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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

Business Magazine
JANUARY/FEBRUARY 2013 • Volume 19-NO. 1

Healthy employees,
healthY bottom line
See pages 6 & 7
Mission Statement Visionary Partners:
The Cadillac Area Chamber of Commerce is a visible
business leader that advocates and drives business
opportunities. Through business alliances, we are a
catalyst for our membership and provide a persuasive
regional voice benefiting our communities.

Meet the Board A healthy motivation
Mike Hamner, Executive Director
Avon Protection Systems, Inc. 779-6200
Our cover story outlines the importance cover story also care about the health of
Kelly Cater, Vice-Chair
Rec Boat Holdings 775-1351 and overall commitment by some of our their employees and families. Yes, cost con-
member businesses focused on creating a tainment is a core motivator for businesses,
Katy Huckle, Past Executive Director
Northwestern Bank 775-9077 healthier bottom line. The Cadillac Area but the benefits of workplace wellness can
Scott Hunter, Treasurer Chamber of Commerce continues to be a positively impact productivity, absentee-
Baird, Cotter & Bishop, PC. 775-9789 visible partner, with a number of communi- ism, morale, recruitment, and retention of
Jon Catlin ty entities in promoting workplace wellness employees. In addition, employer-directed
Chemical Bank 775-6151
education and initiatives. As an organiza- wellness initiatives can have an element of
David Cox
Wexford-Missaukee ISD 876-2260 tion, we desire to assist our member organi- fun and reward. Most importantly, work-
Eric Baker zations by providing health care education, place wellness initiatives can work for any
Wolverine Power Cooperative 775-5700 resource assistance and, when requested, size business.
Dennis Benson facilitate meetings and sponsor programs. Initiating a workplace wellness program
Dennis H. Benson, PLC 876-9405 Over the last decade, the Chamber has does not have to involve significant invest-
Bill Cinco engaged member involvement and collabo- ment. We have member organizations that
The Trend Designers 775-5711
rated with other community stakeholders have been creative and just as committed
Bill Kring
9 & 10 News 775-3478 as part of an overall regional wellness strat- to companies with 400-plus employees.
Dr. Kyle Hogg egy. It is also the reason why we are revisit- I include the Cadillac Area Chamber of
Dental Health Professionals 775-9797 ing this important topic in the Cadillac Area Commerce in that assessment. Most com-
Melody Hurley Business Magazine. The Chamber is the panies promote a wellness component as
Walmart Supercenter Store 775-8778
logical connectivity to our member busi- an employee service or benefit, not a man-
Brian Jones
Willow Mercantile LLC 468-2682 nesses in forwarding this essential message. date. Michigan and specifically northwest
Kelly Smith The bottom line is that health care costs for Michigan trail national averages in a num-
Baker College of Cadillac 876-3100 our member businesses have averaged in ber of health care related benchmarks. A
Mike Stebbins the double digit range (increased costs) for discernible strength of any Chamber is the
Mercy Hospital Cadillac 876-7200
several years running. Adding to all of vari- ability of its member businesses to elevate a
CHAMBER STAFF 775-9776 ables is the complexity of The Affordable community for the betterment of a greater
Bill Tencza, President Care Act. goal. I believe the diversity of our member-
president@cadillac.org The reality is the employee now has a ship, coupled with additional and commit-
Doreen Lanc, Director of Membership Services greater personal responsibility in context ted wellness focus by our member busi-
membership@cadillac.org
of the total health care cost structure. This nesses can improve employee wellness and
Deb Gillies, Leadership Director/Accountant
leadership@cadillac.org much is known, an overwhelming cost dis- reduce health care costs as a realistic out-
Amanda Hamilton, Administrative Assistant parity is cued directly to medical services come.
info@cadillac.org rendered in comparison to preventative
Doug DeYoung, Vice President of Government Relations measures and health promotion. The requi-
and Business Advocacy
deyoung@tcchamber.org site need for a healthier workforce has over-
Annie Shetler, MI-SBTDC Business Consultant
arching impact beyond containing health
annieshetler@nwm.cog.mi.us care costs. It is simply the right thing to
Website:www.cadillac.org do. Member businesses highlighted in our
Bill Tencza,
Chamber President
Printer: Pleasant Graphics
Publisher: Cadillac Area Chamber of Commerce

The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves
the right to edit or refuse articles and advertisements submitted
to the Cadillac Area Business Magazine and reserves the right
in its sole discretion to accept or refuse inserts and other mate-
rials to be distributed through the publication.

