Flat World Knowledge Author Guide

So, you’re an FWK author…. now what?

Table of Contents
Chapter 1: Meet your team!........................................................................................... 3
1.1 Project Manager (PM)—your new best friend ................................................................ 3 1.2 Your backup band ............................................................................................................ 3

Chapter 2: Development................................................................................................ 3
2.1 Launch Project .................................................................................................................. 3 2.2 Set Schedule ...................................................................................................................... 3 2.3 Authoring Templates ........................................................................................................ 3 2.4 Standard Flat World Pedagogy ......................................................................................... 3 2.5 Custom Pedagogy.............................................................................................................. 4 2.6 Document Management ................................................................................................... 4 2.7 Permissions ....................................................................................................................... 4 2.7.1 Creative Commons Legalese..................................................................................4 2.7.2 Recommended Sources for Outside Content ..............................................................5 2.7.3 A Quick Word on Fair Use and Public Domain ...........................................................5 2.8 Supplements...................................................................................................................... 5 2.8.1 Instructor Supplements ........................................................................................5 2.8.1 Student Supplements ...........................................................................................6

Chapter 3: Alpha Review ............................................................................................... 6
3.1 Alpha: What’s it about?..................................................................................................... 7 3.2 What to Expect Before the Review................................................................................... 7 3.3 The Results ........................................................................................................................ 7

Chapter 4: Advisory Board ............................................................................................ 7
4.1 Advisory Board: What’s it about? ..................................................................................... 7 4.2 What to Expect Before the Review................................................................................... 7 4.3 The Results ........................................................................................................................ 8

Chapter 5: Almost there: Final Manuscript and Flip the Switch.................................. 8
5.1 Master Documents ............................................................................................................ 8 5.2 Front Matter...................................................................................................................... 8 5.3 Copyediting ...................................................................................................................... 8 5.4 Proofing ............................................................................................................................ 9

 

 

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5.5 Congrats! ........................................................................................................................... 9

 

 

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Chapter 1: Meet your team!
1.1 Project Manager (PM)—your new best friend
Your FWK project manager will be your first point of contact on your project after it’s signed. They will manage your schedule, walk you through the review process, and help shape your project to meet market demands. They are on-call to answer any questions you have about reviewing, art and photos, permissions, and production. You’ll be in contact with them weekly, sometimes daily, as your project progresses—so it’s important to respond and be nice to them!

1.2 Your backup band
Along the way, you’ll likely meet with various supporting players in the process. This might include pedagogical experts, content conversion staff , techies, marketing folks, and more from the Flat World Knowledge crew. Now that everyone knows each other, let’s get writing! On to Chapter 2: Development

Chapter 2: Development
2.1 Launch Project
After the contract is signed, the first meeting you’ll have will be with your Acquisitions Editor and Project Manager to “launch” your project. This will include going over some of the details of the project, like which chapter you will select for the Alpha review, and outlining a plan for moving forward. At this point, your primary contact will shift from the Acquisitions Editor to the Project Manager to develop your manuscript and move through reviewing.

2.2 Set Schedule
Shortly after the launch meeting, your PM will send you a detailed schedule for Alpha review, Advisory Board, revision time, and final manuscript due date. These dates will reflect your contractual terms, but the schedule will be a little more fleshed out.

2.3 Authoring Templates
One way we keep our books inexpensive is by streamlining two expensive processes— interior design and production. To wit, we’ve developed a series of templates that help us recognize, order and “pour” the elements of the book quickly and economically. The templates are clear, easy to use, and have a tag for all FWK elements. We recommend authors use them because they remind you of required elements—like Key Terms or Learning Objectives— as you write , which saves time and effort. Flat World books use the Chicago Manual of Style as our style sheet, so please cite accordingly. See our Author Guide web page for more information. If you have any questions about the templates, email your PM!

2.4 Standard Flat World Pedagogy
Every section of every Flat World book should contain the following pedagogical elements: •   Learning Objectives   FLAT  WORLD  KNOWLEDGE  AUTHOR  GUIDE  V1.1 3

• • •

Key Terms Key Takeaways Exercises

2.5 Custom Pedagogy
This is not to say that you cannot incorporate your own structural ideas to your book. Thinking about cases or simulations? Something else? We are flexible – speak with your PM! We want to hear your ideas on how to make the textbook your own and truly provide a valuable experience for the reader.

2.6 Document Management
After you complete files, we might ask you to post them to our online file sharing system (especially if they are big). We use Alfresco Share to store any file that is needed to create your book. This includes chapter manuscript, production manuscripts, Images, production schedule. The URL to this file-sharing site is: http://projects.flatworldknowledge.com/share Your PM will create a site on Alfresco Share for your book and send you your user/password along with some easy how-to-use instructions to get you started. If you have any issues with Alfresco Share, email your PM.

