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Tourism: A

case study in
Johannesburg
Hosts on Airbnb welcomed over 51,000 guest arrivals to Johannesburg in the
past year (September 2016 - September 2017). Over 70 percent of guests chose
Airbnb to explore a neighbourhood and over 30 percent of their spending stayed
in the local neighbourhood. In total, the Airbnb community boosted the local
economy in Johannesburg by an estimated R197 million in the past year.

Host & listings in Johannesburg

4,300 R14,900 22
Active listings Annual earnings Nights booked for
for a typical host a typical listing

Guest stays in Johannesburg

51,500 154% 4.2


Total guest arrivals Year-over-year guest Average length of
arrivals growth stay per guest
(in nights)

83% 29% 73%


Guests who chose Airbnb Guests who would not Guests who chose
to live like a local have come or stayed as Airbnb to explore
long without Airbnb a neighbourhood
Tourism: A case study in Johannesburg

Listings on
Airbnb visited in
Johannesburg in
the previous year

Guest spending in Johannesburg

Estimated Guest Spending

Transport
50%
14%
Guests who saved money by
staying on Airbnb and who
Leisure spent it on food, shopping, etc.
10%
Food
40%
Cultural
6%
32% of guest spending
Shopping
18%
stays in the local
Groceries
12%
neighbourhood

Local economy in Johannesburg

R72 M R125 M R197 M


Income earned by Estimated spending Estimated economic
local households by Airbnb guests activity generated by
Airbnb hosts and guests