Professional Documents
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MEANING
Management is that function of an enterprise which concern itself with the direction &
control of various activities to attain the business objectives.
NATURE OF MANAGEMENT
It Co-ordinates all activities & resource: It is concerned with the Co-ordination of all
activities & resources its various functions to attain the stated objectives.
Organising: Organising is next to planning. It means to bring the resources (men, materials,
machines, etc.) together and use them properly for achieving the objectives. Organisation is a
process as well as it is a structure. Organising means arranging ways and means for the execution
of a business plan. It provides suitable administrative structure and facilitates execution of
proposed plan.
Staffing: Staffing refers to manpower required for the execution of a business plan. Staffing, as
managerial function, involves recruitment, selection, appraisal, remuneration and development of
managerial personnel. The need of staffing arises in the initial period and also from time to time
for replacement and also along with the expansion and diversification of business activities.
Every business unit needs efficient, stable and cooperative staff for the management of business
activities
Directing (Leading): Directing as a managerial function, deals with guiding and instructing
people to do the work in the right manner. Directing/leading is the responsibility of managers at
all levels. They have to work as leaders of their subordinates. Clear plans and sound organisation
set the stage but it requires a manager to direct and lead his men for achieving the objectives.
Motivating: Motivating is one managerial function in which a manager motivates his men to give
their best to the Organisation. It means to encourage people to take more interest and initiative in
the work assigned. Organisations prosper when the employees are motivated through special
efforts including provision of facilities and incentives
MANAGERIAL ROLES
INTERPERSONAL ROLES
Figurehead Every manager has to perform some duties of a ceremonial nature, such
as attending the wedding of an employee, taking an important customer to lunch and
so on.
Leader As a leader, every manager must motivate and encourage his employees.
Liaison Every manager must cultivate contacts outside his vertical chain of
command to collect information useful for his organization.
INFORMATIONAL ROLES
Monitor The manager has to perpetually scan his environment for information,
interrogate his liaison contacts and his subordinates, and receive unsolicited
information, much of it as a result of the network of personal contacts he has
developed.
Disseminator The manager passes some of his privileged information directly to his
key subordinates who would otherwise have no access to it.
Spokesman - A manager is also required to spend a part of his time in representing
his organization before various outside groups which have some stake in the
organization. These stake holders can be government officials, labor unions, financial
institutions, suppliers, customers etc.
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DECISIONAL ROLES
Entrepreneur The manager proactively looks out for innovation to improve his
organization. Innovation means creating new ideas, which may either result in the
development of new products or services, or finding new uses for the old ones.
Disturbance Handler The manager has to work reactively like a fire fighter. He
must seek solutions of various unanticipated problems-a strike may loom large, a
major customer may go bankrupt and so on.
Resource Allocator The manager must divide work and delegate authority among
his subordinates.
Negotiator The president of a company may negotiate with the union leaders on a
new strike issue, the foreman may negotiate with the workers a grievance problem
and so on.
LEVELS OF MANAGEMENT
Top Managers Make up the relatively small group of executives who manage the
overall organization. Titles found in this group include president, vice president and
chief executive officer (CEO). Top managers create the organizations goals, overall
strategy and operating policies.
Functions of Top Management
Determine objective of the organization. They relate to profit, business growth, survival,
prestige, competitive pricing, marketing method.
Frame the policy: To frame policies & check out plans to carry out the objectives &
policies, policies may relate to different aspects of the organization.
Organizational frame work: Top management determines the organization structure for
the purpose of executing the plans
Assemble the resource: Execute the plans; the resources of men, machines, materials &
money have to assemble.
Control the operations the organization: Top management also.
responsible primarily for implementing the policies and plans developed by top managers
and for supervising and coordinating the activities of lower-level managers.
Functions of Middle Management
To execute the various functions of organization so that the top management gets enough
time to look after their responsibilities.
To cooperate among themselves, with the top management & the supervisors so that the
organization functions smoothly
To achieve coordination between the different parts of organization
To develop & train employers in the organization for better functioning & for filling up
vacancies that may arise in future.
To build company spirit where all are working to provide a product or service wanted by
consumer.
ADMINISTRATIVE MANAGEMENT
Henri Fayol is considered the Father of Administrative Management Theory with focus
on the development of broad administrative principles applicable to general and higher
managerial levels.
Fayol also presented 14 principles of management as general guides to the management
process and management practice. These are as under:
Division of Work Various functions of management like planning, organising,
directing and controlling cannot be performed efficiently by a single proprietor or by
a group of directors. They must be entrusted to specialists in related fields.
