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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

Business Magazine
March/April 2013 • Volume 19-NO. 2

2013 Legislative Priorities
See pages 5 to 7
Mission Statement Visionary Partners:
The Cadillac Area Chamber of Commerce is a visible
business leader that advocates and drives business
opportunities. Through business alliances, we are a
catalyst for our membership and provide a persuasive
regional voice benefiting our communities.

Meet the Board

Your Voice
Mike Hamner, Executive Director
Avon Protection Systems, Inc. 779-6200

Kelly Cater, Vice-Chair
Rec Boat Holdings 775-1351

Katy Huckle, Past Executive Director
Northwestern Bank 775-9077 can make a difference

O
Scott Hunter, Treasurer
Baird, Cotter & Bishop, PC. 775-9789
Jon Catlin ur cover story is dedicated to and prepared for the future need of north-
Chemical Bank 775-6151
a critical program of work of ern Michigan businesses
David Cox
Wexford-Missaukee ISD 876-2260 the Cadillac Area Chamber of • Promote investment in our public trans-
Eric Baker Commerce: Legislative advocacy portation and business infrastructure
Wolverine Power Cooperative 775-5700 on behalf of our member businesses. There Additional detail and supporting informa-
Dennis Benson is strength in numbers and part of the value tion can be found on pages 4 to 7.
Dennis H. Benson, PLC 876-9405 equation for our members is the inclusion of The most important message is that your
Bill Cinco the Northern Michigan Regional Chamber voice matters. The Northern Michigan
The Trend Designers 775-5711
Alliance. The Alliance was forged through Regional Chamber Alliance brings muscle
Bill Kring
9 & 10 News 775-3478 collaboration with the Alpena, Benzie and credibility to the process, but member
Dr. Kyle Hogg County, Charlevoix, Gaylord, Marquette, communication matters. Our Alliance law-
Dental Health Professionals 775-9797 Petoskey, and Traverse City chambers, rep- makers consistently affirm your business
Melody Hurley resenting more than 6,000 members. The story is important. Responding to calls of
Walmart Supercenter Store 775-8778
partnership was established on the prem- action is valuable regarding pending legisla-
Brian Jones
Willow Mercantile LLC 468-2682 ise that many legislative issues impact tion. Northern Michigan businesses provid-
Kelly Smith Northern Michigan in similar ways despite ing committee testimony or accompanying
Baker College of Cadillac 876-3100 the uniqueness of our chamber areas. us in Lansing is significant.
Mike Stebbins In late November, all eight Alliance I would encourage our members to check
Mercy Hospital Cadillac 876-7200
chamber members met in Traverse City to our Alliance Northern Michigan Business
CHAMBER STAFF 775-9776 advance action on our 2013 legislative agen- blog, which can be accessed at www.
Bill Tencza, President da. As part of that process, various stake- cadillac.org for legislative updates, and
president@cadillac.org holders from our respective members pro- Alliance information. If you have legisla-
Doreen Lanc, Director of Membership Services vided the framework, discussion, and strat- tive questions or input, please contact Doug
membership@cadillac.org
egy for our legislative priorities. The 2013 DeYoung, Vice-President of Government
Deb Gillies, Leadership Director/Accountant
leadership@cadillac.org Northern Michigan Regional Chamber Relations and Advocacy at deyoung@
Amanda Hamilton, Administrative Assistant Alliance established four guiding principles: tcchamber.org or 231-995-7109.
info@cadillac.org • Make it easier for businesses in Northern
Doug DeYoung, Vice President of Government Relations Michigan to be competitive
and Business Advocacy
deyoung@tcchamber.org • Help strong business sectors remain
Annie Shetler, MI-SBTDC Business Consultant
strong in our region and create jobs
annieshetler@nwm.cog.mi.us • Make sure we have a workforce educated
Website:www.cadillac.org
Printer: Pleasant Graphics
Bill Tencza,
Chamber President
Publisher: Cadillac Area Chamber of Commerce

The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves
the right to edit or refuse articles and advertisements submitted
to the Cadillac Area Business Magazine and reserves the right
in its sole discretion to accept or refuse inserts and other mate-
rials to be distributed through the publication.

