A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY

Contents
INTRODUCTION ............................................................................................................................................. 2 OBJECTIVES OF STUDY .................................................................................................................................. 4 SCOPE OF THE STUDY.................................................................................................................................... 4 LIMITATIONS OF THE STUDY ......................................................................................................................... 4 RESEARCH METHODOLOGIES ....................................................................................................................... 5 CORPORATE SOCIAL RESPONSIBILITY ....................................................................................................... 5 INDIAN RUBBER INDUSTRY ....................................................................................................................... 6 TYRE INDUSTRY-PROFILE........................................................................................................................... 7 INDIAN STANDARDS .................................................................................................................................. 9 ENVIRONMENTAL CONCERN .................................................................................................................. 10 CLEANER PRODUCTION........................................................................................................................... 11 RECYCLING OF TYRES .............................................................................................................................. 16 CSR ACTIVITIES IN DIFFERENT TYRE COMPANIES OF THE INDUSTRY ..................................................... 18 JK TYRES .............................................................................................................................................. 18 APOLLO TYRES ..................................................................................................................................... 23 BRIDGE STONE TYRES.......................................................................................................................... 25 MRF TYRES LTD ................................................................................................................................... 26 FINDINGS..................................................................................................................................................... 27 ENVIRONMENTAL MANAGEMENT SYSTEMS (EMS)............................................................................ 28 RECOMMENDATIONS ................................................................................................................................. 33 CONCLUSION............................................................................................................................................... 33 REFERENCES ................................................................................................................................................ 35 QUESTIONNAIRE USED FOR INTERVIEW (APPENDIX-I) ............................................................................... 36

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A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY

INTRODUCTION
Industry is the world‘s foremost creator of wealth, employment, trade and technology, controlling and deploying tremendous amount of human and financial resources for economic value addition. It is industrial and business processes that add value to natural resources as these transform them from raw gifts of nature into useful products. The Environmental Protection Act has acknowledged the potential gains from pollution preservation. Corporations have a stake in preserving the environment and ecology for posterity. There is a clear appreciation today than ever before that environmental quality is an important desideratum in the social and economic development of nations. The need to have clean air and water, fertile soil, biodiversity and the overall cleaner world for the people to live in, are all stressed to ensure the health of global environment. Increasing awareness and consequent concern on these issues were fuelled by informed public segment, media coverage, corporate attitudes and government policy. Environmental advocacy groups have evolved considerably from the liberal, anti-business, anti-government periphery of past decades. While some radical groups do remain, many moderate or conservative groups are cooperating with business and government. A very significant concept underlying international and domestic environmental policy is sustainable development. Its goal is to ensure that the natural resource needs of the present are met without compromising the ability of future generations to meet their own assets. The Government of India has acknowledged the automotive zone as a key area for civilizing India's inclusive competitiveness and achieving elevated monetary expansion. The Auto Policy for India was formulated amid apparition to establish internationally viable industry in India, moreover to dual its involvement to the economy by 2010. It intends to advance R&D in automotive industry by intensifying the labours of industry towards course if apposite fiscal and pecuniary incentives and establishing world class estimate and testing potential for automotive
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A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY
industry by investing more than Rs.2000 crore in National Automotive Testing and R&D Infrastructure project (NATRIP). Currently issues in automotive developments are alert to minimize the unconstructive aspects for instance environmental troubles, traffic accidents and maximizing the benefit such as customer delightedness with admirable ease. The automotive industry is subjected to the regulation of exhaust gas, evaporation, noise, waste disposal, and environmental hazards. It should moreover acclimatize diverse fresh challenges such as fuel economy, expansion of maintenance-free automobiles, durability, and high performance engines for oxidized fuels. The rubber apparatus uncovered to corrode fuel lead to lots of rigidity. With the phenomenal increase in number of automobiles in India during recent years the demand of tyres as original equipment and as replacement has also increased from 22,846 thousand tyres in the year 1990-91 to 31,213 thousand tyres in the year 1994-95. As every tyre is destined to go to waste stream for disposal/recycling/reclamation, despite its passage through retreading process, the number of used tyres being discarded is going to increase significantly. Timely action regarding recycling of used tyres is necessary in view to solve the problem of disposal of used tyres keeping in view the increasing cost of raw material, resource constraints and environmental problems including fire and health hazards associated with the stockpiles of the used tyres. The problem has drawn attention of planners, environmentalists, consumers and industry in the developed countries in Western Europe, USA, Japan, Australia etc. where billions of used tyres are stock piled. These stockpiles are also direct loss of energy and resources in addition to fire & health hazard and other environmental issues.

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Interview is takenfrom branches of companies located only in Hyderabad. 4. LIMITATIONS OF THE STUDY The interviews were taken during the office hours and so the employees were in a hurry to respond. 2. To understand the general corporate social responsibility practices followed by tyre companies in India. To understand what are the environmental policies undertaken by India for the existence of tyre companies.friendly. To suggest strategies to be followed by the tyre companies to go eco. The study covers only some parts of environmental concerns. To understand how the tyre companies control the pollution. which may have affected the quality of data. The inference has taken from a small sample.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY OBJECTIVES OF STUDY 1. SCOPE OF THE STUDY The study covers the environmental concerns and CSR activities followed by the tyre manufacturing companies in India. 5. 6. It covers the environmental protection measures that need to be adapted by the companies to protect the planet. The evaluation of any potential health and/or environmental impacts of chemicals commonly used in tyre making. Vignana Jyothi Institute of Management Page 4 . It also explains about how companies can follow a cleaner production process and also how environment can be managed. 3. Some of the respondents were not cooperative enough in furnishing data. The generalization is not free from sampling errors. The fate and impacts of tyre wear particles (TWP) generated during normal tyre use and wear. as it requires both time and patience.

