The Film Connection Scam Rebuttal | Mentorship | Schools

ENTERTAINMENT CAREER CONNECTION “RECORDING, RADIO, FILM CONNECTION” INTERVIEW WITH: BRIAN KRAFT TAPE#: N/A JULY 15, 2010 TRANSCRIBED

BY SAY IT BACK (RS)

Q

:

Okay are there?

[00:00:04] BRIAN KRAFT : I’m here.

Q

:

Perfect.

So I guess you got the questions I sent you,

right?

[00:00:11] BRIAN KRAFT : Yeah but I honestly didn’t read em.

Q

:

Yeah, not a problem, okay.

So first one is, let’s

talk some about some of those insinuations we see on the net that, you know, recording connection or radio connection or film connection is a scam. What’s your first reaction to those?

[00:00:30] BRIAN KRAFT : Well, unfortunately, we live in the age of

uber technology and while the Internet is a wonderful thing for

Int. w/Brian Kraft - 2 a variety of reasons, um, it also is -- it can be a very damaging thing to, you know, entrepreneurs, business owners, business -- businesses, um, schools, organizations, etcetera.

[00:01:03] And, you know, we all have -- I think many of us have experienced this in one form or the other. I mean all over the

radio now you have ads for companies that manage your reputation, um, and there’s a reason for that. The reason is

because a lot of these, uh, a lot of people can get on the Internet and say whatever they wanna say. [LAUGHS]

[00:01:27] Um, the computer, the laptop and the desktop, have given the common person, the average person, um, a lot of power, the power of words. And that’s a good thing. I’m definitely a fan of

that; I’m a proponent of that.

However, um, how does the

Internet filter false complaints?

[00:01:53] I mean each and every one of us, whether we’re a business owner or just a private citizen and a business owner or even public figures and famous people and non famous people, all of us, we’ve all been at one time in our life, probably more than once,

Int. w/Brian Kraft - 3 subject to, um, you know, false claims about us. Whether it be

an ex-girlfriend or an ex-boyfriend or an ex-wife or an exhusband or a parent, or, you know, someone who’s upset with us because they didn’t feel they got treated right, that’s fine and it’s important that people voice their opinions.

[00:02:31] But there are two sides to every story. Is recording

connection, radio connection and film connection a scam? Absolutely not. You know, I’m a man of integrity. I would

never be a part of anything that was a scam.

We’ve made -- I

would say honestly -- if you look at our student body, I would say nine -- I could honestly say 90 percent of our student body and graduates are happy with the education they received with the radio, recording and film connection programs -- 90 percent.

[00:03:10] Ten percent -- then there’s ten percent who are unhappy. Now

five to six percent of those people are unhappy for their own reasons. They wanted to finish the program but they couldn’t Or they got sick or they had to

because they got a divorce. move.

Okay so now we’re at 95 percent and then there’s five

percent who are unhappy with us and I would say two and a half out of that five percent have actually really good reasons.

Int. w/Brian Kraft - 4

[00:03:40] No company’s perfect, no school is perfect. But we do do our

best to make sure that each and every one of them get what they paid for, get what they deserve.

Q

:

Okay.

[00:03:55] BRIAN KRAFT directly but -: I’m not sure if I answered your question

Q

:

That was a good answer.

And you kind of like actually But just to kinda like go

answered question two in a way, too.

back, I know you’ve probably perused a few of these Internet posts. Did anything leap out at you, I mean as a source or I mean it -- to me the analogy is a postal, you

something?

know, worker going postal.

[00:04:23] BRIAN KRAFT : Well here’s the interesting thing about the

Internet and the complaints about recording, radio or film connection on the Internet. complaints on the Internet. I, yes, I’ve seen many of the Um, and I will honestly tell you

Int. w/Brian Kraft - 5 that many of them -- many of them -- are from people who have never ever transacted business with us. They’ve never done

business, they’ve never come to our school, they’ve never attended any of our classes. Um, and or --

Q

:

And I assume they never paid you any money as well?

[00:04:57] BRIAN KRAFT : They never paid us a dime. So in other

words, these are people who visited -- who -- who may have visited our school like on an orientation day and decided not to do the program. us. And then went home and wrote a complaint about

Or it’s someone -- could be someone who never ever has even

visited an orientation but just has an axe to grind with life.

[00:05:29] Or I have seen complaints, um, from anonymous people on the Internet that I have no idea what their gripe is. They’re just And

seeming -- sitting behind their computer and complaining.

then finally I’ve seen complaints from former employees who, you know, don’t work for the school anymore. So I would caution

parents and students when they see negative complaint about any company on the Internet to take it with a grain of salt.

Int. w/Brian Kraft - 6

[00:06:02] Um, to do your own research. Um, don’t always believe what you

read because some person sitting behind their, uh, computer posted a negative response. Now having said that, if you peruse

the Internet you’ll see overwhelmingly there’s more positive reviews than there are negative reviews. the negative and so there you have it. But you asked about

Q

:

Okay.

What would you -- you know, obviously I think

that students going into your programs dream of being successful. Do you guarantee that they have success?

[00:06:40] BRIAN KRAFT absolutely not. : Absolutely not. In fact, I would, um,

What we do say, in fact, is this is going to be What they’re trying to achieve is People who want to

a very difficult process. extraordinary.

Let me be clear on that.

make it in the music business, the recording business, the film business, the acting world, the radio broadcasting world -- and remember, 80 to 90 percent of the people that come to us, they don’t wanna just make it in those fields, they wanna be the Howard Sterns, the Colin Cowherds, the, um, the Rush Limbaughs.

Int. w/Brian Kraft - 7

[00:07:27] They wanna be the Puff Daddys, the -- they wanna not only make it in these careers but they wanna be at the top of their pyramid or the top of that career period -- pyramid, excuse me. So the chances of them making it are -- are slim. I’ll be

honest, and we tell them that right from the first phone call. We say to them, what you are about to embark on is extremely -is going to be extremely difficult, extremely challenging.

[00:08:01] We do not guarantee success to anyone. What we guarantee them

is the opportunity to sit in front of and to learn from one on one from a person who could, if the student does everything in their power to be successful, then that -- they -- they have positioned themselves properly in front of someone who could change their lives. That’s what we say.