2 March/April 2013 - Cadillac Area Chamber of Commerce
Members of the Cadillac Leadership class meet with Craig Archambault at Fox Motors of Cadillac

Cadillac Leadership committed to improving
DayBreak Adult Daycare Center
By Cheri Bechtel, Kayla Bodary, improving the structure and “curb appeal”
Tracy Coe, Cindy Frohmader by installing new vinyl siding, windows as
and Zach Nimeth well as a new roof.  Our Leadership team
will be reaching out to community mem-
As 2013 brings in a new year full of bers in the hope of raising the financial goal
promise and fulfillment, the 2012/2013 to complete our project.   Please join us on
Cadillac Leadership Class is working hard March 23 for the Leadership and Friends
at making the community a better place.  Dinner/Dance to be held at Eldorado/
We choose a community service proj- Cadillac Grill. It will be an evening of fun
ect that we all believe will greatly benefit and good company.  
our community for years to come.  This year, we partnered with the The Cadillac Area Chamber of Commerce reaches out to the busi-
Wexford County Council on Aging to promote the services and refur- ness community delivering valuable educational resources.  The
bish the facility of the DayBreak Adult Daycare Center. DayBreak is Leadership Class is an excellent way to build fundamental leadership
located at 315 Whaley Road, open Monday-Friday from 8 a.m. to 4 qualities for your valued employees.  It opens a wide resource of net-
p.m. This senior program offers assistance to those 60 years of age working opportunities while offering pertinent information about
and older, allowing them to spend the day enjoying activities and what the great community of Cadillac is built upon.  
interacting with others. Knowing loved ones are being well cared for, We sincerely appreciate the many community members who have
the caregiver can then attend to their needs, such as work, running offered their expertise to our group. A huge thank you to Fox Motors
errands or just taking a moment for themselves. for sponsoring our 2012-2013 Cadillac Leadership Class. Thank you
The home where the DayBreak services are provided is in much all for the generosity and resources you have made readily available
need of repair.  Members of the Leadership Class are committed to toward our future successes!

Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 3
Education funding a top business priority
By Doug DeYoung retain young professionals to our area. But most importantly, our busi-
Michigan’s business sector continues to ness community knows that building a strong and diverse work force to
turn the corner toward recovery, and in 2013 drive our future economy is reliant on a solid public education system.
it will be critical to build on the momen- Infrastructure investment in areas of transportation, broadband and
tum of the past two years. The actions and energy transmission. The Alliance supports additional transportation
votes our legislators took in Lansing made funding for our roads and bridges. A safe and reliable transportation
it possible for businesses across northern network is needed to ship goods and services in and out of northern
Michigan to benefit from the elimination of Michigan. It’s also critical to our area’s tourism trade. Much of our busi-
the onerous Michigan Business Tax in favor ness community will also benefit from better broadband connectivity
of a corporate business tax. By last fall, our and improved infrastructure for energy transmission.
region’s jobless numbers had improved to pre-recession levels, and our Completing the review of various state regulations through the Office
region’s employment base is finally starting to grow again. of Regulatory Reform. Significant work in this area remains, including
In an effort to continue these positive trends, a group of business men the review of antiquated liquor control rules and improvements to state
and women from eight regional chambers of commerce spread across permitting and approval processes.
northern Michigan and the Upper Peninsula gathered in Traverse City The Alliance’s legislative priorities go deeper. We want to help our
in November. They mapped out the 2013 Legislative Agenda for the business sectors remain strong and create jobs by strengthening man-
Northern Michigan Chamber Alliance. ufacturing production, expand regional farming efforts and continue
The Alliance is made up of a wide range of business owners and oper- funding for tourism promotion. Better workforce training and Early
ators in our area, plus their chamber staffs. They are people who know Childhood Development funding also are needed.
the challenges of running a business, meeting a payroll and keeping Our approach is working. The Alliance is becoming a go-to resource
up with a never-ending stream of regulations. The Alliance partners for our state and federal legislators. We meet with them regularly and
also know the importance of speaking with a collective voice on legisla- they reach out to us for input on a wide range of public policy issues. A
tive issues and worked hard to create a concise set of priorities for our consistent voices from our partners helps our lawmakers better under-
region. Those include: stand our regional needs.
Equitable state funding for northern Michigan schools and continued
curriculum reforms. Our northern Michigan schools can’t compete on Doug DeYoung heads up Government Relations and Business Advocacy for the Northern
a global level with per-pupil funding levels well below other areas of the Michigan Chamber Alliance.
state. Plus, our region needs top-tier public education to attract and

