Project Report on Role of Website in

PR

PROJECT REPORT ON ROLE OF WEBSITE IN PUBLIC RELATION
Made by: C S Jeena Email: cjhomai@gmail.com Course of Study: Public Relation, Section A Topic of the Study Paper : Role of Website in PR

____________________________________________________________________

1

Project Report on Role of Website in

PR

Acknowledgement

No task is a single man’s effort. Various factors, situations and persons integrate together to form a background for accomplishment of a task. The valuable cooperation and guidance, directly or indirectly of various people has contributed a lot to the successful completion of the Project undertaken. I am thankful to my teachers & colleagues of Bhartiya Vidhya Bhawan without their support this project could not take shape. There valuable guidance in every stage of this project helped us most.

I have got information about this project through the books which have been provided through institution and I have collected the information from other sources.

At last but not the least I pay my gratitude to my parents & colleagues who have helped me a lot in preparation of my Case Study Project.

C S JEENA

____________________________________________________________________

2

Project Report on Role of Website in

PR

1
TABLE OF CONTENTS Chapter No 1. Synopsis Objective 2. 3. Methodology Introduction Definition / History Overview a) Website Styles Static Website Dynamic Website b) Software Systems 4. 5. 6. c) Types of Website Website as tools of Public Relation Various other tools in Public Relation Comparison of website with other tools of 12 13 16 - 24 25 27 29-31 32 33 34 35 4 5 6 7 8 - 11 Content List Page No

Chapter

Public Relation 7. Future prospects of website in Public Relation 8. Format of Questionnaire 9. Conclusion 11. References Brief Synopsis

Being a Public Relation student in Bhartiya Vihdya Bhawan, Post Graduate Program in Public Relation, I observe the importance of various tools in Public Relation. The role of

____________________________________________________________________

3

Project Report on Role of Website in

PR

2
new technology in Public Relation encourages me in making this project. New communication technologies had made it possible for an interregularly exchange of ideas and images. Internet being one of them, had given rise to many technologies which are become important medium of message in Public Relation. Website, e-mail, facsimile, Video Conferencing, Tele-Conferencing, mobile and blog are few of them. My project in on Website as effective tools of PR. METHODOLOGY USED The project has been done on the basis of secondary & primary data. However, the main sources for the data were mainly based on web search, various reference books, intensive study of news articles, survey reports of different sources, information from different blogging website mainly technorati & google blog and discussion with my teachers, colleagues in college as well as in my professional life. Therefore, the data has been collected as statistical data expert knowledge, report from different sources etc. INTRODUCTION WEBSITE:

Chapter

____________________________________________________________________

4

Project Report on Role of Website in

Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative

PR

documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of eCommerce site or business site (that is, it is trying to sell memberships for access to its site). A fan site may be a dedication from the owner to a particular celebrity. Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. In January 2007, Netcraft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 106,875,138 Web sites with domain names and content on them in 2007, compared to just 18,000 Web sites in August 1995. A web site is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.

A Web page is a document, typically written in (X)HTML, that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user's Web browser. All publicly accessible websites are seen collectively as constituting the "World Wide Web".

____________________________________________________________________

5

Project Report on Role of Website in

The pages of a website can usually be accessed from a common root URL called the

PR

homepage, and usually reside on the same physical server. The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the site. Some websites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data. Because they require authentication to view the content they are technically an Intranet site.

HISTORY
The World Wide Web was created in 1990 by CERN engineer, Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to anyone. Before the introduction of HTML and HTTP other protocols such as file transfer protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats.

