FRIDAY
Philanthropy Forum Schedule - Friday
7:30 A.M. Registration, Networking & Continental Breakfast
AT HENRY STUDENT CENTER [HSC]
8:30 a.m. The Future: It's Up to us! [HSC Ballroom]
Members of the conference faculty will share the reasons
why they continue to work in the field of philanthropy and
the nonprofit sector and why fundraising is critically
important to create a future that is bright and prosperous.
9:30 A.M. INTEREST SESSIONS #1
1.1 Social Media Tips, Tactics, and Apps for Nonprofit
Awesomeness [#231]
Want to get a jumpstart on your social media content and
strategy? We will discuss latest trends, strategies, and tools
to help you best tell your organizations story. Learn key
strategies to integrate, before during, and after your
appeals to maximize communication potential and build
buzz. Note: Participants in the Thursday 1/2 day
masterclass may wish to choose another workshop during
this time slot.
Josh Hirsch, MS, Nonprofits First, West Palm Beach, Fla.
1.2 How to Identify Prospects & Get the Conversation
Started [#207]
Join us for a session focused on figuring out who you
should talk to, getting the meeting, figuring out what
questions to ask and following up afterward. Chad will
walk you step by step through the process he has
successfully used for years as he works to raise support for
a charity.
Chad Barger, CFRE, Productive Fundraising, Harrisburg, Pa.
1.3 Major Gift Fundraising- Relationships are the secret!
[#210]
Do you wish you could raise significantly more money for
your organization through major gifts fundraising, but are
not sure where to get started? This session for mid-career
development officers is designed to help you ensure your
organization has earned the right to put a proposal in
front of potential major gift donors. Whether a major gift
at your organization is $1,000, $10,000, $25,000 or more,
you will learn how to ask and receive more major gifts this
year. We will discuss the who, what, why, when and where
of asking.
Paul Strunk, MA, Edwards+Strunk, Scranton, Pa.
All Interest Sessions will be held in the University Center on Main Building (UCOM) unless otherwise noted.
10:30 A.M. BREAK
10:45 A.M. INTEREST SESSIONS #2
2.1 Crowdfunding 101 [#231]
What do you need to have in place before you begin
crowdfunding? What are the best platforms, cost options,
and projects? During a highly interactive session our
presenters will share examples of successful and
unsuccessful crowdfunding projects and discuss what can
be learned from each. After learning how to craft your
story and promote your project, youll have time to
practice creating your own sample campaign.
Dave Tinker, MPA,MISSP,CFRE,FAFP, Achieva, Pittsburgh, Pa.
2.2 Working and Embracing Your Legacy Pipeline [#201]
The success of any bequest program relies on good
prospects, inspiring stories and a strategic approach to
moving donors. But what actions/moves should you do at
every stage of the process? What if you dont have a
budget or any resources to move your donors?
This session will show you how Greenpeace
International's legacy managers use a pipeline matrix to
move donors through a 6-step process to get to a pledge
and raise more donors and gifts in Wills.
Youll learn (1) How to move donors through an
engagement pipeline to generate legacy pledges; (2) How
to systematically and strategically engage donors that will
add value to your legacy program (3) Key messages and
activities at every stage of the pipeline.
Ligia Pea, CFRE, Greenpeace International, Montreal, QC
2.3 Annual Fund Tips & Tricks Clinic [#207]
This session covers the basics of starting and administering
an annual giving program with emphasis on direct mail,
email, and social media use, particularly in small and
medium-sized shops, including insider tips and practical
skill building ideas.
Don Rhoten, MS, CFRE, MMC Foundation, Meadville, Pa.
12:00 p.m. LUNCH TABLE TOPICS & AFFINITY
NETWORKING SESSIONS (Pick Up Lunch UCOM 231)
SEE INSERTED SPECIAL LIST OF LUNCH TOPIC LOCATIONS