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4 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
2013
Guiding Principles
• Make it easier for businesses
Top Legislative Priorities in northern Michigan to be
Education - Equitable funding for northern Michigan schools and continued reforms competitive.
in curriculum. We also believe additional funding and access to workforce training
based on our company’s needs. • Help strong business sectors
Infrastructure Investment - Energy generation and transmission to create easier remain strong in our region
access for our region to reliable and affordable energy. We also will advocate for
continued road funding along with expansion of our regions broad band connectivity. and create jobs.
Regulatory Reforms - Regulators and Legislators need to finish the recommendations • Make sure we have a
made by the committees set up by the Office of Regulatory Reform. The most impactful
changes we hope to see for our members include changes to regulations concerning workforce educated and
Liquor Control and the DEQ permitting timing and approval process. prepared for the future
needs of northern Michigan
Supporting Points businesses
• Easier for Businesses to be Competitive • Promote investment in our
Northern Michigan businesses and manufacturers need an understandable,
sustainable regulatory rules process as well as a continued simplified tax structure. public transportation and
Our members are saying that the current regulations are confusing, cumbersome, business infrastructure.
and costly. This burden on their businesses slows growth and investment in our
communities.
Continues on page 6

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Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 5
A more efficient and timely permitting process is needed for
the business, manufacturing and farming in northern Michigan.
A Prepared and Educated
Reasonable turnaround times for permitting will reduce costs
and uncertainty for businesses and create growth in our region.
Workforce for the Future
Business and environmental regulations need to fall in line with • Our communities need access to a quality and affordable
states that are achieving economic growth while continuing to workforce.
protect natural resources. A quality and affordable workforce is educated for the business
The current personal property tax structure slows investment opportunities in our region. Access to continued education in
and expansion projects for businesses. trade, technical and new technology fields must be available and
Support and advocate the newly passed personal property tax funded for our communities. This access and affordability will
structure that will allow for more businesses to invest in equipment create the educational advancement for the workforce to fill the
and expansion and create growth in our region while maintaining needs of regional businesses.
local government support.
• Our region needs quality and affordable education for our
children.
Help Strong Business Sectors Affordable education means access following the P-20 model.
Our region needs educational opportunities from early childhood
Remain Strong and Create Jobs through extended learning for workforce development. Should
• Retain and strengthen manufacturing production. we include a brief explanation of the model? I doubt most of our
Manufacturing continues to be a major source of good paying members know what that is.
jobs for thousands of workers across northern Michigan. The • Our communities need equitable funding for the education
region’s manufacturing sector can be supported through a of our students.
reduced regulatory and tax environment coupled with competitive
Re-investment in our schools should be done in an equitable
incentives to retain and attract new industries and entrepreneurs
to the region. We will support the current plan to reduce the fashion through out the state. The current 2x formula funding
burden of personal property taxation and avoiding special fees law must be followed to increase funding for the schools that
specific to manufacturers along with providing support for local are currently at the bottom of the funding scale. A new equitable
units of government. funding formula needs to be created for all schools. Education of
students in our region should not be compromised by an antiquated
• Sustainable funding and expansion for regional farming.
funding formula that decreases educational opportunities for some
To remain competitive in northern Michigan, it is critical that
farmers be allowed to operate their business without the threat districts, while maintaining opportunities for others.
of undue and excessive local ordinances or state regulation that • Access and funding for early education programs
restrict their ability to grow and process their crops and get them Funding for early childhood education and schools must be
to market. provided for a quality education for the children of our region.
• Consistent and sustainable funding for tourism promotion. Investment in early childhood programs has proven to be more
Employers tell us that tourism means jobs for northern effective in the long term costs for educational investment in our
Michigan. Summer, winter, and agricultural tourism continue to region.
be an opportunity for revenue and job growth. A permanent and • Our schools need the ability to focus on individual learning
consistent funding source for the promotion of our region through needs of the students.
the “Pure Michigan Campaign” must still be identified. School districts need the ability to problem solve and create
• Consistent and sustainable funding for the arts and culture educational advancements without mandates tied to funding. They
sector need opportunities to create a high school curriculum that follows
For a region of relatively small communities, northern Michigan the needs and strengths of individual students learning and goals.
is privileged to have an abundance of formidable arts and cultural
organizations. The arts and cultural sector are an important • Our schools need solutions to long term costs and continued
component of this regions workforce and quality of life that attracts incentives for sharing services.
the businesses, professionals, entrepreneurs and visitors we need The state must address the issue of benefit and pension costs for
to be competitive in the new economy. The state funding for the school employees to give our local school districts the ability to
Pure Michigan campaign should be expanded to included arts and spend funding in the classroom. Incentives should be put in place
culture to promote our region as a place. The campaign has been to create and encourage schools to consolidate services to provide
successful promoting recreational opportunities and should also for better classroom learning.
include the livability of the region.

