Professional Documents
Culture Documents
Team
Retailing is the
interface between
the producer and
the individual
consumer buying for
personal
consumption.
Source: http://www.indiaretailing.com/india-retail-report.asp
Varanasi
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Unorganized retail
Threat of substitutes
S
A
L
E
S
G
R L
O O
W W
T
H
High Low
Market Share
08/16/09 Big Bazaar 10
XIDAS, Jabalpur
Marketing Mix
Process
Physical
Product
Evidence
7 P
People Price
Place Promotion
Television sets Footwear Bazaar Living Room Kids Wear Mr. right
Washing Machines Beauty Care Bed Room Toy Bazaar Bakery
Refrigerator Navara Kitchen Stationary Loot Mart
Personal Care Star Parivar Dinning Rooms Child Care Tulsi
mBazaar Meena Bindre Kids Room Future Money
Microwaves Been Bags Future Generally
Paintings
Small Appliances
Decorative Items
Laptops
Computer
Accessories
Kitchen Appliances
Located at main
city-tier I & tier city-II;
Area-10,000sq ft-
120000 sqft;
Approachable
BIG BAZAR
destination.
Back-end
Operation In JV with
Foreign Partner
Interior decorator and dress designer Those customer who are very specific People
will be appoint in all the store about their decision.
Networking through internet All loyal customer, other net user . E-marketing
Adhar Rural Centric Market 720 million consumer across 627000 Place
villages.
Tie up with IPL Sports lover Promotion
Improving Quality of product Prevailing as well as Prospect customer Product
08/16/09 28
Big Bazaar
XIDAS, Jabalpur
Thank You