Q

:

Okay so basically you provide the opportunity but it’s

up to the student to provide the effort and the passion and -and then utilize that opportunity and seize it?

[00:08:47]

Int. w/Brian Kraft - 8 BRIAN KRAFT : That’s correct. Look, it’s very simple. If

Let me us an analogy that a lot of people will understand.

you wanna be a famous basketball player, right, and there are many kids out there who want that.

Q

:

Right.

[00:09:06] BRIAN KRAFT : They -- and I -- and I’m over here saying

let me set you up with a scrimmage in front of Pat Riley and Phil Jackson. Or I can set you up and you can go to school for

basketball and play in front of nobody whose making their living in the NBA. Which school would you rather go to? You would

much rather play in front of Pat Riley and Phil Jackson because if you’re good enough, if you’re hard working enough, Phil Jackson and Pat Riley will notice that and they’re connected enough to get you into the NBA.

Q

:

Okay.

[00:09:49] BRIAN KRAFT : In school, the scrimmage example can never

get you into the M-- NBA because it’s filled with people who aren’t making their living in the NBA. Does that make sense?

Int. w/Brian Kraft - 9

Q

:

Absolutely that’s a -- nah, I think that’s a great way

to put it and even -- and so you provide the opportunity to play in front of Phil Jackson or Pat Riley. But if you don’t have

game, if you don’t have size, if you don’t have effort, you’re gonna lose the opportunity. It’s gonna be meaningless. But if

you have those, now you’ve gone someplace. certainly bettered your chances.

You have -- you’ve

[00:10:24] BRIAN KRAFT : That’s absolutely correct. Now let me give

one more analogy because sometimes the baskul-- basketball analogy may confuse people. more analogy. In addition to that, let’s add one Let’s say

Let’s talk about the business analogy.

you want to be -- one day you would like to be a successful entrepreneur, a successful businessman or woman. If I could

tell you that you could tomorrow be working as an apprentice [COUGH SOUND] inside Donald Trump’s company or instead you could go to a college, community college or a trade school or a vocational school and learn real estate, where would you rather go?

[00:11:08]

Int. w/Brian Kraft - 10 Where would your parents rather you go? ra-- have their kid go? Where would any parent Would

Which would the parent choose?

they choose for their son or daughter to apprentice under Donald Trump, a man who’s done it, who’s proven himself to be successful or would they choose to send their kid to Real Estate College on a campus to learn from an instructor who may be a very good person and a -- a great Father, a great, you know, a great husband. But he’s not successful in real estate. If he

were, you can bet he wouldn’t be teaching at that college campus.

Q

:

Okay.

[00:11:53] BRIAN KRAFT : What our school does is our school provides

the opportunity to show your stuff while you’re learning one on one from an industry professional.

Q

:

Perfect.

Okay, let’s talk briefly about your role at

Entertainment Connection which is film and radio and recording connection.

BRIAN KRAFT

:

Okay.

Int. w/Brian Kraft - 11 Q : You started as a mentor. So, you kind of came in like

any successful businessman. and worked your way up.

You kind of started at the bottom

And I think along the way because of

that knowledge of being there, doing it, you probably also, you know, have helped improve the programs. So -- [OVERLAP]

[00:12:42] BRIAN KRAFT : I did start as -- go ahead.

Q

:

I’m sorry.

So, take us through that, I guess, that

sequence.

[00:12:48] BRIAN KRAFT : I did start off as a mentor. I’m a -- a

professional documentary filmmaker. documentary films.

I’ve made four professional

My latest film which I just completed last

year is called The Fall of America and the Western World, um, which is a ten part, ten hour documentary about the economic collapse of 2008, um, and the ongoing economic troubles of not only America but of, um, the Western World, Western civilization.

[00:13:31]

Int. w/Brian Kraft - 12 Um, this documentary that I made, by the way, you know, features extremely notable people. Uh, Dr. Paul Craig Roberts, the Um, the imminent economist,

Father of Reaganomics, is in it. Doug Casey is in it.

Um, Professor Mark Crispin Miller of NYU, Best selling New York Times Um, so I know what it is to make

New York University, is in it. author, Naomi Wolf is in it. movies.

[00:14:02] I’ve, like I said, made four professional ones, uh, thus far. -- as much as I am a filmmaker, I’m also and have always been obsessed with education. I love education. Um, I spend I’m a veracious I

countless hours every day educating myself. reader. I loved school. I was a geek.

I loved school.

[00:14:30] I remember each and every one of my favorite teachers, and the reason I love those teachers, um, was because they were great mentors to me. I’ve always been engaged and encouraged and So, in addition to being a

intrigued by the idea of mentors.

filmmaker, I always wanted to be a mentor and I was a film connection mentor to start. I mentored students.

[00:15:00]

Int. w/Brian Kraft - 13 Um, I helped students with their screen plays. students with their, um, making their films. I helped I helped students,

um, break into the film business, and that’s how I got started with the film connection from sort of the bottom up. mentor. I was a

And, uh, and, yeah, and after, uh, doing that for four

years, um, I realized there was a side of me that wasn’t being, um, said, as it were. love business. And, uh, that side of me was I’ve -- I

[00:15:31] I love the i-- the challenge of perfecting or trying to perfect a business. From making a business not only successful but to

make a business, um, you know a proud member of community, to make a business interesting in the community. Um, and so, the

marriage between being a mentor, a filmmaker, and a businessman, you know, really appealed to me. And five years ago, I became

the Chief of Operations at the Film Recording and Radio Connection, and, uh, and that’s my story.

Q

:

Okay, here’s a statement.

From what I gathered just

in my own personal experiences, if you’re mentored by someone, you’re going down the path of being an entrepreneur and self sufficient whereas if you go to school, you’re learning how to be an employee. Do you think that’s kind of a fair statement?

Int. w/Brian Kraft - 14

[00:16:38] BRIAN KRAFT Q : : I’m sorry. Say that again.

Mentoring kind of develops entrepreneurs, self

sufficient people, whereas going to school kind of puts you as an employee.

