Questionnaire

I am a student at Birzeit University; as a partial fulfillment for my graduation from faculty of

business and economics, Business Administration Department, this questionnaire is being
conducted under the topic of Facebook As Sales Strategy And Consumer Responses In
Palestine".

This questionnaire is prepared only for the purpose of gathering information to ascertain
better understanding of using social communication in Palestinian firms. It is assured that
the data furnished and the identity of the respondents will be kept strictly confidential .

General And Demographic Information

Personal Information

1. Gender

o Female o Male

2. Age

o Under 25 years o 25 - 34 years

o 35 -44 years o Over 45 years

3. Income (for a month) in Nis

o Under 2000 o 2000 5,000

o 5001 10000 o more than 10,000

4. Education

o Lower than secondary school o High school

o Under graduate o Post graduate

5. Kindly, choose the one most description that represents your behavior on
Facebook:

o I enjoy liking brands on Facebook

o I regularly like brands on Facebook

o Liking brands is something that I do often while on Facebook

6. Kindly, choose the one most description that represents your behavior on
Facebook:

o I enjoy commenting on brands Facebook pages

o I regularly comment on brands Facebook pages

1
 o Commenting on brands pages is something that I do often while on Facebook

7. Do you share brands posts?

o I enjoy sharing brands posts

o I regularly share brands posts

o Sharing brands posts is something that I dont do.

8. Which information source(s) have the highest effect on your purchasing intention
and decision?
o Internet
o TV/broadcasting
o Newspaper or magazines
o Facebook brands advertising
o books/magazine/
o brochure
o other

2
 Part two: Check inside the square that best fit your personality from the following
statements

Strongly Strongly
No. Statement agree Neutral disagree
agree disagree

I see myself as someone who is

1.
talkative

I see myself as someone who

2.
generates a lot of enthusiasm

I see myself as someone who is

3.
sometimes shy/inhibited

I see myself as someone who tends

4.
to be quiet

I see myself as someone who is

5.
reserved

I see myself as someone who has an

6.
assertive personality

I see myself as someone who is

7.
relaxed/handles stress well

I see myself as someone who is

8.
unhappy

I see myself as someone who can be

9.
tense

I see myself as someone who

10.
worries a lot

I see myself as someone who is

11.
emotionally stable/not easily upset

I see myself as someone who

12.
remains calm in tense situations

I see myself as someone who is

13.
curious about many different things

I see myself as someone who has an

14.
active imagination

I see myself as someone who likes to

15.
reflect/play with ideas

I see myself as someone who is

16.
inventive
 I see myself as someone who has
17.
few artistic interests

I see myself as someone who prefers

18.
work that is routine

My Facebook activities are aimed at

19.
everyone

I do not mind interacting with new

20. people and making new friends on
Facebook

When I post something on my

21. Facebook page, I prefer it to be seen
by the public

On Facebook, I only communicate

22.
with my friends

I do not like my Facebook activities

23.
to be very visible

I use Facebook to strengthen my

24.
personal relationships

25. I enjoy liking brands on Facebook

26. I regularly like brands on Facebook

Liking brands is something that I do

27.
often while on Facebook

I enjoy commenting on brands

28.
Facebook pages

I regularly comment on brands

29.
Facebook pages

Commenting on brands pages is

30. something that I do often while on
Facebook

Thank you for your cooperation