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A. International Commerce, trading history and International
trade development in Thailand.
The economy of Thailand is a rapid growth and industrialization economy which is heavily export dependent, their major exports include Thai rice, computer parts, automobiles and automotive parts, services. Thailand has been a World Trade Organization (WTO) member since 1 January 1995 and Thailand also the 2nd largest economy in Southeast Asia after Indonesia. Thailand’s government maintains an open, market-oriented economy and encourages foreign direct investment as a means of promoting economic development, employment and technology transfer. Thailand has a long history of international trade, they have trading relationship with United States, France, Russia, Sweden, Spain, and Japan. The United States, Japan, and the European Union are Thailand’s top trading partners, among that country The United States is Thailand's largest export market and second-largest supplier after Japan. Trade (expressed in billions of US$): Thailand Exports Imports 1975 2.208 3.280 1980 6.505 9.214 1985 7.121 9.242 1990 23.070 33.379 1995 56.439 70.776 1998 54.456 42.971 SOURCE: International Monetary Fund. International Financial Statistics Yearbook 1999.
the Asia Pacific Economic Cooperation (APEC). This sport added bit of Chinese and some said.09] Thai boxing 2/ Describe traditional dress 2. Men did not wear an upper garment on a daily basis.org Its other partners are Hong Kong. men no longer commonly wear traditional clothing. and the Association of South-East Asian Nations (ASEAN) countries. India style’s competition introduced.1 Men’s traditional dress Unlike women. Muay Thai is Thai’s life and pride. Kick boxing invented Muay Thai and Japanese Karate’s mixing. as well. Philippines and India etc Southeast Asia area. players wearing only bandage on their hand. who hadn’t got weapons.html http://en. there are similar kicks. it judged too cruel so currently. . Muay Thai has destructive power in combative sport association.org/wiki/Thailand B.wikipedia. head cloth. players have to wear 4 ounces of gloves. Men reserved a silk chong kraben for special occasions such as weddings and ordination ceremonies into the Buddhist monkhood.org/wiki/Economy_of_Thailand http://en. and towel. and the World Trade Organization (WTO). That is. during the competition. bag. The traditional clothing of men was not as elaborate as women's dress and did not vary much among the different ethnic groups. China.Thailand’s export partners in the year 2006. In Myanmar.gov/rr/international/asian/thailand/resources/thailand-business. which called Muay Thai.loc. this sport made 1000 years ago for Thai people’s. and draped a cloth over one or a both shoulders for special events. scarf. A plaid or checked cotton sarong was another lower garment favored by Malay men in the southern region of Thailand. Source: www. so this kind of boxing is expected from very long time ago. Thailand is a member of several international trade organizations including the ASEAN Free Trade Area (AFTA).wikipedia. Cultural Overview 1/ The national sports in Thailand The national sport in Thailand is Thai boxing. Source: http://www. belt. Formerly. The present age. Men also used a plaid cotton cloth or or pha khao ma as a sash. the most significant of which are Singapore and Malaysia.wikipedia. defensive tactics. Men of ethnicities from colder climates dressed in cotton shirts with a shoulder cloth for ceremonies and religious activities. however. SOURCE: Naver [accessed 3. when Buddhism found its way into Thailand. Men wore a short version of the chong kraben as a loincloth. Muay Thai was made by this India style competition and each country’s competitions combine.09. made of plain or plaid patterned cotton.