[00:16:51] BRIAN KRAFT : I think that, uh, I haven’t heard that Um, school is a part and

before, but I really do like that.

when we -- when we talk about school, I think it’s important we should make note we’re talking about higher education right now. We’re talking about college. We’re talking about universities,

trade schools, vocational schools, technical schools, things like that. merits. Um, those kinds of schools, of course, they have

[00:17:22] Yes, but those kinds of schools do indeed promote the heard mentality, absolutely. They put you in a room with twenty,

thirty, forty, fifty -- sometimes I’ve seen a hundred people, one teacher and an aide teaching a hundred people or twenty people or thirty people.

Int. w/Brian Kraft - 15 Q : Per class [OVERLAP] per class, right?

[00:17:53] BRIAN KRAFT and good. : Per class, exactly. Now, this is all well

I’m not saying you’re not going to learn anything. I went to college. I learned. I

You’re gonna learn something.

loved some of my lecture classes.

I learned a whole bunch about

history from lecture class, and politics and they’re great. They’re wonderful, and the teachers are great if you -- if you’re lucky to get a good one. how does that help you get a job? What we’re saying, though, is

[00:18:24] How does that help you access your dream career? The answer, folks, is it doesn’t. It doesn’t.

It doesn’t help you with

that, and I think this is a huge problem with the American and, you know, the world education system. The idea that college is

the best way to break into a chosen field, I think, is going the way of the dodo bird meaning it’s going extinct.

[00:18:57] I really believe that. We’ve got too many colleges with too

many students who are all then graduating at the exact same time

Int. w/Brian Kraft - 16 every year, by the way, and all then going out and competing for the same jobs. How could that -- just do the Math. How could

that possibly work to get people employed in the careers they want to be employed in?

[00:19:27] The answer is it can’t work. don’t -- doesn’t work. It doesn’t work. Parents know it

Students know it doesn’t work, and most

of all, graduates of these prestigious colleges and universities and -- and -- and -- and technical trade school and vocational schools know that it doesn’t work. They’re the ones who right

now are sitting at home with a meaningless piece of paper called a degree waiting, uh, to -- a few hours before they go to their shift at the bar or the restaurant where they’re a waiter or a waitress.

[00:20:05] These are the people who are suffering. There are the people

who are suffering under this system in which we go and educate our children or ourselves in classrooms of fifty to one hundred people. I’m saying this is no longer valid, okay? It’s very

important that, though, that I’m -- that people hear what I’m saying. I’m not saying don’t go to college. If you want to get

educated because you love to read and you love to write papers

Int. w/Brian Kraft - 17 and you’re just hungry for knowledge, if you’re one of those rare few, absolutely go to college. [00:20:44] Or if you need to get a degree where degrees matter like law and medicine, absolutely go to college. But if you’re looking to be

a filmmaker, if you’re looking to be a radio broadcaster, if you’re looking to be a, um, audio engineer or a music producer, it you’re looking to get into graphic design, if you’re looking to be a photographer, if you’re even looking to get into cul-the culinary arts, I would suggest a different path than traditional college or a technical trade school.

[00:21:22] I would suggest you find yourself a mentor, pay that mentor money, [LAUGHS] and have that mentor teach you one on one. That’s the best way to learn anything.

Q

:

Is it -- do you think it’s a fair statement that it’s

also -- you probably get a bigger bang for the buck that way?

[00:21:45] BRIAN KRAFT buck that way. : You absolutely get a bigger bang for the For

Let me add one thing to what I’m saying.

parents out there who’ve always had their -- their -- their

Int. w/Brian Kraft - 18 heart set on their child going to college or the person who’s now, right now, reading this thinking yeah, but I need to learn how to cook or I need to learn how to cut hair ‘cause that’s what you’ve always wanted to do. Okay, I got news for you. But in addition to

Then go to college and learn those skills.

that, if you want to be employable when you’re out of that school, get a mentor.

[00:22:19] Now, while you’re in school, I would love it if every college student on the planet right now, while they’re attending classes at USC, UCLA, or any other -- or any trade school of The University of Phoenix or DeVry Institute or Vidal Sassoon or -or CIA, the culinary place. I would love if while they’re in

class doing what they’re doing, they came to me and let me introduce them to a mentor in the business who’s making a living doing what they want to do.

[00:22:55] And do it in tandem with the regular education. group of people. That’s one

Then there’s another group of people, a second

group of people and I would say to those people, if you don’t want to go to college or you can’t afford to go to college -this is another big one now days. You can’t afford college.

Int. w/Brian Kraft - 19 Then let me get you a mentor. Let me help you get a mentor.

That’s what we do at Radio Recording and Film Connection and ECC. thing? We connect people. Now, could I, Mike, can I say one

Q

:

Sure.

[00:23:28] BRIAN KRAFT : Someone just walked into my office. I

forgot I had this appointment.

Is there any way we -- I can

call -- we can start again in a half hour or are you busy?

Q

:

I’m gonna be gone but I can get back to you like maybe

either one or about four?

[00:23:43] BRIAN KRAFT : Perfect, one o’clock is perfect.

Q

:

Okay, we’ll try for one.

Does four work as a backup?

[00:23:49] BRIAN KRAFT apologize. : One is better but four could work. Yes, I

Int. w/Brian Kraft - 20 Q : No, no problem. I just wanna make sure I download

this before [LAUGHS] before we do the other one or it’ll zap over and I’m running a little bit tight.

[00:24:00] BRIAN KRAFT stuff? : Okay, that was -- that was -- was that good

Q

:

Yeah, yeah, and maybe 1:30 -- if 1:30 is good, that

would work, too, probably better.

[00:24:09] BRIAN KRAFT : Okay, 1:30 is fine.

Q

:

Perfect, see you then.

[00:24:12] BRIAN KRAFT : Alright, Buddy.

Q

:

Bye.

[00:24:14] BRIAN KRAFT : Take care. [PRODUCTION CONVERSATION]

Int. w/Brian Kraft - 21 [00:24:32] [END BRIAN INTERVEW, PART 1] [BEGIN FILE 2] Q : OK. There's -- there's an old saying, “Imitation is I think that there's a certain What would you say?

the sincerest form of flattery.”

amount of that that applies, you know?