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6 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
Promote Business
Infrastructure Investment
• Future access to affordable and reliable energy. Achieve your business goals
The access to affordable and reliable energy has a direct impact on
future economic development and jobs across northern Michigan. with today’s consumers using the
Maintaining what we currently have is not enough for the future
opportunities and needs we will have as a region. The Alliance
latest marketing technologies.
supports the recent investment and plans for the Marquette Power
Plant as well as supporting connectivity to that plant across our
region.
• Safe, affordable and quality road, rail and air service invest-
ment for our region.
Northern Michigan needs the ability to move people, products and
services in a safe and efficient way. Quality and safe roads create
opportunities for growth in business and tourism. Improvement of The Cadillac News provides digital marketing
roads and growth in rail service provides better movement of goods
and services from local producers across our region and the state.
services that will help your business grow both
Air service from Alpena, Marquette, Traverse City and Pellston online and in your store front location.
connects our region to business centers across the country and
world. This service must be maintained to allow access to northern
Michigan for new businesses and expansion opportunities for
existing businesses.
• Create a quality electronic infrastructure for all of northern
Michigan.
The funding for a broadband network as well as expanded 4G
wireless technology is needed for our region. The creation of this
system allows for the expansion of new technology businesses that Digital Marketing services include:
can connect to the world with the appropriate capacity.
• Social Media Management & Consulting
Facebook, Google + and Twitter
Your Voice is Needed: A Call To Action We will post for you or help you shape the conversation yourself.
• Members need to be contacting legislators with priority ex- • Website Design and Development
amples from our region. Full-time professional graphic artists and custom CMS programs give
you a beautiful site and the ability to make changes yourself. We won’t
Your Voice Can Make a Difference. State Senate and State “nickel and dime” you and you don’t have to wait for someone else to
House legislators have said they need to hear specific examples make your changes or update your site.
from community members and business leaders, owners on what
priorities they should follow. Members need to respond to calls to • Mobile Marketing
action by Alliance Partners. A consistent voice from members allows We will optimize your website for total smartphone functionality.
for our legislative representation to understand our regional needs. Stay connected with customers no matter what device they are using.
When bills in Lansing were introduced to move the school start
back before Labor Day the Regional Alliance called on members to
• SEO (Search Engine Optimization)
We will use keywords and customized content to get you higher on that
let legislators from our region and leaders in the house and senate coveted Google list.
know why this would hurt our region. Your voice caused a change
in the bills that protected school start after Labor Day weekend and • Reputation Management (Claim your listings)
the tourism it brings to our region. Your voice made a difference. Yelp, Google Places, Merchant Circle, etc.
We will go out and claim your listings – helping your internet reputation.
The Northern Michigan Chamber Alliance Executives, Staff,
Board members and Government Relations committees are called to • Email Marketing
We’ve recently partnered with Constant Contacts, a national email
action to support these priorities by educating members to advocate
marketing platform. We use their platform and templates and apply our
the priorities with legislators. design eye and copywriting expertise to take the work out of your email
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Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 7
NOVEMBER
Rise Up! Cadillac Save the Da
Leadership Learning tes:
Series • Noon - 3PM
Baker College of Ca
dillac Student Cent
er
April 25, 2013 • Ju
ne 13, 2013