____________________________________________________________________

6

Project Report on Role of Website in

PR

3
OVERVIEW
Organized by function a website may be
• • • •

Chapter

a personal website a commercial website a government website a non-profit organization website

It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as an user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the Web pages in response to requests from the website

____________________________________________________________________

7

Project Report on Role of Website in
statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.

users. Apache is the most commonly used Web server software (according to Netcraft

PR

Website styles
Static Website A Static Website is one that has web pages stored on the server in the same form as the user will view them. It is primarily coded in HTML (Hyper-text Markup Language). A static website is also called a Classic website, a 5-page website or a Brochure website because it simply presents pre-defined information to the user. It may include information about a company and its products and services via text, photos, Flash animation, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors, thus the information is static. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. They are edited using four broad categories of software:

____________________________________________________________________

8

Project Report on Role of Website in

Text editors, such as Notepad or TextEdit, where the HTML is manipulated directly within the editor program

PR

WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), where the site is edited using a GUI interface and the underlying HTML is generated automatically by the editor software

WYSIWYG Online editors, where the any media rich online presentation like websites, widgets, intro, blogs etc. are created on a flash based platform.

Template-based editors, such as Rapidweaver and iWeb, which allow users to quickly create and upload websites to a web server without having to know anything about HTML, as they just pick a suitable template from a palette and add pictures and text to it in a DTP-like fashion without ever having to see any HTML code.

Dynamic website A Dynamic Website is one that does not have web pages stored on the server in the same form as the user will view them. Instead, the web page content changes automatically and/or frequently based on certain criteria. It generally collates information on the hop each time a page is requested. A website can be dynamic in one of two ways. The first is that the web page code is constructed dynamically, piece by piece. The second is that the web page content displayed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable user input. The main purpose behind a dynamic site is that it is much simpler to maintain a few web pages plus a database than it is to build and update hundreds or thousands of individual

____________________________________________________________________

9

Project Report on Role of Website in

web pages and links. In one way, a data-driven website is similar to a static site because

PR

the information that is presented on the site is still limited to what the website owner has allowed to be stored in the database (data entered by the owner and/or input by users and approved by the owner). The advantage is that there is usually a lot more information stored in a database and made available to users. A dynamic website also describes its construction or how it is built, and more specifically refers to the code used to create a single web page. A Dynamic Web Page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically-generated web page would call various bits of information from a database and put them together in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouseovers, etc.). A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. Some countries, for example the U.K. have introduced legislation regarding web accessibility Software systems There are a wide range of software systems, such as Java Server Pages (JSP), the PHP and Perl programming languages, Active Server Pages (ASP), YUMA and ColdFusion (CFM) that are available to generate dynamic Web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XMLbased technologies such as RSS.

____________________________________________________________________

10

Project Report on Role of Website in

Static content may also be dynamically generated either periodically, or if certain

PR

conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis. Plugins are available to expand the features and abilities of Web browsers, which use them to show active content, such as Flash, Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and realtime element updating within Web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the DOM and JavaScript, support which is built-in to most modern Web browsers. Turning a website into an income source is a common practice for web-developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below. 1. Content based sites Some websites derive revenue by selling advertising space on the site (see contextual ads). 2. Product or service based sites Some websites derive revenue by offering products or services. In the case of ecommerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web.

____________________________________________________________________

11

Project Report on Role of Website in

Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.

PR

Spelling
As noted above, there are several different spellings for this term. Although "website" and "web site" are commonly used (the former especially in British English), the Associated Press Stylebook, Reuters, Microsoft, academia, book publishing, The

Chicago Manual of Style, and dictionaries such as Merriam-Webster use the two-word,
initially capitalized spelling Web site. This is because "Web" is not a general term but a shortened form of World Wide Web. As with many newly created terms, it may take some time before a common spelling is finalized. (This controversy also applies to derivative terms such as Web master/webmaster and Web cam/webcam). The Canadian Oxford Dictionary and the Canadian Press Stylebook list "website" and "web page" as the preferred spellings. The Oxford English Dictionary began using "website" as its standardized form in 2004.[3] Bill Walsh, the copy chief of The Washington Post's national desk, and one of American English's foremost grammarians, argues for the two-word spelling with capital W in his books Lapsing into a Comma and The Elephants of Style, and on his site, the Slot.[4]

Types of websites
There are many varieties of Web sites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include:

____________________________________________________________________

12

Project Report on Role of Website in

Affiliate : enabled portal that renders not only its custom CMS but also

PR

syndicated content from other content providers for an agreed fee. There are usually three relationship tiers. Affiliate Agencies (e.g., Commission Junction), Advertisers (e.g., Ebay ) and consumer (e.g., Yahoo ).