2 January/February 2013 - Cadillac Area Chamber of Commerce
Lessons in Leadership:
Creating the right culture
BY: ROBERT VAN DELLEN The Henry Ford notion that workers should leave their brains
VAN DELLEN CONSULTING at home but bring their backs to the factory is long gone, like the
Model T. Today’s businesses and organizations depend on knowl-
For the September/October 2012 issue of the Cadillac Area edge workers. The impacts of the technological and information
Business Magazine (Vol. 18, NO. 5), I wrote an essay under the explosions have changed the way organizational systems work for-
heading “Leadership Lessons,” with the title, “Planning and ever. Nevertheless, the evolution from the old production-driven
Communication Are Two Important Lessons to Learn.” Lesson one system to today’s quality-driven culture is very difficult and chal-
of that essay discussed the importance of the planning process; the lenging. It takes hard work, dedication, determination, and a lot
second lesson described the value of keeping board members and of training, supported and modeled by leadership, to transform an
employees informed. This essay builds on those two lessons and organization. A challenge of leadership is to create an environment
focuses on creating a quality-driven culture. that both inspires and aspires the employees to achieve their indi-
Every organization has a culture, some much more explicit and vidual and the organization’s full potential.
conscious than others. Large manufacturing companies, with mul- Mercy Hospital of Cadillac is one outstanding example of this
tiple divisions and plants, may have distinct cultures at each loca- transformation in action. It did not achieve the Top 100 Hospital
tion; yet there is also an overriding culture that shapes and defines Award for three out of the past four years by accident. It imple-
the entire organization. Likewise, small businesses, local govern- mented a diligent and arduous quality-care initiative, which is still
mental entities (such as a city council or county board), non-profit on-going. This initiative is broad based, reaching across the entire
organizations (e.g. local United Way, Community Foundation, hospital, engaging its staff, and involving doctors. Mercy provides
Rotary Club, and churches), banks, law offices, retail stores, intensive training, while consistently monitoring, measuring, and
schools, and hospitals, all have their own unique and discernible revising results. This initiative recognizes that excellent patient care
culture. is directly related to outstanding employee relationships. Toward
The culture of an organization is designed and determined by this end, the hospital is consciously developing and sustaining a
the organization’s mission, goals, purposes, and guiding principles. transformative culture of care.
Perhaps even more importantly, the culture is molded by the people Coincidentally and at approximately the same time that Mercy
within the organization. Written and unwritten regulations, poli- Hospital was launching its quality of care cultural transforma-
cies, and procedures, as well as traditions, also define the culture. tion, Baker College applied for and was accepted by the Higher
Employee manuals, evaluations, incentives, hiring methods, and Learning Commission, the accrediting body for colleges and uni-
other internal practices further reflect and shape an organization’s versities, as an AQIP institution. AQIP stands for Academic Quality
culture. Improvement Program. It also requires a disciplined and dedi-
One can tell a lot about an organization by examining its cul- cated commitment to designing and implementing quality initia-
ture. Is it driven by obsolete and worn-out command-and-control tives. AQIP was adopted throughout the entire Baker system and it
management directives? Or is it one based on the quality impera- impacts each campus. It remains a continuous commitment. Like
tive of open communication, inclusiveness, and both customer and Mercy Hospital, it too is transformational, dramatically changing
employee satisfaction? Is it a culture rooted in the old notion that the culture of Baker College.
employees are merely removable parts in a well-oiled machine? Or The guiding principle of AQIP is to give the staff the necessary
does it encourage and embrace change, innovation, and employee tools to improve internal and external relationships for all stake-
involvement in planning and decision-making at all levels within holders and to build a healthier community on each Baker campus
the organization? — one based on trust, respect, sharing, and openness. The ultimate
There is a growing body of research around the entire subject purpose of AQIP is to improve education for Baker’s students.
of organizational dynamics. This emerging discipline studies “sys- During my tenure as president for the Cadillac campus, I was
tems,” how they are designed and implemented, how organizations privileged to be involved in AQIP. For both Mercy Hospital and
function as a result of these systems, and whether or not the organi- Baker College, the bottom line is creating a caring culture in order
zation achieves quality, peak performance, and sustainable growth to improve the quality of services. The goal is to achieve excellence.
because of the systems in place. There is a direct link between orga- There is no easy shortcut to building such a culture. Achieving
nizational success and developing a culture that is open and partic- organizational quality is difficult. However, there is sufficient
ipative. Ample research supports this link. Organizations that grow research that indicates organizations must create a quality-based
market share, encourage innovation, and attract highly motivated culture if they are going to survive and thrive in the Twenty-First
employees have a distinct competitive advantage, because they Century. The choice is to be distinct or to become extinct. It is that
have developed a culture that strives for excellence. Such a culture simple.
moves an organization from good to great.