• Central Thai. and supplementary warp and weft patterning. of the Northeast (Khorat) • The North Thai. which have all different history. • • • The Phuthai of northeastern Khorat The Shan of the far northwestern corner of northern Thailand The Lue in the northeaster section of northern Thailand This several ethnic groups of Thai are joined by a common language. in the southern peninsula near the border Khmers. and tin sin (foot or border).2 Women’s traditional dress The pha sin.09.09] Traditional Thai dress 3/ Discuss ethnic groups and subgroups and language groups In Thailand. Weavers of the various ethnic groups use a variety of techniques to decorate the midsection. This major ethnic group can be divided into a few different groups according to areas. language. of the Central valley • The Eastern Thai. One of the biggest ethnic groups is Thai which contain 75% of whole Thailand population. The skirt border is highly valued. there are lots of minor groups. The most intricately patterned border is the tin chok. tua sin (body or midsection). The skirt border is either plainly woven or very elaborate. of peninsular Thailand. called Lao. In addition to. and many women of various ethnic groups possess a pha sin tin chok (a pha sin. called Lao. appearance and patterns of lifestyle. Here are the other small ethnic groups in Thailand. The three sections of the pha sin are either woven in one piece of cloth with patterns differentiating the three sections or are made from two or more pieces of cloth sewn together. approximately 1%. of North Thailand • The Southern Thain. or tube skirt.2. is the traditional lower garment for women of the various ethnic groups of lowland Thailand. called Chao Pak Thai. tapestry. there are over 30 ethnic groups. a border pattern with decorated chok. • • • • Chinese. who engaged in business and commerce throughout the country Malays. The midsection is the largest section of the tube skirt. The pha sin consists of three section : hua sin (head or top). including ikat (tyedying the thread before weaving it). approximately 3-4%. decorated with a discontinuous supplementary weft border) Mature Khmer women of northeast Thailand often wear tube skirts with a checked or plaid pattern. approximately 14%. or tube skirt. The top section is made from plain-woven cotton cloth of various colors. or discontinuous supplementary weft motifs. called Siamese. distribute the Cambodian border from the Mekong to the Gulf of Thailand Principal tribal groups . SOURCE: Google [accessed 5.
and on this auspicious occasion a week-long celebration is held throughout the kingdom. Out of these. before the upcoming January 1. Normally. the official New Year's Day of Thailand has undergone several changes. Tin and Lawa. namely.09. such as the Akha. The universal practice of celebrating the New Year on January 1 was adopted of changes aimed at modernizing the country. a celebration on January 1 is not so popular as that of Songkran. Obviously. January 1 and the Chinese New Year. the Thai traditional New Year or Songkran. which draws people from all walks of life to take part in a weeklong celebration. Public holidays are regulated by the government. while those stay at home will prepare food and other necessary items to make merit on the early morning of January 1 and then take part in various charitable activities held in various places. There are usually sixteen public holidays in a year. people will exchange greeting cards and gifts. SOURCE: Sun site [accessed 6. however. Meanwhile.09. and the political structure . Meo. Kamuk. cultural and public holidays distribute throughout whole year. Later. To construct a healthier Buddhist society requires a change of the economic structure into one of more local self-sufficiency.- The Kui and Kaleung in the northeast The Mons who living on the peninsula along the Burmese border The Karens who living along the northern Burmese border In addition. To be frank. during the reign of King Rama V (1868-1910) it was moved to a date round about April and then New Year's Day was changed to April the first. Once it used to fall at the end of November.09] public holidays 5/ Identify the basis for and evidence of morality and ethics in the culture Buddhist social ethics must do more than advocate mindfulness and the ideal of simplicity. SOURCE: Encyclopedia of the Nations [accessed 5. there are over 20 other minority groups. the majority of Thais still regard the middle of April (Songkran) as their new year's day. Songkran is the most joyous occasion. most private organizations will close their business for several days so that the employers and their employees will be able to celebrate the auspicious occasion with their relatives at home or spend a long holiday in a place they like. with the passage of time a number of them have been adopted in deference to the international practice. Though it is not a public holiday. Actually. Though January 1 is regarded as official New Year. Most of cultural festivals are influenced by Buddhist and Brahminical religions. Musso. the Chinese New Year is important especially for Thai citizen of Chinese origin.09] Thailand – Ethnic groups 4/ Identify most important holidays in the culture and important cultural traditions In Thailand. Since on this auspicious occasion. in Thailand people celebrate New Year three times a year. a few grand celebrations are held in the kingdom. people take this opportunity to travel upcountry to visit their relatives or spend holidays at a tourist attraction site.