[00:00:17] BRIAN KRAFT : There's no doubt that -- there's no doubt

that the Radio, Connection, Recording Connection, Film Connection has imitators. But to be honest, um, you know -To be ho- -- who is

well, you know I got to stop for a second. imitating us? We've got one guy.

Q

:

Well -- well we've had -- there have been people who

haven't made it cause they didn't understand how much work it was. and -Maybe that's the angle. Cause we had to learn by doing,

[00:00:47] BRIAN KRAFT : Uh-huh.

Q

:

Well, you know, there's -- there's been a few others Um, cause it's a long --

that have come and gone.

Int. w/Brian Kraft - 22

[00:00:52] BRIAN KRAFT this. : Well I would say this. I would just say

Um, right now as it stands, uh, students have really two Not decisions.

decisions -- uh, two choices I should say. Students have two choices.

One -- they could go to a Or

traditional university or technical trade locational school. two -- they can come to the Radio, Recording, or Film Connection. We have had imitators in the past.

[00:01:28] People who, um, tried to do what we do. But the reality is

all of those companies at this point in 2010 have fallen by the wayside and have not been successful. business. They have all gone out of No other mentor

The reason for that is simple.

apprentice program has the connections that Radio, Recording, and Film Connection has. in business for 26 years. This business -- this school has been

[00:02:00] Twenty six years we've been building contact in the industry. And at this point in time -- in 2010 we have some of the biggest

Int. w/Brian Kraft - 23 names in music, broadcasting, and film serving as mentors for our program.

[00:02:21] Tim Palmer is a music producer, audio engineer and mixer for U2 -- for Pearl Jam. In fact he mixed Pearl Jam's most successful

record “Ten,” which sold I don't know -- somewhere upwards of 20 million copies. Um, you might want to check the math on that.

David Bowie -- the Cure -- now this is the guy who works -remember -- I've said produces and mixes and audio engineers for U2, the Cure, Tears for Fears, David Bowie, Pearl Jam.

[00:02:59] We also have as a mentor for our program a gentleman named Warren Hewart who mixes -- produces for the band Korn. Who has

composed, mixed and produced for hit T.V. shows like “Grays Anatomy.” Um, we have mentors in film.

[00:03:30] Like Alex Colesian who was the creator, along with Matt Damon and Ben Affleck of the famous -- infamous reality show, uh, “Project Green Light.” ago. Basically started reality T.V. ten years We have radio mentors at

He's a mentor from our program.

major stations all over the U.S.

Int. w/Brian Kraft - 24

[00:03:59] That means that you will get to go into a radio station and literally learn one on one under people who are on the air for big radio stations -- Cumulus, Clear Channel, Beasley, CBS. So

our mentors I think speak who we -- the company we keep I think speaks volumes. mentors. The people who teach for us -- who are our

[00:04:30] Would they be working for us -- working with us if we were a scam. No. The que- -- the answer is no. They would not be.

Q

:

Right.

And you're -- you're also a -- a member of

some, you know, just basically industry associations and stuff. I -- I -- I think they're quite numerous -- all those affiliations --

[00:04:55] BRIAN KRAFT program. N-C. : We are fully accredited mentor apprentice

Fully accredited with the USDAAS, the NPSAA, MENC M-E-

We are endorsed by the American Music Producer's Union, by

Int. w/Brian Kraft - 25 the Audio Engineering Society, the AES. Um, all in all to date

we have over 12 accreditations and sponsorships, um, from both non-profit and, uh, for profit accreditation agencies. Q : OK. Cool. Now do we want to talk about the BBB at

all or just leave that out?

[00:05:41] BRIAN KRAFT : Sure. I'll talk about it.

Q

:

OK.

Um, so what do you -- what do you say to people

who go, “What -- uh, we -- your -- your grade isn't very good with the Better Business Bureau? deal with that? Um, you know -- w-what's the

[00:05:57] BRIAN KRAFT : It's an unfortunate scenario. Um, the

Better Business Bureau as most Americans are finding out here in 2010 is not what it used to be. Uh, the B-B-B, much to my

chagrin, and much to my dismay -- much to my surprise is a -not a government organization at all. But a for profit

telemarketing company that literally sells memberships.

[00:06:29]

Int. w/Brian Kraft - 26 What they do is they call business owners -- small, medium, and large sizes. And they offer them a membership at a price. If

you pay some -- depending on the size you pay between $400.00 and I think $10,000 per year to be a member of the B-B-B. Anybody who pays -- anybody who pays receives an A grade.

[00:07:01] Let's not mince words. an A grade. I just said if you pay them, you receive

If you pay them and receive complaints from

consumers, they are more lenient on you and your complaints than if you are not a member.

[00:07:17] So what you have -- if you have prestigious well known and celebrated companies who have -- who are not members -- who have maybe one to ten complaints, who have F ratings. One of those

companies -- I think most of your readers have heard of it. It's called Starbucks. a member of the B-B-B. That's right -- Starbucks coffee is not

[00:07:45] Meaning Starbucks has refused to pay the Better Business Bureau for a grade. And has an F -- an F rating. Um, now Verizon

Wireless is a member.

They do choose to pay the Better Business

Int. w/Brian Kraft - 27 Bureau thousands of dollars every year. and they have over 1,000 complaints. They have an A grade

[00:08:10] The Better Business Bureau is not a government organization. It's not what you think it is. Um, and it's not to be trusted.

Moreover, the Better Business Bureau does nothing to help consumers get clear -- well, you know what? into it too much. I don't want to get

Q

:

Yeah.

Uh, here -- here's the question.

Here's the Um, so

question then that -- that I think will wrap this up.

when you -- when you did get this grade from the Better Business Bureau, did you try and contact them, and -- and -- and -- and see what you could do to improve you grade?

[00:08:44] BRIAN KRAFT : So when we first received a grade that was

lower than a B with the Better Business Bureau, the, um, chief of opera- -- uh, I'm sorry.

[00:09:01] The Chief Executive Officer, James Petula, did contact the B-B-B to say, “Hey. We're surprised at this grade. What -- what can

Int. w/Brian Kraft - 28 we do to better our grade?” And we got in touch with a

gentleman over there by the name of Gary Allman, and unfortunately the conversation degraded into, um, you know, an argument.