The data is collected from primary and secondary sources. employees and the greater society. no business can successfully operate in an economic and social vacuum. the community and the government. but rather enterprises can achieve the enduring success only by meeting the needs and the expectations of all their key constituents: customers. A questionnaire (Appendix 1) was used to conduct the interview. The study is qualitative in nature. therefore. The primary data is collected through interview method. The leading tyre companies like MRF Ltd. Bridge stone tyres and JK tyres were included for the study. Apollo tyres. A large number of Indian companies discharge their social responsibilities quite satisfactorily. The sample was selected using snowball sampling. Secondary data is collected from journals/magazines. It is all about business giving back to society. In the 21st century. investors. It represents cultural differences and funds the business opportunities in building the skills of employees. CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility is about capacity building for sustainable livelihoods.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY RESEARCH METHODOLOGIES Exploratory research design is used for the study. company profiles and websites. CSR is essentially a concept where by companies integrate social and environmental concerns in their interaction with their stake holders in a voluntary basis. the achievements fall short of requirements. Vignana Jyothi Institute of Management Page 5 . Corporate responsibility is among corporates‘ top priority today. sustainability entails the continuous fulfilment of the varying needs and sometimes-conflicting objectives of the multiple stakeholders. There are many companies which have excelled in such activities but when seen in the light of the country‘s vast needs. Sustainable Development (SD) demands attaining the three-dimensional balance between economic growth and social and environmental responsibility. The money spent for social causes by companies is generally an insignificant proportion of their turn over.

Indian Rubber industries have to employ stacks of severe norms to face future prospects. Historically. environmental regulation has developed over time. INDIAN RUBBER INDUSTRY The rubber industry in the world made its beginning in 1887. while satisfying the needs of the various stakeholders. India is the 4th largest Natural Rubber manufacturer and 5th major consumer of Natural Rubber& Synthetic Rubber collectively moreover the good being exported to more than 85 countries in the world. Subsequent to China the Indian rubber industry is budding at a faster pace. Rubber Industry is encouragingly rising globally beside the augmentation of automobile Industry. and many have pursued a path of implementing voluntary initiatives to reduce the burden on the environment. This represented not just good environmental sense. Indian Rubber Industry has to apply good manufacturing practices at every phase of practice to guarantee class rubber product. industrial leaders have recognised the importance of the environment in which they operate. mixing. but also good business strategy. taking a more proactive approach. Over the past decades. vulcanization by Charles Goodyear. Since then the tyre industry has continued to be a major segment of rubber industry all over the world. It was because of the invention of the processing of rubber. performing and vulcanization / moulding. The tyre industry consumes nearly 2/3rd of rubber production and due to this lot of ravage is generated annually because of the scrape tyre. To maintain its position and nurture in the export market. Page 6 Vignana Jyothi Institute of Management . preparing industry to respond to changes in terms of regulation and scientific breakthrough. addressing pollution prevention to stay ahead of legislation. The growth of the industry however received a good boost by century end when John Boyd Dunlop succeeded in making of vulcanized rubber tyres into inflatable pneumatic tyres. often resulting in a reactive approach to environmental management. command and control techniques were developed.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY In terms of industry‘s responsibilities to the environment. A number of ingredients are included to advance dispensation through manufacturing machineries existing in the industry and the stages of rubber processing are usually considered to contain raw materials handling. setting limits and standards for discharges and emissions.

energy efficiency. handling. They were then. using more than one hundred primary raw materials that must be precisely assembled and processed to achieve the right balance between many competing factors: grip.S. to name a few. 1960 (MNC manufacturing in India selling domestically and exporting). The Indian tyre industry‘s past can be studied under the periods 1920to 1935. followed by good year in 12022 and later by Dunlop 1926.A. West Germany. significant changes have occurred in the tyre industry‘s manufacturing processes Vignana Jyothi Institute of Management Page 7 .K.. Indian Tyre industry Past and present: The Indian tyre industry is about 55 years old. The Indian tyre companies are having collaboration with giant tyre companies of U. Simple in appearance.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY The purpose of the processing additives is to reduce every dilemma allied amid product fabrication whilst maintaining. Even in India. tyres are sophisticated products. The predominance of foreign multinationals prevailing in our country till 1960‘s has been considerably reducing now due to development of technology. noise and cost. which include 11 large-scale sectors manufacturing the full range of tyres and tubes. Firestone setup its factory in Bombay At present there are more than 20 licensed companies and 25 factories. U. France and Japan. in the year 1939 by Dunlop. A typical tyre includes dozens of different components. providing the moving surface of our many transport vehicles and the only contact point with the ground. In 1936. automobile tyre and tubes account for a major part of Indian rubber product industry. The first MNC tyre industry was set up at Saharjung-West-Bengal. comfort. etc. It is to be noticed that the tyre industry was covered under essential commodities Act. or civilizing the product routine. TYRE INDUSTRY-PROFILE Tyres are essential to mobility. Tyre manufacture involves a complex blend of materials and assembly processes to produce the thousands of different products used on equipment ranging from bicycles to huge earthmovers. Firestone was the company that started the selling of tyres first in our country. 1961-74(the entry of Indian companies into this sector) and 1975 onwards the broadening of the base production as well as sales by Indian industries.