Archive site: used to preserve valuable electronic content threatened with extinction. Two examples are: Internet Archive, which since 1996 has preserved billions of old (and new) Web pages; and Google Groups, which in early 2005 was archiving over 845,000,000 messages posted to Usenet news/discussion groups.

Blog (or web log) site: sites generally used to post online diaries which may include discussion forums (e.g., blogger , Xanga).

Content site: sites whose business is the creation and distribution of original content (e.g., Slate, About.com).

Corporate website: used to provide background information about a business, organization, or service.

Commerce site (or eCommerce site): for purchasing goods, such as Amazon.com, CSN Stores, and Overstock.com.

Community site : a site where persons with similar interests communicate with each other, usually by chat or message boards, such as MySpace.

City Site: A site that shows information about a certain city or town and events that takes place in that town. Usually created by the city council or other "movers and shakers".

the same as those of geographic entities, such as cities and countries. For example, Richmond.com is the geodomain for Richmond, Virginia.

Gripe site: a site devoted to the critique of a person, place, corporation, government, or institution.

____________________________________________________________________

13

Project Report on Role of Website in
• •

Humor site : satirizes, parodies or otherwise exists solely to amuse.

PR

Information site: contains content that is intended to inform visitors, but not necessarily for commercial purposes, such as: RateMyProfessors.com, Free Internet Lexicon and Encyclopedia. Most government, educational and non-profit institutions have an informational site.

• • •

Java applet site: contains software to run over the Web as a Web application. Mirror (computing) site: A complete reproduction of a website. News site: similar to an information site, but dedicated to dispensing news and commentary.

Personal homepage : run by an individual or a small group (such as a family) that contains information or any content that the individual wishes to include. These are usually uploaded using a web hosting service such as Geocities .

Phish site: a website created to fraudulently acquire sensitive information, such as passwords and credit card details, by masquerading as a trustworthy person or business (such as Social Security Administration, PayPal) in an electronic communication (see Phishing).

• •

Political site: A site on which people may voice political views. Porn site - a site that shows sexually explicit content for enjoyment and relaxation, most likely in the form of an internet gallery, dating site, blog, or video sharing.

• • •

Rating site : A site on which people can praise or disparage what is featured. Review site: A site on which people can post reviews for products or services. School site : a site on which teachers, students, or administrators can post information about current events at or involving their school. U.S. websites generally uses k12 in the URL such as kearney.k12.mo.us.

____________________________________________________________________

14

Project Report on Role of Website in

Video sharing : A site that enables user to upload videos, such as YouTube and Google Video.

PR

Search engine site A site that provides general information and is intended as a gateway or lookup for other sites. A pure example is Google, and the most widely known extended type is Yahoo!.

Shock site: includes images or other material that is intended to be offensive to most viewers (e.g. rotten.com).

Warez: a site designed to host and let users download copyrighted materials illegally.

Web portal: a site that provides a starting point or a gateway to other resources on the Internet or an intranet.

Wiki site: a site which users collaboratively edit (such as Wikipedia and Wikihow).

