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9, 2008 - PCCW today introduces infotainment experience for Hong Kong's households.
eye2, a revolutionary communications and
Portable Media Center -
Using a smart-looking Portable Media Center (PMC) with a built-in 8-inch touch-screen LED monitor and high-quality stereo speakers, customers may watch now TV which has more than 170 fascinating channels and enjoy over 130,000 songs and music videos from the moov digital music service wherever they are at home. Children will be encouraged to learn multiple languages through interactive contents delivered over the device, while family members may also browse news and weather bulletins, check stock prices, and even obtain multilingual cooking recipes*. All in all, through eye2's touch-screen LED monitor, more than 100 types of exciting infotainment contents and interactive services are accessible literally at the users' fingertips to meet their individual needs. In addition, users can maintain close contact with their loved ones on eye2 through video calls^, or traditional voice calls in conjunction with the use of an indoor cordless DECT phone. PCCW's Managing Director of Consumer Group, Mr. Tom Chan, said: "eye2 represents a breakthrough in technology integration and application. It enables telephone communication, TV, multimedia player, infotainment content and interactive services. On the back of PCCW's unique quadruple-play platform, eye2 demonstrates our commitment to enhancing communications and infotainment services for Hong Kong's households and to the development of information technology in Hong Kong." Mr. Chan added: "Leveraging the global trend of IP convergence devices, PCCW launched its firstgeneration eye Multimedia Service in 2007, ushering in a new era of home communications and infotainment in Hong Kong. Since its introduction, customer response has been encouraging and multimedia content usage has grown continuously. After taking into account customer feedback and the latest in technology development, we have developed the world's most advanced and exciting home multimedia product. Many top-notch telecoms operators around the world are developing similar home multimedia projects, which we believe will become a new global trend. We are confident that eye2 will strengthen our position as a leading player in Information and Communication Technologies in the world." Multimedia infotainment and application services available on
A vast majority of the 170-plus now TV channels, made available through embedded now TV decoder; 130,000-plus music titles on moov, covering plugged songs, latest albums, concerts, moov Live and music videos. Elderly people may play back Cantonese opera masterpieces without the need to operate a complicated hi-fi system; Living Encyclopedia - instantly check up-to-date information, including news and weather bulletins, stock quotes, as well as horse-racing, football and Mark Six updates; Whiz Kids - fun-filled interactive learning features for children to improve their language skills include Disney Story Telling, Disney Greetings, Disney Song, English and Cartoon Song, IQ forum and Longman Interactive Learning*; Cooking Recipes - audio recipes are available in Cantonese, English, Tagalog and Bahasa Indonesian*. TV artiste Gigi Wong's popular recipes are also available; PCCW Services - these include EasyWatch service, useful telephone numbers, billing inquiry, snaap! digital photo sharing service, and PPS service*. Users can buy movie tickets and select cinema seats*, and access the PCCW Yellow Pages directories *; Multimedia Player - view digital photos, play movies and enjoy music by simply inserting a memory device into the USB port; and Multimedia Settings - eye2's built-in multi-functional settings include language selection, brightness control, theme design, menu and title display, backlight and volume control, and ringtone selection, enabling customers to easily personalize their devices. Through eye2, customers may make video calls^ or traditional voice calls through indoor cordless DECT phones. To facilitate customers' thorough enjoyment of this new experience, PCCW also offers a series of accessories including DECT phones, touch-screen protector, stylus and earphones, etc. For $188 a month, eye2 customers can enjoy designated now TV free to air channels, the opportunity to subscribe to any now TV pay channels, as well as a free trial for the moov digital music service, and unlimited local video and voice calls. For more information, please visit www.pccweye.com, call our customer service hotline at 2888 0008 (and press 6), or visit any PCCW shop.