short and long.16 lakhs tyres against the production of 308 lakhs and still growing at the very steady pace. According to ATMA demand for the tyre was estimated at 242 lakhs tyres in 1991 and 1992 against the installed capacity of 296 lakhs tyres. The Indian Government. light trucks and busses. Good Year. setup various commodities for the tyre industry that tariff commission is the best example. The association‘s represents approximately 90% of the tyre production in the country the association interest with the government on a continuous basis and function as a link between government and the tyre industry. Birla Tyre and Vikrant Tyre etc. cars.. Ceat. The production of tubes by the large and the medium sector of is 80% of the tyre production tubes manufactures from natural rubber as well as imported Butyl rubber. The major thrust of this commission was the decentralization of the tyre industry. Metro Tyres. dampers. The company that manufactures tyres primarily for the two wheeler segments are TVS Srichakra. Present Status of Industry: Automotive tyre Manufacturer‘s Association (ATMA) was setup in 1975 as representative body of automotive tyre industry in India. M. Ceat. the governments setup the committee on tyre industries with Mr. The inner rubber is covered under packaged commodities act. The tyre industry in India has a range of tyres for trucks. Vignana Jyothi Institute of Management Page 8 . busses. tillers.The large tyre unit in India Apollo. Falcon. The demand estimate for 1994-95 was 287. Bombay Tyre international. In May 1974. jeeps. Satyapal as chairman. Madras RubberFactory (MRF). defense vehicles aircrafts and specially designed vehicles and two wheelers. way back in 1955. The association constitutes of companies manufacturing tyres ranging from animal driven vehicles to aero tyres and tyres of defense applications. This committee submitted its report to the government in 1985. off road vehicles heavy and light. Kumar‘s. earth moving equipments. trailers. JK Tyre. Stallion and S. MRF. Dunlop.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY change from Rayon to Nylon and the introduction of Radial Tyres of both steel belt and fiber glass.

The proposed model for evolving industry specific standards envisages specifying limits of pollutants to protect the environment. Vikrant tyres after taken over by JK Tyres are having a major supper of tyres to various countries and are no way short of foreign companies in terms of quality and quantity. emissions (air pollutants). DUNLOP. The rubber product manufacturing industry in India is basically divided into two major sectors: tyre and non-tyre. 300 medium scale and around 4470 small scale and tiny sector units. The tyre sector produces all types of automotive and non-automotive tyres whereas the non-tyre sector produces high technology and sophisticated products and comprises the medium scale. The standards thus developed will be applicable to the concerned industries throughout the country.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY MRF. 4800 rubber based product manufacturing units comprising 30 large scale. Among the individual companies MRF is moving into aircraft tyres and formula racing tyres. APOLO AND MODI Rubber dominate the industry together accounting for a major share of the total output. Barring industries engaged in raw rubber production. INDIAN STANDARDS Development of Minimal National Standards (MINAS) for Rubber products Manufacturing Industries The Central Pollution Control Board (CPCB) intends to develop Minimum National Standards (MINAS) for all types of industries with regards to their effluent discharge (water pollutants). in this series is on rubber products industries. The present study. New Delhi has been engaged to assist co-ordinating agency Central Pollution Control Board (CPCB) for carrying out this study. Modi rubber tyre industry has modernized the Modipuram plant and Modinagar plant is under implementation.small scale and tiny units. noise levels and solid waste. employing four Vignana Jyothi Institute of Management Page 9 . manufacturing in collaboration with Uniroyal Goodrich. Vikrant tyres with a new plant for all steel radial tyres for trucks and busses fare the first company in India with such a state of art technology. The total capacity of Ceat Tyres has gone up to 45 lakhs with commencement of nylon cord tyres. Consulting Engineering Services (India) Limited. there are approx. CEAT.

Some immediate concerns are: 1. Preservation and judicious use of forests and plantations.The disposal of garbage in the world is a problem that continues to grow with the development of industrialized nations and the growth of population. Development of alternative. They may add consumer desired values into environmental products. low.carbon and renewable energy resources. Tamilnadu. Gujarat & Karnataka. Rubber products industry thus plays a core sector role in the Indian National economy. In view of the rising environmental concerns several firms are now resorting to Corporate Environmentalism. primarily in small & medium scale. Andhra Pradesh. while maintaining their potential to meet the needs of future generations. 4. which is the recognition of the importance of environmental issues faced by a firm and the integration of those issues into the firm‘s strategic plans. Environmentalism advocates various actions and policies in the interest of protecting what nature remains in the natural environment. Disposal of wastes . Reducing consumption of non-renewable sources of energy like petroleum 3. Other major states are Kerala.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY lakh people. Northern India (Delhi. Firms across several industries have now started producing eco friendly products. Reducing pollution 2. including around 22000 technically qualified support personnel. In India the government has been intervening in the process of waste management. with a turnover of 200 billion rupees and contributing 40 billion rupees to the National Exchequer through taxes. duties and other levies. Firms may need to design environmental products to perform as well as (or better) than alternatives. green. ENVIRONMENTAL CONCERN The basic goal of environmental conservation is management of the human use of natural resources so that the yield high sustainable benefits to the present generation. Various laws like the Vignana Jyothi Institute of Management Page 10 . Haryana & Punjab) accounts for major rubber consumption and has maximum number of rubber products manufacturing units.

less environmental impact and greater sustainability. products. CP.e.e. It deals with the source of the problem (i. less energy.. employs applications of relevant analyses and syntheses. services and impacts.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY New Municipal Solid Waste Management Rules 2000.f January 2004 has made certain impacts in the environmental issues in the tyre industry. reduced material requirements. exports and better Public Relations (PR). manufacturing applications and services. and normally. CLEANER PRODUCTION Cleaner Production (CP) is a proactive environmental strategy.e. P2).. pollution prevention. CP is also a practical approach which allows industries and service providers to produce more with less: fewer raw materials. and above all challenges the traditional procedures for design. The implementation of CP involves specific methodologies for integrating environmental issues and sustainable development in a particular industry. and by raising revenues through perhaps greater sales. a step beyond waste handling or management (based on ―cradle-to-cradle‖ approach). promises greater profits to industries by reducing costs (i.e. reduced disposal fees. Vignana Jyothi Institute of Management Page 11 . end-of-pipe treatment and/or corrective remediation). and reduced environmental liabilities and cleanup costs). rather than the effects and consequences (i. w. less waste and emissions.. by definition. Cleaner Production has been applied to develop more environmentally benign (or even friendly) processes.

