Professional Documents
Culture Documents
I. INTRODUCTION
VISION
MISSION
R- RECYCLING
F - FRIENDLY
L - LASTING
A - AND
S - SAFE
H - HOUSEHOLD
FLASHLIGHTS
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The Marketing strategy of RFLASH s also presented using the 7Ps as follows.
A. Product - The Product should fit the task consumers want it for, it should
work and it should be what the consumers are expecting to get.
B. Price The Product should always be seen as representing good value for
money. This does not necessarily mean it should be the cheapest
available; one of the main tenets of the marketing concept is that
customers are usually happy to pay a little more for something that works
really well for them.
CAPITAL 10,000.00
ACTUAL COST 22.00
SALE COST 25.00
PROFIT 3.00
ASSUMING
PCS/MONTH 450 1,350.00
ANNUAL 16,200.00
ROI 162.00%
C. Place The product should be available from where your target consumer
finds it easiest to shop. This may be High Street, Mail Order or the more
current option via e-commerce or an online shop.
The proposed location of the business would be at Nibaliw Norte,
Bautista Pangasinan as shown in the figure 1
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E. People All companies are reliant on the people who run them from front
line Sales staff to the Managing Director. Having the right people is
essential because they are as much a part of your business offering as the
products/services you are offering.
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Manager
F.
MANUFACTURERS (5) MARKETERS (5)
G. Processes The delivery of your service is usually done with the customer
present so how the service is delivered is once again part of what the
consumer is paying for.
The raw materials of the r-flashlight is as follows
1. Popsicle sticks
2. Plastic caps
3. 2 pcs. AA batteries
4. Light bulb
5. Connecting wires.
POCEDURES:
The casing for the flashlight must first be constructed using popsicle
sticks and plastic caps. The wiring and light bulb is then placed inside the
casing and finally the batteries are placed.
RFLASH will utilize the power of the internet especially social media in
promoting and marketing its products r-flashlights. The importance of environment
friendly products and the usual battery operated flashlights will be included in the
advertisements. Thus the target market of RFLASH is represented by the figure
below.
TARGET MARKET
households
offices
PRIVATE VEHICLES
PUV
V. MARKETING STRATEGY
which is a document that lays out the types and timing of marketing activities. A
companys marketing strategy should have a longer lifespan than any individual
marketing plan as the strategy is where the value proposition and the key
elements of a companys brand reside. These things ideally do not shift very much
over time.