Musso. Demographics and Geo-Demographics 1/ Population size and distribution (by age. Kamuk.937. The Buddhist spirit of loving-kindness.3 16.377.3 8.672.09.5 22.6 Distribution (%) 75 14 3-4 1 11 Distribution (%) 78 16 3.4 8. Kui.83 13-19 8.288. and cooperation expressed in Buddhadasa's dhammic socialism will then prevail. Kaleung.982.988.9 1.00 Under 13 13. metropolitan areas) Population size and distribution by age Age Thousand (unit) Distribution (%) Total 61.14 Over 60 5. language group. SOURCE: Naver [accessed 6.3 13. sharing.0 18.09] Naver encyclopedia C.53 50-59 4.002. Meo.3 12. Akha. religious group.4 100.07 20-29 11. Annamese.22 40-49 7. Only then can Buddhist social ethics take root in society as it did in the historical past.2 2. ethnic grouping.1 0.7 Government and commerce .63 Population size and distribution by ethnic grouping Ethnic group Thai Chinese Malay Khmers Vietnamese. with moral and cultural values adapted to a contemporary context.into one of more local decentralization.248.5 0. Mons.58 30-39 9. at both a personal and structural level. Karens. Tin and Lawa Language group Language Thai Chinese Lao Malay Mon-Khmer English Religious group Religion Theravada Buddhism Muslim Hindu Christian Distribution (%) 94 3. compassion.
Apart from this there are approximately 4 % Muslims. primarily living in Bangkok.09] Education in Thailand 4/ Religious systems in the country The most (about 95 %) Thais are Buddhists (for the most part Theravada-Buddhists). she together with her husband in return accommodate her parents when they are older. Meanwhile almost 40 % of all Thai elementary schoolchildren change to higher schools. as well as . Often live several generations under one roof. SOURCE: Ko Change VR [accessed 9. During the past centuries the degree of alphabetization in Thailand compared with previous generations is due to the growing amount of pupils and students heavily grown. Only then he can propose to her parents for the hand of their daughter. since 1998 at least takes 6 years.09. Moreover there is a Christ minority. For studying at a college/university a receiving test is the premise. Many a time this is returned to the bridal couple on the wedding day. moreover there is big competition for the college places. from the age of 7 years there is compulsory school attendance which. As a tradition a Thai man has to meet the whole family of the bride and get the total consent before he can get engaged. The oldest man of a Thai family is the patriarch.09. values.Metropolitan Region Distribution (%) Central Thai including Bangkok 33. In the country the newly married often stay with their parents until they have the first child. The bride’s parents get bride-money from the groom.7 the Northeastern (Thai / Lao / Isan) 34. a kind of compensation for the upbringing consisting of natural produce or money.09] Thailand population 2/ Family structure. The share of male students in Thailand is much higher as the women.com [accessed 8.8 SOURCE: Asia rooms. whereas women cannot pay for expensive accommodation while studying. SOURCE: Naver [accessed 8. issues In Thailand there is a much stronger company in the family.09. Main reason is that male students can stay for reasonable money in many Wats (temples). In Bangkok every day live adapts more and more to the western developed nations but in the country the old traditions continue to exist almost unchanged. the other family members have to act in accordance with his decisions. mainly living in the south of Thailand.09] Naver encyclopedia 3/ Educational system of the country The attendance at national schools in Thailand is free of charge.3 Northern Thai 18. The parent’s house for example is bequeathed to the youngest daughter.2 Southern Thai 13.
still alive.09] Religion in Thailand D. His official enthronement was held in 1950. the balance sheet of “debit and credit” of former lives authorizes the social and corporate position of the present live of the Thais. Admittedly he has only little political competences. degree to which marketplace is regulated A 2006 survey conducted by the Japan External Trade Organization (JETRO) showed that Thailand was the “most optimal location for establishing a production/sales base in the coming 5-10 years” There are many reasons why Thailand is a favorable choice for the investors: . The more good you do the higher will the status be in the next live.few Hindus and Sikhs in former Siam. to the king himself. consumer protection and rights. At the beginning of the religious education of Thai men the ordination ceremony takes place. Thailand’s head of state is King Bhumipol Adulyadej (Rama IX. being in almost every Thai village. born on the 5. The Buddhist “spirit of giving” is despite of the growing materialism also entering Thailand. the Thais are very regardful. However. in worst case can even lead to a prison sentence.09] Business information centre 2/ The legal environment for business.09. The own “karma”. In 1932 the former Thai king lost his power due to the revolution. the governmental power has the Thai prime minister who runs the governmental businesses with the aid of the cabinet. Political and Legal Environment 1/ The political structure and main political processes for the country The official form of government in Thailand is since 1932 the constitutional monarchy. Young Thai men according to the Buddhist tradition have to live for at least 3 month as a monk in one of the temples (wats).12. attitudes toward free trade or protectionism. Despite several attempted coups Thailand’s king. SOURCE: Royal Thai embassy [accessed 9. For example stamps with the image of the king are not licked with the tongue but are moistened with a sponge. bank notes should be stored in the purse with the picture of the king is not upside down. Stepping on a bank note consciously can cause mayor trouble.09. 1927) since 1946. including issues such as the environment. Thailand’s legislative lies in the national assembly which consists of elected delegates of the representative chamber and appointed members of the senate who must not belong to any party. The general electoral law Thais achieve at the age of 18. where in memory of the ancestors food is sacrificed. Generosity against others is to make sure that oneself befalls the same and furthermore serves to provide a good long term relation to their fellowmen. SOURCE: : Ko Change VR [accessed 9. The legislative period of the parliamentarians is 4 years. The every day live in Thailand is very much coined from Buddhism.