is a probabilistic assessment of dose-response relationship. Adverse environmental impacts were integral parts of the life cycle. distribution..e. Unfortunately. pathways of exposure. overlooking immediate and/or future health and environmental implications. This dilemma has become intransigent by the myth that responsible environmental practices impede development and economic prosperity and put countries at disadvantage to solve their social problems and to compete globally. these legacies are still the environmental reality in few developing countries around the world. water and soil). environmental considerations were often ignored in the industrial design. However. manufacturing use and disposal of new products and processes.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY In the past. what level of risk is acceptable?). The assessment of risk can be outlined in five major steps: hazard identification. uncertainties always exist in measuring or estimating risks. manufacturing. taking into consideration the fate and transport of constituents. Inefficient energy consumption resulted in high operating costs and ever-increasing emissions. as well as the potential recipient population (s). routes of transfer. including material production. exposure assessment. dose response assessment. Risk Analysis (RA) . due to different and pressing priorities. usage and disposal. Hazardous and toxic wastes used to be handled in the most convenient means possible. risk characterisation. especially for relatively lower Vignana Jyothi Institute of Management Page 12 .Risk analysis is a useful vehicle for integrating effects over several media (air. and risk management (i.

and that appropriate measures are put in place to manage or reduce those risks.is a technique for tracking all the environmental effects and resource needs of a new product or process through the material supply.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY dosages but higher exposure frequencies. Distinction should be drawn between acute and chronic risks. It is intended to provide a comprehensive assessment of environmental effects to ensure that potential risks to health and environment at the various stages of life cycle are taken into account. transport. Also. Vignana Jyothi Institute of Management Page 13 . use and disposal (and even beyond). storage. Life Cycle Assessment (LCA) . extrapolation from animal studies and epidemic investigations is at best debatable. manufacturing. LCA assesses the overall environmental compatibility and synergy of an industrial product/process with the environment.

A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Engineering Design (ED) . injuries. oil based or glycol-based lubricants can be selected. Full Cost Accounting Methodologies (FCAM) –It is a Simple process. public recognition. The FCAM efforts are introduced to account for ―hidden‖ costs related to social and environmental implications (e. tools. however to be environmentally ―green‖ it should be energy efficient. while choosing the glycol based may increase the risk of human exposure to synthetic chemicals. resource depletion. The Vignana Jyothi Institute of Management Page 14 .is often a complex process due to numerous competing requirements and constraints. This sometimes is referred to as Design for the Environment. when an engineer/designer is developing a machinery lubrication system. cleanups…etc. Designers and engineers should be trained (retrained) to integrate the environmental perspective into their tasks. but are afraid of the potential high costs incurred. damages. loan guarantees/facilitation. incentives (e.g. Designing CP processes and manufacturing environmentally friendly products require appropriate knowledge. a personal computer must be fast and powerful and cheap. by incorporating environmental considerations into the process of determining actual costs. and easily recyclable.For example. For example.g. governments and consumers want to support cleaner production and green products. tax incentives. liability.. Many industries. Choosing the oil-based may increase the risk of water pollution and treatment difficulties. market accessibility) and commitments (namely from senior managements towards CP).. production methods.).

and incorporating them into the FCAM system. containments. and remediation due to treatment and disposal of the lubricants (within the LCA concept).A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY FCAM would incorporate into the analysis the cost of water pollution versus the cost of dealing with health exposure. This information can be communicated by having a ―social‖ cost of lubricants listed with the price tag. damages. Vignana Jyothi Institute of Management Page 15 . Another way would be by anticipating the costs of environmental management.

The production of automobiles is forecast to continue to rise and is indicative of buoyant economic conditions for tyre industry. Select natural materials (e. cellulose). non-toxic materials wherever possible. The problem of scrap auto tyres had assumed serious proportions in developed Vignana Jyothi Institute of Management Page 16 .A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Material Selection (MS) – several materials or components may produce a particular quality constituent. Use materials with an existing reuse/recycling infrastructure and market. It is important to point out that collective considerations of the above concepts should also be incorporated and integrated into the materials selection processes. Every new tyre produced is destined to the scrap yard (with or without passing through retreading cycle). product or process. In general. such as basing the decision of choosing natural versus synthetic materials upon their technological merits (ED) as well as LCA and FCAM. The main constituent of a tyre is rubber and the largest single application of rubber is vehicle tyres.g. Employ recycled materials as often as possible. chlorinated aromatics). RECYCLING OF TYRES Recycling of waste has drawn attention of society based on the slogan ―There is gold in our garbage‖ on hand and growing concern about the environmental protection on the other hand. rather than man-made materials (e. Pick materials with decomposing characteristics and avoid those with persistent and recalcitrant tendency.g. such as:       Choose abundant. This discarded volume of scrap tyres would around was more than 75 million cubic meter in 1993. but at the same time guarantee and annual discarded scrap tyre volume growing at the same rate as new tyre manufacture. Minimise the number of materials/elements used in a product or process. Also the requirement of tyre is directly related to growth of automobile. Selection guidelines can be established to direct the CP designer/developer towards the environmentally preferred material. some common sense prerequisites are to be satisfied.

a simple economical method Vignana Jyothi Institute of Management Page 17 . European Standards issued by BIPAVER & extracts of America code if regulations for retreaded tyres are given as annexure to this report. nylon cord. Pyrolysis is also known as destructive distillation. carbon black etc. Hot cap process (conventional method) and cold method (procured process) are the two methods being practiced for retreading of tyres.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY countries where hundreds of millions of auto tyres are added to waste stream every year. By application of heat and chemical agents to the crumb rubber a substantial regeneration of rubber compound to its original plastic state is effected. vertical shaft reactor. rotary kiln reactor. The used tyres are also pyrolysed for recovery of chemicals fuel oil. As name implies. The rain-water collected in improperly stored tyres become breeding habitat for disease carrying mosquitoes. Retreading of tyre is being practiced to extend the life of a tyre by replacing worn tread of the used tyre. If disposed in open field. pose a health hazard. The tyre is to be scraped only if it is not suitable for retreading. The Pyrolysis reactors of various types are used e. and re-vulcanized. Tyres are not easily degradable and occupy large space. residence time. Bureau of Indian Standard is preparing standards for retreaded tyres. Pyrolysis is an endothermic process. The products of Pyrolysis are influenced by process temperature. yielding a product known as reclaim. Addition of reclaim in rubber compound offer economic as well as processing advantages. if damaged and is not suitable for retreading. The ‗reclaim‘ is a de-vulcanized rubber available in sheet form and is suitable for blending with new rubber upto 40%. particle size of the feed and atmosphere. compounded. fuel gases and carbon black) in addition to steel. The reclaim can be processed. forms part of waste stream for recycling/recovery of values. Retreading saves material energy and reduces tyres to be disposed-off in waste stream. steel. create spongy ground and represent loss of material and energy rubber. However a balance between cost and quality should be maintained by optimizing the level of reclaimed rubber in rubber compound. The reclaim process is not environmentally friendly unless expensive scrubbers and effluent treatment plants are installed. In Japan. The carcass of tyre. fluidized bed reactor etc.g. in the ‗hot‘ method un-vulcanized rubber strip also known as Camel-Back is applied on the buffed surface using natural rubber gum film and vulcanized in an autoclave. can be recovered by recycling the used tyres.