Authority and Responsibility As the management consists of getting the work done
through others, it implies that the manager should have the right to give orders and
power to exact obedience. A manager may exercise formal authority and also personal
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power. Formal authority is derived from his official position while personal power is
the result of intelligence, experience, moral worth, ability to lead, past service etc.
Responsibility is closely related to authority and it arises wherever authority is
exercised. An individual who is willing to exercise authority, must also be prepared to
bear responsibility to perform the work in the manner desired.
Unity of Command This principle requires that each employee should receive
instructions about a particular work from one superior only. Fayol believed that if an
employee was to report to more than one superior, he would be confused due to
conflict in instructions and also it would be difficult to pinpoint responsibility to him.
Discipline By discipline we mean, the obedience to authority, observance of the
rules of service and norms of performance, respect for agreements, sincere efforts for
completing the given job, respect for superiors etc.
Unity of Direction It means that there should be complete identity between
individual and organizational goals on the one hand and between departmental goals
inter se on the other.
Subordination of Individual Interest to General Interest In a business concern,
an individual is always interested in maximizing his own satisfaction through more
money, recognition, status etc. This is very often against the general interest which
lies in maximizing production. Hence the need to subordinate the individual interest
to general interest.
Remuneration The remuneration paid to the personnel of the firm should be fair. It
should be based on general business conditions, cost of living, productivity of the
concerned employees and the capacity of the firm to pay.
Centralization If subordinates are not given much role and importance in the
management and organization of the firm and superiors keep the power in their hands
only, it is centralization. The management must decide the degree of centralization or
decentralization of authority on the basis of the nature of the circumstances, size of
the undertaking, these type of activities and the nature of organizational structure.
Order : According to this principle of the 14 principles of management, employees in
an organization must have the right resources at their disposal so that they can
function properly in an organization. In addition to social order (responsibility of the
managers) the work environment must be safe, clean and tidy.
Centralization If subordinates are not given much role and importance in the
management and organization of the firm and superiors keep the power in their hands
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BUREAUCRACY
There is insistence on following Standard Rules Weber believed that the authority
in an organization should not be governed by the personal differences of the employer
but it should be governed by standard rules. He said that this would provide equality
in the treatment of subordinates and continuity and predictability of action.
There is a systematic division of work This increases production by improving
efficiency and saving time in changing over from one job to another.
Principle of Hierarchy is followed Each lower officer is under the control and
supervision of a higher one.
It is necessary for the Individual to have knowledge of and Training in the
Application of Rules because these form the basis on which legitimacy is granted
to his authority.
Administrative Acts, Decisions and Rules are recorded in Writing This makes
the organization independent of people besides making peoples understanding more
accurate.
There is Rational Personnel Administration People are selected on the basis of
their credentials and merit and are paid according to their position in the hierarchy.
Promotions are made systematically.
NEO-CLASSICAL APPROACHES
They do not reject the classical concepts but only try to refine and improve them.
The Human Relations Movement
The real inspiration for the movement, however, came from the Hawthorne experiments
which were done by Prof. Elton Mayo and his colleagues at the Western Electric
Companys Plant in Cicero, Illinois. Four parts of the experiment:
Illumination Experiments In this phase, the popular belief that productivity is
positively correlated with illumination was tested. Researchers set up 2 groups of
workers in different buildings. One group called the control group worked under
constant level of illumination and the other group called the test group worked under
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changing levels of illumination. The post-test productivity of the two groups was then
compared and it was found that illumination affected production only marginally.
Relay Assembly Test Room It tried to find out the impact of length of the working
day, rest pauses, their frequency and duration and other physical conditions. A group
of six women workers, who were friendly to each other, was selected for this
experiment. These women workers were told about the experiment and were made to
work in a very informal atmosphere with a supervisor-researcher in a separate room.
The researchers found that the production of the group had no relation with working
conditions. It went on increasing and stabilized at a high level even when all the
improvements were taken away and the poor pre-test conditions were reintroduced.
Following factors were responsible for it:
Feeling of importance among the girls as a result of their participation in the research.
Warm informality in the small group and tension free social relations.
High group cohesion among the girls.\
Interviewing Programme In this phase, they wanted to know as to what were the
basic factors responsible for human behavior at work. For this purpose they
interviewed more than 20000 workers. At first direct questions were asked relating to
the type of supervision, working conditions, living conditions and so on. But since the
replies were guarded, the technique was changed to non-directive type of
interviewing, in which workers were free to talk about their favorite topics related to
their work environment. This study revealed that the workers social relations inside
the organization had an influence on their attitudes and behaviors.
