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Re - launching

the Power Bond


(SH & SR-
Adhesive) of
Berger Paints
Bangladesh
Limited
Re-Launching the Power Bond (SH & SR-Adhesive)
of Berger Paints Bangladesh Limited

Prepared by: SUPERSONIC

Name Reg. No
1. Nusrat Saragin 10202024
2. Mahmuda Yesmin 10202001
3. Sharmin Sultana 10202022
4. Md. Sazzad Sakib 10202035

BBA Program

School of Business

Faculty of Business Administration

University of Asia Pacific

Date of Submission: February 13, 2013


Re-Launching the Power Bond (SH & SR-Adhesive) of
Berger Paints Bangladesh Limited

Prepared by: SUPERSONIC

Name Reg. No
1. Nusrat Saragin 10202024
2. Mahmuda Yesmin 10202001
3. Sharmin Sultana 10202022
4. Md. Sazzad Sakib 10202035

Prepared for

Sadia Tanjeem
Lecturer
Department of Business Administration

BBA Program
Department of Business Administration
University of Asia Pacific

Date of Submission: February, 2013


Letter of Transmittal

February 13, 2013

Sadia Tanjeem

Lecturer

Department of Business Administration

University of Asia Pacific

Dhanmondi, Dhaka-1205.

Subject: Submission of a report on Re-Launching the Power Bond (SH & SR-Adhesive) of
Berger Paints Bangladesh Limited.

Dear Madam,

This is a great pleasure for us to submit the report on Re-Launching of Power Bond (SH & SR-
Adhesive) of Berger Paints Bangladesh Limited which we have been assigned to work on. As a
requirement of the course MIS - 301, we have tried our level best to show our skills and potentiality
to prepare this report.

So, we therefore, hope that you find it in order. We beg your kind advice and suggestion for
any mistake.

Sincerely yours,

Nusrat Saragin

Mahmuda Yesmin

Sharmin Sultana

Md. Sazzad Sakib


ACKNOWLEDGEMENT

We would like to take this opportunity to convey our heartfelt appreciation to them whose
blessing and cooperation was important to complete this report. At first, we would like to
pay our gratitude to the Almighty Allah who gives us the power to prepare this assignment.

We are greatly indebted to Ms. Sadia Tanjeem, Lecturer, DBA, University of Asia Pacific, for
her whole-hearted cooperation and supervision towards us during the practical orientation.
Her suggestions and comments to make this report was really a great help for us.

Lastly, we would like to give many special thanks to all seniors and faculties, University of
Asia Pacific, for giving us good advice, suggestion and for inspiring us in some cases.
EXECUTIVE SUMMARY
Berger Paints Bangladesh Limited is not only a company with reputation but is a name to the
dynamic industry which has history and the pride to be the best at what it does. Berger
Paints Bangladesh Limited often referred to as BPBL is considered to be the market leader in
Bangladesh and has a wide array of products such as Regular Coatings, Industrial Paints,
Marine Paints, Outdoor Paints Protective, Color Bank, Textured Coatings, Heat Resistant
Paints, Roofing Compounds and Epoxies and Powder Coatings & adhesives. Adhesive is not a
very regular paint channel. BPBL offer both Power Bond SH & Power Bond SR.

PowerBond SH is a premier quality water based adhesive that gives the highest bonding
strength suitable for furniture industries, this product is lacquer proof and resistant to heat
and water, having high coverage which will add value to the related industries. Power Bond
is available at the dealers' outlet across the country. The product was launched in December
2007 and has already been appreciated by the end users for its bonding performance and
high value for money.

Power Bond SR is a solvent based adhesive that guarantees maximum bonding capacity with
versatile uses. It can be used for furniture using formica, fixing upholstery, joining formica to
particle boards, joining foams in sofas, fixing tubes, tires and even leather.

There are many significant differences found between marketing of paints & adhesives in
terms of distribution channel, consumer behavior, bargaining power of channel partners and
distribution concentration. Thats why BPBL is planning to re-launch Power Bond Adhesive,
where the information of competitors products, prices, promotions, distribution system,
targeted customers, discount rate & incentives offered to the outlets and location wise sales
of adhesive products both in value and volume will be helpful. The nature of this study was a
qualitative explorative research, and information was gathered through extensive one-to-
one interviews with respondents. The researcher covered the geographical base of Dhaka
city, and samples were selected on a non-probabilistic quota sampling method.
CONTENTS

TITLE PAGE
1. Chapter One: Introduction

1.1. Background of the Report 01

1.2. Problem Statement 01

1.3. Objectives of the Study 01

1.4. Limitations of the Study 02

2. Chapter Two: Methodology

2.1. Nature of Research 03

2.2. Variables 03

2.3. Sampling Design & Technique 03

2.4. Type of Data 04

2.5. Data Collection Procedure 05

3. Chapter Three: Company Analysis

3.1. Historical Background of the Company 06

3.2. Berger in Bangladesh 07

3.3. Nature of Business 07

3.4. Management Structure 08

3.5. Berger Paints Bangladesh Limited at a Glance 08

3.6. Vision & Mission of the Company 09

3.7. Focuses of Berger Paints Bangladesh Limited 09

3.8. Products of BPBL 10

3.9. Coverage & Distribution 10

3.10. Performance Analysis of BPBL 13


4. Chapter Four: Analysis & Findings

4.1. Competitor Analysis of Adhesive Industry 15

4.2. Problem Obligations 15

4.3. Hypothesis 15

4.4. Findings of the Research 16

4.5. Hypothesis Testing 18

4.6. Results 19

4.7. Summary of the Survey Findings 22

4.8. Implication of the Findings 22

5. Chapter Five: Conclusion& Recommendations

5.1. Conclusion 24

5.2. Recommendations 24

Appendix 26