____________________________________________________________________

15

Project Report on Role of Website in

PR

4
IMPORTANCE OF WEB SITE’S IN PUBLIC RELATIONS SUCCESS Website plays an important role in success of public relation. Tips for a PR professional to evaluate the public relations success of their web site. 1. Site map. Site maps are often misunderstood in terms of their usefulness on a web site. This Webified table of contents is a company’s savior for visitors unable find the information they seek in a timely fashion. Common mistakes include: Forgetting to update a site map when new pages are added; linking to a site map from only the homepage; the belief that a “thin” web site doesn’t deserve a site map; and poor naming. A site map should always be a “site map” and not “site contents” or “table of contents.” 2. Homepage text. Descriptions of your company, its purpose, and what visitors can expect from your web site are the best ways to extend the public relations effectiveness of your site. Failure to communicate this information up-front may create an undesired experience for first-time visitors, which has a direct impact the bottom line. Be brief in your descriptions, but don’t cheat your audience by assuming they know your business as well as you. 3. Unknown audiences. A new technology company began receiving large volumes of email inquiries from college and high school students about a new product. The information students sought was for papers and essays due within 24 hours. (Kids!) Not

Chapter

____________________________________________________________________

16

Project Report on Role of Website in

able or willing to answer the volume of emails, I recommended the company create a

PR

special section on their web site specifically for students and written with those lastminute authors in mind. This section became an excellent public relations tool. The company was able to build a relationship with students who may one day become consumers of their product, as well as reaching parents who can afford the technology today. 4. Title tags. A title tag helps readers orient themselves on a web site, especially when the page they are viewing is not self-explanatory. These tags are also used as headings when you bookmark a Web page. Titles should be short and simple. Most importantly, they should exist. 5. Alternative tags. Every graphic on a Web site has the option of having a text-based tag to display while it is loading. This was more urgent in the days before high-speed connections when users altered their browser preferences to not load graphics. Although high-speed connections are now common, alt tags are now necessary for search engine indexing. To see if your site uses alt tags, rest the cursor of your mouse on a graphic on your homepage. If a box small box doesn’t appear by your cursor describing the graphic, you could be missing a necessary alt tag. 6. Design continuity. If a company goes to the trouble of paying thousands of dollars to create a Web site, continuity of design should be a top priority. Users enjoy their web site experiences more when navigation is in the same place on every page, naming conventions say the same, and interior pages incorporate a similar design as the homepage. There are certainly more than six ways to optimize your web site and put it on a course for public relations success. If you do not have time to review your site, consider

____________________________________________________________________

17

Project Report on Role of Website in

forwarding these suggestions to your webmaster for their feedback. Be sure and ‘cc your public relations department or consultant to coordinate their efforts with your webmaster. Public Relations Basics: Boost Brand Recognition with Value-Added Content

PR

PR Fuel is value-added content that also serves as contextual advertisement for the company’s services and keeps the company’s brand in front of potential customers. Value-added content, especially on a company’s web site, has become an easy, inexpensive public relations tool, allowing us to distribute new information about our company instantly. It is also increases brand recognition and promotes repeat visitors to your site. Here are few tips on how to get started providing value-added content online. The internet has made producing and distributing value-added content fast and simple. Utilize free or low-cost online publishing tools such as WordPress and Blogger. If we already have a web site, it’s easy to set up a new page that we can regularly update with new content with this sort of publishing software. If we don’t have a web page, we can register freely at Blogger.com or at Google individual blog. Value-added content works well especially for brick and mortar businesses. If we run a garden supply store, launch a blog devoted to gardening. You can link to articles from around the world about gardening and keep your brand in front of customers eyes. Customers spend more time in their home than they do at your store. But if you have a web site that provides them with valuable, entertaining value-added content, you can extend your reach to the consumer. Consider some of the following examples of those who can benefit from creating a blog or email newsletter for their business:

____________________________________________________________________

18

Project Report on Role of Website in

Law firms. Provide weekly updates detailing developments in your area of expertise. If

