woman as
jewelry is many and there is an ornament for adorning almost every part of her body.
Right from the hair to the toe, there are jewelry pieces to highlight the beauty of the
Indian women.

The tradition of adorning oneself with jewelry has gained even more vigor in the
modern days. The art of creating intricate ornaments, with delicacy and patience, has
been a part of India throughout its history. The patronage given by rulers to the art as well
as the artists helped in flourishing the beauty of Indian jewelry even more.

The bridal jewelry is chiefly created to match with the attire of the bride. The
theme and the color of the jewelry play a pivotal role in giving it the intricate look. To
add to the attractive element of the ornaments, diamonds and various other gems are used
on the base metal of gold.

PAGE 1
The traditional jewelry of India has always been quite heavy consisting of
voluminous gold pieces. However, with the change in times, the contemporary jewelry
which is lighter in weight has gained a lot of popularity among the Indian women.

The traditional jewelry:

Jewelry adorned by Indian women has never been limited to be of any particular
stone, but has always shown a variety in it. Ornaments made of various precious and
semi-precious stones like emeralds, pearls, diamonds, rubies, sapphires, etc. have been
used since ages. The variety of jewelry created in India is not only to suffice the aesthetic
sense, but also to fulfill the religious needs. Not only human beings are adorned with
jewelry, but it is also especially crafted for Gods and Goddesses and even for ceremonial
animals like elephants, cows and horses.

The art of jewelry has been patronized by the royal class of India since ancient
times when the right to own the most magnificent jewelry pieces even led to battles. The
availability of wide variety in Indian jewelry is mainly due to the difference in designs
depending on the regional needs which include the varying tastes of people from different
cultures and their lifestyles.

Origin of Indian Jewelry:

The jewelry designs famous in different parts of India give a huge variety to the
Indian jewelry in both traditional and contemporary styles. The gold jewelry designs of
Tamil Nadu and Kerala draw their inspiration from nature and the kundan and Meenakari
styles of jewelry are inspired by the designs of the Mughal dynasty

Not only gold, there is also a vast variety of silver jewelry found all over India.
The silver bead ornaments are especially popular in the states of Gujarat, Rajasthan,
Himachal Pradesh and Madhya Pradesh. The credit for even the contemporary silver bead
ornaments goes to the craftsmen of these states.

Not only gold, there is also a vast variety of silver jewelry found all over India

Assamese jewelry draws its inspiration from the local flora and fauna and
Manipuri jewelry makers create jewelry with the help of shells, teeth, animal claws and
precious and semi-precious stones. The huge variety of ornaments gives proof of the
excellent skills of the craftsmen of the country.

PAGE 2
Indian jewelry available in various precious as well as semi precious stones are
widely popular all over the world where people love to give an exquisite look to their
personality by adorning themselves with intricately designed jewelry pieces from India.

ABOUT THE INDUSTRY:

India is one of the largest exporter of gems and jewelry and the industry is
considered to play a vital role in the Indian economy as it contributes a major chunk to
the total foreign reserves of the country.Net exports of gems and jewelry from India rose
at a compound annual growth rate (CAGR) of 7.01 per cent between FY05 and FY17.
The net exports rose from US$ 15.66 billion in FY 2004-05 to US$ 35.59 billion in FY
2016-17. The overall net exports stood at US$ 35.59 billion during FY 2016-17
registering a growth of 9.07 per cent over FY 2015-16. India is the worlds largest cutting
and polishing center for diamonds. With an 8% share, India has become the world's third
largest diamond consumer. India is the largest consumer of gold, accounting for nearly
29% of the total world gold consumption. Establishing Diamond Bourses to make India
international trading hub. Gold jewelry forms around 80% of the Indian jewelry market.
There are more than 3,00,000 Gems & Jeweler players across the country, with majority
being small players. Increasing base of consumers as well as growth of HNIs that will
contribute to the continued fast pace growth of organized jewelry retail in India. It
provides employment to nearly 2.5 million people with the potential to generate
employment of 0.7 to 1.5 million over the next five years. Major mining companies such
as Rio Tinto, De Beers and Larose have decided to participate in the Indian Diamond

PAGE 3
Trading Centre (IDTC) - that will allow Indian manufacturers to directly source rough
diamonds from the miners thereby reducing operational cost FY 2016-17.