Cadillac Area Chamber of Commerce - january/February 2013 3
Cadillac Leadership Class visits Rexair LLC on Economy Day

Cadillac Leadership Class announces
22nd Community Service Project
Article submitted by: Paul Booth, and Missaukee Counties, Monday through
Peg Devereaux, Kyle Farmer, Friday from 8am to 4pm.  For additional
Lauren Heilman, and Darcy Tacoma information about the DayBreak program,
visit the Council on Aging website at http://
The Cadillac Leadership Class has www.wexfordcoa.org/id60.html.
spent several months investigating and Our project consists of renovations to the
researching potential, very worthwhile current facility which has several structural
community service projects.  We would and cosmetic issues in need of immediate
like to sincerely thank those who sub- attention; weathered and multi-layer shin-
mitted a proposal for consideration.  At this time, we are pleased to gles, damaged soffit and siding, and chipping paint.   Our action plan
announce our project, DayBreak: The Next Generation. includes raising the approximate $30,000 needed for these repairs
What is DayBreak?  DayBreak is a program that offers adult day- to the DayBreak facility and the implementation of these renova-
care for seniors over the age of 60 and was established as a com- tions.  This includes re-shingling of the roof, repair of soffit and fas-
munity service project of the 1994 Cadillac Leadership Class. cia, installation of vinyl siding and replacement of windows.  Fund
DayBreak offers a variety of social and health services to help peo- raising is underway with a goal of completion by May 2013 of a new,
ple stay mentally and physically active, reduce isolation, improve more inviting Daybreak facility to serve our aging population for
their health, and prevent decline of their abilities.  DayBreak is many years to come.
a great alternative to a nursing home.  Caregivers may leave their If you would like more information about our project, please con-
loved ones at DayBreak while they work, run errands, visit friends tact any of the following; Cindy Frohmader 920-4191, Nicole Schultz
or rest.  DayBreak clients are provided with a caring, trained staff, 878-6544, Jodi Keeler 775-5970, or Jason Black 357-0983.  Donations
nutritious meals, daily activities and even transportation to and from can be sent to: Cadillac Leadership, DayBreak: The Next Generation
DayBreak.  Fees are income-based, which keeps DayBreak accessi- and mailed to Northwestern Bank, 1573 N. Mitchell Street, Cadillac,
ble for all. Located near Mercy Hospital, Daybreak serves Wexford Michigan 49601 in care of Jodi Keeler.

4 January/February 2013 - Cadillac Area Chamber of Commerce
The Chamber presents

A Tigers View
Shake off the winter chill and wish the Tigers
good luck before they head to spring training.
The Detroit Tigers will send part of their
winter caravan to Cadillac on Thursday,
January 24 from 11:30 a.m. to 1:00 p.m.
Doors open at 11 a.m. to view silent and
live auction items, all auction proceeds to
benefit the Detroit Tigers Foundation.
Meet Tigers Quintin Berry, Andy Dirks and
Drew Smyly at the Eldorado (Cadillac Grill) LIVE auction item
during a tailgate luncheon, and question • 18-Person Luxury Suite for Mutually
and answer session on topics of teamwork, Determined 2013 Regular Season
winning, traveling and family. Questions will Home Game
be randomly chosen during the luncheon.

Member cost is $25 per person, call the SILENT auction items
chamber to register at 231-775-9776. • Al Kaline Autographed Baseball Bat
(Note: Players attending is subject to change) • Miguel Cabrera Autographed 8x10
Photograph
Auction proceeds to benefit the Detroit Tigers Foundation • Alan Trammell Autographed Final
Season at Tiger Stadium Baseball
• Alex Avila Autographed Jersey
• Prince Fielder Autographed Baseball
• Max Scherzer Autographed 8x10
Photograph
• Doug Fister Autographed 8x10
Photograph
• Kirk Gibson Autographed Baseball
• Austin Jackson Autographed
Photograph
• Torii Hunter Autographed Baseball
• Magglio Ordonez Autographed Baseball
• Ivan “Pudge” Rodriguez Autographed
8x10 Photograph

Cadillac Plant Quality is Never expeNsive!
• Quality Tires for Passenger
www.borgwarner.com 231.779.7500
& Commercial Vehicles & Trailers
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• Complete Suspension System Service

K-Series Thermal Shutter

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Credit Card OPEN: Mon.-Fri. 7:30 am-5:30 pm, Sat. 8 am-1 pm