PR

you are an intellectual property lawyer, talk about news articles or legislation that affects intellectual property law. Consider who is going to be interested in this issue and the possibility they may need your services down the line. Record stores. Sure, you want to sell records, but which records? You get 200 promo CDs from labels each month, dole them out to workers, and have them write reviews. Compile the reviews into a weekly email newsletter or publish them on a blog and promote it in your store’s advertisements. I was once an assistant manager at a Tower Records and we experimented with a print newsletter where clerks reviewed new merchandise. It gave the customers something to read while they walked around and the staff soon noticed something interesting: Sales for products reviewed in the magazine increased an average of 12 percent the week they were featured. Technology: Does your company create applications for handheld devices? Why not launch a daily blog covering news from the handheld world. Each morning one staffer could do a little research and find interesting articles, comment on them, and link to them. Wrap each article review in the context of how your company’s product works on certain handheld devices. These are just a few examples of how value-added content can be used as a public relations and promotional tool. A email newsletter or a blog is perfect for boosting brand recognition. If you do it well, you have the opportunity to create a destination web site or must-read email newsletter.

____________________________________________________________________

19

Project Report on Role of Website in

PR

PUBLIC RELATIONS BASICS: OPTIMIZING YOUR ONLINE PRESENCE By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistake that’s far too common, even among those in the public relations game. Your web site can’t work for you unless you first work for it. The following tips will help you promote your web site easily and effectively. Don’t Be Invisible Keep in mind that your web site’s address should be visible on every ad, piece of direct mail, brochure, sign, and any other form of printed communication you use. A common mistake is to bury it in the small print near the end of a printed communication. Instead, display it prominently, with a bold invitation to your clients to visit the site. If your web site generates income either directly or indirectly, you probably have a higher budget to help promote it. Consider planning a direct mail campaign designed to drive traffic to your site, perhaps with a contest or drawing as an incentive. Such mailings should contain statements that firmly position your web site as a 24-hour-per-day extension of your company. Tell your clients what they can expect to find there, whether it’s on-line quotes, lists of helpful tips, current industry news, troubleshooting information, or an online portfolio that showcases samples of your work. When it’s time to reprint business cards and letterhead, add your web site’s address to these items as well. Prospective clients will often visit a web site even if they’re reluctant

____________________________________________________________________

20

Project Report on Role of Website in
putting your web address right in front of them. Leave a Trail of Links

to make a call to the sales department. Make it easy for those prospective clients by

PR

One of the best no-cost ways to promote your web site to web-friendly customers and prospective clients is to link your site to other sites that provide complementary products and services. For example, if you’re a furniture manufacturer, you may want to link up with architects and interior designers, or with trade organizations in your industry. Obtaining permission to link to another site is usually as easy as talking to another public relations professional, as long as the relationship will be mutually beneficial. Direct links are probably more effective than banner ads, which tend to elicit response rates of less than one percent. The more direct links to your site you can place, the more traffic you can direct to your site. Opt-In Email is a Low-Cost Option Also know as permission-based email, opt-in email campaigns differ from “spamming” in many ways. While spam is unsolicited bulk email, opt-in email is sent only to recipients that have given their permission to receive offers from companies that match the areas of interest they have specified. It is targeted, not random. And because opt-in email arrives from a recognized source–usually the opt-in marketing house–it is less likely to be deleted without so much as a glance. Some studies suggest opt-in email campaigns are more effective than targeted campaigns conducted via “snail mail.” If your product or service is of a type that is difficult to sell via email–complicated information systems, for example–a stepping-stone approach may work for you: An opt-in email message invites customers to browse your site, offering an incentive to do so. The

____________________________________________________________________

21

Project Report on Role of Website in
resulting interest may lead to a sale. Plan According to Your Goals

visit to the web site provides the information needed to generate interest. And the

