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ENG 231–003 :: Fall 2010 T/TH 2:00–3:15 :: RB 292
Dr. Brian J. McNely RB 2111 285-8682 bjmcnely@bsu.edu Ofce Hours :: T/TH 3:30–5:30 and by appointment

“Professional writers most often write on behalf of, or manage the work of, other groups. Whereas, for example, creative writers and journalists create work that’s likely to have their names on it (journalists want a byline), professional writers often create work on behalf of organizations (clients, corporations, nonprofts). And whereas creative writers and journalists are responsible primarily for managing their own work, professional writers and editors are often responsible for managing the work of teams or even entire organizations.” —Stuart Blythe, 2010 “Work itself is changing. Work is more distributed, more contingent, less stable. … This reality needs to be taken into account as we design. Knowledge work usually involves multitasking and working with diverse groups and individuals. Eforts to design technologies to meet these conditions beneft from careful theoretical analysis of workers' activities...” —Kaptelinin and Nardi, 2006 Over the next 16 weeks, we will explore what it means to manage the writing work of others, to design content for changing work environments, and to research and collaborate in a knowledge work model. We will be especially focused on people acting with technology via their discursive activities, now and in the near future. At the end of this course you will be able to identify and explain some of the key rhetorical, social, cultural, ethical, and economic issues related to people acting with technology in professional writing scenarios. ENG 231 will immerse you in concepts and practices of qualitative research, iterative design, and the production of high quality deliverables grounded in real-world interactions. The culmination of the course will be refected in collaborative knowledge work, consisting of: [ research brief + IRB protocol + presentation of fndings + collaborative white paper + assessment memo ]

Students will— Practice looking and doing: • Recognize and categorize important genres and styles of professional communication • Consider the prevalence of professional writing in everyday experience • Practice using common tools and technologies of professional writing production with profciency and resourcefulness Analyze professional writing artifacts and practices: • Critically interact with professional writing in everyday experience—from organizational communication to the impact of branding and visual rhetorics • Explain rhetorical choices (metacognition) made as a result of both individual and collaborative work

Analyze specifc artifacts and/or organizations to better understand rhetorical, social, cultural, and political implications of professional writing in everyday experience

Research practices that impact professional writing scenarios: • Plan and implement in situ qualitative research on practices and activities that impact professional writing contexts • Recognize appropriateness of diferent methods for producing and researching practices and contexts • Explore and practice professional writing as a way of thinking, knowing, and being Produce professional artifacts: • Apply rhetorical and design principles to producing professional artifacts • Apply principles of fair use, copyright and documentation conventions for print and digital media • Recognize rhetorical possibilities of diferent modes (alphabetic text, images, graphics, video, audio, etc.) and make sound rhetorical choices when combining modes • Research » Produce » Share


Selected academic journal articles, blog posts, images, and videos Community Action and Organizational Change. Faber, B. SIU Press, 2002. Document Design: A Guide for Technical Communicators. Kimball, M., & Hawkins, A. Bedford, 2008. The Cognitive Style of Powerpoint. Tufte, E. Graphics Press, 2006.

Practica (4) Research Brief IRB Protocol Presentation of Findings Collaborative White Paper Project Assessment Memo 300 100 100 100 250 150 Course Total: 1,000

Grading Scale
A AB+ B BC+ C C950–1,000 900–949 860–899 830–859 800–829 760–799 730–759 700–729

Grading Policy
Deliverables are assessed according to criteria distributed through Blackboard.

Storage and Backup
This course will require the consistent use of one or more of the following methods of digital storage and backup: BSU iLocker Dropbox Drop.io Google Docs USB Drive

Plagiarism and Academic Dishonesty
Proper citation is a hallmark of good scholarship. Crediting someone else's work—whatever form that work takes—is a nice thing to do. It's nice to be nice to people.

Don't use someone else's work without giving them credit. Don't submit work for this class that you did for another class. Don't falsify data. If in doubt, see BSU's statement on academic integrity. But mostly? Be nice to people and give credit where it's due.