Bank Wiring Observation Room This phase involved an in-depth observation of
14 men making terminal banks of telephone wiring assemblies, to determine the effect
of informal group norms and formal economic incentives on productivity. It was
found that the group evolved its own production norms for each individual worker,
which were much lower than those set by the management. Workers would produce
that much and no more, thereby defeating the incentive system. This artificial
restriction of production saved workers from a possible cut in their piece rates or an
upward revision of their standards by the management and protected weaker and
slower workers from being thrown out of the job.
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BEHAVIORAL APPROACH
Douglas McGregor, Abraham Maslow, Chester Barnard are some of the foremost
behavioral scientists who made significant contributions to the development of the
behavioral approach to management.
Highly critical of the classical organization structures which are built around the
traditional concepts of unity of command, hierarchical authority and line and staff
relationships. These organizations there are a lot of domination of the work place by
managers which causes subordinates to become passive and dependent on them.
Prefer more flexible organization structures and jobs built around the capabilities and
aptitudes of average employees.
Attach great weightage to participative and group decision making because it is felt
that business problems are so complex that it is neither fair nor feasible to make
individuals responsible for solving them.
Encourage the process of self-direction and control instead of imposed control.
Favour participation in the establishment, measurement and evaluation of standards of
performance, prompt information feedback to those whose performance is off the
mark and the need for positive and reformative measures instead of punitive
measures.
Model suggests that different people react differently to the same situation or react the
same way to different situations.
MASLOWS HIERARCHY THEORY
Maslow has suggested that the underlying needs for all human motivation
can be organized in a hierarchical manner on five general levels. They are:
1. Physiological needs
2. Safety needs
3. Social needs
4. Esteem needs and
5. Self-actualization.
human being who lacks everything the major motivation would be such
physiological needs.
Safety needs: When the physiological needs are satisfied, the safety
needs become the most important in the hierarchy. These are the needs
for protection against danger or loss of existing physiological needs.
Social needs: The third level in the hierarchy comprises the social needs,
that is the giving and receiving of love, friendship, affection,
belongingness, association and acceptance. If the first two levels are
fairly well satisfied, then a person becomes keenly aware of the absence
of friends or of a sweetheart, and will be motivated toward affectionate
relations with people in general.
Esteem needs: At the fourth level in the hierarchy are the esteem needs,
which are generally classified on to two subsets. The first subset includes
the needs for achievement, strength and freedom. In essence this is the
need for independence. The second sub set includes the needs for status,
recognition, and prestige. In essence this is the need for self- esteem of
self-worth.
Self actualization: The fifth and highest level in hierarchy is the self-
actualization need. This is the need to realize ones potentialities for
continued self-development and the desire to become more and more of
what one is.
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Status
To build high levels of motivation, a different set of factors is necessary.
However, if these factors are not present, they do not in themselves lead to
strong dissatisfaction. Herzberg called these the motivators or satisfiers. These
are six in number:
Opportunity to accomplish something significant
Recognition for significant accomplishments.
Chance for advancement.
Opportunity to grow and develop on the job.
Chance for increased responsibility.
The job itself.
In the absence of maintenance factors, workers may feel dissatisfied. There may
be more absences, more quits and more grievances in union organizations. But
the presence of these factors does not motivate them. Similarly, in the presence
of motivators, workers may feel motivated but their absence does not make
them dissatisfied.
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Assumptions of Theory X
An average employee intrinsically does not like work and tries to escape
it whenever possible.
Since the employee does not want to work, he must be persuaded,
compelled, or warned with punishment so as to achieve organizational
goals. A close supervision is required on part of managers. The managers
adopt a more dictatorial style.
Many employees rank job security on top, and they have little or no
aspiration/ ambition.
Employees generally dislike responsibilities.
Employees resist change.
An average employee needs formal direction.
Assumptions of Theory Y
Employees can perceive their job as relaxing and normal. They exercise
their physical and mental efforts in an inherent manner in their jobs.
Employees may not require only threat, external control and coercion to
work, but they can use self-direction and self-control if they are dedicated
and sincere to achieve the organizational objectives.
If the job is rewarding and satisfying, then it will result in employees
loyalty and commitment to organization.
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MODERN APPROACHES
Quantitative Approach This approach is also called the management science
approach. People made use of this technique in solving problems of industry also. A
mixed team of specialists from relevant disciplines is called in to analyze the problem and
to propose a course of action to the management. The team constructs a mathematical
model to simulate the problem. The model shows, in symbolic terms, all the relevant
factors that bear on the problem and how they are interrelated. By changing the values of
the variables in the model, and analyzing the different equations of the model generally
with a computer, the team can determine what the effect of each change would be.
Eventually the OR team presents the management with a rational base for making a
decision.
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