Vignana Jyothi Institute of Management Page 18 . All activities of the JK Industries run by major goals and objectives. JK Tyre was the first tyre manufacturer to receive ISO 140001 certification for environment management JK Tyre was the key sponsor of the maiden rally of eco-friendly vehicles staged on the eve of 4th EFV Conference 2009. This tyre is the outcome of pathbreaking technology whereby the traditional carbon black is replaced by environment friendly silica. Quality Policy: The people of JK tyre have an organization committed to quality in everything they do. They continuously anticipate & understand customer‘s requirement convert these into performance standards for their products & services & meet the standards every time. initiated by the ministry of heavy industries. It also ensures better fuel efficiency due to its lower rolling resistance. it may be short term or long term. are good fuel for cement kiln and boilers. The green tyre was developed indigenously at JK Tyre's state-of-the-art R&D facilities at Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI).A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY of thermal decomposition of used tyres for their ultimate disposal has been developed recently. CSR ACTIVITIES IN DIFFERENT TYRE COMPANIES OF THE INDUSTRY JK TYRES JK Industries is successfully operating because of its plans which are implemented in each individual activities. No pollution control equipment is required in this plant if cement kiln are located at same place for direct use of products from jet flame plant for the cement kiln. In the process supersonic jet flame is used and the tyres are crushed by huge kinetic and thermal energy of jet flame into fine carbon powder and oil and both of the products having good calorific value. which besides being less hazardous for the environment. It has underlined its commitment to the environment and conservation by launching India‘s first eco-friendly ‗green‘ tyre in 2005. JK has pioneered radial tyre technology in India has also been at the forefront of environment friendly initiatives.

Commit to communicate this policy to all employees & to make it available to the public on request. consume and restore natural habitat and conduct all their activities in an environmental friendly manner. VT unit assure that the rules and regulations framed by the company and instructions framed by the company & instructions issued by the management in pursuance of achieving higher safety standards will be followed without jeopardizing the safety & health of one self or the other person. Enhancing effectiveness of the environmental management through reviewing its objectives and targets. Taking measures to protect the environment by being proactive & innovative way. Developed indigenously at JK Tyre's State-of-the-Art R&D facilities HASETRI (Hari Shankar Singhania Vignana Jyothi Institute of Management Page 19 . JK Tyre launched India‘s first eco-friendly Green Tyre in 2005. JK Tyre –Eco-Friendly initiatives The Company has been conscious and committed towards the cause of environment and conservation.       Complying with all legal environmental requirements. They shall also ensure protection of environment by taking all reasonablemeasures in our manufacturing operations. Working without accidents is the principal goal of every employee and this shall be achieved by practicing safe operating procedure by adhering to safety rules of regulations using personal protective equipment and proper training on safety & health at all levels. They continually improve environment.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Environmental policy: JK tyre is committed to protect. Safety Policy: The employees of JK industries. Increasing environmental awareness amongst their employees and subcontractors. Conserving natural resources and energy by optimizing efficiency minimizing waste & supporting environmental friendly programs.

With a common objective to promote a platform for bringing resources and attention to this pressing issue.an initiative of Ministry of Heavy Industries. but also for people living in and around the areas they operate from. In line with its pioneering spirit. Silica also promises higher fuel efficiency as a result of its lower rolling resistance. Eye Camps were organized at Banmore. Around 1000 people availed the benefit of general medical treatment. Green tyres employ path-breaking technology which replaces the traditionally used carbon black with environment friendly material Silica.United Kingdom. The award has been given in the manufacturing category for excellence in environment protection. our social programs are diversified to include: HEALTH CARE They have been running and supporting a number of health programs not only for their employees. JK Tyre is the main sponsor for the First Ever Rally of Eco-Friendly Vehicles held on the eve of 4th EFV Conference 2009 . This rally marks the inaugural preview to the conference. JK Tyre is committed to social and community service. Almost 2500 people for tested and 500 eye operations were conducted. Company‘s Banmore plant has been awarded with ‗Golden Peacock Environment Management Award‘ by World Environment Foundation .A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Elastomer and Tyre Research Institute). They have implemented many programs in order to enrich people in and around our workplaces. SOCIAL RESPONSIBILITY AND COMMUNITY SERVICE As a responsible corporate organization. In order to provide an all-round development and growth. Besides being environmentally less hazardous. Vignana Jyothi Institute of Management Page 20 . Giving back to society and the environment is one of our core principles. Some of their efforts in this area are:    Free Medical Camps were organized at their Tyre Plants in collaboration with various reputed hospitals in rural areas where no medical facilities are available.