Chamber Calendar
Hosted by:
March
Pine Grove Athletic Club
8


Women in Business Noon - 1:15PM
The New Work Wear:
“Thinking Outside the Cubical”
Presented By: Dale Domke of Brooks Brothers
Lakeside Charlie’s

13 Rise Up! Cadillac 7:00AM
Hosted By: Wexford Missaukee Career
Technical Center

22 Lecture Luncheon Noon - 1:15PM
“Public-Private Partnership at its Best”
Presented By: Elaine Wood,
Chief Executive Officer
Northwest Michigan Council of Governments
Sponsored by: & Northwest Michigan Works!, Inc.
Cadillac Area Visitors Bureau Baker College of Cadillac Student Center

April
Deadline for the May/June 2013
Cadillac Area Business Magazine is
April 3, 2013. Share your
12 Lecture Luncheon Noon - 1:15PM
“Michigan’s Food and Agriculture Industry
A Success Story.”
business/organization news! Presented By: Don Coe, Black Star Farms
Baker College of Cadillac Student Center

19


Women in Business Noon - 1:15PM
The ‘Sandwich Generation’
Presented By: Eileen Dunn, MS, CMC
Save the Date! Lakeside Charlie’s

Cadillac Area Chamber of Commerce
May
20th Annu al Briefcase
Open Golf Outi ng 13 Rise Up! Cadillac 7:00AM
Hosted By: McGuire’s Resort
Wednesday, May 22, 2013
22 Briefcase Open Golf Outing
10:00AM Eldorado (Host Course)
9:30AM McGuires Resort

8 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
FEBRUARY
Submit your Nominations for
2013 Outstanding Citizen and Lecture Luncheon
Spirit of Community Awards
“Lame duck views from a
Forms can be found at www.cadillac.org
due Friday, May 17, 2013.
retiring superintendent”
Awards will be announced at the Was Presented by:
Annual Awards Dinner, June 2013. Scott Crosby, Superintendent of
Wexford-Missaukee and Manistee ISD’s
Scott Crosby’s presentation was an overview of
programmatic, structural, and financial changes
occurring in our local schools. Crosby addressed the
biggest issue facing schools is declining enrollment.
January The ISD in 2005, there was
an enrollment of 9,735 in the
Leadership member districts. Since
that time, the enrollment has

Learning Series
dropped 789 students, which
resulted in a loss of revenue
of $4.6 million over that eight
year span. Crosby finished

“Where is My Leader? his presentation by saying
something needs to be done
Look Within” in terms of equitable school
funding in the state.

Was Presented by: Kelly Smith,
President of Baker College of Cadillac
In this content rich, humorous and upbeat
presentation Kelly Smith discussed how strong
leaders know themselves first and their team second. March/April Health Tip:
Their ability to lead effective teams evolves through

Eat Clean! Eat Healthy!
thoughtful processes. She also discussed that two
important leadership processes are building trust and
understanding the need to be
reflective of their leadership
practice. This energetic, “Clean eating” is
hands on segment helped practiced by bodybuilders
emerging and practicing and health-conscious
leaders gain insight into
people alike. Clean foods
their own strengths and
weaknesses. It gave them are natural, free of added
strategies and ideas to build sugars, hydrogenated fats,
trust within their team trans-fats and anything
and insight of reflective else that is unnatural and
leadership skills. unnecessary. Many people
use this diet as a way to
lose weight. Used as a way
of life, clean eating can
make you feel healthy and
full of energy.
Legislative informat
ion as well as
Northern Michigan
Regional Chamber Eat six small meals a day, choose whole grains,
Alliance updates ca
n be found at: lean meats, buy fresh foods, and eat as many fruits
www.cadillac.org un
der Legislative and vegetables you would like.
Advocacy, click on No
rthern Michigan Bl
og

Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 9
A Tigers View
More than 200 guests attended the Detroit Tigers Luncheon on
January 24th at the Cadillac Grill to hear “A Tigers View” with Detroit
Tigers Quintin Berry, Andy Dirks and Drew Smyly.
Signed photographs, baseballs from the Detroit Tigers memorabilia
collection, and an 18 person luxury suite was auctioned to benefit the
Detroit Tigers Foundation.
With the help of our members, the Cadillac Area Chamber of
Commerce forwarded a check for more than $7,000 to the Detroit
Tigers Foundation.
The mission of the Detroit Tigers Foundation is to use the game of
baseball to enhance the quality of life in Michigan communities with
a focus on youth, education and recreation.
A special thank you to 9 & 10 NEWS, Cadillac Casting Inc., VanDrie Detroit Tigers’ outfielders Quintin Berry and Andy Dirks
Home Furnishings and Cadillac Public Schools for your support. answers questions from fans during their stop in Cadillac.

“The Cadillac Area Chamber of Commerce was an extraordinary host.  The staff was gracious, detail oriented and
proud to represent the northern Michigan business community.  We have the opportunity to meet thousands of
fans and partner with dozens of organizations each year during our Winter Caravan.  The Cadillac Area Chamber of
Commerce rolled out the red carpet for the Tigers and we look forward to returning to Cadillac in the future.” 

Jordan Field, Director, Detroit Tigers Foundation

10 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
Hospice of Michigan named a level four
partner in We Honor Veterans Program
Hospice of Michigan has been recognized as a Level Four Partner in the We Honor
Veterans Program by the National Hospice and Palliative Care Organization, or
NHPCO. 
The We Honor Veterans Program is a collaboration of the Veterans Administration
and NHPCO to ensure America’s veterans have access to quality end-of-life
care.  Hospice of Michigan, the largest non-profit hospice in Michigan, is one of only
33 organizations in the country to achieve Level Four status.  As a Level Four Partner,
HOM has met the highest standards set by the VA and NHPCO for this national veter- Baker College of
ans program.
Cadillac rolls out newly
Bodary Named Rookie of the Year donated truck trailer
Kayla Danielle Bodary, Sales Manager at McGuire’s Baker College of Cadillac is rolling out a donated
Resort in Cadillac, Michigan was recently honored as 53-foot truck trailer, freshly painted with Baker
"Rookie of the Year" by Hotel Investment Services Inc. College logos and information about the truck driv-
Bodary was selected from among members of the com- ing program.
pany’s national sales staff to receive this honor. The trailer was donated by Super Service, LLC,
Bodary is responsible for serving a broad range of resort a freight company with facilities in seven eastern
clients including: social, military, educational, religious, states, including Michigan.  
fraternal and wedding. “We view this donation as an investment in the pro-
Bodary is a current member of the Cadillac Area gram’s ongoing success,” said Josie Muller, Super
Chamber of Commerce, 2013 Leadership Cadillac Service student driver recruiter. “Baker College offers
Class. She is also an active member of the Chamber a comprehensive driver training program, and we
Ambassador's Club. look forward to our continued relationship.” 

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Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 11
Business New Image Hair Salon
Directory welcomes Kersten Westdorp
The New Image Hair Salon, Inc. is pleased to announce that Kersten
Construction Westdorp has joined their styling team. Westdorp brings with her six
years of experience and has participated in many advanced styling
Edward Dracht classes including Dream Catchers Hair Extensions, advance hair col-
President
oring and cutting, as well as make-up. Westdorp is also employed at
DRACHTDesign
CONSTRUCTION
• Build • Contracting
CO. the Cadillac YMCA and is a personal trainer certified in Pilates, Kick
Boxing, and Group Restance Training.
Serving the greater Cadillac area since 1972.
Butler Steel buildings • CONVENTIONAL FRAMED BUILDINGS

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Receives Accreditation
email: ed@drachtconstruction.com fax: (231) 825-0038
www.drachtconstruction.butlersteel.com cell: (231) 357-8718