PR

How much time and money you put into promoting your web site depends not only on your available budget, but on the ultimate purpose of the site. Web sites that support the sales and marketing departments by giving quotes or taking secure orders online are obviously worth spending a few promotional dollars on. If your web site is geared more toward offering information and enhancing your image in the community, however, some of the low- or no-cost solutions listed above may be more appropriate. What’s important is that you make your web presence known. Intranets for Employee Communications It used to be that when companies grew much larger than they began, corporate evolution meant an increase in office space, inclusion of ID badges into the corporate culture and holiday parties were moved from the CEO’s house to a restaurant or hotel ballroom (while the founding employees grumbled to themselves that things just aren’t the same anymore). But the growing pains don’t stop there. Companies experiencing growth tend to have a longer rumor shelf-life (more people to gossip, more people to listen), added confusion about corporate process, increased strain on human resource and benefit support as well as increases in paper usage and waste. Some may wonder the benefits of growth at all!

____________________________________________________________________

22

Project Report on Role of Website in

More and more, companies have been turning to Intranets to solve particular problems

PR

associated with growth. Regardless of the speed in which your company’s growth occurs, Intranets can create a two-way communication vehicle between employee groups, centralize sensitive information, support or help create a corporate culture and reduce costs. Two-Way Communications Few companies are equipped with a CEO or president who walks around and talks directly to employees. An Intranet can allow employees to communicate directly to administrators by name or anonymously. Consider using an Intranet to reduce the number of expensive company meetings looking for feedback on company changes. Use it to disseminate ideas, address rumors and receive comments from concerned or supportive employees. Centralize Sensitive Information Your company can keep an online repository of company meeting notes, crisis communication plans, product/service pricing, billing rates and other sensitive information your clients and the general public should not see. Intranets also help reduce the amount of searching on crowded public folders for career and benefit information. Creating a Corporate Culture Intranets should be fun and functional. A major utility company used their Intranet to bridge the gap between two corporate cultures after a lengthy merger. They blended the two by including the new company’s weekly bowling scores on their Intranet to encourage after-work camaraderie. Eventually, both the old and new companies were posting scoresÑstimulating healthy competition.

____________________________________________________________________

23

Project Report on Role of Website in

Reduce Costs: Instead of printing hundreds of health benefit packages per year,

PR

consider the amount of printing, paper and human resources to be saved by posting files on a corporate Intranet. Users can download the information to their desktops and easily replace outdated documents with new ones. Companies have moved from Excel-based timesheets to a paperless Intranet process saving many of our natural resources each year. But don’t take my word for it. See how other companies are using Intranets: In 1999, General Electric revamped its Intranet and saw the number of hits increase from a couple of thousand to 10 million a week. GE employees can design their own Web pages within the company Intranet, and then customize them with features such as checking the weather or industry related news. The system also allows employees to download tax forms and review benefit information. An online marketplace is available with discounts on GE appliances and other products and services. At Texas Instruments, employees can select doctors from a health plan from the corporate Intranet. Leisure items such as concierge services that will plan vacations and run errands also are offered to employees. Intranet access is given to new hires prior to their first day of work as a way to introduce TI’s corporate culture. HBO posts its cafeteria menu, community events, classified ads, Girl Scout cookie sales and a service for finding a roommate. There is no denying the potential an Intranet can afford organizations experiencing growth. Intranets have caught on because, when designed correctly, they work beautifully .

____________________________________________________________________

24

Project Report on Role of Website in

PR

5
TOOLS IN PR
1. Publicity Media a) The Press – News Releases, Editorials / Articles / Features / Letters to the Editors b) Television c) Radio d) Films e) Video f) New Technologies

Chapter

2. Oral Communication a) Meetings b) Speeches

3. Printed Literature a) House Journal b) Annual Reports c) Photographs d) Brochures

____________________________________________________________________

25

Project Report on Role of Website in

PR

6
4. Advertising a) Miscellaneous Communication Tools b) Direct Mail 5. Media Relations a) Press Conferences / Press Releases b) Press Briefings c) Press Tours / Media Tour 6. Exhibition

Chapter

7. Open House / Open Days

8. Special Events

9. Era of Internet

INTER-RELATION RELATION

OF

WEBSITE

WITH

OTHER

TOOLS

OF

PUBLIC

____________________________________________________________________

26

Project Report on Role of Website in
relation is the art and science of recognize in Public (target audience).