Cadillac Area Chamber of Commerce - january/February 2013 5
A healthier employee generally means
a healthier bottom line
Looking to improve the bottom line at your employees fill out a health and lifestyle sur- ber of people who enrolled and continue to
business? You may want to look at the health vey with Blue Cross/Blue Shield and based on participate in Weight Watchers as part of the
of your employees. the survey results, the employee is assigned a Come Alive in to a Healthier You program.
Numerous studies indicate that a healthy health coach. The health coach works the indi- “It is impressive the number of pounds that
workforce leads to more efficient production vidual’s needs whether it is a disease or healthy they have racked up,” Stebbins said. “But what
and lower health insurance costs and a strong lifestyle issues, such as smoking cessation. is interesting to me is that they stick with it and
possibility of improving your company’s bot- The hospital has been offering an associate bring friends and co-workers into it. They are
tom line. wellness program, called Come Alive in to a constantly asking in the cafeteria if they can
Mercy Hospital of Cadillac, which employs Healthier You, for about a year, Stebbins said. get the Weight Watchers’ points on the menu.”
about 400 people and provides insurance to He said there have been about 100 employ- Stebbins said Mercy has not seen immedi-
roughly 1,600 people, experiences increase in ees who have continued with the program ate financial benefits from the program, partly
health care costs for employees like any busi- throughout the year. Stebbins said each month because Mercy Cadillac has been successful
ness. With 1,600 people carrying insurance the has a specific focus, such as October, which in keeping its costs down. He did say that the
hospital pays roughly $6 million per year for was Breast Cancer Awareness Month. Stebbins wellness programs offered are designed for the
health insurance. said the program is designed and managed by “long haul.”
The hospital expects about a 9 percent the hospital’s wellness team. While Mercy hasn’t seen a significant finan-
increase in health insurance costs, which is “What we try to do is offer resources and cial benefit yet, a survey conducted by Towers
more than a $500,000, said Mike Stebbins, incentives to get people into a healthier lifestyle Watson in 2011 shows that wellness programs
Mercy Hospital’s Chief of Human Resources and to make healthier decisions, and to share have been successful. Businesses with effec-
Officer. those with their families as well,” Stebbins tive health and wellness programs say turn-
“We try and bend that curve and offset some, said. over rate has decreased from 10.4 percent to 8
or all, of the increase,” Stebbins said about the There is a voluntary health screening each percent, as well as fewer unplanned absences.
projected increase in health insurance costs. month which measures areas such as body The survey was conducted among U.S. and
Mercy implemented a wellness program to mass index and blood sugar. Canadian organizations.
help contain its insurance costs. Stebbins said An area of success with Mercy was the num-

EXCLUSIVELY FOR CADILLAC AREA CHAMBER OF COMMERCE
MEMBERS: SPECIAL SAVINGS ON ANY NEW OR USED VEHICLE.
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Visit us 24/7 at www.foxfordofcadillac.com

1450 N. Mitchell St., Cadillac OPEN:
Mon. & Thurs. 9am-8pm
Tues., Wed., Fri. 9am-6pm
231-775-3448 • 800-748-0143 Sat. 9am-3pm

6 January/February 2013 - Cadillac Area Chamber of Commerce
Preventative measures can lead to cost-savings later
Rec Boat Holdings in Cadillac also pro- for employers with additional diagnostic and Athletic Club Owner, said that she has seen
vides a wellness program, called Re-Think. It medical procedures, not to mention lost time many success stories.
is designed to get employees to review their from work.” “Definitely we have had people that have
lifestyle health choices including diet, exer- Cater said Rec Boat Holdings partnered changed their lifestyle and have motivated
cise, relaxation, sleep and avoiding tobacco, with Mercy Hospital, Cadillac Occupational people to workout who never wanted to work
according to a Rec Boat Holdings newsletter. Medicine, Munson Hearing Lab, Baker out before,” Richards said of the corporate
In the fall, Rec Boat Holdings held a half- College, Great Start, Weight Watchers, Oasis membership program.
day, on-site wellness program that included Family Resources, Blue Cross Blue Shield She said the discounts for memberships
cholesterol and glucose testing, blood pres- and Delta Dental. The wellness program a and lower employee-share insurance pre-
sure readings, flu shot, hearing and vision great success, Cater said. miums have helped motivate people to take
screenings and even massage. Beside the various screenings employees more responsibility for their lives, improved
“As employers, you can make this provision who did not have a family physician could be productivity at work and reduced absentee-
a benefit for both you and your employee by provided guidance by a representative from ism because of illness.
bringing wellness on-site to your business,” Blue Cross/Blue Shield. Since Pine Grove has been opening at 5:30
said Kelly Cater, Rec Boat Holdings Director Also, each participant received a T-shirt a.m., Richards said, they have been attract-
of Human Services. “With today’s hectic reminding them of the “Re-Think” theme, a ing a lot more people before they head off to
schedules, we are all pulled in many direc- jump rope, tooth brush and stress ball. Those work.
tions. Often times, what comes in last place employees who chose to go through at least “We have heard the feedback from people
is our own personal health. We don’t take the two stations at the health fair were placed in that they feel way better when they go into
time for a physical or preventative measures a drawing for larger prizes. work,” Richards said. “They don’t have the
even though they may be covered under our Many area businesses offer discounted tiredness anymore and are fired up and ready
health plan at 100 percent. We wait until an memberships to area health clubs as an for the day.”
actual illness occurs and pay the expense on incentive to improve employee health and
the backside. This can be a larger expense morale. Carolyn Richards, Pine Grove

“The team at Northwestern always greets you
with a smile. You feel like a friend and that
your business matters to them.”
— Jason J. Elmore, Attorney and Counselor at Law,
McCurdy, Wotila & Porteous, P.C., Cadillac

Member FDIC
nwbank.com

Cadillac Area Chamber of Commerce - january/February 2013 7
January/February Health Tip:

Six Habits to Improve
Mental Wellness
Ribbon Cutting
Grand Opening
Autumnwood of McBain
&
celebrates their new Respite Room

1.
220 Hughston Street
Nutrition - Introducing food that is whole, living
and colorful to your diet is the simplest way to
improve your overall health.