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Baird, Cotter and Bishop, P.C.
welcomes new partner
SmartAnchor™ Baird, Cotter and Bishop, P.C. is pleased to announce
Rooftop Fall Protection that Ryan L. Howell has become a partner of the firm.
A Division of Springfield, Inc. Ryan is a CPA who does business and individual con-
“Put Your Life On Our Line”
6509 M-37, Kingsley, MI 49649 sulting for clients, income tax preparer and audi-
Phone: 231-263-5300 / 888-469-0059
info@springfieldsmartroof.com tor. Ryan has been with Baird Cotter and Bishop for
www.springfieldsmartroof.com
10 years, he is a northern Michigan native, attended
Eye Care Central Michigan University, and now lives in Cadillac
with his wife and two sons.
The Latest Looks
in Sunglasses!

Richard M. Brenz, M.D. - coming in May

20/40
502 Cobbs Street, Cadillac
231-775-1248

Twenty
Open 5 Days/Week
Locally Owned

Women’s Health
under forty
This publication honors the accomplishments
of 20 area entrepreneurs, managers,
business owners and profressional men &
women under 40 years of age.
WILLIAM M. LONG, D.O. Call Pat Sorger for more
information at 231-779-4123.
7800 US-131 S., SUITE C, CADILLAC, MI 49601 • Phone 231.779.1167
Fax 231.779.1175 • www.cadillacwomenshealth.com

12 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
The Cadillac Area
Community Foundation
announces two new
scholarship funds
The Cadillac High School Class of 1963 has initiated
the CAPS Alumni Association Scholarship Fund to
benefit graduating seniors from Cadillac High School.
Scholarships are awarded on an annual basis in accordance
with the spending policy of the foundation.  Scholarship
recipients are chosen by a selection committee appointed
by the Cadillac Area Community Foundation.
These Alumni Association Scholarships will be awarded
in two categories.  They are for the Most Improved Viking
and the Most Resilient Viking.
All Cadillac High School alumni are invited to be
included in this Alumni Scholarship Fund in an effort to
perpetually give back to the community and to financially
support deserving Cadillac High School students with
their postsecondary education pursuits. 
Application forms for these scholarships are available on
the foundation’s website at www.cadillacfoundation.org. 

Your business isn’t just a job — it’s a passion.
You get to know your customers, treat them fairly, and
build relationships. Don’t you deserve that same kind of
treatment from your bank? With Citizens Bank, you’ll get
the right solutions and products from people with the
Make a Difference! experience to know what’s right. After all, we’ve been
• Volunteer On One Of Our Committees around over 140 years, helping businesses just like yours
• Help In The ReStore & Office grow. So if you want a bank that shares your passion, call us.
• Volunteer On A Building Site because with us, it’s personal.
For a list of “101 Ways YOU Can Help”
Visit our website:
C h e C k i n g & S av i n g S • Lo a n S & L i n e S o f C r e d i t
www.wexfordhabitat.org or
M e r C h a n t S e r v i C e S • t r e a S u ry M a n ag e M e n t
contact Debra Maxey, (231) 775-7561 S p e C i a Lt y f i n a n C i n g • W e a Lt h M a n ag e M e n t
or director@wexfordhabitat.org
Mission: Wexford Habitat is a nonprofit, ecumenical Christian organization dedicated to
eliminating substandard housing and homelessness and to making adequate, affordable shelter
a matter of conscience and action. Wexford Habitat was founded on the conviction that every
man, woman and child should have a simple, decent, affordable place to live in dignity and
safety.Wexford Habitat has an open-door policy: all who desire to be a part of this work are
welcome, regardless of religious preference or background.

7545 E. 34 Rd., Cadillac
231-775-8661 ReStore 1-800-946-2264
We are pledged to the letter and spirit of the U.S. policy for the achievement of equal housing
opportunity throughout the nation. We encourage and support an affirmative advertising and
marketing program in which there are no barriers to obtaining housing because of race, color,
citizensbanking.com/business
religion, sex, handicap, familial status, or national origin.

Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 13
CRB0139_Commercial_3.9375x10.indd 1 1/11/13 2:27 PM
BUY A
>>>

2013 ATS

ATS
IN CADILLAC >>>

Chemical Bank donates
to United Way
>>>
Pat Goggin (right), Executive Director for the United Way
of Wexford/Missaukee counties accepts a donation from
Jon Catlin (left), Community President of Chemical Bank.
The donation will help support the annual campaign and
is part of the annual budget for the United Way. The United
Way of Wexford and Missaukee counties lends support and
distributes its funding to many community organizations, South End Business US-131, Exit 177, Cadillac • www.HighpointAuto.com
such as American Red Cross, Cadillac Area and Manton Se-
(231) 775-1222 • 1-800-828-9852
nior Citizen Centers, Salvation Army and Shepherd’s Table
among various others.

A Healthy Work
Environment
Starts Here
Helping your business prevent work • Work injury treatment
injuries is our first priority. Work • Drug screenings
injury prevention and education • DOT physicals
promote safe work habits and can • Wellness programs
significantly reduce lost work time. • On-site health screenings
No matter what your needs, you • FAA physicals
can consider us your partner in • Breath alcohol testing
occupational health and medicine. • Vaccinations
• Assistance with OSHA/
MIOSHA compliance
• Pulmonary function testing

Same Day Appointments | 7985 Mackinaw Trail | Cadillac, MI 49601 | (231) 876-6180 | CadillacOccMed@trinity-health.com

14 MARCH/APRIL 2013 - Cadillac Area Chamber of Commerce
ITC
Welcome New Members Charlie DeVries
801 South Main Street, Wayland, MI 49348
269-792-6024 • www.itctransco.com
Coldwell Banker
Jerry Faloon/Joni Holly Waddell & Reed
2721 Sunnyside Drive, Cadillac, MI 49601 Melissa M. Schultz
231-775-1737 • www.cbgreatlakes.com 625 Kenmoor Ave. SE, Grand Rapids, MI 49546
231-920-2330 www.westmichigan.wrfa.com
O’Reilly Auto Parts
Chris Philo Webber Benefits Group
1212 North Mitchell Street, Cadillac, MI 49601 Ryan Liabenow
231-876-9424 • www.oreillyauto.com 1450 US 31, Benzonia, MI 49616
231-882-9655 • www.webberbenefitsgroup.com

Data track 2012
Wexford County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 12 Nov. 12 Dec. 12
Labor Force 13,224 13,101 13,256 13,123 13,585 13,844 13,831 13,706 13,337 13,245 12,927 13,197
Employment 11,478 11,523 11,666 11,696 12,128 12,278 12,114 12,046 11,953 11,937 11,656 11,670
Unemployment 1,746 1,578 1,590 1,427 1,457 1,566 1,717 1,660 1,384 1,308 1,271 1,527
Rate 13.2% 12.0% 12.0% 10.9% 10.7% 11.3% 12.4% 12.1% 10.4% 9.9% 9.8% 11.6%

Missaukee County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 12 Nov. 12 Dec. 12
Labor Force 5,682 5,738 5,800 5,635 5,777 5,920 5,892 5,760 5,623 5,595 5,485 5,645
Employment 4,950 4,970 5,032 5,044 5,296 5,231 5,225 5,195 5,155 5,148 5,027 5,033
Unemployment 732 768 768 591 624 546 667 565 468 447 458 612
Rate 12.9% 13.4% 13.2% 10.5% 10.5% 9.5% 11.3% 9.8% 8.3% 8.0% 8.4% 10.8%
For more information go online to www.cadillac.org/discover/about_LaborActivity.htm

“One big reason we bank with Northwestern
is the personal service. If I go through
the drive-thru, walk in the lobby or call on
the phone, they know who I am.”
— Susan Martz, owner, Oak Heirlooms, Cadillac

nwbank.com
Member FDIC

Cadillac Area Chamber of Commerce - MARCH/APRIL 2013 15
Cadillac Area PRSRT STD
Chamber of Commerce US POSTAGE
222 N. Lake St. PAID
Cadillac, MI 49601-1874 TRAVERSE CITY
MI
PERMIT #96