2. Thai legislation to protect the rights of consumers includes the Consumer Protection Act. no local content requirement. The Board of Investment also coordinates the activity of the One-Stop Service Center for Visas and Work Permits. The Consumer Protection Act (1979) addresses five basic rights. the right to be informed. and a 2006 World Bank report indicated that Thailand was the 4th easiest country in Asia in which to do business. and no export requirements as Thailand’s investment regime is in total compliance with WTO regulations. Other government organizations.2 Social and Political Stability Thailand is a welcoming country. supports services and import duty concessions available to an extensive list of business that are regarded as priority or promoted activities. this country of 64 million people is characterized by steady growth. like the Department of Export Promotion. Financial Environment 1/ The national currency. Through the Board of Investment.4 FDI policies The country’s well-defined investment policies focus on liberalization and encourage free trade. technology and innovation are actively promoted by the government. of the people in Thailand are Buddhist. Thailand consistently ranks among the most attractive investment locations in international surveys. Abundant natural resources and a skilled and cost-effective work force help attract foreign investment. the right to choose. the right to redress and the right to fair contract terms. all religions are welcome. its denominations. provide invaluable support and a host of other important services.09] Business information centre E. SOURCE: Royal Thai embassy [accessed 9. and international chambers of commerce. Foreign investments. the Unfair Contract Term Act and the Trade Competition Act. its stability. enables them to prosper and help develop industry in Thailand. 2. the right to safety. its convertibility in the .1 Growing Economy Economically. especially those that contribute to the development of skills.2. and the 20th easiest in the world.09. the government offers a range of tax incentives. there are no foreign equity restrictions in the manufacturing sector.3 Government Support and Incentives Numerous government agencies support investors. Through the Board of Investment. and is balanced by the Thai people’s peace – loving nature. The country’s form of government – constitutional monarchy – allows democratic processes and reforms. 2. and His Majesty the King is the patron of all religions. which enables foreign staff of BOI-promoted companies to obtain work permits and long-term visas within 3 hours or less. namely.
09. its entire capital is owned by the government. Economic Environment: The Thai economy went to deep recession in 1997/1998 as a result of several financial problems facing many Thai firms. To manage the country’s international reserves. 5. 5. To provide banking facilities for the financial institutions. 4. Since May 2000. its conversion rate (AUD) 29. 10 SOURCE: Trade foreign currency online [accessed 9. 6. 5. the bank has targeted inflation.11 baht (THB) = 1 dollar (AUD) Monetary system: 1 baht = 100 satang 2 coins of 50 satang = 1 baht 4 coins of 25 satang = 1 baht Calculating coins: Satang: 1. To promote monetary stability and formulate monetary policies. To provide banking facilities and recommend economic policies to the government. To print and issue banknotes. 10.5%. SOURCE: Wikipedia [accessed 9. particularly bank and finance companies. replacing money supply as the core of its monetary policy. and 50 Baht: 1. An economic turned around requires rescheduling the large short-term foreign liabilities of Thai firms. established in 1942. It operates as an independent body under government supervision.09] The Bank of Thailand F.world market place. and extensively recapitalizing the banking system. It defines its roles as: 1. To promote institutions’ stability and supervise financial institutions. 1/ Strength and weaknesses of the country. major industries and primary food staples: . its role in the domestic and international economy The central bank is the Bank of Thailand. 25. restoring high rates of export growth to finance foreign liabilities.09. 3. The bank of Thailand's mission is to provide a stable financial environment for sustainable economic growth in order to achieve continuous improvement in the standard of living of the people of Thailand. its adequacy. 2. Its current target for core inflation is 0%-3.09] Thailand currency 2/ The banking system.