The Institute organizes a number of health care programs like. This was organized in collaboration with the District Hospital. With this belief. where education is combined with entertainment for spreading the message for HIV/AIDS awareness. The program also regularly counsels the community members on issues of Family Welfare and Population Control. It gives them great pride to note that their students have excelled and are recognized for their efforts in Rajasthan. Blood Donation Camps etc. Growth Monitoring of Children up to 5 years. Liver and Renal Diseases. identification and treatment of various diseases and other common ailments are provided free of cost. Delhi is an initiative by JK Tyre. Free Medical-check-ups. Immunization. They also support "Infotainment Melas" which are held near these clinics. including free distribution of contraceptives. more than 12. EDUCATION They recognize the great importance of education for building the future of our country.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Program on Development of Mentally Retarded Children was supported by donations and contributions made by employees of Vikrant Plant at Mysore.000 people have attended the clinics. Lakshmipat Singhania School at Jaykaygram was established. This has significantly reduced Maternal and Child Mortality rates.  In collaboration with Population Foundation of India. and are committed to its contribution.  They provide all support to TCI and the Bill & Melinda Gates Foundation in their endeavor to spread awareness for HIV /AIDS. They also help and support various educational institutions who are Vignana Jyothi Institute of Management Page 21 . of which 25% were treated for sexually transmitted infections. So far.  "Pushpawati Singhania Research Institute" (PSRI) which is a Super Speciality Hospital for Digestive. they adopted 60 villages in the Rajsamand District of Rajasthan for running a Population Control Program titled "Parivartan". Services such as Ante-Natal and post . Centers have been set up on the National Highway / Transport Nagar to help and counsel truck drivers who are considered to be highly vulnerable to the diseases.natal Check-ups.

Vignana Jyothi Institute of Management Page 22 .  Neighboring villages have been adopted and temporary water huts are provided during summer months.  They arrange the spraying of special chemicals on large water bodies so that water evaporation can be reduced and it can be conserved during the long summer months.  Public conveniences have been constructed by our Company at village schools in Mysore. Some of these initiatives are:   In the last five years. Children Career Counseling is provided for almost 500 children in Mysore. In an effort to increase greenery in the surrounding villages. 1.500 people. 10 Ekal Vidyalayas are active in remote villages of Rajasthan. Mid-Day Meal program was given to a number of schools. ENVIRONMENT Environment Management is taken up as a critical function at all their locations. 00. etc. They have so far spread their programs across 33 locations benefiting more than 3.000 Trees have been planted. Kankroli (Rajasthan) Banmore (Madhya Pradesh) etc. bus shelters. They are also helping raise the level of education amongst the elders by initiating Adult Literacy Program in remote and backward villages. Massive plantation program have been organized at all the manufacturing locations to improve ecology. Example: small villages adjoining Mysore (Karnataka). This includes free distribution of books.  Assistance is provided to Government authorities for maintenance of civic amenities like parks. computers etc. public parks have been adopted.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY involved in providing quality education for the children in villages.

stems from its vision statement of ―continuously enhancing stakeholder value‖. and Aarman Ebrahim. To ensure that all program and initiatives remain sustainable and relevant. Apart from conducting different innovative sports events. Three key stakeholder groups – commercial vehicle customers or the trucking community. but are also extended to sports enthusiasts of the neighboring areas. Vignana Jyothi Institute of Management Page 23 . through not-for-profit initiatives. APOLLO TYRES Apollo Tyres Ltd‘s definition of Corporate Social Responsibility or CSR. and many others. they also promoting indoor and outdoor sports facilities for their employees. social initiatives can be a long term risk mitigator and help manage key business and operational challenges. The key aim is to add value to the lives of stakeholders. Karun Chandhok. JK Tyre is also known for its efforts in the field of Motor Sports. Narain Karthikeyan. They are extremely proud of this initiative as it has nurturing talent such as. employees and business partners – are addressed directly through Apollo‘s HIVAIDS program.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY SPORTS The various sporting activities not only encourage a team spirit amongst their employees. The Company also sponsored Indian Jaycee's Gwalior Alankaran Samaroh 2007 wherein eminent personalities of different fields were honored. The company believes that if undertaken in the right spirit and process. they are linked to the company‘s business goals and CSR is treated as a business process. having started the annual events for "JK Tyre National Racing Championship" in 1997 and "JK Tyre National Karting Championship" in 2000. The bulk of Apollo‘s community initiatives revolve around the awareness and prevention of HIV-AIDS.

paramedics. Emergency Medical Service (or EMS) facility on national highways. Vashi. Their most important customers. road safety programs related to tyre care and maintenance are undertaken on National Highways and large metropolitan parking lots. steam and wind power. Udaipur. Surat and Nalagarh. Water recycling is a key area at the manufacturing locations to ensure replenishment of the local ground water table. The current cities hosting these Health Care Centres are: Delhi. healthcare.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY OTHER INITIATIVES Like with employees. Kolkata. For customers. healthcare and infrastructure development. have a nomadic lifestyle which makes them increasingly vulnerable to HIV-AIDS and Sexually Transmitted Infections (STIs). Krishnagiri. the organization engages in village development programs. creating financial independence. They are provided with guidance and training in setting up Apollo Tyres dealerships in their area of residence. Vignana Jyothi Institute of Management Page 24 . the truckers. Targeted interventions operate in the form of Health Care Centres in large transshipment hubs in 15 different locations across the country. education for children and road safety. Kanpur. At Apollo they not only value our customers but truly strive to understand their world. the idea is to facilitate independence and sustainability. In the communities close to its manufacturing locations. Ahmedabad. primarily with a local focus concentrate on community infrastructure development. Tuticorin. education. Various small and large programs. implemented by the Lifeline Foundation. counselors and outreach workers. On the environment front the movement is towards use of less polluting and non-fossil fuel sources of energy like gas. These Health Care Centres are staffed with well qualified doctors. Nagpur. is supported by Apollo Tyres. These include support to enable soldiers wounded in the line of service to establish businesses. revolving around literacy. Namakkal. The targeted intervention program has thus been set up to divide their pain and make them feel cared for through extending a human touch. Madhavaram and Poonamallee in Chennai. Jaipur.

