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BUSINESS PLAN: Contents TU3 THE ENVIRONMENT OF THE COMPANY

AT LEAST: MORE COMPLETE AND BETTER IF YOU ADD:

The specific environment of the sector: Porter's five forces The general environment of the compay (PEST analysis, for
analysis, for instance. CONCLUSION. instance). CONCLUSION.
Market study: COMPETITION, providers and if appropriate, A more complete market study.
substitute products: Write at least two goals and use two
different market study tools to get information. Value curve of other cometitors.
Value curve of a cometitor.
Corporative image.
Value curve of our project. A matriz ERIC*
Some action of CSR (Corporate Social Responsibility).
SWOT analysis.
Strategy through CAME (spanish acronym) study.
Location of the company.
Mission, vision and values.
ANYTHING ELSE IN CONNECTION WITH THIS UNIT, IF
ALWAYS: YOU THINK IT IMPROVES YOUR PROJECT.
Cover: title and author/s.
Contents.

REMEMBER:

PUNCTUALITY.
YOU ARE SPEAKING ABOUT YOUR PARTICULAR
PROJECT, NOT ABOUT GENERIC STUFF.
Write BIBLIOGRAPHY and WEBGRAPHY.
*Galician language