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Mr Digital Gets Friendly with Alexa, Suri & Google Assistant

Surrey-based digital marketing agency, Mr Digital, is delighted to announce its leading the way
with a move into voice-search optimisation thanks to its investment in researching and
understanding how results are impacted for who, what, where-style search terms such as who is
Ahmed Bessedik, what restaurants are nearby and where will I find the nearest petrol station?

Guildford, United Kingdom, November 11, 2017 --( Mr Digital is a full serving digital
marketing agency that works with brands globally to help them compete in the online arena, offering
services including website design, online advertising and it's most popular service of all, search engine
optimisation (SEO).

Ross Crawford, founder of Mr Digital, has been on the journey as SEO has evolved over the years, from
the "keyword-stuffing-any-backlink-will-do-days" to the quality content strategies that focus on
delivering value for the user, which is where we are currently. With Google constantly updating its
algorithm, an SEO man's job is never done, and with the growing popularity of voice-activated searches
thanks to Alexa, Suri and Google Assistant, things are just about to change in a big way. According to
Comscore, 50% of all searches will be voice searches by 2020 so understanding how
voice-optimisation works is business-critical for SEO agencies like Mr Digital.

Mr Digital decided not to wait to see what other agencies were doing with voice search optimisation.
Instead the Guildford agency decided to run it's own tests on hundreds of search terms and compare the
results against normal searches to see what differences there were in the search results. These learnings
have allowed Mr Digital to develop a voice search optimisation best practice plan for the benefit of its

Ross Crawford, Director at Mr Digital, said, I'm so excited about the next evolution of search engine
optimisation. I am always excited when there's a huge change in an industry and this is one for us.

I would like to thank Alexa, Suri and Google Home for coming into our lives and making them exciting
again. I've had tremendous fun testing them with simple questions like 'hey Suri, who is Ahmed
Bessedik?' 'Alexa, what Italian restaurants are there nearby?' 'Ok Google, who won the X Factor in

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Ross Crawford
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