" except the rice! 2/ Standard of living. There are permanent as well as long-time residents in Thailand apart from the innumerable tourists who frequent the country at a rapid rate. textiles. U. Despite the effects of the tsunami at the end of 2004. The staple food in Thailand is rice. and surpassed the one million vehicle production mark in 2005. All of the dishes that we call main dishes or side dishes are called gap khao (with rice). with approximately 400. The Kingdom continues to benefit from political stability.7 percent growth in 2005. Living in Thailand is not a problem if one is hard working and has a strong urge to work. as we would potato chips. the Thai economy is expected to have registered 4. and strong domestic consumption. people eat khao nieow (sticky rice) with their hands. so everything is "with rice. Thai economic is also popular with footwear. There are war veterans. .S. Thailand has the largest automotive production base in Southeast Asia.Thailand continues to be one of the faster-growing economies in Southeast Asia. companies operating in Thailand are afforded national treatment or an “equal playing field” with Thai companies. restrictions on access to the services market. growing exports. the U. westerners as well as common people with normal jobs in Thailand. Thailand is the second nation in Southeast Asia to embark on free trade negotiations with the U. and investment matters are currently being discussed as part of the FTA negotiations Thailand’s major industries are electronics.S. even breakfast.400 U. Over 1.000 vehicles exported to other countries in the region. with GDP growth rates of at least 5 percent from 2002-2004. hopes to reduce high tariffs on a number of imported products as well as non-tariff barriers on both industrial and agricultural goods.500.S. khao. and both sides hope to complete negotiations on an agreement in 2006. Under a separate 1966 Treaty of Amity and Economic Relations. gems and jewellery as Thai is a country which has an Chinese culture. There are various types of people residing in the exotic country of Thailand.. companies have taken advantage of the Treaty’s privileges. clothing and mobiles industries as same as other Asian countries. Many tourists get so enchanted with the scenic beauty of the place that they make Thailand their permanent address. Beside that. people who are living in Thai love to where anything that make from gold with a complex design. a privilege offered to no other trading partner. Most people in central and southern Thailand eat khao jao (plain rice) with every meal. income levels. students. In the north and northeast.S.1 Standard of living: Thailand has developed greatly over the past years with growing facilities and job opportunities for people. Through the FTA. The sticky rice is rolled into a small ball and is then dipped into different sauces. and there is a growing middle-class increasingly interested in higher-end products and services from abroad. Per capita income exceeds $2. that’s why jewellery is one of the major industries in Thailand. income distribution: 2. and deficiencies in Thailand’s intellectual property protection.
the increasing in income inequality in Thailand are mainly come from the changed in sectoral. as even though the standard of living statistics may be much better in the USA. There are ample jobs available in the country. from bar work to working in the diving industry. Thus. and education level as well as poverty incidence and has reached the more developed country status. The privileged classes usually reside in large mansions and villas.2 Employment and unemployment in Thailand: In reviewing Thailand's employment situation. where some one in a small village in Thailand may earn the equivalent of US $5. Living in Thailand is no problem as there is nothing as rigid class distinction in the country. The changed in sector of industry from the agriculture to non-agricultural play very effective role in determining the income distribution in Thailand. but the difference is the person in Thailand can afford to buy there own home on that income.000 a year. 2. Third. so some one in the USA may earn US $20. There are various classes in the Thai society and there is peace and harmony between all the classes in the society. while the middle class prefer to stay in small houses and rented apartments. just 25% of that person in the USA. is more important than standard of living for that country. I think your economic position.2 Income of Thailand: The income of Thailand has increased a lot since 1975 until 2000 from $625 to $1831 through the effects of agricultural factors. compared with other people in the country. 2. First. lack of comprehensive social security systems covering the . there exists a labour mismatch: as unskilled labourers tend to be underemployed. poor education and limited skills make it difficult for labourers to adjust quickly enough to the increasingly rapid changes in a shrinking world.000 a year and be living in a trailer park or renting in poverty. four major problems stand out. financial development. Second. which range from language instructors to programmers. the cost of living is also much higher. Thailand has a better standard of living compared with most of it's close neighbours. The impact of the shift in sector of industry seems to be larger than other variable. There are various types of accommodation facilities in the exotic country of Thailand. A plan to settle in Thailand should be decided in advance and a job should be grabbed before landing into the country. But economically standard of living does not always mean to much.The standard of living in Thailand is almost at-par to the other south-eastern Asian countries. this further aggravates the nation's already acute income disparity. compared with Thailand.