2.
Fitness - It’s almost always been commonly
believed that physical activity affects mental
wellness.

3.
Mental Stillness - A few moments of meditation
or even just a bit of peace and quiet can assist
anyone in becoming consciously relaxed during
hectic times.

4.
Mental Exercises - These help the mind
function better and longer as people grow older. Uncle Don’s Apple Pies, LLC
Training your brain to feel happy will help you 805 North Mitchell Street
stay happy.

5.
Therapy - Whether it’s talking with friends
about problems or seeing a professional, some
type of therapy is always helpful when dealing
with mental issues.

6.
Kindness - Perhaps the best method for
increased mental wellness is to simply display
acts of kindness.

Baker College of Cadillac
Deadline for the March/April 2013 celebrates their new addition and dedication of
the Robert VanDellen Business Learning Lab
Cadillac Area Business Magazine is
January 30, 2013. Share your
business/organization news!

DECember
Lecture Luncheon
“Looking forward: Electronic Advertisers
what 317 North Mitchell Street
message did vote
rs send to
Lansing on Nov 6t
h and what
does it mean for
the lame duck
session & 2014”
Was Presented by
Rich Studley, Pres :
ident and CEO of
Michigan Chambe the
r of Commerce

8 January/February 2013 - Cadillac Area Chamber of Commerce
LEAD and LEAD JR NOVEMBER
.
Rise Up! Cadillac
Cadillac Leadership
wishes to thank the
students, representin 224
g eight area school dis
who attended the tw tricts,
o day youth leadershi
workshops held Dece p
mber 5th and 6th! We
thank the many pres also
enters, volunteers, an
supporters for the su d
ccess of these events.
deepest gratitude to Our
all!
Sponsors: Baker Colle
ge of Cadillac, Blue Ca
Network of Michigan, re
Fox Motors of Cadillac
Wexford Missaukee ,
Intermediate School
and the Career Tech District
nical Center. Hosted by:
VanDrie Home Furnishings

Chamber Calendar
January
9

Rise Up! Cadillac 7AM
Hosted By: Pine Grove Athletic Club
Sponsored by:

24

Cadillac Area Chamber of Commerce
presents the Detroit Tigers in A Tigers View
11:30AM – 1:00PM at the Eldorado
Coldwell Banker Schmidt Realtors

31

Leadership Learning Series Noon - 3:00PM
“Where is My Leader?? ‘Look Within’”
Presented By:
Kelly Smith, President of Baker College
Baker College of Cadillac Student Center

February
8



Women in Business Noon - 1:15PM
The Three D’s Divorce, Disability, Death
Women need to prepare for the “what ifs” in life!
Sponsored by:
Cadillac Insurance Center
Maintaining your own credit ratings, and your
own identity!
Lakeside Charlie’s
Save the Date!
Detroit Tigers team
13

Rise Up! Cadillac 7AM
Hosted By: Baker College of Cadillac
Baker College of Cadillac Student Center
will be joining us for
Question and Answ
members
a Tailgate Luncheon
, and
er session on the top
Teamwork, Winning ics of
, Traveling, and Fami
ly.
15 Lecture Luncheon Noon - 1:15PM Thursday, January 24
th at the Eldorado
Education Update Register at info@cadil
lac.org
Presented By: Scott Crosby or call the chamber 23
1-775-9776
Baker College of Cadillac Student Center $25 Per Person

Cadillac Area Chamber of Commerce - january/February 2013 9
Cadillac Leadership patio project dedicated
On Thursday, November 8, 2012 the Cadillac café to open this spring and look forward to
Leadership Class of 2011-2012 dedicated their supporting the After 26 non-profit organiza-
completed patio project located at the After 26 tion with this endeavor.
Depot Café. Thank you to the community for your sup-
The group is very pleased to honor the spe- port of this spectacular outdoor dining space
cial needs employees of the Depot Café as and 21st Cadillac Leadership community ser-
noted on the plaque. We are excited for the vice project.

