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SWOT matrix analysis of Nepal Telecom (NTC)

Internal Strategic Weight Rating Weighted Comments


Factors Score
Strengths

Strong brand image 0.2 5 1 No problem in introducing new products


and technologies under its brand
Different services 0.05 3 0.15 Landline, Internet services and different
mobile schemes
Low service charge 0.05 3.5 0.525 Comparative lower service charge than
competitors
High customer base 0.15 4 0.6 Large network coverage leading to
increase customer loyalty
Sustainable business 0.05 4 0.2 Operating from a longer time period
modeling
Weaknesses

Low signal strength 0.15 4 0.6 Large number of call drops and poor
quality of connection
Slow adaptation of new 0.05 3 0.15 The new technology is slowly
technology incorporated
Low quality customer 0.15 5 0.75 Less priority in responding to customer
service queries and problems
Work inefficiencies 0.05 2 0.1 Job security leads to employee
negligence towards work
Marketing and 0.1 3.5 0.35 Gradual marketing and advertising
Promotional activities activities
Total 1 4.425

External Strategic Weight Rating Weighted Comments


Factors Score
Opportunities

Expansion of market share 0.2 4 0.8 Through advertising and


promotional activities
Technology advancement 0.1 2.5 0.25 Different products and services
Increasing demand 0.1 3 0.3 Name recognition
New business 0.05 3.5 0.175 Adaptation to opportunities is slow
opportunities
Online Market 0.05 2 0.1 Providing more services through
online
Threats
Competition 0.15 4 0.6 Well tackled
Increasing rules and 0.05 3 0.15 Incorporating efficiently
regulations
Health related issue 0.05 2 0.1 No concern is shown
Substitute products 0.2 4 0.8 Switching behavior is low
Weak economy 0.05 3 0.15 Not looked properly
Total 1 3.425