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O&I Survey

SR#
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1b
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Manufacturing

Retail
Other Services
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5
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SR#
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SR#
1

Statements:
Listens to Customers

Provides quality products


Provides quality products

Is an innovative company

Offers solutions to enhance


company's profits

Have improved their


reputation significantly over
the past 2 to 3 years

SR#
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O&I Survey
Business Demographics Survey
Question
What is name of your Company?

Kindly Share mailing address of your Company?

What is the primary industry or line of business at this location? That is, what is the principal product or service at
this location?

Food
Tobacco
Textiles
Garments
Leather
Wood
Paper
Publishing, printing, and Recorded media
Refined petroleum product
Chemicals
Plastics & rubber
Non metallic mineral products
Basic metals
Fabricated metal products
Machinery and equipment
Electronics
Precision instruments
Transport machines
Furniture
Recycling
Retail
Wholesale
Consultancy
Entertainment
IT & Telecommunications
Hotel and restaurants
Services of motor vehicles
Construction
Health
Transport
Does (Company Name) have more than one location in the Pakistan?
Yes
No
Do not know

How many offices do you have in Pakistan?


Between 1 to 3
Between 4 to 10
Between 11 to 20
Greater than 20

How many offices do you have in Lahore?


Between 1 to 3
Between 4 to 7
Between 8 to 10
Greater than 10

If you answered yes, what is the approximate total number of employees (Company Name) in all the locations in
Pakistan?
Less than 35
Between 36-249
Between 250-499
Between 500-999
Between 1,000 - 2500
Greater 2,500

What is the total number of permanent employees in your company at this mailing address?
Less than 35
Between 36-49
Between 51-99
Between 100 - 249
Between 250 -499
Between 500 - 999
Between 1,000 - 2,500
Greater than 2,500

Does your company have a Mess/Caf/Canteen at this mailing address?


Yes
No

Motivation And Buying Survey


Question
Does your company ever purchase Office equipment or supplies from vendors/suppliers/external companies/retail
stores?
Yes
No

If so, who is responsible for the buying decision?


Chairman of the Board
President/CEO
Director/Department Head
Owner/Partner
Manager
Specialist/Executive

How long does it take you to make a buying decision?


Less than 1 week
Between 2-3 weeks
Between 4-5 weeks
Greater than 5 weeks

What option do you have when you are looking for office equipment or supplies?
Wholesale Companies (like METRO)
General Order Suppliers (GSO)
Purchase by yourself from Retail stores
WholeSale Market (Urdu Bazar)
Manfacturers supply directly
Others

How likely are you to purchase from the following:


Options
Definetly would buy
Probably would buy
Might or might not buy
Probably would not buy
Definetly would not buy

What features do you look for in selecting a supplier?

Products

Delivery
Customer Service

Brand Name of the Company

Price

How often in a month do you purchase for the company's office at this mailing address?
Less than 1 times
Between 2-3 times
Between 4-5 times
Greater than 5 times

What is your typical purchasing budget for a month?


Less than 10k
Between 10-50k
Between 51-100k
Between 101-300k
Greater than 300k

What kind of office equipment or supplies do you purchase?


Office Supplies (Stationery, Paper, Tea Etc)
Grocery (for Mess, kitchen)
Electronics
Decide on options with Sales team and supervisor

What benefits do you look for when you purchase office equipment supplies?
Quality
Performance
Brand Name or Trustworthiness
Promotions
Value for Money
Information (like Warrenties/Guarantees, taxes etc)

What motivates you to purchase these office equipment or supplies?


Routine Office Use
New Request
Marketing Campaign
Operational expenditure (OPEX)
Capital expenditure (CAPEX)
Decide on options with Sales team and supervisor

METRO O&I Satisfaction Survey


Question
On a scale from 0 to 10, where 0 is not at all likely and 10 is extremely likely, - If a colleague or peer asked your
opinion, how likely is it that you would recommend METRO CASH & CARRY to them?

If score is [9/10]: What is the single most important reason why you would recommend METRO CASH & CARRY?

If score is [0-8]: What is the single most important reason why you gave METRO CASH & CARRY that score?