Also for the Asian Free Trade Agreement (AFTA)." Starbucks having even more choices for the convenience for the consumer. Many more modern cafés or coffeehouses have been established in the big cities in recent years. According to the list of countries by coffee consumption per capita (Year 2007) Thailand standing at level 114 over 182. such as children and women.5 kilograms) and it is not going to be an easy venture for Starbucks to success in Thailand.5 % and this tax will creates an opportunity for Starbucks to enter Thailand’s coffee market.th/reports/published/i24. Source: http://www. Italy's 5 kilograms.esljunction. and the tax in the year 2010 has to be reduced to 0. it means coffee consumption in Thailand is still very low with less than half a kilo per person per year (in contrast to Finland's average of 14 kilograms. Consumption demand for both instant and roasted/ground coffee is growing in Thailand. persist.tdri.owned premium is the largest coffee chain which has over 31 coffee shops in Thailand will be the main competitor for Starbucks and others competitors include Gloria Jean’s. To rectify these problems. "Before.majority of the population generates other social problems.pdf http://www. Germany's 8 kilograms. Coffee Bean and a host of other coffee kiosk outlets which have create more compete against Starbucks. In Thailand Coffee World a Thai. . the following policies and measures are advocated: • Education and lack skills • Labour mismatch • Non-universal social security system • Female and child labour problems. However.html Market opportunity analysis of coffee in Thailand Thailand is the third largest coffee producer in Asia (after Vietnam and Indonesia). Thailand has to open its coffee market and adjust its tariff and tax as related to the regulations of the agreement. Japan's 2. people might have had a choice of three or four brands of fresh ground coffee in supermarkets.5 kilograms. Janssen managing director of Coffee World said. “It’s a very tough market.com/travel/cost_living_thailand. There are many coffee products of Thai and international origin on the shelves of the supermarkets and stores. The premium coffee market is estimated to be worth 500 million to 700 million Baht a year. which has to reduce the import tax over the years 2001 2003. problems related to specific groups of labourers. USA's 4. Lastly. convenient prices and innovative products. but the net margins are small” Mr. coffee is listed as one of the sensitive commodities.or. According to the World Trade Organization (WTO) Agreement. it will well adapt to the coffee market in Thailand. but now they might have seven or eight to choose from. The gross margins are big. They have to cater and identify demand patterns what the consumers more likely prefer. these include the variety of choices.
foreign company such as Starbucks must consider carefully if they want to enter Thailand coffee market. roasted. while 20. Coffee is the third major income earner for Thailand and Thailand exports 60.com/Coffee_in_Thailand http://74.gov/library/publications/the-world-factbook/geos/th. Thailand has five prime minister in two years due to the conflict between their political party and it makes Thailand economics not stable at the moment. and canned coffee in the domestic market.com/document_downloads/18619977? extension=pdf&secret_password= www.000t of Robusta coffee. my team are recommending some marketing strategies: 1.asp https://www. The income of working people have increased a lot since the past couples of years before until now. the life of people who are living in Thailand are getting more convenient and better day by day.discoverythailand.asp+coffee+mark et+in+thailand&cd=3&hl=en&ct=clnk&gl=au&client=firefox-a http://www.html http://www.com/economies/Asia-and-the-Pacific/ThailandINTERNATIONAL-TRADE. ground. by that.cia.132/search? q=cache:Dse4MPkMrngJ:www. Source: http://www.html Marketing Strategy Recommendation To have a success business in the new country.idrc.000t are used for soluble. This will be a good distribution channel for Starbucks because they can use the local ingredient.coffeeworld. Starbucks do not need to import ingredient from overseas and it helps them to cut down the price to suit Thailand market.In September 2006 political problem occurred in Thailand and it has a huge affect to the economics of Thailand.scribd. they are .125.euromonitor.ca/en/ev-68148-201-1-DO_TOPIC.com/press/eng/press_3.153. creating a brand image in the mind of the consumers is very important.html http://www. Devise marketing strategy in the target market: Thailand is a developing country. Since cafes and coffees have become like peoples aspirations.nationsencyclopedia.com/directory_coffee_shops_restaurants_and_bars_ban gkok.
