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20171030

ARO / MMX
3 ARO / MMX

I
X
IX Survey

10

2017 10 30
ARO / MMX

2017 10 30
A
R
O
(Family & Youth)



comScore MMX 6
(Family & Youth - Family & Parenting)

2017 10 30

PC
() Media Metrix PC
25-44

200.0
2015 8 2017 8 PC A
150.0 83.4 200.4 (83.4+116.8) R
O
129.7 (60.5+69.2)

65.1
100.0 60.5

50.0 85.1 69.2



116.8

0.0


25-44
()
38.0 1.2 (35.1-- 37.2)
37.1 37.2
37.0 1.0 0.85
0.98
36.0

0.8

35.0 0.6
35.1
34.0 0.56
0.4
Aug-2015 Aug-2016 Aug-2017 Aug-2015 Aug-2016 Aug-2017

2017 10 30 comScore MMXARO 2017 08


2017 8 PC

129.7 40.9% 8.9% 32.3% 17.9%


A
R
O


9.0 19.5% 10.2% 50.3% 19.6%

9.2 20.1% 12.4% 48.7% 17.8%



6-24 25-44 45

2017 8 PC 129.7 900 900


46

25-44 32.3%

25-44

2017 10 30 comScore MMXARO 2017 08


Top5 PC

() ()

2017 8 PC
A
* R
O
BabyHome



PC







MamaClub


*nidBox comScore /MamaClub



2017 10 30 comScore MMXARO 2017 08

2017 8



A
R
O









43.6 42.3 42.0 25.8 20.8 18.9 16.5 14.6 13.5 12.0
()

171 196 180 216 198 243 226 177 277 174

139 146 95 212 143 215 52 165 208 38

1~100 101~200 200+

*
2017 10 30 comScore Segment MetrixARO 2017 08

PC 25-44

A
2017 8 PC 129.7 900 900 R
O

25-44


25-44
BabyHome BabyHome
MamaClub




&
100 &

TA TA
TA = TA =
TA TA

2017 10 30
IX

2017 10 30

2017 10 3 I
X

11 20-64 2,114

2017 10 30

T2B

59.5% 24.1% 8.9% 5.3% 83.6% 4.33

42.3% 36.5% 13.3% 6.2% 78.8% 4.12

38.1% 37.7% 13.9% 8.9% 75.9% 4.02


I
35.3% 39.5% 17.2% 6.5% 74.8% 4.00
X
33.3% 35.4% 18.4% 11.3% 68.7% 3.88

30.6% 36.4% 22.4% 7.5% 67.0% 3.84

25.0% 35.0% 21.7% 15.4% 60.0% 3.64



18.3% 33.2% 34.6% 9.4% 51.5% 3.52

10.5% 31.7% 39.7% 10.9% 42.3% 3.26
1T2B=+
2=5=4
Base N=2,114
Oct. 2017

2017 10 30

//


// 65.1%
51.1% //(65.1%)
/ 46.3%
20.5%
I
/ X
17.6% /(13-25y)
13.6% (51.1%)/
13.5%

(46.3%)
// 9.7%

9.4%
(1-6y)

/ 6.5%

/ 4.9%
2.6%
0% 10% 20% 30% 40% 50% 60% 70%
//-//
///
Base N=1,027 //
Oct. 2017 //
//

2017 10 30

/
/
/
53.8%
55.7% 49.7%
47.8% 37.9%
40.6% 31.7%

33.1% 29.0% I
X
32.6% 25.4%
30.8% FB 21.4%

23.0% 18.7%

22.0% APP 14.6%

6.1% () 11.6%

0% 20% 40% 60% 0% 20% 40% 60%


Base N=1,027 Base:/ N=226
Oct. 2017 : Oct. 2017

(55.7%) / 30-44
(47.8%)(40.6%)
(22%)

2017 10 30



///
/
I
X

2017 10 30



1053 49.8%
(IX Survey)
1061 50.2%
20-24 215 10.2%

25-29 214 10.1% I
iX:Panel X

20-64 30-34 233 11.0%


35-39 271 12.8%
40-44 247 11.7%


2017/10/032017/10/11 45-49 243 11.5%

50-54 246 11.7%


N=2,114 55-59 237 11.2%
95%,2.13% 60-64 209 9.9%
201706
970 45.9%
551 26.1%
593 28.0%
2017 10 30

m marcom@ixresearch.com