The role of website is of supportive in nature to the other tools of Public Relation. Public

PR

We use various tools in Public relation like Press releases, events & exhibition, press conferences, publish newsletter and house journals etc etc. With the help of website each and every tools of PR can be visualized by a large audience if the company deals in institutional advertising. It can encourage his employee and save the cost of paper printing, also help in corporate governance and responsibility of an organization towards environment. With the increasing use of technology, it is definitely going to play a good part, as most of the time media people goes to website to understand the story. a) Publicity Media

a) The Press – News Releases, Editorials / Articles – Can be easily
uploaded at website for media uses

b) Audio – Video – At website we can upload our new products /
conferences videos and audio which will be useful for employee.

c) Meetings – Minutes of meeting can be uploaded at website which can
be accessed by employee.

d) Speeches b) Printed Literature

1) House Journal / Annual Reports / Newsletter / Photographs / Brochures
all can be uploaded at website which increases the corporate governance of a company or organization. c) Advertising 1) Website is a good medium of advertising

____________________________________________________________________

27

Project Report on Role of Website in

PR

7
d) Media Relations 1) Good for media relation e) Exhibition Company can send the information of its participation through website to its suppliers / distributors / employee etc.

Chapter

FUTURE PROSPECTS OF WEBSITE Today, more and more company are focusing on corporate governance. In the era of globalization companies are talking about environment security as their most objective

____________________________________________________________________

28

Project Report on Role of Website in

corporate responsibility. The world wide web is very big, exactly it is difficult to estaimate , since no one is in charge of the World Wide Web, the question is difficult to answer precisely. Netcraft's primary goal is to determine web server market share: what percentage of websites run Microsoft's Internet Information Server, versus the Apache web server? But fortunately for us, they also count the websites visited by their automatic webexploring "spider" software. And in February 2007, the Netcraft Web Server Survey found 108,810,358 distinct websites. Of course, Netcraft's survey isn't perfect - there may be websites in the world that were not discovered by Netcraft's software. So, as of this writing, "there are more than 108 million websites" is the most accurate statement that can be made. "But how many web pages are there?" Large websites can have many thousands of pages. Dynamically generated sites can have a seemingly infinite number - and we must somehow agree not to count all of these. Yet most sites just have a few pages introducing a business or a person, or simply a placeholder home page. Who could possibly tell us how many web pages there are? There are two obvious candidates: Google and Yahoo, the major search engine companies. Visiting, analyzing and indexing the billions of web pages in the world is their business. Unfortunately, neither company currently publicizes the exact size of its index and they have not done so since August 2005. Is there anything we can do to arrive at a realistic estimate at the number of pages on the web? Yes: we can look at those August 2005 web page numbers, divide them by

PR

____________________________________________________________________

29

Project Report on Role of Website in

Netcraft's count of web sites in August 2005, and arrive at an estimated number of web

PR

pages per site. Assuming that the number of web pages per site has not changed drastically in a year and a half, we can then multiply Netcraft's February 2007 count of websites to arrive at a reasonable projection of the number of web pages in in the world as of February 2007. So let's run the numbers! Web pages in the world, August 2005: 19.2 billion pages were indexed by Yahoo as of August 2005. Websites in the world, August 2005: 70,392,567 websites were indexed by Netcraft as of August 2005. Web pages per website: 273 (rounding to the nearest whole number). Web pages in the world, February 2007: multiplying our estimate of the number of web pages per website by Netcraft's February 2007 count of websites, we arrive at 29.7 billion pages on the World Wide Web as of February 2007. Before You Complain... "Hey, your methodology stinks!" Yeah, no kidding! I have no way of verifying Netcraft's claims, or Yahoo's. Thing is, there's no way to do either without setting up a sophisticated web-exploring system of my own... one with the speed and capacity to explore millions of sites and billions of pages in a timely manner. Something very close to a search engine.