prevention methods. myths and misconceptions pertaining to HIV-AIDS. condom demonstration. and the level to which the Group has implemented the steps or measures as part of its plan to realize the ideal state mentioned above. The Group is committed to practicing CSR through its actions. BCC activities are carried out by the outreach workers and a network of peer educators through one-to-one and group sessions along with various infotainment activities. The prime objective is to change attitude and Behavior Change Communication behavior through effective communication on the modes of transmission. Quality has always been a premium at Bridgestone and the strict standards followed.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY BEHAVIOR CHANGE COMMUNICATION BCC aims to increase awareness and knowledge about the spread and prevention aspect of HIV/ AIDS among truckers and allied population in the transport hubs. The ―22 CSR Focus Points‖ have been identified as issues that are important to society and to which the Bridgestone Group can make a positive contribution based on three perspectives— the degree of importance to the Group. compliance. and communication with stakeholders— Vignana Jyothi Institute of Management Page 25 . in a short stint of 10 years in India has grown to tremendous heights. the degree of importance to Group stakeholders. magic and puppet shows. street plays and cultural programs. The focus points comprise fundamental social responsibilities—such as economic contribution. are certified by the world's leading authority in quality certification. not just through its statements. I believe that the effective management of corporations must include a strong focus on CSR. information. risk management. and it is only through CSR that a corporation can appropriately respond to the requirements and expectations of society while improving its businesses. BRIDGE STONE TYRES Bridgestone. These session are supported by visual aids like flip books. The objective of enhancing CSR (corporate social responsibility) within the Bridgestone Group is to realize its corporate philosophy through activities that benefit society as a whole. It has become one of the major suppliers to almost all the reputed car-manufacturing companies in India. education and communication material.

Some of the fast bowlers. who trained with the MRF Pace Foundation. during which the trainees receive inputs on correct diet. exercise routines and net practices. by providing good training. The training extends over a period of a few years.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY as well as targets set independently by the Group as autonomous social responsibilities.‖ MRF TYRES LTD The MRF Pace Foundation came into existence in August 1987. went on to represent the national Indian cricket team. It selects nurtures and scientifically develops the cricketing skills of the talented youngsters. The ―22 CSR Focus Points. Vignana Jyothi Institute of Management Page 26 . with legendary Australian fast bowler Dennis Lillee at the helm of its affairs.‖ which serve as a ―common language‖ to ensure the consistency of the Group‘s CSR activities on a global scale. The Foundation is dedicated to bringing forth genuine fast bowlers for India. are redefined through rolling updates based on the three perspectives described above and serve as a compass to guide us toward the realization of ―The Bridgestone Way.

which worked! Apart from Indian players. a variety of stages had been reached. However. It also has a gym. Munaf Patel. Sreesanth. Apollo tyres is currently implementing an EMS. But they are in the initial stages of applying it. which is described below and are intending to seek external certification of the system in the next 12-18 months. The training facilities of the Foundation include an Olympic-sized swimming pool. moderate. Apollo tyres. which consists of extensive and sophisticated equipments tailor-made for the specific workouts for the pace bowlers.to simulate actual match situations.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Famous Trainees of MRF Pace Foundation The trainees of MRF Pace Foundation. JK tyres and Bridgestone tyres) indicated that they are already certified to ISO14001.slow. Sachin Tendulkar was also sent to the Foundation to acquire training in fast bowling. quick and artificial . Heath Streak and Bret Lee have also sharpened their fast bowling skills at MRF Pace Foundation. include Javagal Srinath. Some time back. Rudra Pratap Singh. Zaheer Khan and S. These companies are in the process of implementing Environmental Management System. the Foundation has attracted international players too Chaminda Vaas. The grounds offer four turf pitches with varying speeds . This helps the trainees to play at different surfaces and conditions. who made it to the national Indian cricket team. MRF tyres did not implement Environmental Management System till now. all companies (MRF Ltd. with the majority having implemented the initial planning phases of an Vignana Jyothi Institute of Management Page 27 . Facilities MRF Pace Foundation offers world-class training to its trainees. which is prerequisite when one competes at the international level. Venkatesh Prasad. used by the trainees for strengthening and recovery exercise. Lillee suggested him to focus on batting instead. FINDINGS Of the replies received. Irfan Pathan.

They are also responsible towards their duty to the environment and society. allowing them to share experiences with others and continually improve their own systems. process control.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Environmental Management System. Vignana Jyothi Institute of Management Page 28 . implementing. energy. All companies indicated that taking part in such activities is always valuable. Bridge Stone tyres have already implemented an Environmental Management System were requested to outline any improvements that they might have made to their system as a result of attending the Training Workshop. An EMS is a comprehensive approach to the environment that encourages and sustains an organizational structure and procedure for developing. It systematically addresses the immediate and long-term impacts that an organization‘s processes. An EMS operates in a similar manner to other management systems implemented by an organization (financial. while development of procedures. services and operations can have on the environment. products. All companies are concerned about the health and safety of the employees and the people. achieving. reviewing and maintaining an effective environmental policy. ENVIRONMENTAL MANAGEMENT SYSTEMS (EMS) This system can be adapted by all tyre manufacturing companies to increase the efficiency in industrial process which addresses all aspects of organizations‘ activities. waste and emissions. quality). including raw materials consumption. health and safety. training and emergency response plans are still to be developed. following the Deeming Cycle of Plan-Do-Check-Act for continuous improvement.

Their commitment is necessary in securing resources (human. This team should comprise an Environmental Coordinator/Manager. there is no reason for them to extend any effort themselves. supported by staff members from the key activities within the organization. Another key aspect in terms of management/organizational support to the EMS is the formation of an Environment Team. who has access to the decision-makers of the organization in order to present and promote solutions identified though the development and implementation of the EMS.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY MANAGEMENT COMMITMENT AND THE ENVIRONMENT TEAM Without the commitment of the top management of an organization to the implementation of an EMS. the members of which are provided with the time and the resources to oversee the implementation of the EMS. including Vignana Jyothi Institute of Management Page 29 . financial and technical) and in promoting the process – if an employee sees that the management of their organization is not committed/interested in the success of the system. it is unlikely to succeed.