[00:09:29] Now I think it's important to state that since we've done further research, it seems like Mr. Gary Allman likes to pick fights with a lot of businesses. we did reach out to them. We're not alone. And so yeah,

We did try and get clarity on why we After the argument on the And

had -- at the time it was a C grade.

phone, the very next week our grade was lowered to a D. then eventually an F grade.

[00:10:00] And we are currently in a -- in litigation proceedings, uh, in Cal- -- California Superior Court fighting the F rating. I

should point out that many companies across the United States are currently suing the B-B-B for the exact same reason. There

are law suits in Las Vegas, New Mexico, um, and other cities and states that, um, where -- where the B-B-B has been, um, put on -- put on trial.

Int. w/Brian Kraft - 29 Q : OK. And I noticed that they -- they seem to have Have -- have you like

misclassified what you do as a business.

tried to you know, get 'em -- schedule a meeting and -- or invite them to your place to go over what you guys do?

[00:10:44] BRIAN KRAFT : Well, that's the other thing. Is the Better Now They

Business Bureau, um, also has no idea what we actually do. think about this. They have no idea what we actually do.

think we are something else. service.

They think we are a job placement

No where on our web site or on any of our literature

does it mention anything about a job -- being a job placement service like an Apple One.

[00:11:14] Um, so they don't know what we do. Better Business Bureau. We pointed this out to the

Invited the Better Business Bureau --

president or vice president or any of his employees to come down to our office to see what it is we do. do. And they refused to talk to us. To explain what it is we So the Better Business

Bureau -- a Company -- private, for profit company that is grading companies refuses to talk to the very companies they are grading.

Int. w/Brian Kraft - 30

[00:11:47] Think about this. This is like a teacher in a college classroom

or a high school class room who hands out an F grade, and then refuses to talk to the student that she's handing the F grade out to. Absolute insanity.

Q

:

And that actually sounds like hands out the F grade

without even reading the paper.

BRIAN KRAFT

:

That's right.

That's right.

Q

:

OK.

OK.

Um, OK, let's -- let's shift gears and, um,

you want to do some -- some of the Wiki stuff?

BRIAN KRAFT

:

OK.

Q

:

Um, let's see, uh, we -- we talked earlier about --

[00:12:21] BRIAN KRAFT : Can we talk about -- can we talk about the

-- should we talk a little bit more about the company, or you got enough?

Int. w/Brian Kraft - 31

Q

:

I think we've got -- I think we're pretty good.

Um,

you know, if -- if we need more I think we can always fill it in.

[00:12:32] BRIAN KRAFT : OK.

Q

:

OK?

But I mean between the first one and this one I

think -- I think we're pretty good.

BRIAN KRAFT

:

OK.

Q

:

Well, you -- you -- you discuss quite a bit, you know,

about the mentor apprentice method and how you got involved with it. But now for your Wiki, um, where do you want to take the

mentor apprentice, uh, method of teaching, and -- and you know, careers and stuff?

[00:12:58] BRIAN KRAFT : So it is my stated, um, intention -- my

mission in life, to bring the mentor apprentice approach to learning. Uh, to wor-- to the world. Um, right now, um --

well, let me just say it this way.

It is my mission in life to

make sure that every high school student -- that every graduate

Int. w/Brian Kraft - 32 of high school -- that every college student, and as many adults as I can get -- um, I want to get them all mentors.

[00:13:39] Everybody on the planet needs a mentor. four ain't bad either. Let me explain. One at least. Three or

The only way you can But one of the best

get where you want to -- not the only way.

ways to get where you want to get in life is to find yourself a mentor. To pay that mentor to help you -- to educate you. Why

do I say pay?

[00:14:15] A lot of people -- not a lot of people, but some people might have a problem with that. Well, why do I have to pay a mentor? Don't mentors

Aren't mentors -- don't mentors do it for free? do things from the kindness of their heart? and no.

The answer is yes

Yes mentors do things from the kindness of their heart.

[00:14:30] Yes mentors do this because they want to teach, and give back. And explain their crafts to some willing apprentice -- yes. what's wrong with paying them? When you pay someone to help But

you, you're assured a certain amount of feedback -- of time, of education with that person. We pay for food. Nobody has a

Int. w/Brian Kraft - 33 problem with that. I mean, you know, couldn't we argue that the

food companies are morally obligated or ethically obligated to provide food for free to us?

[00:15:04] Um, uh, in my opinion where we -- what -- what I would like to -- well, let me say it this way. I would like to see every What kind of mentor? That's my motto. The one

student in high school have a mentor.

Well, one at least -- two would be perfect. One at least. Two would be perfect.

What is the one?

at least is a career mentor.

High school students while they're

in 11th and 12th grade -- right -- juniors or -- or seniors in high school.

[00:15:40] While they're taking their classes, and they're doing whatever there is that they're doing. Whether they're surfers or Or they're into music.

baseball players or basketball players. And they're into a band. pot.

Or they're a D.J., or they're smoking

Whatever they're doing -- in addition to their regular

studies, I believe their parents should pay a small fee to get that kid a career mentor.

Int. w/Brian Kraft - 34 [00:16:03] How do you do that? You first and foremost ask the kid what it

is he or she thinks they want to do when they graduate -- right? And then you get that kid exposed. That student exposed once or So for

twice per week to whatever that student wants to do.

example, let's say you have a kid who's in a rock band.

[00:16:30] Right? That's what he does when he's not in high school. Well,

wouldn't it just be amazing if we could get that child -- that student a mentor in the recording business? executive to mentor them. Or a music Those are

Someone who's in A and R.

the people who sign record acts -- or music acts when they're -if they're good enough.

[00:16:56] What if a child or a student said to you “I want to -- I know what I want to do. want to do. I'm in 11th grade, but I -- I know what I Well, imagine in addition to

I want to be a chef.

going to regular school, once or twice a week they also went to a restaurant there in their local town or city. And they And

apprentice under an actual chef once or twice per week? learn the ropes of the restaurant business. the example.

I could go on with

But you see where I'm going with this.

Int. w/Brian Kraft - 35 Q : Um-hum.