Attendance, Withdrawals, and Incompletes
Come to class—it's fun! Don't be late—you'll miss important stuf! If you miss more than 3 classes—for any reason—your fnal grade will be lowered by one step for each missed class beyond the limit (for example, 4 absences will result in a reduction from a B+ to a B). Let me know early in the semester if you will miss class for university business or religious holidays. Please see the University Catalog for more information on withdrawals and incompletes.

Students Needing Accommodations
If you need course adaptations or accommodations because of a disability, if you have emergency medical information to share with me, or if you need special arrangements in case the building must be evacuated, please make an appointment with me as soon as possible. My ofce location and hours are listed on the frst page of this document. For additional information, please contact Larry Markle, Director of the Ofce of Disabled Student Development, at lmarkle@bsu.edu or 285-5293; TTY 285-2206. The DSD ofce is located at Student Center 116.

Writing Center
The Writing Center ofers free one-to-one assistance on all of your writing projects for all of your classes. Also? The Writing Center is full of awesome people. They are located in RB 291, and are open 10 am to 8 pm, Monday–Thursday, and 10 am to 2 pm on Friday.

Important Dates
Research Brief IRB Protocol Presentations Collaborative White Paper Project Assessment Memo 10.19 10.26 12.7 :: 12.9 12.15 12.15

[ Complete the readings before the class for which they are assigned, and prepare to interact in class. ] Week 1 8.24 On Writing: Accentuate the Positive On the New Literacy Do Typefaces Really Matter? Nike's Roots [BB] Twitter Wants to Tell You a Story with Twitter Tales Share Your Twitter Tale Facebook Stories Your Google Stories: 1, 2, 3, and 4 Drucker, P. “The Coming of the New Organization.” [BB] Spinuzzi, C. “What do We Need to Teach about Knowledge Work?” Spinuzzi, C. “Technical Communication in the Age of Distributed Work.” [BB] Emig, J. “Inquiry Paradigms and Writing.” [BB] Brummett, B. “Three Meanings of Epistemic Rhetoric.” [BB] Freedman, D. “The Aggressive Egg.” [BB] Practicum Due Thoughts on Flash Decoding Steve Jobs' Dressing Down of Flash Faber Ch. 1 & Ch. 2 Practicum Due Faber Ch. 3 Faber Ch. 4 Winsor, D. Using Writing to Structure Agency: An Examination of Engineers'


Week 2 8.31 9.2 Week 3 9.7

9.9 Week 4 9.14 9.16 Week 5 9.21 9.23

Practice. [BB] Week 6 9.28 9.30 Week 7 10.5 boyd, d. “Social Media is Here to Stay... Now What?” Faber Ch. 7 (166–181) Practicum Due Faber Ch. 5 Practicum Due Faber Ch. 6

10.7 Week 8 10.12 10.14 Week 9 10.19 10.21 Week 10 10.26

Document Design Ch. 1
IRB Training :: Qualitative Research Workshop IRB Training :: Qualitative Research Workshop

Document Design Ch. 2 & Ch. 3 Research Brief Due
Brand New: 1, 2, 3, 4, & 5

Document Design Ch. 10 Hart-Davidson, et al. “Coming to Content Management: Inventing Infrastructure for Organizational Knowledge Work.” [BB] IRB Protocol Due
Spinuzzi, C. “Ofce Work, Knowledge Work: Studying Ofce Work in an Academic Environment as Knowledge Work.” [BB] Zhao, D., & Rosson, M.B. “How and Why People Twitter: The Role that Microblogging Plays in Informal Communication at Work.” [BB]


Week 11 11.2

Document Design Ch. 5 Milks, J., & Bloxham, M. “A Play Date with the iPad: Real People Experience the iPad.” [BB] Document Design Ch. 6 Document Design Ch. 7 Document Design Ch. 8 Document Design Ch. 9

11.4 Week 12 11.9 11.11 Week 13 11.16

11.18 Week 14 11.23 11.25 Week 15 11.30 12.2 Week 16 12.7 12.9 Final

Tufte (all) Thanksgiving :: No Class! Thanksgiving :: No Class! Data Analysis :: Collaborative Work Data Analysis :: Collaborative Work Presentations Presentations

12.15 — 2:15–4:15 Collaborative White Papers Project Assessment Memos

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