Philanthropy Forum Schedule - Friday
1:15 P.M. INTEREST SESSIONS #3
3.1 Reinventing the Ask [#231]
Fundraising in the digital age has changed how we
communicate with our stakeholders and is critical to your
communications strategy. Building on their article from the
Nonprofit Technology Network (NTEN) Change magazine,
Hirsch and Tinker will share how electronic
communications tools such as social media can enhance
your relationship with your stakeholders.
Josh Hirsch, MS, Nonprofits First, West Palm Beach, Fla.
Dave Tinker, MPA,MISSP,CFRE,FAFP, Achieva, Pittsburgh, Pa.
3.2 Ethics Jeopardy [#201]
Ethics is not just a game but we sure can have fun while
learning! Fundraisers are all good and honest people but
ethics has a sneaky grey area that can trip up the best and
brightest professionals. In this turbo-charged, exciting
power session, you will have the chance to brush up on the
fundamentals of ethical best practices and professional
standards while at the same time, having a ridiculously
good time. Join us for this energized and fun game of
Ethics Jeopardy and be ready to sound your buzzer!
Ligia Pea, CFRE, Greenpeace International, Montreal, QC
3.3 Boosting Donor Retention [#207]
Join for a discussion on the importance of donor retention
and learn simple, actionable steps that you can take to
boost donor retention in your organization.
Chad Barger, CFRE, Productive Fundraising, Harrisburg, Pa.
3.4 The War for Fundraising Talent [#210]
In 1998, McKinsey declared The War for Talent as an
international conflict that would play out broadly across
sectors resulting in severe talent shortages, consistent
vacancies, and skyrocketing compensation. While these
characteristics could describe todays competitive
landscape for fundraisers, the war for fundraising talent
will be waged within the boundaries of the sector and
among those organizations that rely heavily on charitable
giving. Employers will consider how organizational culture
and job descriptions affect outcomes and whether the
advantages of larger organizations are merely size or a
fundamentally different philosophy.
Jason Lewis, CFRE, Lewis Fundraising, York, Pa.
All Interest Sessions will be held in the University Center on Main Building (UCOM) unless otherwise noted.
FRIDAY
2:30 P.M. INTEREST SESSIONS #4
4.1 Nonprofits on Facebook: Deep Dive into Best Practices
[#231]
Facebook Insights offers a wealth of data for your
nonprofit fundraising and communication. And third party
apps can help you keep your Facebook communication up
to date. Through live demonstration, attendees will learn
about both during this in-depth training!
Josh Hirsch, MS, Nonprofits First, West Palm Beach, Fla.
4.2 Nonprofits in Crisis [#210]
We've heard the stories, read about them on social media,
and shook our head at them in the local papers --
nonprofits thrown into crisis because of a scruitinizing
Facebook post that went viral, an ethical dilemma, a rogue
board member... This workshop explains the types of crisis
situations modern nonprofits face, how to navigate them,
and how to emerge stronger.
Don Rhoten, MS, CFRE, MMC Foundation, Meadville, Pa.
4.3 The Fundraising Development Plan [#207]
This workshop provides an in depth nuts & bolts look at the
fundraising planning process from evaluation, to
planning to systematizing.
Chad Barger, CFRE, Productive Fundraising, Harrisburg, Pa.
4.4 Sr. Development Professionals Roundtable [HSCMMR]
Join fellow senior development professionals addressing
executive level topics in philanthropy, fundraising, and
leadership.
Paul Strunk, MA, Edwards+Strunk, Scranton, Pa. & Mike
Wood, Wilkes University, Wilkes-Barre, Pa.
3:30 p.m.-5:30 CLOSING PLENARY & KEYNOTE (HSC
BALLROOM) ADVENTURES IN PHILANTHROPY
5:30 P.M. RECEPTION W/THE PRESENTERS (Bart & Urby's)
WALKING DIRECTIONS TO CLOSING RECEPTION
Exit Henry Student Center on South Street and turn right. Cross South
Franklin Street and make the next left onto South Main Street. Bart and
Urbys is past the UCOM building (where the majority of Fridays
workshops were held) on the left, across from Marquis Art & Frame.
 FRIDAY

Philanthropy Forum Schedule - Friday

All Interest Sessions will be held in the University Center on Main Building (UCOM) unless otherwise noted.