PAGE 4
COMPANY PROFILE:

RKR, An ISO 9001:2008 Company, carries three decades of rich experience


in delivering high quality Jewelry. RKR owns significant reputation of being
a prominent manufacturer across the Indian sub- continent and parts of south
East Asia, Marketable price, Unique variety, very minimal shelf life.

RKR is in high spirits to invest in R and D and deploying cutting edge


technology. R K R Gold Private Limited is a Private incorporated on 23
November 2006. It is classified as Non-government company and is
registered at Registrar of Companies, Coimbatore. Its authorized share
capital is INR. 150,000,000 and its paid up capital is INR 102,310,000.It is
involved in Manufacture of basic precious and non-ferrous metals
to stay head of others

PAGE 5
Mission Statement:

To maintain high quality and professional standards.


To organise and participate in programmes like Exhibitions, Fairs Conferences
etc. for professional growth.
To monitor the performance of employees through periodic training and
effectiveness.
To encourage the employees to participate in extra activities in order to improve
in all possible avenues of self-expression.
To keep ahead with latest developments and techniques in Jewellery.

Vision Statement:

To strengthen the potentiality and skills of the employees.


To upgrade and update the designing and manufacturing skills of the workforce.
To retain comfortable environment within the Organization.
To preserve the intellectual craftsmanship, social, responsibilities, moral
characteristics of our employees.
To promote the quality of gold jewellery in par with international standards.

PAGE 6
CHAPTER 2

OBJECTIVES OF THE STUDY:

To study the production process.


To get an industrial exposure.
To learn the organizational activities.
To gain knowledge about the company.
To have an interaction with the industry people.

ROLE AS AN INTERNEE:

My role as an internee was to observe and analyze the various process in the
industry.
How the metal is being molded into a fine piece of jewelry.
The design process of particular jewelry pieces.
Production of the jewelry pieces.

PAGE 7
CHAPTER 3

ORGANISATION FLOW CHART:

PAGE 8
FUNCTIONAL DEPARTMENTS:

Production.
Research and Development (often abbreviated to R&D)
Purchasing.
Marketing (including the selling function)
Human Resource Management.
Accounting and Finance.

PAGE 9
CHAPTER 4
PURCHASE DEPARTMENT:

The purchase department plays a very important role in an organization because


purchasing has its effect on every vital factor concerning the manufacture, quality, cost,
efficiency and prompt delivery of goods to customers. Its function is to procure materials,
supplies, services, machines and tools at the most favorable terms consistent with
maintaining the desired standard of quantity. The basic objective of setting up a purchase
department is to ensure continuous availability of requisite quality of materials, to avoid
held up of production and loss in production and at the same time reduce ultimate cost of
the finished product.

On time delivery

SELECTION
Reliability Quality consistency
OF SUPPLIER

Cost
competitiveness

PAGE 10
CONTENTS OF PURCHASE ORDER:

Vendors contact number and code


Billing and delivery address of purchasing concern
Purchase order number, date and type
Quotation reference, validity date and purchasing order currency
Purchasing concern: Employers details
TIN number, CST number, Excise register number, Service tax number and CIN
number
Mode of payment
Payment terms
Details of goods with prices.

PAGE 11
SALES DEPARTMENT:

The head of the sales department is responsible for order processing, preparation
of dispatch documents, verification of finished goods and stock, monitoring of transport
and receipt at customer end.

FUNCTIONS:

The main function of a sales department is to attract and retain customers.


Co-ordination of customers demand and appropriate supply to increase sales
volume.
Helps Marketing department by finding middlemen/agencies to forecast sales
volume
Motivating sales persons and give training to them in carrying out sales activities
successfully.

PAGE 12
HUMAN RESOURCE DEPARTMENT:

The Human Resource department deals with the effective management of the human
resource, which is the most important resource of all, to an organization. Without the co-
operation of the employees, it is not possible to develop new ideas and proper
administration. It is in the hands of the HR Manager to accomplish this task and needs to
win the trust of the employees and motivate them in all their activities.

ACTIVITIES

Recruitment operation

Selection Activities
HUMAN COMPETITIVE
RECRUITMENT Training activities for old PERSONNEL
& new employees

Employee welfare.