Northern Michigan’s only authorized dealer
Make a Difference!
• Volunteer On One Of Our Committees
• Help In The ReStore & Office
• Volunteer On A Building Site
For a list of “101 Ways YOU Can Help”
Visit our website:
www.wexfordhabitat.org or
contact Debra Maxey, (231) 775-7561
or director@wexfordhabitat.org
Mission: Wexford Habitat is a nonprofit, ecumenical Christian organization dedicated to
We offer furniture & technology eliminating substandard housing and homelessness and to making adequate, affordable shelter
solutions to meet any budget a matter of conscience and action. Wexford Habitat was founded on the conviction that every
man, woman and child should have a simple, decent, affordable place to live in dignity and
safety.Wexford Habitat has an open-door policy: all who desire to be a part of this work are
welcome, regardless of religious preference or background.
Baker College, Cadillac MI

7545 E. 34 Rd., Cadillac
231-775-8661 ReStore
We are pledged to the letter and spirit of the U.S. policy for the achievement of equal housing
Ph: 231.421.5443 Fx: 231.421.1824 PO Box 7046 Traverse City, MI 49686 opportunity throughout the nation. We encourage and support an affirmative advertising and
marketing program in which there are no barriers to obtaining housing because of race, color,
www. custeronline.com religion, sex, handicap, familial status, or national origin.

10 January/February 2013 - Cadillac Area Chamber of Commerce
in business
Women HOME IMPROVEMENTS.
MADE IN MICHIGAN.

a program of the Cadillac
Area Chamber of Commerce
November 2012
“Why it is important to
have your Five Wishes in place”
Presented by, James Siler,
Director of Mission Services, Mercy Hospital
Five Wishes is about health decisions, kinds of treatment
you want, how comfortable you want to be and most important,
what you want your family to know. Jim referenced that close
family is not always the best individual to appoint to follow
If you plan to build an addition, remodel the kitchen, repaint the
through with your wishes during this time, it could be a close
friend. This document can be changed at any time, but all prior living room, make your home more energy efficient or if you have
copies should be destroyed. An attorney guest at the luncheon other home improvement needs, Chemical Bank can help finance
mentioned she reminds her clients review their Five Wishes your spring projects. Visit ChemicalBankMI.com or a location
each year at income time. near you to learn more.
When completed, a copy of the Five Wishes document should
to given to your family, the individual appointed, health care
provider, and your hospital. The Five Wishes document is
written in everyday language, is a legal document, and only
requires two witness signatures.

Buy A >>>

2013 XTS
SAVE THE DATE
Luncheons held at Lakeside Charlies Noon-1:15pm
February 2013
The Three D’s: Divorce, Disability or Death
“Keeping your own identity is important”
What if I get divorced, what if my spouse dies what if I cannot
work? Women need to prepare for the “what ifs” by keeping
their own credit cards and maintaining their own credit ratings.
in cadillac >>>
March 2013 XTS

The New Work Wear:
“Thinking outside the cubical”
Establishing a business casual dress code that allows you to
work comfortably in the workplace, yet, project a professional
image for customers. Helpful guidelines that will help
you determine how much jewelry, makeup and perfume is >>>
appropriate for professional work environment.

April 2013
The Sandwich Generation:
“Finding the Balance in their Lives”
The Sandwich generation is a generation that has three basic
challenges to deal with; caring for their aging parents while South End Business US-131, Exit 177, Cadillac • www.HighpointAuto.com
supporting their own children, and working a full time job. (231) 775-1222 • 1-800-828-9852

Cadillac Area Chamber of Commerce - january/February 2013 11
Save the Dat
November e!
Lecture Luncheon
January
g Series
“What’s the Latest with Leadership Lear nin
Healthcare Reform: How are
eader?
we impacted locally?”
“Where is My L
Look Within”
Was Presented by: Mary Neff,
Chief Operating Officer Mercy
Hospital of Cadillac
ly Smith,
Present by: Kel lac
Mary discussed the impact health care id en t of B aker College of Cadil
reform is having on the Cadillac prov
Pres
3:00 p.m.
y 31, 2013 • 12:00-
community. Three years ago healthca ider
financial imperative for this country
re reform became a Thursday, Januar Cadillac
transition with greater complexity
. Today healthcare is in Baker College of
and volatility than ever.
and their team
Small hospitals like Mercy Hospita
l Cadillac are especially rs kn ow themselves first h
vulnerable due to these major pres Strong lea de ams evolves throug
sure points: shrinking nd. Th eir ab ili ty to lead effective te hip pr oc esse s
federal health care funds, Medicaid seco leaders
uncertainty, physician gh tful pr oc es se s. Two important e ne ed to be
and nursing shortages, and dow thou ing th
nward pressure from st and understand nds
commercial payers. are building tru hip practice. This energetic, ha
ei r lea de rs ders gain
reflective of th er gi ng and practicing lea
he lp em
on segment wi ll es. It will give
ei r ow n str en gths and weakness
insight into th their team
ie s an d id ea s to build trust within
them strateg ills.
ctive leadership sk
and insight of refle

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with the latest way to reach customers! Foundation of Our Business!
You’ve trusted us to help grow your business Over 200 vehicles to choose from!
for more than 140 years and now we are there
to help you take the next step into the world of If we don’t have what you want in one of
digital marketing. Northern Michigan’s largest inventories -
The Cadillac News is proud to announce a suite
of digital marketing services that will help your We’ll find it!
business grow online and in the physical world.
New Media Marketing services include:
• Social Media Management
• SEO- Search Engine Optimization
• Website Design and Development
• Email Marketing
• Mobile Marketing
®

Call today to set up your FREE consultation.