[00:17:30] BRIAN KRAFT : It would be an amazing experience. You

would first and foremost expose people to -- young people to the -- to, um, to the -- to the workforce. You might even save

yourself and your family a whole lot of money should that student decide that college is not for them. they want to do. They know what Let's

Now that brings me to my next point.

say you absolutely as a parent want your child to go to college -- a degree is important to you. You must -- they want.

[00:18:00] You want them to go to the best college they can get into and get that -- put their four years in and get that piece of paper. Great. I want to be -- make very clear. I love university. I am a fan of higher This is

learning.

I love col- -- college.

not excluding universities.

If you want your child to go to

school, or if you're a student reading this and you want to go to school -- go to school. Absolutely. Take your electives.

[00:18:28] Take your history classes, and your math classes. Learn as much

as you can about economics and business or -- or the fun things.

Int. w/Brian Kraft - 36 You know -- whatever -- what's another example, Mike? uh, taking college. Um, like,

Q

:

Um, let's see -- um, drama.

[00:18:48] BRIAN KRAFT : Whatever -- drama and politics. And take

your music classes and your broadc- -- I mean acting classes. Like you said -- drama. Take your fashion classes. Go be a

fashion -- take classes for fashion --

Q

:

Yeah.

Physics -- Chemistry -- yeah.

BRIAN KRAFT

:

Physics -- whatever it is --

Q

:

Yeah.

[00:19:5]] BRIAN KRAFT : Whatever you want. Go -- if you're set on

going college -- go to college. or $10,000 a semester.

Spend the $30,000 a semester,

Or even go to co- -- a community college And spend your $60.00 a class.

if you -- if that's your bag. Fine.

All I'm saying is that in addition to that you better get

yourself a career mentor.

Int. w/Brian Kraft - 37 [00:19:31] A career mentor while you're going to college, or while you're in high school along -- in tandem with your regular education will help you -- will assist you in understanding what it takes to make it in the real world.

[00:19:53] Will connect you to the people that you want to be connected to, right? Um, and will give you un-equaled life experience. So

you can put it on your resume too should you decide to do something else when you're done. Now I also mentioned a second mentor would be perfect I said.

Q

:

Um-hum.

[00:20:14] BRIAN KRAFT : One mentor is good -- two are perfect. I This

believe that each and every one of us could use guidance. is life guidance. guidance.

Some people might want to call it spiritual I'm going to

This is not about -- you know, Mike.

have to work on that part.

Q

:

OK.

That's fine.

Int. w/Brian Kraft - 38 BRIAN KRAFT : You know what? I don't want to say the

spiritual stuff.

Q

:

It's like help skills.

Right?

Life skills?

[00:20:43] BRIAN KRAFT : Let's just say this. Exactly -- the second The problem that

mentor could help you with your life skills.

most people are faced with when they graduate high school or they graduate college, or wake up at 43 years old and find themselves in the same boat is people don't really know how to be effective. They don't know how to be effective. They're not

good at communicating. point in life. life.

They're -- they don't understand their

They don't understand what they want out of

[00:21:16] They're lost in a spiral of disinformation, pain, and suffering. And they don't have anyone really to talk to. sounds like therapy. But it's really not. Now I know this

It's a mentor who is

not really curbing mental problems.

It's a mentor that's

helping people get clear on how to be effective in life.

Int. w/Brian Kraft - 39 [00:21:46] How to communicate to employers, family and friends. the most out of your life. stick to it. How to get

How to write a mission statement and How to

How to talk -- how to write a resume.

write a cover letter.

How to walk and be happy and in peace. It's my goal to

Again, one mentor is good -- two is perfect.

bring the idea and the concept of mentoring both for professionals -- or people who want to be professionals, i.e. career, and for people who want to be more effective in their personal and private and professional lives, i.e. life skills mentor. One would be good. Two would be perfect.

Q

:

OK.

And touching real briefly on that life skills

thing.

Um, you had mentioned people who are you know at 40 or

whatever -- all of a sudden they wake up and they've gotten the pink slip and they're out on the street. A lot of these people

don't really -- kind of -- they're -- they're self awareness and self evaluation seems to be lacking.

[00:22:55] They've been at a job. life. That's defined them for their entire

And all of a sudden they're kind of starting from And they don't really know what their skills are.

scratch.

What they -- you know, they don't know how to sell themselves.

Int. w/Brian Kraft - 40 They don't -- their -- their sense of self worth or -- or self evaluation -- they -- they don't know how to do it. would seem to be part of that life skills. And that

[00:23:12] BRIAN KRAFT : That's absolutely right. Um, one of the

things that I have found in my work -- working with people -- is that, um, many of us have graduated high school and or then college, and we pick -- we pick their career. You remember that?

Q

:

Um-hum.

[00:23:38] BRIAN KRAFT : You were somewhere between the ages of 18 But what's with going on in the world

and 25 for most of us.

now, it's really, you know, 16 to 40, right?

Q

:

Or fifty.

[00:23:48] BRIAN KRAFT : Yeah, sometimes people now a days are waking And they're saying to themselves, it's time I'm going to pick something to

up a little later.

for me to pick something to do. do. Great.

The problem is our culture teaches the wrong lesson

Int. w/Brian Kraft - 41 as it were. They're teaching people to choose something that What motivates you, Johnny? What motivates

motivates them. you, Kim?

What motivates you, Susie?

And so these people of

all ages sit down with themselves often times in -- in a rush, right?

Q

:

Um-hum.

[00:24:27] BRIAN KRAFT That seems fun. that. : And they say, “I want to be a lawyer. That seems like I could be motivated to do Yeah.

If you could hear people's inner monologues it may sound “Well, I don't know what the hell I want Those dudes make a lot of money. You

something like this. to do. But maybe law.

know, or I don't know what I want to do.

I guess journalism,

because it looks -- it would look cool to be a reporter.

[00:24:50] Or I don't know what I want to do. I mean maybe I'll go into --

yeah, I'll go into acting, because that would be living a life less ordinary. this: Or some people's inner monologues may sound like I don't have any clue what I want to do. You know, I Or

“You know what?

I -- I don't really feel good about my talents. think I'll just go into -- I don't know.