PAGE 13
FINANCE DEPARTMENT:

Finance department manages the fund available for the operation of the business,
by making the balance between the fund inflow and fund outflow. The management of all
activities related to finance requires considerable expertise and specialized knowledge of
banks, financial institutions, the different sources of finance and ways to profitably,
utilize these funds. Finance Manager directly does the planning, organizing, directing,
and controlling financial activities in the society.

Finance Department is headed by finance manager. Finance Manager


Reports to the general manager and in certain strategy and urgent issues directly report to
managing director and take decisions. Finance Manager works in the coordination with
chief accountant, production manager, marketing manager.

Functions of Finance Department:

Finance function is concerned with all aspects of business operation. It is very difficult to
set limits to the finance function. The key activities under finance department are:

Management of firms assets structure


Financial analysis , planning and control
Management of firms financial structure
Estimation capital requirement
Determining sources of funds
Utilization of fund
Disposal of surplus
Management of cash
Financial controls

PAGE 14
MANUFACTURING PROCESS:

TYPES OF PROCESS

Casting process
Handmade process

Casting process:

Jewelry casting, also known as lost wax casting, is a process by which a wax pattern
is made into a jewelry mold and then filled with molten metal or silver. The wax
mold and heated metal inside the mold are thrown into cold water, causing the mold
to dissipate and leave behind the piece of jewelry.

PAGE 15
Handmade jewelry:

Handmade jewelry (or handmade jewellery) is jewelry which has been

assembled and formed by hand rather than through the use of machines.

PAGE 16
RKR PRODUCTION FLOW CHART:

1. DESIGNING
2. CAM
3. ORDER
4. WAX
5. WAX SETTING
6. CASTING
7. FILLING
8. SPINDLE
9. ENAMEL
10. STONE SETTING
11. BUFFING
12. SAND BLASTING
13. RHODIUM
14. FINISHING

PAGE 17
JEWELLERY DESIGNING:

In RKR gold private limited jewelry designing is the first and for most step in
manufacturing jewelry. Whereas a set panel of designers

jewelry design is the art or profession of designing and creating jewelry. This is one of
civilizations earliest forms of decoration, dating back at least seven thousand years to the
oldest known human societies in Mesopotamia and Egypt. The art has taken many forms
throughout the centuries, from the simple beadwork of ancient times to the sophisticated
metalworking and gem cutting known in the modern day.

Before an article of jewelry is created, design concepts are rendered followed by detailed
technical drawings generated by a jewelry designer, a professional who is trained in the
architectural and functional knowledge of materials, fabrication techniques, composition,
wear ability and market trends.

PAGE 18
Traditional hand-drawing and drafting methods are still utilized in designing jewelry,
particularly at the conceptual stage. However, a shift is taking place to computer-aided
design programs like Rhinoceros 3D and Matrix. Whereas the traditionally hand-
illustrated jewel is typically translated into wax or metal directly by a skilled craftsman, a
CAD model is generally used as the basis for a CNC cut or 3D printed 'wax' pattern to be
used in the rubber molding or lost wax casting processes.

PAGE 19
CAM:

Computer-aided manufacturing (CAM) is the use of software to control machine


tools and related ones in the manufacturing of work pieces. This is not the only definition
for CAM, but it is the most common; CAM may also refer to the use of a computer to
assist in all operations of a manufacturing plant, including planning, management,
transportation and storage. Its primary purpose is to create a faster production process and
components and tooling with more precise dimensions and material consistency, which in
some cases, uses only the required amount of raw material (thus minimizing waste),
while simultaneously reducing energy consumption. CAM is now a system used in
schools and lower educational purposes. CAM is a subsequent computer-aided process
after computer-aided design (CAD) and sometimes computer-aided engineering (CAE),
as the model generated in CAD and verified in CAE can be input into CAM software,
which then controls the machine tool. CAM is used in many schools alongside computer-
aided design (CAD) to create objects.

ORDER PPROCESS:
STEP 1: receiving mail from the consumer.

STEP 2: verifying all the mails.

STEP 3: collecting required information about the product

PAGE 20
STEP 4: generating guide card.

STEP 5: required information are passed on to the various production departments in the
organisation.

STEP 6: order executing process.