Mitch Whitaker
New Media Marketing Consultant

231-779-4156 1110 N. Mitchell • Cadillac, MI • 775-2413
mwhitaker@cadillacnews.com
Hours: Mon.-Fri. 8 AM-5:30 PM, Sat. 8 AM-2 PM, Other by Appt.

12 January/February 2013 - Cadillac Area Chamber of Commerce
Cadillac News Launches New Dana Willis from
Media Marketing Services New Image Salon,
Businesses in Cadillac and the surrounding Circulation and Marketing Leader. “We were Completes Redken
areas now have a resource that can take the lucky to have someone in house who had some
heavy lifting out of digital marketing thanks experience with digital marketing, so we were Specialist Program
to a collection of new services being offered by able to set up shop rather quickly and inte-
the Cadillac News. grate the new services within our existing and Dana Willis completed the Redken
New Media Marketing has emerged as a highly successful web design and development Specialist Program to become a certified
must do program for any business interested program.” Redken Specialist and Redken advocate at
in increasing its digital reach and the Cadillac The new services being offered include social New Image Salon.  Through the four- pro-
News has answered the call by expanding its media strategy and management (Facebook, gram, Willis learned about Redken princi-
list of existing digital services. Twitter, YouTube, etc…), email marketing, ples, products, and services and attended
“As a company that deals with multiple busi- mobile marketing, text message marketing, hands-on workshops on principle-based
nesses on a daily basis, we were able to iden- search engine optimization (SEO) and reputa- technical skills in color, design, and finish-
tify a number of needs that weren’t being ade- tion management in addition to the well estab- ing facilitated by Redken Artists. 
quately met in the area,” said Holly Schonert, lished web design and development program.

Welcome
Carrie Fansler To Manage Northwestern New Members
Bank’s Granite Street Office
Wexford County
Carrie Fansler has joined Northwestern Bank as manager of their Civic Center
Cadillac South office, located at 150 Granite Street. She has more than Todd Foster
12 years of banking experience. 1320 North Mitchell Street
Carrie studied business management at Baker Community College. Cadillac, MI 49601
She earned her consumer lending and general banking diplomas from 231-779-9520
the American Institute of Banking. www.thewex.com

West Michigan

Business Directory
Credit Union
Pheobe Ginnever
215 Bell Avenue
Cadillac, MI 49601
231-775-0145
www.wmicu.org
Office Supplies Construction
Edward Dracht
Farm Bureau
President Courtright/
Stickler Agency
DRACHTDesign
CONSTRUCTION
• Build • Contracting
CO. Chris Courtright/
Serving the greater Cadillac area since 1972. Shane Stickler
Office Supplies Office Furniture Ad Specialties Butler Steel buildings • CONVENTIONAL FRAMED BUILDINGS 627 North Mitchell Street
• Michigan’s Largest Independent Office Products Dealer Commercial • Industrial • Institutional • Agriculture • Churches
• Next Day Free Delivery Offices • Rubber Roofs • Concrete Flatwork • Complete Turnkey Projects Cadillac, MI 49601
• Local Single Source Supplier 23350 100th Ave. • Marion, MI 49665 office: (231) 825-0035 231-775-0126
email: ed@drachtconstruction.com fax: (231) 825-0038
Phone: (231) 577-7110 Fax (231) 577-7114 www.drachtconstruction.butlersteel.com cell: (231) 357-8718

Kentucky
Women’s Health Roofing Fried Chicken
Steve Rudoni
8101 East Boon Road
Cadillac, MI 49601

Wise & Company LLC
Sharon Wise
Home of the Springfield SmartRoof™ 12074 South Elk Ridge Drive
WILLIAM M. LONG, D.O. 6509 M-37, Kingsley, MI 49649
Phone: 231-263-5300 / 888-469-0059 Traverse City, MI 49684
7800 US-131 S., SUITE C, CADILLAC, MI 49601 • Phone 231.779.1167
Fax 231.779.1175 • www.cadillacwomenshealth.com
Fax: 231-263-5723
info@springfieldsmartroof.com
231-360-1549
www.springfieldsmartroof.com