Work for the city.

Int. w/Brian Kraft - 42 I'll work for the state. something like that. do. Right? I'll go into, you know,

Or I don't have any idea what I'm going to

I mean, my mom and dad told me when I was a kid I was sort

of like I -- I was -- I was -- had influence over p- -- maybe I'll go in and I'll start selling cars.

[00:25:31] I'm not disrespecting any of the aforementioned careers. understand that. Please

But what I am trying to illuminate is that a

lot of people choose what they want to do on this planet for the rest of their lives from a place of motivation. me? The problem, Mike, is this. What does? Inspiration. What motivates

Motivation never made anybody Inspiration.

happy.

[00:26:02] We don't know how to access that part of ourselves that tells us what inspires us. We're -- it's very easy in our culture to Look.

access that part of us that tells us what motivates us. Let's be honest.

What motivates most Americans or most Western Money. Right.

Europeans, or most Japanese, or most Australians?

Q

:

Um-hum.

[00:26:17]

Int. w/Brian Kraft - 43 BRIAN KRAFT : Let's be honest. What motivates us? We say

when we're 18 -- 25 -- 30 -- 40 or 50 and on and on? make a lot of money.

I want to

I want to make a lot of money, because Money equals freedom. That's what And if they

money equals liberation.

they say to themselves and or to their friends. don't say it, they're thinking it.

[00:26:47] The problem is -- the problem is that's a lie. buy freedom. Money doesn't

And while there's nothing wrong with making a lot

of money, you can't approach -- you can't look to m- -- to money to set you free. What does set you free? Meaning what makes

you happy inside where you're at peace while you're driving to work? Or you're at peace when you put your head down on the Or even most importantly when you're at --

pillow at night?

what makes you at peace?

[00:27:20] When you wake up in the morning most people I know -- they don't wake up happy. They wake up miserable dreading the day. Or go

to sleep miserable dreading tomorrow.

Or sit in traffic on

their way to work with a donut and a cup of coffee going, “I hope this traffic jam prohibits -- or stalls my time from

Int. w/Brian Kraft - 44 getting into work. So I can have an extra four minutes when Right?

you're at peace -- to myself.

Q

:

Um-hum.

So -- so -- I'm sorry?

BRIAN KRAFT

:

So -- go ahead.

Q

:

Oh, I was just going to say yeah, I -- no I agree with

you that -- that you know you've made the right choice when you wake up in the -- when you can't wait to wake up in the morning to get to work. Or whatever it is you're doing.

[00:28:07] BRIAN KRAFT : That's right. Now -- right. And

unfortunately, I -- I -- you can quote me as saying what you just said, cause it's great. improve upon it. Well said. I'm not even going to try to But reality is this. Most of us

are unhappy with our careers.

And therefore since what -- most

of what we do is in our careers -- most of the time we spend is at work, right?

Q

:

Um-hum.

Int. w/Brian Kraft - 45 [00:28:31] BRIAN KRAFT : We're therefore unhappy with ourselves. Not

because we're flawed human beings. or stupid. Or we're unlucky.

Not because we're bad or -I'm just That's

I hear that one a lot.

unlucky, you know?

Well I'm not a lucky guy.

Whatever.

why I work at this insurance company.

I'm unlucky.

[00:28:49] No. You're not unlucky. You're not stupid. You're not wrong.

What you are is you chose poorly five -- ten -- 15 years ago or more. And you're paying for the poor choice. Right? Life has

consequences.

Q

:

Um-hum.

[00:29:05] BRIAN KRAFT consequences. : You can't get -- you know -- life has

So what I'm saying is if you're going to choose Not what

wisely, you better choose from what inspires you. motivates you. And the reason is this.

Let me just reiterate.

When you choose what motivates you, you will always choose money or sex or power. And those things as the -- as reality T.V. is

showing us, you know, right in our living room, those things don't breed happiness.

Int. w/Brian Kraft - 46 [00:29:42] They don't breed peace of mind. What does breed peace of mind?

When people choose what they want to do for the rest of their lives from a place of what inspires them. inspiration. Look at the word That's

Inspired -- in spirit -- one with spirit.

where that word comes from.

When people choose to do something

that really gets them exited regardless -- regardless of what -of -- of -- it's just like something that can make them millions of dollars. work. They're almost always going to be happy to go to

[00:30:21] Let me give you a quick example. with. I have a client that I work She makes high

She always -- she's currently a lawyer.

-- well mid to high six figures a year. OK? Big -- big firm. A litigator.

High pressure lawyer.

Makes a lot of money. Why is she

Miserable. miserable?

Hates her job.

Hates her job.

Because she picked a career that motivated her.

[00:30:56] She picked something that she could make a lot of money at. And

frankly make her parents hap- -- her parents were thrilled when she graduated from Harvard Law. even too. Thrilled. And it worked on her

She bought into the myth for a few years.

Int. w/Brian Kraft - 47 Q : Um-hum.

[00:31:13] BRIAN KRAFT : Well now she's approaching her 40s and she Why? She picked from what motivates

doesn't like her career? her.

So all of her money -- the Porsche that she drives in --

all of her fancy clothes -- the prestige she gets from being a litigator in a top firm -- her clients who are major players -none of that can satisfy her soul.

[00:31:35] So what is she doing? Well, through the work we're doing, she's

realizing that what she always wanted to do -- believe it or not -- talk about ironic. teacher. What she always wanted to do is be a yoga

So she started on the side a little yoga business.

And she's about to cycle out of her law career, and open up a yoga studio.

[00:31:59] But hold on folks. discouraged. Those who are reading this, don't get Her goal is to make a

She's also an entrepreneur.

lot of money through yoga -- not through law.

Q

:

Um-hum.

Int. w/Brian Kraft - 48 [00:32:14] BRIAN KRAFT inspired. : Why is this working for her? Because she's

She was in other words put here to spread the word of Not the word of law. That doesn't mean that You

yoga and fitness.

you weren't put here to be -- to spread the word of law. could be inspired to be a lawyer.

[00:32:31] I guarantee you whether you're a lawyer, a doctor, a business man, a truck driver, a bus driver, or a sanitation person. you're inspired by it, you have peace of mind and happiness. If

Q

:

Cool.

