Edwardes College Peshawar

Dept. for Professional Studies Assessment Brief
Unit and Assessment Details Course Title: Unit Name: Assessor: Internal Verifier: Assessment Title: Assessment Method: Assessing in: Number of words: Outcomes Covered: Issue Date: Due Date: HND Business Marketing Mehreen Shafiq Sir Bilal Ahmad Understanding Marketing Process and Study of Environmental Factors Report Group assignment 2000 words (15 Pages Maximum) 1&2 11th May, 2010 24th June, 2010

Outcomes Covered & Assessment criteria Outcome
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Description
Explain the marketing process. Explain target marketing.

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Learner’s Declaration: “I confirm that the work submitted for this assignment is my own.” College No. Learner Name Learner Signature Date

Note: Attach this page as first page of your report

You can use your observation skills as well. They will use their observations to develop and display skills of report writing and oral delivery (presentation). Scenario The list of companies from a variety of industries and sectors is given below. Discuss if they follow a marketing approach or not. For this purpose. you can interview relevant personal and/or other people (consumers etc). If not. You will have to attach a list of the interview questions. • • • • • • • • • Banks Fashion Labels (Brands) Chemical Personal Care Products Tobacco Pharmaceuticals Mineral Water Bottlers Home Appliances Manufacturers Automobiles Tasks You are required to perform the following tasks: • • • Explain what is marketing in your own words after comparing different definitions. Why is this so important? Explain with relevant examples. The Marketing concept is based upon customer satisfaction. how can these organizations adopt a marketing approach? Discuss micro and macro environmental factors. Take responsibility to give • • • . Think of any two organizations that you have direct knowledge of. Select organization of your choice from the list given above (highlighted) and identify its macro factors. Investigate how each factor affects the performance and capabilities of the organization. For the said purpose.Assignment Brief: A Study of Environmental Factors Purpose and Aim The aim is to assess the understanding of the concepts of marketing process of students on individual basis and to develop an understanding of Marketing Environment. learners will visit an organization and conduct interviews of relevant people (organization’s staff). You are required to select an organization and any of its products from this list.

market research companies. Kotler 2. blogs. magazines • • . tables. D3. dealing unfamiliar contexts) Resources Required: • • Lecture slides Books 1.Take responsibility for managing and organizing activities (How have the activities. creative problem solving.1 1. diagrams etc) “Distinction” Criteria D1. Explain the various elements of the marketing concept.Your report will be subjected to high scrutiny. “Merit” Criteria M1-Clearly state the methods used to collect information for your report. and social networking etc.Demonstrate creative thinking (generation of ideas. Explain target marketing. forums. This requires you to present your work coherently (topic wise documentation).Assignment Brief: A Study of Environmental Factors recommendations for the organization’s improvement upon your investigation and then justify your recommendations.2 1. Identify and assess the benefits and costs of a marketing approach. self evaluation. Grading Statement “Pass” Criteria Outcome-01 1.1 Explain the marketing process.Use critical reflection to evaluate own work and justify valid conclusions (conclusions have been arrived at through synthesis of ideas and have been justified) D2. Stanton. while making use of the technical language of the subject and appropriate data presentation tools (charts. Newspapers. M2. 13th edition 3. BTEC course book Online resources like websites of Company (you have chosen). interviews and resources involved in your research been managed? Give a detailed account). Identify and explain macro and micro environmental factors which influence marketing decisions. Compare alternative definitions of marketing. Fundamentals of Marketing.3 Outcome-02 2. M3. Principles of Marketing.Justify the viability and feasibility of your recommendations. with appropriate cost\ benefit analysis of each suggestion. graphs. trade journals.

Proper referencing should be given using the manual of Harvard System of Referencing 5. developing effective skills of both listening and speaking The report in MS Office (Word. if used(distributed. Excel. Visits need to be arranged and made to the organizations. Receive and respond to a verity of information Present information in a variety of visual forms Communicate in writing Participate in oral and nonverbal communication Treat other’s values. collected and analyzed) • Limitations of study (assignment) • Any other documents that you think can support your work. Books and online resources can be used at the College Library and Central Computer Lab 4. & PowerPoint) used will be considered How do you handle different kind of information from different sources? This area will be accessed via the content organization of your report and discussions with lecturer Applying technology • Managing tasks and solving problems • • • General Instructions 1.Assignment Brief: A Study of Environmental Factors Common Skills Covered Common Skills • Criteria • • • • Present information in a clear way with examples. Following should be attached as annexure with your report. the college will provide a reference letter for the project and the manager of the organization is welcome to contact the administration at the college. 3. quality of expression. use of technical terms and presentation of the report to class Working with and relating to others • • Meeting the deadlines. • Interviews conducted(visiting cards of the interviewees) • Questionnaire . 6. . The college has strict penalty for plagiarism and the assignment will be cancelled if the assignment is observed for this. The copy of this assignment brief should be attached with the assignment as annexure 2. use of visual. For meeting the respective managers. beliefs and opinions with respect Relate to and interact effectively with individuals and groups Use a range of technological equipment and computer software Use information sources Deal with a combination of routine and non-routine tasks Identify and solve routine and non-routine problems Communication Evidence The format of the report.aids.

Internal Verifier Course Incharge .Assignment Brief: A Study of Environmental Factors 7.

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