Kindly rank METRO CASH & CARRY on the following features? (As precevied by the Respondent)

Products

Delivery

Customer Service

Brand Name of the Company


Brand Name of the Company

Price

What kind of office equipment or supplies do you purchase from METRO CASH & CARRY?
Office Supplies (Stationery, Paper, Tea Etc)
Grocery (for Mess, kitchen)
Electronics
Decide on options with Sales team and supervisor

What kind of office equipment or supplies you do not purchase from METRO CASH & CARRY?
Office Supplies (Stationery, Paper, Tea Etc)
Grocery (for Mess, kitchen)
Electronics
Decide on options with Sales team and supervisor

Kindly specify the reason(s) due to which you do not purchase from METRO CASH & CARRY?
Decide on options with Sales team and supervisor or text box

Which suppliers do you prefer for these office equipment or supplies not being purchased from METRO CASH &
CARRY?
Wholesale Companies
General Order Suppliers (GSO)
Purchase by yourself from Retail stores
WholeSale Market
Others - Text Box

Kindly rank [Choice of the Respondent] on the following features? (As precevied by the Respondent)

Products

Delivery

Customer Service
Customer Service

Brand Name of the Company

Price

On a scale from 0 to 10, where 0 is not at all likely and 10 is extremely likely, - If a colleague or peer asked your
opinion, how likely is it that you would recommend [Choice of the Respondent] to them?

If score is [9/10]: What is the single most important reason why you would recommend [Choice of the
Respondent]?

If score is [0-8]: What is the single most important reason why you gave [Choice of the Respondent] that score?

What is the ratio of buying/purchasing between METRO CASH & CARRY and the other preferred supplier?
Ratio Box Percentage Box

METRO'S Corporate Image


Question
Based on what you have seen or heard as well as any experience you have, Kindly rate the following statements on
a scale of 0 to 10 for METRO CASH & CARRY?
Ending Note
Question
Thank your for your participation! Any recommendation that you would want the company to implement:

Can we please have your name

What is your title at your company?


Chairman of the Board
President/CEO
Director/Department Head
Owner/Partner
Manager
Specialist/Executive

How long have you been in your current position?


Less than 1 years
Between 2-3 years
Between 4-5 years
Greater than 5 years
Do we need to ask about centralized or decentralized purchasing

Industry Type
Small
Medium
Large
Large
Large
Large

Need to separate mess questions ???? Do we need to ask about centralized or decentralized purcha
Size of Mess etc
Modify Options!!! If required
Can choose multiple

Check for more options


Can choose multiple

Tick Mark Purchase Intent


METRO CASH AND CARRY HYPERSTAR IMTIAZ OTHERS

Quality of the product Use Rank Order ScaDo we need to ask this Rank for all supp
Length of life of the product Decide on options with Sales team and supervisor
Design of the product Economic in Tangiable
Consistency of quality
Range of products/Assortment
Processibility of the product
Delivery on time
Speed of delivery Economic in Tangible
Courtesy from sales staff
Representative's availability
Representative's knowledge Non Economic and Tangible
Reliability of returning calls
Friendliness of the sales staff
Complaint resolution
Responsiveness to enquiries
After sales service
Technical service
Reputation of the company
Ease of doing business Non economic in tangible
Invoice clarity
Invoices on time
Market price
Total cost of use Economic Tangible
Value for money

Use Rank Order Scale


Economic in Tangible
Economic Tangible
Non Economic and Tangible
Economic Tangible
Economic Tangible
non economic in tangible

Use Rank Order Scale or Multiple Selection


Do I need to ask for the purchasing question for Metro as well!!!
check with Supervisor and Sales team

Quality of the product


Length of life of the product
Design of the product
Consistency of quality
Range of products/Assortment
Processibility of the product
Delivery on time
Speed of delivery
Courtesy from sales staff
Representative's availability
Representative's knowledge
Reliability of returning calls
Friendliness of the sales staff
Complaint resolution
Responsiveness to enquiries
After sales service
Technical service
Reputation of the company
Ease of doing business
Invoice clarity
Invoices on time
Market price
Total cost of use
Value for money

Food
Non-Food
Priority setting

Use Rank Order Scale


Quality of the product
Length of life of the product
Design of the product
Consistency of quality
Range of products/Assortment
Processibility of the product
Delivery on time
Speed of delivery
Courtesy from sales staff
Representative's availability
Representative's knowledge
Reliability of returning calls
Friendliness of the sales staff
Complaint resolution
Responsiveness to enquiries
After sales service
Technical service
Reputation of the company
Ease of doing business
Invoice clarity
Invoices on time
Market price
Total cost of use
Value for money

Estimate will do
Food
Non-Food
zed or decentralized purchasing
URDU BAZAAR SHAHALMI

o ask this Rank for all supplier at one time or just decided what the respondent thinks of
m and supervisor
c and Tangible

c in tangible