Tourism concepts

The tourism society…
Tourism is deemed to include any activity concerned with temporary short term movement of people to destinations outside the places where they normally live and work, and their activities during the stay at these destinations.
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Introduction to tourism
Dr. Nimit Chowdhary
Professor

Tourism Concepts

Indian Institute of Tourism and Travel Management

Indian Institute of Tourism and Travel Management
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Visitor demand
International visitors International visitors Residents
Who are residents of countries other than that being visited and travel for tourism purposes. Inbound tourism Who are residents of a country visiting other countries and travel for tourism purposes. Outbound tourism Visiting destinations within their own country’s boundaries who travel for tourism purposes. Domestic tourism
(C) Prof. Nimit Chowdhary @IITTM

Visitor- the Consumer
Tourism Concepts Tourism Concepts

Visitor

Tourist
Indian Institute of Tourism and Travel Management
3 September 17, 2007

Excursionists
Indian Institute of Tourism and Travel Management
(C) Prof. Nimit Chowdhary @IITTM 4

September 17, 2007

Tourist
A visitor staying more than 24 hours in a country and making an overnight stay for any of the following reasons:
Business Congress Convention Family Friends
September 17, 2007

Excursionists
Tourism Concepts

Are classed as temporary visitors staying less than 24 hours, including cruise travelers but excluding travelers in transit.

Tourism Concepts

Health Holiday Leisure Meeting Mission
(C) Prof. Nimit Chowdhary @IITTM

Recreation Religion Sport Study Vacation

Indian Institute of Tourism and Travel Management
5 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
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1

Tourism!
Experimental Ephemeral Experiential Edutainment
Tourism Concepts

Tourism- a process
A combination of tangible and intangible tourism products Scope of these products
Attraction Access Amenities
Tourism Concepts

Organized as a seamless supply chain
Indian Institute of Tourism and Travel Management
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM 7 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
8

Tourism- a supply chain
Providers need to be effective with tourism products along tourism supply chain
Efficient with products Creativity in combining products and delivery Technology leverage
Tourism Concepts

Tourism- a supply chain
Tourism Suppliers
is a business such as attraction, hotel or other type of accommodation, restaurant, transportation company, tour wholesaler, travel agency etc.
Tourism Concepts

Tourism Products
Tangibles- furnishings in a hotel, food served in a restaurant, etc, Intangibles- atmosphere at a resort, service provided by an airlines
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Supply Chain
Suppliers Tourism Products
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
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Indian Institute of Tourism and Travel Management
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Working definition of travel and tourism
Tourism comprises the activities of traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.
WTO, 1992- subsequently ratified by the UN Statistical Commission
Tourism Concepts

Understanding this definition
1.

2.

Visitor activity is concerned only with aspects of life outside normal routines of work and social commitments, and outside the location of those routines. The activity necessitates travel and, in nearly every case, some form of transport to the destination.

Tourism Concepts

Indian Institute of Tourism and Travel Management
11 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
12

September 17, 2007

(C) Prof. Nimit Chowdhary @IITTM

2

Understanding this definition
3.

5 characteristics of this definition
1.
Tourism Concepts

4.

Specific destinations are the focus for a range of activities and a range of facilities required to support those activities. Such activities and facilities have a combination of economic, social and physical environmental effects that are the basis for tourism policy and visitor management programmes.
(C) Prof. Nimit Chowdhary @IITTM

2.

Indian Institute of Tourism and Travel Management
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There is nothing that restricts the total market to overnight stays; it includes same day visits. There is nothing in it that restricts the total market to travel for leisure or pleasure. It includes travel for business, social, religious, educational, sports, and most other purposes.
(C) Prof. Nimit Chowdhary @IITTM

Tourism Concepts

Indian Institute of Tourism and Travel Management
14

September 17, 2007

September 17, 2007

5 characteristics of this definition
3.

5 characteristics of this definition
4.
Tourism Concepts

All tourism includes an element of travel but all travel is not tourism. The definition excludes all routine commuter travel and purely local travel such as to neighbourhood shops, schools or hospitals, etc.

Travel and tourism absorbs large elements of individual leisure time and encompasses many recreational activities, but it is not synonymous with either because bulk of all leisure and recreation takes place in or around home.

Tourism Concepts

Indian Institute of Tourism and Travel Management
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM 15 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
16

5 characteristics of this definition
5.

How tourism industry works
Tourism Concepts

All travel and tourism trips are temporary movements; the bulk of the total market comprises trips of no more than a few hours’ or nights’ duration.

Regulatory framework

Tourism Concepts

Influences on demand

DEMAND Domestic and international tourists

TRAVEL

SUPPLY Tourist destinations and facilities

Tourism impacts

Tourism intermediaries
Indian Institute of Tourism and Travel Management
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM 17 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
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3

Systematic link between demand and supply
Tourism Concepts

International tourism industry structure
Tourism Concepts

Indian Institute of Tourism and Travel Management
September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM 19 September 17, 2007 (C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
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Understanding tourism industry
Demand generators Suppliers
Attraction Amenities (accommodation) Access (transport)

Other players
International agencies Public sector Trade associations Multinational corporations
Tourism Concepts

Accommodation sector Hotels/ motels Guest houses/ B & B Farm houses Apartments/ flats/ villas/ cottages Condominiums/ time share resorts Vacation villages/ holiday centres Conference/ exhibition centres Static and touring caravans/ camping sites Marinas

Attraction sector Theme parks Museums and galleries National parks Wildlife parks Gardens Heritage sites and centres Sports/ activity centres Themed retail/ leisure/ entertainment centres Festivals and events

Tourism Concepts

Transport sector Airlines Shipping lines/ ferries Railways Bus/ coach operators Car rental operators Travel organizer's sector Tour operators Tour wholesalers/ brokers Retail travel agents Conference organizers Booking agencies (e.g. accommodation) Incentive travel organizers
September 17, 2007

Main sectors of the travel and tourism industry

Intermediaries
Tour operators Travel agents

Scope of this course I-105
(C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
21

Destination organization sector National tourist offices (NTOs) Destination marketing organizations (DMOs) Regional/ state tourist offices Local tourist offices Tourist associations
(C) Prof. Nimit Chowdhary @IITTM

Indian Institute of Tourism and Travel Management
22

September 17, 2007

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