____________________________________________________________________

30

Project Report on Role of Website in

PR

8
So if you have several million dollars US lying around that you'd like to see applied to researching this problem in an open fashion with a methodology that anyone can examine - feel more than free to send that money my way! But otherwise, let's be realistic and accept that a ballpark estimate is the best we'll be able to come up with. And honestly, who wants a World Wide Web that is so tightly controlled by a central authority that it can be easily measured? The web is growing all the time, no one is in charge, and by the time you've counted a tiny fraction of it, many sites have come and gone. It's a beautiful thing.

Chapter

QUESTIONNAIRE FOR ROLE OF WEBSITE IN PR
Q1). Do you have a Website? (If yes, please give the name). a) Yes …………………………………………………… Q2). How importance it is in today scenario? b) No

a) Very Important

b) Importance


31

____________________________________________________________________

Project Report on Role of Website in

PR

9
b) Less importance

Chapter

c) Cant’ say anything

Q3). What purpose you are using your website?

a) Effective means of Communication b) Relationship with Employees c) Information d) Education e) Media f) All of the above

□ □ □ □ □ □ □ □ □ □

Q4). How frequently you update your website?

a) Daily b) Monthly

□ □ □ □
: : : : :

b) Weekly d) Quarterly

Q5). Do you find it as a importance tools of PR?

a) Very Important b) Less importance
Name Designation Company / Organization Tel No Email ID

b) Importance c) Cant’ say anything

CONCLUSION

____________________________________________________________________

32

Project Report on Role of Website in

The Internet and the number of people connecting are growing at phenomenal rate.

PR

More and more people are getting on the internet everyday. As users become familiar with searching the web, the technology is to search for everything on the web. The internet has changed the way we buy and sell products and services the way we obtain information. With increasing usage of the internet, prospering in today’s marketplace requires an internet presence. Being online helps to reach new and existing customers as website contains all the information about business customers need. As in PR, PR professional work with marketing people to ensure their company recognition in business. They also work with marketing manager to increase the company sales. Since creating online presence doesn’t have to be difficult or costly. It can be a simple as and cost effective tool in Public Relation. It is more of kind of supplement with other tools. Having an online presence will enable organization to compete with much larger and better companies. A professionally designed website will give business added credibility and visibility. Compared to traditional forms of advertising, even the most elaborate web site is a low cost marketing & PR solution and is more flexible. For example, a website is not constrained by size. We can say so much in a newspaper ad, or a radio spot. We can supplement that limited information by including our web address in our ads. Then our potential client has almost unlimited information about our company available to them. Phone numbers can be hard to remember, but a catchy web address is all a potential customers needs to remember to find out more about our business. It also adds business stability. For a company, eyeing to export market & further business development across country website plays a very important role.

____________________________________________________________________

33

Project Report on Role of Website in

PR

Chapter

11

____________________________________________________________________

34

Project Report on Role of Website in
References & Bibliography

PR

1. ^ "The website of the world's first-ever web server accessdate=2008-08-30". 2. ^ Cailliau, Robert. "A Little History of the World Wide Web". Retrieved on 200702-16.

3. ^ "AskOxford - How should the term website be written in official documents and
on the web?" Oxford Dictionaries Online. Retrieved on 2007-02-23.

4. ^ "The Slot—Sharp Points: Here We Go Again—Eeee!". Retrieved on 2007-02-25.
External links
• • •

Internet Corporation For Assigned Names and Numbers (ICANN) World Wide Web Consortium (W3C) The Internet Society (ISOC)

____________________________________________________________________

35

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer: Get 4 months of Scribd and The New York Times for just $1.87 per week!

Master Your Semester with a Special Offer from Scribd & The New York Times