PAGE 21
WAX AND WAX SETTING:

The very first step is the creation of the wax model. The wax is created by
injecting molten wax into a rubber mold. For desired result, the correct pressures are
applied and timed accurately. The waxes are checked to ensure that they are free from
defects and flaws such as air bubbles, distinct join lines, and irregularities of surface
color, finish and flashing. Great attention is vital during this process to safeguard perfect
waxes are produced.

Wax is used primarily because it retains its shape during the molding process, and
therefore produces excellent results. Additionally, wax burns away cleanly and
efficiently.

PAGE 22
PLACING THE WAX ON THE CASTING TREE:

Next step is to select the most appropriate casting options through the assessment
of waxes by size and mass. On a normal format tree, lighter weight rings will be placed
toward the top and the heavier ones will be positioned lower down the tree.

When all rings have been correctly placed, a can, or flask, is place over the tree. The
solution similar to plaster of Paris, is then poured in the container and left for 3 hours to
set.

PAGE 23
CASTING PROCESS:

Container in which the solution is poured and set is placed in a furnace overnight. During
the process that wax burns out making an inverse mold.

The casting of gold and silver alloys takes place in a vacuum pressure casting machine.
The metal is melted in a graphite crucible that is heated to the correct temperature using
an induction coil. When the correct temperature is reached, the skilled operator will
instigate the casting process.

PAGE 24
Firstly, the casting chamber is flushed with helium. This ensures that the any foreign
gases are removed. Then a vacuum is applied to the lower chamber, the stopper is lifted
in the upper chamber, allowing metal to flow into the mold through the process of
gravity. This sequence of events is determined by pre-set programmed to ensure that each
stage is activated at the exact time to achieve perfect results. The vacuum is then released
and the chamber opens. When the cast tin is removed it is immersed in water to reveal the
cast tree.

SETTING AND POLISHING:

GRINDING:

Once the raw casting is clipped off from the casting tree, it has tiny nub leftover at
a place where the gold piece was attached to the sprue. The polisher grinds off this nub
using the motorized grinding machine, which acts as an abstractive to smooth the surface
of the gold piece/jewelry. A final polishing is then done by holding the piece against a
spinning grinding wheel to achieve smooth surface.

PAGE 25
FILING PROCESS:

Filing is a technique that helps in removing excess metal or solder from a piece
that is being worked on. It is a process wherein the casting layers is removed by using
different tools like files and burrs.it gives a smooth finish to the piece.

POLISHING :

Polishing offers a neat finish and enhances the value of a piece. Polishing
involves three steps, tumbling, pre-polishing and ultra-cleaning. jewelry pieces with
diamond require pre polishing before the diamond is set.

PAGE 26
STONE SETTING :

Stone setting is the art of securely setting or attaching gemstones in the jewelry.
Different types of setting are used to create varied designs. The different types of setting

PAGE 27
are prong, plate prong, pave, pressure, bezel, bead, flush, fishtail, invisible, miracle plate
and channel.

RHODIUM PLATING ;

Rhodium is a sparkling white colored precious metal. When a piece of jewelry is


plated with rhodium, it gives a white reflective appearance and provide the piece of
jewelry better resistance to scratches and tarnish. It is used on yellow gold for creating
visually appealing patterns and designs.

PAGE 28
QUALITY CONTROL:

Quality control is a procedure or set of procedures intended to ensure that a


manufacturing product or performance service adheres to a defined set of quality criteria
or meets the requirement of the client or customer. There are three types of quality
control inspection which includes measurement, visuals inspection and mechanical
inspection.

PAGE 29
SWOT ANALYSIS:
Strength:

Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-
priced jewelry for daily wear

Weakness:
Limited global presence as compared to a few other international brands.

Tough competition from other jewelry brands means limited scope of growth.

Opportunity:
Global penetration in other countries.

Acquisition of smaller businesses to increase brand position and reach.

Tie-ups with corporate and business partners.

Threat:
Economic fluctuations mean people decrease their spending.

Govt policies, taxes etc also affect the premium jewellery segment.

Trends change quickly, hence innovations and R&D are investments.

PAGE 30
CONCLUSION:
This internship training has given me an opportunity to expose myself to the
practical aspects of a business. This also provided me a platform to learn about how an
organization works. All details regarding production process time, inventory management
etc has been witnessed.

I have observed the systematic procedures, practical difficulties, various tools and
techniques adopted for production of Gold jewelry in this training. I conclude that this
training was very useful for my career and to develop myself..

PAGE 31