OK.

Last thing on mentoring -- um, just in It seems that almost

sort of a random survey that I've done.

every successful person at one point in their life had a mentor. Whether it was somebody, a co-worker, their boss, a friend. You know somebody they stumbled across. You know a film shoot , whatever it is, um, would you [AUDIO GAP].

BRIAN KRAFT Hello?

:

Would I what? Hello -- hello , I lost you.

Q

:

Hello?

Int. w/Brian Kraft - 49 BRIAN KRAFT : Oh hey.

Q

:

Yeah, sorry.

The phone died on me. Um -- anyway I was

saying, you know, do you think uh -- um, you know success -- a lot of successful people it seems have somewhere in their life have stumbled across a mentor that gave 'em a -- a nudge in the right direction at one point?

[00:33:50] BRIAN KRAFT : That's absolutely right. And as soon as I Give me

finish taking this leak, I'm going to talk about that. one second, brother.

Q

:

Sure.

We'll have fun transcribing this. [LAUGHS]

[00:34:31] BRIAN KRAFT : Hey there. Sorry about that.

Q

:

No problem.

BRIAN KRAFT

:

So yeah.

Um, I would encourage -- you know In

if you're in the research phase of you know, what I say. other words, if you're thinking about using my, you know,

services to help you find a mentor -- um, and you're researching

Int. w/Brian Kraft - 50 whether, you know, if you're like I believe in mentors. the way to go? Should I be paying for mentors? Is this

These are all

very valid questions.

[00:35:01] I would encourage that person to sit with themselves in a quiet room for the next few days, and make a list of maybe 20 people they admire. You know, known people. Or I guess it could be Make sure

unknown people as well.

But people that they admire.

your list has people in there that you admire for the way they can make money.

[00:35:30] That could be someone you know, or it could be Donald Trump. Um, make sure your list includes an athlete or two that you admire. Right? Make sure your list includes a bi- -- a small Someone who you think has a Let's just say

business owner that you admire.

cool bis- -- you don't even have to know them. you've driven by their shop. their business.

Or you stopped in on -- in on

[00:35:53] And you are wow, what a cool life that is. store that guy has. What a cool shoe

Or what a cool dry cleaning business that

Int. w/Brian Kraft - 51 guy has. Make sure in other words your list has a variety of Or at least

people that you either know and or want to know. admire.

[00:36:15] From all facets of life. Once you're done -- and -- and say I guarantee

you're going to commit to writing 20 names down.

you that everyone on your list, once you go and do a Goggle search to -- to confirm my -- my -- what I'm saying -- I guarantee you that everyone on that list will have had a mentor.

[00:36:40] A mentor that helped that person stay focused or get focused. And be successful. I would submit to you that you cannot be You may have mentors and you don't

successful without a mentor. even know their mentors.

And so it begs the question -- what

I'm saying begs the question -- well then, what do I need Brian Kraft for?

[00:37:05] The answer is, you don't. If you are the kind of person who can

go out into the world and organize a mentor for yourself -- if you are the kind of person who could make it happen on your own, then you don't need me. The reality is though, my service

Int. w/Brian Kraft - 52 provides you not only with the mentor, and organizes the mentor, and provides you with, you know, structure, so as you men- -your apprenticeship is successful. But it also connects you to Or that you may have

people that you may not be connected to. never known without me.

Q

:

OK.

BRIAN KRAFT

:

It is my -- go ahead.

Q

:

No.

I'm sorry.

Go ahead.

[00:37:51] BRIAN KRAFT : I was just going to say that I want to make

it clear to the readers of this that it is my goal to bring back the idea of a mentor, number one. Number two -- to those who

are aware of the value of a mentor to professionalize it -- if that's a word.

[00:38:13] To commercialize it. services. mentor. I want mentors being paid for their You should pay your Pay him so you have Pay her so you

And I -- I'm not shy about that. Don't let -- don't do it for free.

Mondays and Wednesdays with him for two hours.

Int. w/Brian Kraft - 53 know she's going to show up on Saturday and deliver what you're expecting.

[00:38:40] Would you hire an electrician for free? Would you hire a Would you

gardener to just come in and do your lawn for free?

-- if I told you I had a Mercedes Benz for you and I was just giving it to you, would you trust me if I owned a car dealership? You need to -- we need to get the word out that the

time is now to start paying mentors to help you so you can -you know, on a consistent basis -- Mike, this is all great stuff. -And forgive me if it's all over the place. But I'm try-

Q

:

No, this -- this is good.

Is -- cause I -- I think

one of the other things that -- one of your other goals would be, um, to expand the availability and accessibility of mentors to more and more people.

[00:39:28] BRIAN KRAFT : Absolutely. I mean, I'm envisioning a --

like a website that has like hundreds of thousands of people who are available to be paid as a mentor.

Int. w/Brian Kraft - 54 Q : Um-hum.

BRIAN KRAFT

:

All of who are bonded by us.

You know,

maybe they pay in $1,000 to be for life.

And we train them.

And you know, from -- from pastry chefs to bus drivers -- you know what I'm saying?

Q

:

Right.

OK.

Um, let's talk now about [SOUNDS LIKE:

“MAM.-HHELMANTOF”]

[00:40:09] BRIAN KRAFT : I don't even remember what they are.

Q

:

[LAUGHS] Good.

OK.

BRIAN KRAFT

:

I don't think we need to talk about that yet.

Q

:

OK.

BRIAN KRAFT I'm just, uh --

:

I like where we were going with this.

And

Q

:

Yeah. :

No.

I think you've got some great stuff. Yeah.

BRIAN KRAFT

Int. w/Brian Kraft - 55

Q

:

OK.

Um, I'm trying to think how to stop the

recording.

Um, you -- why don't we -- I think we're good here. But you

Um, I -- let's talk about the four insights in Paul. want to do that on like not this call?

BRIAN KRAFT

:

Yeah.

Sure.

You want to call me back?

Q

:

Yep.

I'll call you right back.

BRIAN KRAFT

:

All right.

Thanks.

Q

:

Bye.

[00:40:43] [END OF BRIAN INTERVIEW]

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