2.7 Permissions
Permissions are a bit counter to the whole FWK enterprise. Here’s the official Flat World Knowledge Permissions Statement: “Flat World Knowledge is an open-source textbook company that strives to include, whenever possible, art and text from open sources. Flat World Knowledge will secure permissions, per instructions provided by source. In the event an issue should arise, Flat World Knowledge will investigate and resolve in a timely manner.” Perms are expensive in two ways: they add to the bottom line, and they cost time in the schedule waiting for the holder to grant use. They can hold up an entire project. In the interest of getting to market faster, we encourage the use of open materials. That said, we know you’ll need to reference outside content. Here’s a quick guide to help you navigate the permissions process. 2.7.1 Creative Commons Legalese FWK content is licensed to the public under a Creative Commons BY-SA-NC license, which means:
• • • BY is “attribution”—if anyone uses the work, it must be attributed to you SA is “share-alike”—if anyone adapts your content, it needs to be under the same license as FWK NC is “non-commercial”—this protects your content from someone else selling a derivative

That’s a quick, down-and-dirty summary—here is Creative Commons’ description and the corresponding legal code.     FLAT  WORLD  KNOWLEDGE  AUTHOR  GUIDE  V1.1 4

As such, when we search for photos, art, or text, we need to find open content that we can make commercial derivatives from. When searching the recommended outlets below, look for:
• • CC-BY—we can use & adapt if we grant attribution CC-BY-ND—we can use this license too, if we don’t change the content in any way (like a photo)

2.7.2 Recommended Sources for Outside Content
• • • • Thinkstock—we subscribe to this stock photo service. Please use this as your primary resource in photo research. YouTube—OK to link to without source of original video Wikimedia Commons Flickr—search with “Creative Commons” filter on

2.7.3 A Quick Word on Fair Use and Public Domain
• • • • • Common rule of thumb is less than 500 words of a published work are fair use (not including song lyrics and poems). More than 8% of a newspaper, journal or magazine article requires permission. Figures, tables and pieces of artwork require permission. However, the information contained in the figures and tables may be public domain, so we could re-render. A useful table to estimate whether something is in the public domain: http://www.unc.edu/~unclng/public-d.htm Works created by US Government Bureaus or officials are public domain.

If you want to use your own content, we’ll need a grant from you during the permissions evaluation. Screenshots do require permission and we have to follow the organization’s guidelines.

2.8 Supplements
FWK produces two families of supplements: Instructor and Student. 2.8.1 Instructor Supplements Our standard instructor supplement package includes:
• • • Instructors Manual PowerPoint Lecture Notes Test Item Files (aka Test banks)

For some of our books we also offer:
• • LMS compatible files (Blackboard, WebCT, Moodle, Angel, and Respondus) Test Generators

At the launch party, you and your PM may have worked out a plan for the supplements (i.e., whether you were contributing some material, or looking over any of the draft supplements). If not, not to worry, your PM will bring the conversation back to supplements in due time.

 

 

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If you are responsible for developing supplements, here are some samples of supplements that you can use as reference:
• • • Instructor’s Manual PowerPoint Lecture Notes Test Item File

If FWK is developing the supplements the process starts after you submit your last batch of chapters for Advisory Board review. Once your last batch of chapters has been submitted, your PM will assign a resource to review and assign the Subject Matter Expert(s) (SME) that will handle your content. The SME will identify any questions he/she has from the manuscript. Your PM will schedule a teleconference call with our Supplement Team Lead and SME to kick-off the supplement process. They will create a sample chapter of each supplement for your review. They will use any feedback from the sample chapter and apply it to the rest of the chapters. Supplements will be created in batches of chapters. They go through both Quality Control and proofing before we post to our site. 2.8.1 Student Supplements Student study aids are vital to the FWK model—these are saleable and you earn a royalty on them! We offer the following study study supplements:
• • • Audio Study Guides Online Practice Quizzes Online Flashcards

The supplement that you/authoring team may want to review are Online Practice Quizzes. We ask various question types to test students including: True/False, Fill-in-the-blank, and Multiple Choice questions. You will have an opportunity to provide your input on what questions are best to ask. We are open to any ideas of new supplements (instructor or student) that you think would be great to pair up with your book! Got content? Time to review it! Next step is Chapter 3: Alpha Review!