The key stages of an Environmental Management System (EMS) THE ENVIRONMENTAL REVIEW Before an organization can plan and implement its environmental policy. Within the Environment Team there may be sub-teams with particular areas of expertise. to deal with specific parts of the EMS as it develops. The information collected will include:     Current environmental management activities Environmental aspects of each part of the operation Inputs. The organization then knows the strengths and weaknesses of its present operations and its management systems.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY administration functions (accounting or purchasing). facilities and maintenance. and each major department. Vignana Jyothi Institute of Management Page 30 . This review will provide an overview of the environmental issues a company is facing. such as energy or waste. throughputs and discharges Monitoring. an initial environmental review needs to be made.

DEVELOPMENT OF AN ENVIRONMENTAL POLICY The environmental policy of an organization should contain a commitment to comply with all environmental regulations. all of an organization‘s interactions with the environment are identified through the environmental review. wholly or partially resulting from an organization‘s activities.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY THE REGISTERS OF ENVIRONMENTAL ASPECTS AND REGULATION In the planning stage. Environmental impacts are defined as ―any change to the environment. whether adverse or beneficial. to prevent pollution and to initiate a process of continuous Vignana Jyothi Institute of Management Page 31 . The Register of Environmental Aspects is a formal listing of the operations activities carried out by the organization that have an impact on the environment (the ―aspects). products or services that can interact with the environment‖. products or services‖ Environmental aspects are defined as ―elements of an organization‘s activities.

The environmental policy is the basis for developing a consistent structure of environmental objectives and targets for an organization. reduce or control pollution. demonstrating their commitment to the policy and the EMS as a whole. control mechanisms. The policy is designed to correct any adverse environmental impact and to encourage all practices that are beneficial to the environment. efficient use of resources and material substitution. which may include recycling. The policy must be approved by. so that companies can implement the best technology. Vignana Jyothi Institute of Management Page 32 . top management in the organization. process changes.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY improvement. Processes. materials. form key components of environmental policies. in order to reach their environmental objectives. and signed by. treatment. practices. within certain economic considerations. It must be communicated to all members of the organization and made available to the public. Each environmental policy is unique to the organization to which it belongs. Strategic and competitive considerations are taken into account. or products that avoid.

it reduces negative impacts along the life cycle of a product. All companies should implement environment management system to protect the environment where the company is operating.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY RECOMMENDATIONS 1. environmental and social benefits. 2. 3. realizing economic. and reduction in quantity and toxicity of all emissions and wastes. air and land. Cleaner Production techniques offer an efficient way to operate processes. through the conservation of raw materials and energy. If all companies in the tyre industry will start adapting cleaner production strategy. the costs of wastes. In terms of products. elimination of toxic raw materials. The Government should take the responsibility to do regular inspection in these companies to make sure that all the protection measures are followed. 5. Through Cleaner Production techniques. 4. The corporate social responsibilities of different tyre companies have been explained and understood different environmental standards and awards won by those companies. emissions and environmental and health impacts can be reduced. the environment will not be much affected by the pollution. from raw materials extraction to its ultimate disposal and in services incorporates environmental concerns into design and delivery. The tyre industry plays an important role in alleviating the pollution in the environment. produce products and to provide services. Vignana Jyothi Institute of Management Page 33 . It is the responsibility of the tyre producing companies to follow the environmental protection measures. CONCLUSION Corporations have a stake in preserving the environment and ecology for posterity. the three pillars of sustainable development. There should be proper waste handling procedures to prevent those materials from contaminating water.

including: identification of environmental priorities and compliance issues. The strategic management of environmental impacts. but can bring about improvements in process performance and significantly improve a facility's bottom line through process optimization. Vignana Jyothi Institute of Management Page 34 . as a tool can be used to address the procedures used within an organization to minimize impacts on the environment requires across the board commitment.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY Environmental Management Systems. and Demonstration of responsible environmental management. offering a wide range of potential benefits of implementation. Structured approach to management of environmental issues and impacts.

Balachandran. FTSE The independent global index company. (2002) Installing Environmental Management Systems.jktyre. United Nations Environment Program (UNEP).A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY REFERENCES 1.Chandrasekaran (2009). www. C. 3.com c.co. Dewe Rogerson (2005). Websites a. V. 4. www. PHI learning private limited. V.com b. A Step-by-Step Guide 2. 5. 2000. ―Financing Cleaner Production: Study on Past Investment Practices‖. Citigate.com d. & Yoxon. Sheldon.in Vignana Jyothi Institute of Management Page 35 . www.apollotyres. ―Corporate Governance and Social Responsibility‖.mrftyres. M. ―Investing in Corporate Social Responsibility‖.bridgestone. www.

Who is responsible for them? 7. What management procedures are in place to identify improvements in this area? 12. What is the senior management commitment to environmental management? 4.A STUDY ON ENVIRONMENTAL CONCERNS AND CORPORATE SOCIAL RESPONSIBILITES IN INDIAN TYRE INDUSTRY QUESTIONNAIRE USED FOR INTERVIEW (APPENDIX-I) 1. Where and what are the wastes / discharges for each business activity? (a) To air (b) To water (c) To land 6. Is environment considered in product design and development? 11. How could wastes / discharges be reduced? 8. Does the business have an environmental policy or are there any environmental components in other policies such as Health and Safety or Quality? 3. Are any management procedures/systems in place with respect to environmental management? 2. What is the culture of present management and how would environmental management fit with this culture? 5. Are products designed to minimize environmental impacts and reduce energy and waste? 10. Are production processes operated to minimize environmental impacts and reduce energy and waste? 14. Where are the main environmental impacts? 9. Is environment considered in process design and development? Vignana Jyothi Institute of Management Page 36 . present and future)? 13. Where is the main environmental impact(s) – actual or potential (Past.

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