You are on page 1of 78


Identify traditional media and new
media, and their relationships.
Editorialize the roles and functions of
media in democratic society
Examine the technology or resources
available during the prehistoric age,
the industrial age, the electronic age,
and the new or digital age.
Identify the devices used by people to
communicate with each other, store
information, and broadcast
information across the different ages.
April 14, 1912
If the Titanic sank
somewhere in the Atlantic
Ocean how so you think the
news reached people in
England and New York?
Titanic (1997)
James Cameron, dir.
If the Titanic sank today, in
what format would people
receive or read the news?
Mike Keefe
(Before 1700s)
PRE-INDUSTRIAL AGE (before 1700s)

discovered fire
developed paper from plants
forged weapons & tools with stone,
bronze, copper and iron
Cave Paintings
(35,000 BC)
Grimaldi Cave Painting in Lascaux, France
Bisonte (Spanish for bison) from the Cave of Altamira in Cantabria, Spain
Also found in the Cave of Altamira in Cantabria, Spain
Papyrus in Egypt
(2,500 BC)
Clay tablets in
(2,400 BC)
Acta Diurna in
(130 BC)
Dibao in China
(2nd Century)
Codex in the Mayan
region (5th Century)
Dresden Codex
Printing press using
wood blocks (220
Industrial Age
INDUSTRIAL AGE (1700s1930s)

used the power of steam

developed machine tools
established iron production, and the
manufacturing of various products
including books through the
printing press
Printing press
for mass production
(19th century)
The London Gazette
Typewriter (1800)
The Royal Typewriter Company (1904)
Telephone (1876)
Alexander Graham Bell patents the telephone. (March 1876) He may not have
invented the telephone, but Alexander Graham Bell was the first to get a patent for
it. Being able to speak to people over a telephone wire greatly changes the way the
world communicates.
Motion picture
projection (1890)
Muybridge used high-speed
photography to make the first
Women having tea in Napier, New animated image sequences
Zealand (ca.1890) photographed in real-time
Le Voyage dans la Lune (A Trip to the Moon) [1904]
Georges Mlis, dir.
Commercial motion
pictures (1913)
Motion picture with
sound (1926)
The Jazz Singer (1927)
Alan Crosland, dir.
Punch cards
Electronic Age
ELECTRONIC AGE (1930s1980s)

invention of the transistor

harnessed the power of transistors
led to the transistor radio, electronic
circuits, and the early computers
more efficient long distance
Transistor Radio

Panasonic Two-Band (FM-AM) Transistor Radio (ca. 1965)

Large electronic
computers i.e.
EDSAC (1949) &
UNIVAC 1 (1951)
Electronic delay storage automatic Universal Automatic Computer
calculator (EDSAC), 1949 (UNIVAC), 1951
computers i.e. IBM
704 (1960)
An IBM 704 mainframe

Man and woman working with IBM type

704 electronic data processing machine
used for making computations for
aeronautical research. (1957)
Personal computers
i.e. Hewlett-
Packard 9100A
(1968), Apple 1
First appearing in 1968, the
Hewlett-Packard 9100A, a
desktop calculator (as HP
called it) was sold for only
$4,900 (USD).
Released in 1976 by the Apple
Computer Company, Apple
Computer 1, also known as
Apple I or Apple-1, was
designed and hand-built by
Steve Wozniak (Steve Jobbs
friend) and was sold at
$666.66 in July 1976.
Information Age
INFORMATION AGE (1990s2000s)

the Internet paved the way for faster

communication & the creation of the
social network
invention of personal computers,
mobile devices, & wearable tech
digitalized voice, image, sound & data
We are living in
the information
Web browsers:
Mosaic (1993),
Internet Explorer
Mosaic (1993)
Internet Explorer (1995)
Blogspot (1999),
LiveJournal (1999),
Wordpress (2003)
Social networks:
Friendster (2002),
Multiply (2003),
Facebook (2004)
Twitter (2006),
Tumblr (2007)
YouTube (2005)
Augmented Reality /
Virtual Reality
Video chat:
Skype (2003),
Google Hangouts
Search Engines:
Google (1996),
Yahoo (1995)
Portable computers:
laptops (1980),
netbooks (2008),
tablets (1993)
Smart phones
Cloud and Big Data