Italy and America also. contractual agreements with partners must be stated in clear terms. 3. that’s the advantage for the foreign company to invest for new product like Starbucks coffee. Enter the market: • Indirect exporting: To target Starbucks into Thailand. 2. With this strategy. Starbucks will easier to target Thailand market in a short time with help from the companies which are already in the Thai’s market in along time. And another thing is that the government of Thai land also offers a range of tax incentives. As with indirect exporting relationships. China. they are from many other countries such as Australia. Thailand is the country of tourism. supports services and import duty concessions available to an extensive list of business that are regarded as priority or promoted activities. customs and duties among other things. we will find an agent who will help us to do all the things that needed which are new to us such as: Translate and publish our website from English to Thai language Can be our Advertising agency in Thailand and use various kind of media to build Starbuck’s brand Create and develop our packaging in Thai languages The local agent will also help us to choose where are the best locations for us to open our coffee shop which will attract many people who are walking pass by everyday. • Strategic alliance: A strategic alliance with a company selling a complementary product or service can provide more effective market access. packaging and labeling. The international exchange rate from Australian Dollars to Thailand currency is not very high compare with other Asia countries such as Vietnam. Vietnam and some countries in Europe such as Germany. they will really eager to try this famous coffee brand name. . For the people who are coming from developed countries. research showed that there are about 1 million people from all over the world came to visit Thailand every year. resulting in more foreign sales in less time. Thailand is now a growing country compare with other countries in Asia. Starbucks is a brand name that really familiar to them and some of them really love to drink Starbucks coffee. Cambodia who are never heard about Starbucks. Get Starbucks in the market: Every market has its own set of rules and regulations covering safety. Beside that. Cambodia… so it is not a problem for people to drink Starbucks. For the people who come from developing countries such as Vietnam. security. health. and Starbucks is the coffee brand name that will make they feel like life are moving 1 step above.finding the way to enjoy their life more.
we will expand the promotions to attract the customer. Thailand has built a very good banking system to provide a stable financial environment for sustainable economic growth in order to achieve continuous improvement in the standard of living of the people of Thailand. shirt and motorcycle designed with Starbucks logo because Thailand is a country still has the main transportation is motorcycle. Put Starbucks into practice: To build a success brand in the new country like Thailand. Stabucks will be the popular brand in Thailand. Our group has build a unique promotion to attract customer is we will go to all the stadium which will kick boxing will take place to introduce about our products to the customer. 2. packaging and labelling is also a very important point for the new product because the process fee is really cheap with nice design and unique. Product introduction: We can make a big bang into Thailand about Starbucks buy giving free sample. we will give out free small cups of coffee to all of them as well as a 5% discount voucher for the first time when they visit Starbuck store from anywhere in Thailand. beside that. 4. Thailand also located next to the biggest sea which can be imported goods from other country. That will attract all the people about our new products effective way. Sports promotion: National sport in Thailand is kick boxing which is Thai’s life and bride. Thailand is a developing county. Beside that. Promotion: 1. which will come with a small teddy bear with the Starbucks logo on the bear in shopping centres as well as the crowded street. that will make the customer feel . Time by time.That are some advantage things in Thailand would make the new business easier to enter into the market. these groups will go all over the street in Thailand to promote Starbucks coffee. everybody in Thailand really like to watch this kind of sport. 3. Membership Program: Membership card will be provided to people who has came to Starbucks coffee more than 3 times since the first time. Another impact way to introduce Starbucks to the people who living in Thai land is that we will have groups of people who will drive motorcycle on the street with helmet. income of the people increase a lot that’s why people can enjoy their life more and try the all the new products from oversea. which will be suitable with the lifestyle as well as the culture in Thailand to make the product more effective and attractive to the new customer.
