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Lauren Slater

Mount Pleasant, Michigan, 48858 (248) 891-0765

EDUCATION

Slate1lj@cmich.edu

CENTRAL MICHIGAN UNIVERSITY

Mount Pleasant, MI

Advertising Major, Marketing Concentration, Expected graduation, May 2018

  • GPA: 3.74 / 4.00

  • Deans List: Fall 2014, Spring 2015, Fall 2015, Spring 2016, Fall 2016,

  • Relevant Coursework: Essentail Business Skills, Writing for Mass Media, Introduction to Journalism, Advertising Account Management, Asian Media Cross Cultural Mass Communication, Public Relations Principles and Practices, Advertising Principles, Law of Mass Communication, Shaping the Media, Introduction to Marketing, Advertising and Public Relations Research, Introduction to Graphics and Visual Communications, Writing for Advertising

WORK EXPERIENCE

R-Logic

Marketing Intern

Waterford, MI May 2015 Aug 2015

  • Responsible for web updates and presentation development related to specific product launches

  • Researched customers within specific markets and prepared reports

  • Provided feedback on products being readied through the patent process

  • Strengthened and maintained social media platforms by increasing networks

  • Conducted research projects in order to strengthen sales platforms

  • Participated in customer meetings

Cooper Standard

Marketing and Communications Intern

Novi, MI May 2016 Aug 2016

  • Monitor and reply to emails while organizing various request folders including scholarships, employee requests, and external organizations

  • Assist in processing Fall scholarship recipients and employee requests

  • Support various events tied to the Cooper Standard Foundation

  • Assist and execute events including "Hockey

The Musical", Working Homes/Working Families, Golf

... Outing, Lace-UP Detroit, Careers For Veterans 200 Race at Michigan International Speedway and miscellaneous fundraisers

  • Assist with external communications

  • Promote company events and news through social media

  • Help proof website content

  • Assist with internal communications (digital signage, portal articles and newsletter articles)

  • Employee testimonials

  • Photo library updating

Pasquali Law Offices

Marketing Assistant

Mount Pleasant, MI January 2017 May 2017

  • Advertising Creative: Design pharmaceutical bag/newspaper advertisements

Bonobo Winery

Marketing and Public Relations Intern

Traverse City, MI May 2017 Present

Work closely with the Marketing Manager to monitor social media profiles, create content and schedule posts

Review performance of posts and current trends on social media platforms, looking for ways to boost reach and

engagement Work with the Marketing Manager on implementing new sales strategies

Build Bonobo’s social media following

Keep track of Bonobo’s results for the newsletters and other ads on a large excel sheet

Work with Adobe Creative Cloud to create tasting menus, flyers, and other promotional items

Mount Pleasant, Michigan, 48858

(248) 891-0765

Slate1lj@cmich.edu

Contribute inspiring visual point of view to projects, helping to develop and execute creative concepts for packaging,

point of sale and other supporting elements Edit and write text ads for our newsletters

Write and distribute Press Releases to the local media

Photograph events

Create content for Bonobo newsletter and blog

Research digital trends and tactics

VOLUNTEER EXPERIENCE

• Contribute inspiring visual point of view to projects, helping to develop and execute creative concepts

Mitch Albom Charities Working Homes / Working Families: Encourage the donation of homes in Detroit, MI that would otherwise go unused, then utilize the efforts of volunteers to refurbish homes so families can be given a place to live

  • S.A.Y. Detroit: Donate diabetic medical supplies to the nation’s first full-time medical clinic for homeless children and their mothers

  • American Red Cross: Student donor

  • Starkey Hearing Foundation: Raise funds to bring the gift of hearing by providing free hearing aids and care to people in need annually in the U.S. and around the world

  • The Painted Turtle Camp: Raise funds for children with more than 70 medical conditions so they can visit The Painted Turtle at no cost

AWARDS AND HONORS

Central Michigan University Outstanding Emerging Leader Award

Cooper Standard Foundation Scholarship Award: Awarded to the highest level of selection criteria based on grade point average, leadership and community involvement

  • Academic Success Award Scholarship: Awarded to students with exceptional grade point averages

  • Central Michigan Univeristy Deans List: Fall 2014, Spring 2015, Fall 2015, Spring 2016 , Fall 2016

ORGANIZATIONS

Delta Zeta International Sorority

3rd Vice President of Programming

Oversaw overall strategic and operational responsibility for all program areas within the organization

Obtained weekly reports from Junior Executive Board

Communicated with external organizations in order to conduct events and volunteer opportunities

Created a year-long calendar booked with events

Found an effective way to communicate important dates to members through social media and mobile applications

Public Relations Chair

Utilized two-way communication to form relationships between Delta Zeta and its target publics

Informed publics of activities and events

Administrator for our Tumblr, Twitter, Facebook and Instagram account

Used social media as a creative and innovative method of communication

Advertising Student Development Forum Active Member American Advertising Federation NSAC Campaign Tai Pei Frozen Foods

ADDITIONAL SKILLS

Community Outreach

Microsoft Word, Microsoft Excel, Microsoft Office

InDesign

Digital Signage

Social Media

Organization, Leadership and Teamwork

Internal and External Communication

Proofreading

Mount Pleasant, Michigan, 48858

(248) 891-0765

Slate1lj@cmich.edu