^ Video calls can only be connected to PCCW eye Multimedia Service and PCCW mobile's 3G network at this stage. Video calls to customers of other telecom operators will be available upon reaching an inter-connection agreement with the respective operators. * Available soon
eye2 Presentation [pdf - 2.11MB]
About PCCW Limited PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. As the provider of Hong Kong's first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms - fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW and HKT, please visit www.pccw.com. For more information, please contact: Stella Wong Corporate Communications Tel: (852) 2888 2253 Email: firstname.lastname@example.org
Photo 1: PCCW's Managing Director of Consumer Group Mr. Tom Chan (centre) is pleased to introduce first Portable Media Center for your home.
eye2, Hong Kong's
Photo 2: PCCW's Managing Director of Consumer Group Mr. Tom Chan (centre), PCCW Consumer Marketing Director of Fixed Line and IDD Services Marketing Ms. Clara Kan (2nd from left) and Director of Product Development and Management Dr Allen Wong (2nd from right) are pleased to introduce
Photo 3 .7: Portable Media Center - eye2 .
eye2 家居無線多媒睇 新聞發佈會 .
000 2007 .Quad-play Strategy Broadband 1.5-6Mbps ADSL2+ WiFi HS 6Mbps 8Mbps 18Mbps 4.Present Home WiFi Broadband WiFi/HSPA VDSL everywhere 30Mbps Roaming FTTH 1000M DTT Television Basic Pay TV Basic Interactivity HDTV HD andAdvanced Interactivity Interactive Mobile Music.Digital Lifestyle Living … . TV HSPA+ Mobile 2G 3G Voice Circuit SW SMS NGFL PSTN On-demand Color Audio Lifestyle Packet Switched IP Voice NGN eye2 .
eye Innovative Multimedia Service Launch in 2007 • now TV • moov • Yellow Pages • Fixed & Mobile Video Call • Secured Transactions on Betting (Football. Horse Racing and Mark Six) • View “Octopus” transaction records • PPS Payments • Ticket ordering • Interactive Kid’s Learning tool • Useful Infotainment Simple screen-based menu for content and applications Received very positive customer feedback .
Customer numbers picking up steadily indicated: .Customer Feedback 1. Nearly 90% customers satisfied with eye Multimedia Service and willing to recommend to their friends 2.Receptiveness to the new product .Willingness to pay more for Value Add services on Fixed Line . Four Pillars of most frequently used content and applications. high level of content usage sustained since launch Kids Interactive Learning (65% Active) now TV (50% Active) moov Music Player (60% Active) Video Call (30% Active) 3.eye Learning .
264 DVD quality video streaming Touch screen + Softkeys + Navigation keys .Improvement in Hardware and Technology eye Multimedia Service eye2 Phone-like corded terminal 4.3” QVGA TFT Screen MPEG4 video streaming Softkeys + Hotkeys + Navigation keys • Portable Multi-media personal entertainment 8” WVGA 16:9 TFT with LED backlights H.
Lyrics and Shuffle capability Capable to incorporate Dictionary. Album. My Collection. Concert. Vocabulary Flash cards & Phonics# Can view up to 7 different video format # some channels and services available later in the year .Improvement in Content and Applications eye Multimedia Service eye2 11 designated now TV channels Audio Moov music player Interactive Kids learning USB Video Viewing Not available Watch now TV with over 170# channels thru’ embedded decoder Audio and Video moov music player New: MV. moov Live.
eye2 – Host of Benefits… eye2 offers • Video call function on top of basic home phone service • Personal portable 2nd TV set at Home • Home moov music player. more private with headset on • Handy interactive learning centre for kids • Trendy digital photo frame • Centre of useful information and applications .
99 • US$249.99 .Home Manager (Sep ‘08) – Next Generation home communication – Some Internet content – No video or music support – No mobility at home Verizon Hub (Jan ‘09) – Communication centric – Internet video clips – No TV broadcast or music service – No mobility at home • US$349.Emerging Global Trend • Telco operators worldwide are in search of “IP Convergence” devices for their Next Generation Network (NGN) AT&T .