Cadillac Area Chamber of Commerce - january/February 2013 13
Foundation awards Cadillac Housing
grant to Great Start Commission receives grant
The Wexford-Missaukee Area for exercise equipment
Great Start Collaborative and
the Cadillac Area Community The Cadillac Housing Commission has been award-
Foundation announced a ed a grant by the Cornerstone Fund, an endowed fund
grant of $2,000 will be used to held by the Cadillac Area Community Foundation. The
assist in providing a local Early $1,150 grant has been awarded to the Cadillac Housing
Childhood Conference. Commission to purchase exercise equipment for the 84
The award is being fund- residents at Kirtland Terrace.  
ed by the Helen and Harvey The goal of this project is to encourage exercise and
Pell Fund for Education, a field of interest fund held by the Cadillac Area social activity with the new equipment. The residents
Community Foundation. have requested that the grant funds be spent on a tread-
The award is in keeping with the Foundation’s history of more than 20 years mill and a Wii gaming system.
of supporting youth, education, and economic development in our community.
The local conference, planned for March 2013 in conjunction with Parenting
Awareness Month, is aimed at helping parents, grandparents, care providers and
educators to increase their knowledge, skills, expertise, and awareness of child
development topics and thus improve the quality of care to infants, toddlers and Cadillac Java opens
preschoolers.
Locally, one in five children lives in poverty and 28% of children arrive in kin- another location
dergarten without a preschool experience. Research shows that investing in early
childhood reduces child abuse, welfare necessity, absenteeism rates from work, Java Too is NOW OPEN in Cadillac West. Owners Beth
juvenile delinquency, adult criminal activity, special education, and high school and John Wallin and Terri Raffaele are proud to offer the
dropout rates. same quality products and great service you have come to
“Our economy cannot afford to keep our children behind!” notes Linda Kimbel, expect from Cadillac Java in a location on M-115 next to
Executive Director of the Cadillac Area Community Foundation. The Sands.

Firstbank can help
your business achieve
its financial goals.

(Left
(Left to Right)
Right)Deb
DebChristie,
Fuller, AVP, MortgageLender
AVP, Mortgage Lender | Pete
| Pete Stalker,
Stalker, Community
Community Bank President
Bank President
Deb
Deb Ballard, BranchManager,
Ballard, Branch Manager, Loan
Loan Officer
Officer

We have ears to listen and money to lend. At Firstbank, we know our communities and our customers. The
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It pays to bank local. Make the move.
Cadillac Downtown Cadillac North
231 775-9000 231 779-8954

firstbankmi.com

14 January/February 2013 - Cadillac Area Chamber of Commerce
Baker College receives Annual Merit Award
Baker College of Cadillac officials report that all surgical Merit Award for achieving the 100 percent graduate pass rate.
technology associate degree program graduates have passed “These positive results are direct evidence of the hard work
the rigorous national Certified Surgical Technologist (CST) of our students, as well as the dedication of our faculty and
examination during the August 1, 2011 through July 31, 2012 staff in providing the skills and training necessary to suc-
examination cycle. ceed,” said Kelly Smith, Baker College of Cadillac president.
The National Board of Surgical Technology and Surgical “We’re pleased to offer our students the highest quality train-
Assisting (NBSTSA), the organization that administers the ing to enable them to perform so well on the national exam.”
exam, has awarded Baker College of Cadillac with its annual

Data track 2011-2012
Wexford County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 12 Nov. 11 Dec. 11
Labor Force 13,224 13,101 13,256 13,123 13,585 13,844 13,831 13,706 13,337 13,245 13,085 13,215
Employment 11,478 11,523 11,666 11,696 12,128 12,278 12,114 12,046 11,953 11,937 11,659 11,620
Unemployment 1,746 1,578 1,590 1,427 1,457 1,566 1,717 1,660 1,384 1,308 1,426 1,595
Rate 13.2% 12.0% 12.0% 10.9% 10.7% 11.3% 12.4% 12.1% 10.4% 9.9% 10.9% 12.1%

Missaukee County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 12 Nov. 11 Dec. 11
Labor Force 5,682 5,738 5,800 5,635 5,777 5,920 5,892 5,760 5,623 5,595 5,601 5,671
Employment 4,950 4,970 5,032 5,044 5,296 5,231 5,225 5,195 5,155 5,148 5,028 5,012
Unemployment 732 768 768 591 624 546 667 565 468 447 573 659
Rate 12.9% 13.4% 13.2% 10.5% 10.5% 9.5% 11.3% 9.8% 8.3% 8.0% 10.2% 11.6%
For more information go online to www.cadillac.org/discover/about_LaborActivity.htm

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Cadillac Area Chamber of Commerce - january/February 2013 15
Cadillac Area PRSRT STD
Chamber of Commerce US POSTAGE
222 N. Lake St. PAID
Cadillac, MI 49601-1874 TRAVERSE CITY
MI
PERMIT #96