Chapter 3: Alpha Review
   

Reviewing is where we test product in the marketplace to make sure we are on track. It also has a marketing function - we review to seed adoptions and gather quotes FLAT  WORLD  KNOWLEDGE  AUTHOR  GUIDE  V1.1 6

to use for marketing purposes. At Flat World, reviewing is a 2-tier process—we call it “Alpha” and “Advisory Board.”

3.1 Alpha: What’s it about?
• • • • • Alpha reviews address more macro-level aspects of the project: approach and/or theme, topical coverage/TOC, writing level, feature set This stage usually consists of a table of contents, preface, and/or sample chapter The Alpha review tests the project with a wide swath of the market (20-40 reviewers) Reviewers are instructors who use a competing textbook We conduct the review using Survey Monkey

3.2 What to Expect Before the Review
You’ll submit your materials to your PM, and they will “pour” the text into our tool so reviewers can view online. After the chapter posts, your PM will ask you to spot check it for any glaring errors. Content is not proofread at this stage—reviewers know the content isn’t final.

3.3 The Results
• • • • The process usually takes 2-3 weeks to collect responses Flat World will analyze the results for points of consensus and send the data to you as a PDF Your Project Manager will discuss the results with you and give you feedback After the Alpha, you will have your marching orders—results and feedback will shape your chapter template for the rest of the text

Got approval from the market? Got batches of chapters? OK, let’s move to Chapter 4: Advisory Board

Chapter 4: Advisory Board
So we have approval from the market on your approach and top-level plan. Not it’s time to get into the details with some deep reviewing.

4.1 Advisory Board: What’s it about?
Advisory Board digs into the details of a project: organization of topics within the chapter, definitions and examples, length, level, and individual features. The Advisory Board is made up of reviewers chosen from the Alpha pool both for their support of the project and their qualitative responses. The AB can also contain recommended experts from you. The AB is a smaller group of experts (8-10) who review batches of chapters (3-5 at a time).

4.2 What to Expect Before the Review
At launch, you and your PM decided on how to divvy up, or “batch” the chapters for review and production.     FLAT  WORLD  KNOWLEDGE  AUTHOR  GUIDE  V1.1 7

You’ll submit batches of chapters, and we will flow to the tool. You will have a chance to spot check for glaring errors before it’s sent out to reviewers

4.3 The Results
• • • • The process usually takes 3-4 weeks per batch of chapters Feedback from AB reviews will be more narrative and extensive Flat World will analyze the results and pass along our recommendations Your Flat World Project Manager will discuss the reviews with you and the next steps for revising chapters

NB: Do not stop writing while your material is out for review. We can touch the manuscript up later, it’s very important to keep going. Have you absorbed reviewer feedback? Are you feeling like your PM is part of your family? GOOD! It’s time to revise and submit your final manuscript (Chapter 5: Almost there: Final Manuscript and Flip the Switch).

Chapter 5: Almost there: Final Manuscript and Flip the Switch
5.1 Master Documents
After we flow your chapters for Advisory Board review, we will send you back a set of master documents that you will use for final manuscript. Please use these for your revision, and not your original files—they have already been tagged for our tool.

5.2 Front Matter
Please submit front matter with your final manuscript. Front matter consists of the following elements:
• • • • About the Author(s)—please include a high-res photo of yourself Dedications Acknowledgements—we will put the reviewers’ names in for you Preface

5.3 Copyediting
After you submit your final manuscript to your PM, we will have it copyedited and sent back to you with queries. Copyedit is the last time you will have to make substantive content changes to your project. During copyediting:
• • Always keep the track changes function on. Do not accept or reject any changes. If you want to reject a change, you should add a note saying so to the proposed change. Otherwise, the copyeditor’s proposed changes will be accepted during our review of the files.

 

 

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• • • •

If you want to add or delete any text not marked by the copyeditor, you are free to do so as long as you have track changes turned on. Please respond to all queries raised by the copyeditor, especially citations. You’ll have about a week with each batch of copyedited chapters, so use the time wisely. It’s worth saying again: This is the last time you will be able to make substantive changes to your project.

5.4 Proofing
Proofing and copyediting are different things at FWK. Here, a “proof” is a check after the text has been converted to PDF.
• • • We will pass along a list of proof queries, and you’ll resolve them by checking the PDF Please use the correction log provided by your PM to make changes You’ll have about 2 days to resolve proof queries and finalize the PDF

5.5 Congrats!
Then you’ll have some waiting to do… a few weeks while we input corrections and test the cover, the correctly configure print-it-yourself options and supplements. After that, we flip the switch and your book will be available for purchase! Congratulations, we welcome you aboard as a proud member of the Flat World Knowledge community!

 

 

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