Emerging Global Trend • Korean Telecom .Wave Home (Feb ‘09) – Fixed line centric – Internet video clips – No mobility at Home Broadband multimedia device to enrich home entertainment experience A new form of home phone with upgraded capabilities Good potential new revenue source PCCW is leading this trend … .
全新eye2家居無線多媒睇 內容及功能 .
eye2家居無線多媒睇 – 產品特點 書房 睡房 浴室 廚房 無線接駁 家中任何 角落都用到 .
四大主要服務內容 一家大細都啱用 now寬頻電視 超過170條頻道* moov音樂旗艦店 超過130.000首音樂內容 其他互動內容 包括益智樂園、新聞、 股價查詢、投注通及食譜等 *大部份now寬頻電視頻道現已於eye2推出 視像及話音通話 .
eye2主目錄 天氣 時間 中/西日曆 目錄 至潮推介 推廣位置 使用貼士/ 常見問題 我的最愛 視像/話音通話 .
now寬頻電視 觀看170條頻道＊ 包括新聞、財經、體育賽事直播、電影、旅影、娛樂及資訊 作now TV第2解碼器 將現有已選購之頻道於eye2上欣賞 ＊ 大部份now寬頻電視頻道可於eye2收看 .
moov音樂旗艦店 超過130.000個音樂內容 包括派台歌、最新大碟、粵曲、兒歌、 MV、演唱會及moov Live .
其他互動內容 – 益智樂園 兩文三語互動教學內容，包括迪士尼童話細聽、迪士尼每日用 ＊ 語及朗文互動教學 ＊ 稍後推出 .
益智樂園 一家大細考智慧，齊動腦筋破解IQ題 考IQ (大學題) 考IQ (幼稚園題) .
000首 moov兒歌 迪士尼兒歌 英文兒歌 卡通兒歌 .益智樂園 超過1.
其他互動內容 – 新聞、天氣、博彩資訊及食譜 天氣 新聞 股價 黃淑儀入廚樂 六合彩 賽馬 足球 .
視像及話音通話 隨時隨地與家人朋友進行視像通話，溝通無間 eye2 eye多媒睇服務 3G mobile .
專用配件 觸控手寫筆 屏幕保護貼 .
eye2家居無線多媒睇 – 產品特點 802.11 b/g WiFi連接 8＂TFT觸控式屏幕 機身輕巧，大小適中， 睇得舒適，操作簡易 TI DaVinci 644X 雙核芯片 內置512MB Flash及 256MB SDRAM 8吋 .
900mAh鋰聚合電池 (Li-ion Polymer)， 方便處理 .eye2家居無線多媒睇 – 產品特點 36顆白LED背燈顯示， 層次分明，畫面清晰 3W高質立體聲喇叭， 音色完美 3.
aac. wma 睇相 jpeg . ts 聽歌 mp3. wmv. mp4.eye2家居無線多媒睇 – 產品特點 支援USB記憶體 睇片 avi. mpg mov.
7V 3. AAC. MPEG4 MP3.0 Type A Lithium-ion Polymer Rechargeable 3. TS H. XviD. JPEG Dimension Weight 140mm (H) x 240mm (L) x 32mm (D) 800g .264. MP4. MPG. Resistive WVGA 800x480 resolution 36 White LED Backlights Speakers Video Camera Microphone Wireless Connectivity USB Ports (Host) Battery 3W High-quality Stereo Speakers. Cadmium-free Power Supply/Charger Audio-In / Audio-Out Media format support In : AC 230V 210mA Out: DC 15V 1. MPEG2. 100Hz~20kHz Support stimulated surround 320k pixel CMOS Anti-flickering and Auto White Balance Condenser type. WMV.2A max 3. Omni-directional IEEE 802.11b/g.900mAh Lead-free. DivX (4&5).eye2 Specifications Microprocessor Memory Screen TI DaVinci 664X Dual Core 512MB Flash and 256MB SDRAM 8” TFT Touch Screen. WPA2-PSK(AES) and WEP 1x USB 2.5 mm audio socket AVI. MOV. WMV9. WMA.
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