< http://www.ht m> 23.09. 4. Naver [accessed 5.com/Asia-and-Oceania/Thailand-ETHNICGROUPS.tdri. http://www..naver. Asia rooms.com [accessed 8.com/travelworld/theme.09] Thailand – Ethnic groups 16.09] Traditional Thai dress 14.mac. <http://www.09. <Reference> 8..com/thairegion. <http://100. <http://homepage.jp g> 15.09.09] Education in Thailand 22. we believe Starbucks will make a big bang in Thai land market. with this strategies. Starbucks is not apart from that.th/reports/published/i24.more eager to come to Starbucks than other coffee shop because in other shops.09] Religion in Thailand .09. <http://www.com/travelworld/theme.naver. Buy one get one free is the most popular marketing strategies that have been used by many other brand. Naver [accessed 5.com/travel-guide/thailand/thailand-overview/thailandpopulation.worldbank.asiarooms.html> 19. asiarecipe. With this membership card.php? codestr=10040141_8_7_0_0_1> 11.00.th/thailand/special_event/index. teddy bears. Buy one get one Offer: With this promotion. Customers who come to Starbucks will have a extra free coffee as a gift from our store.siam-royal-view.us/thailand/65. Google [accessed 5.php?codestr=10040141_8_2_0_0_1 13.html 2.com/travel/cost_living_thailand. membership card may only provided after many times drinking coffee. Ko Change VR [accessed 9. http://www.html> 17.htm 7.php 4. http://countrystudies.com/100. http://web.esljunction.com/deanystevens/blog/thai/chiangmai_dressupmgds.contentMDK:20204977~isCURL:Y~menuPK:435735~pagePK:148 956~piPK:216618~theSitePK:430367.kochangvr.09. < http://100.09] public holidays 18. Naver [accessed 3. References: 1.09.com/english/usefuel_info_eng. <http://sunsite.html 3.09] Naver encyclopedia 12.nhn? docid=154479> 9.09] Thailand population 20. Ko Change VR [accessed 9. Research shows that.09] Thai boxing < http://100.html 6.org/WBSITE/EXTERNAL/TOPICS/EXTPOVERTY/E XTPA/0.pdf 5.html> 21. Sun site [accessed 6.or.09. consumer will get 10% off every time they come to the store whenever they come to drink coffee or buying souvenir from our store because we also sell souvenir such as Starbucks mugs.09.com/thailandspopulation/buddhismreligioneducation.au.nationsencyclopedia.ect. Encyclopedia of the Nations [accessed 5.09] Naver encyclopedia 10. www. number of customers will be increase a lot from the first day that we expand our business.naver.ac.09.
fleur-de-coin.htm 30. www.kochangvr.html 41.gov/library/publications/the-world-factbook/geos/th.132/search? q=cache:Dse4MPkMrngJ:www.discoverythailand. http://74. < http://en.asp 37.wikipedia.09.09.asp> 29. http://en.edu/Departments&Programs/AsianStudiesDept/thailandcul. < http://www.cia.or.asp 31. https://www.th/library/quarterly/text/s92_2.euromonitor.com/worldcoins/thailand.wikipedia.com/directory_coffee_shops_restaurants_and_b ars_bangkok. http://en.html 33.ht m> 25.24.html 40.com/Coffee_in_Thailand 35. http://www.asiatravelinfo.gov/rr/international/asian/thailand/resources/thailandbusiness.org/wiki/Thailand .com/economies/Asia-and-thePacific/Thailand-INTERNATIONAL-TRADE.html 39. http://www.loc.thaiembassymoscow.scribd. < http://www.asp+coffe e+market+in+thailand&cd=3&hl=en&ct=clnk&gl=au&client=firefox-a 36. http://www.htm 32.125.uor. Royal Thai embassy [accessed 9.tdri.html 38.09] Business information ceter 26.153.com/document_downloads/18619977? extension=pdf&secret_password= 34. http://www.org/wiki/Economy_of_Thailand 42. http://thaiembdc.com/press/eng/press_3.coffeeworld. http://newton. Trade foreign currency online [accessed 9.com/thailandspopulation/buddhismreligioneducation. http://www.com/thailand/overview.com/info/?section=s2&artid=16> 27. http://www.org/politics/govtment/govpol.nationsencyclopedia.09] Thailand currency 28.ca/en/ev-68148-201-1-DO_TOPIC.idrc. http://www.