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• About Gitanjali Group • The New Retail Venture – Concept Overview – Layouts and Options – Commercial Terms – Proposed Next Steps
diversified and popular brand portfolio. Gitanjali is one of the largest and fastest growing integrated diamond and jewellery players in India • It has sophisticated and scalable diamond and jewellery manufacturing facilities in India and China • The group has accesses to about 1.S.Gitanjali is integrated player in jewellery segment having presence across the value chain with significant focus on manufacturing and retailing Gitanjali Group – At glance Company Overview • Established in 1966.200 retail points in India.. Gitanjali has come a long way in steadily shifting its business profile to jewellery manufacturing and retail • Gitanjali continues to look for opportunities and alliances to gain a bigger share of the market and utilize its manufacturing capabilities to capture a larger share Source: Company Data 3 . Its supply chain infrastructure. 107 in Japan and 33 in China • With significant focus on retail and distribution network to drive growth • Gitanjali is among the few jewellery companies in India that have fully integrated operations. and retail penetration are matched by very few companies in the industry • From being a diamond processing company. 150 outlets in the U.
and Australia 4 Giantti Unique International Allure Lifestyle Redefined .K. watches and other lifestyle accessories Source of “Mined in Canada” branded diamonds Canadia branded diamond jewellery sold by retailers in the U.S.Gitanjali brands in India have strong pull – targeting across the categories and segment Associated Gitanjali Brands Easy Elegance Diamond studded branded jewellery at reasonable prices Pan-India retail presence with approximately 350 outlets Awarded Superbrand status in 2004 by ICSC The Fire Within The Enchanting Enigma Partners for Life The Art of Beauty The Art of the Different The Wedding Collection Pure. Proud. Precious Was originally introduced by DTC Premium work wear collection Includes entire range including bridal jewellery Awarded Superbrand status in 2004 by ICSC Brand focus on couples Covers entire product range including bridal jewellery Designs combine international quality and Indian values Gold jewellery brand under D’Damas Offers contemporary and modern designs in gold jewellery Plain gold as well as diamond jewellery for weddings Gold jewellery aimed at Indian wedding market and other similar events High-end jewellery brand Offers branded jewellery. U. Canada..
The company has dramatically increased its number of retail doors across the globe Global count of stores 10 doors 100 doors 250 doors 400 doors 506 doors 550 doors 774 doors 1994 1999 2003 2005 First Giantti store China 2006 2007 2008 First D’damas store India First Gili stand alone store India First Gili branded counter India First Nakshatra store India • Acquisition Rogers USA • • • • First Asmi store India First multi-brand outlet India First Sangini store India Acquisition Samuels USA 5 •The above numbers do not include sales through other retail doors (B2B). •Stores include Gitanjali Group and affiliiates Source: Team analysis .
Agenda • About Gitanjali Group • The New Retail Venture – Concept Overview – Layouts and Options – Commercial Terms – Proposed Next Steps 6 .
lifestyle products. being a successful jewellery retailer with national and international brands.The new retail concept offers Gitanjali’s retail expertise combined with national and international branding experience Concept Overview (1/2) The new retail concept offer by Gitanjali Concept Overview • Gitanjali. Kearney . is looking forward to extending its retail and marketing expertise to complement its product categories • Existing 10 departmental stores in 9 cities scalable upto 60 stores in next 5 years • Mid-sized stores with average of 19.T. cosmetics and perfumes • Target customer segment are sec A and B • Store layout and interiors designed by leading Indian design house and architects • Revenue sharing model for national and international brands 7 Source: Company Data. jewellery.000 sq ft • Located on high-streets in upcoming towns and cities • Product categories include apparels. A. accessories.
merch.Driven by critical success factors. accessibility.T. sizable opportunity exists for mid-sized modern retail venture in tier 2 and tier 3 cities Concept Overview (2/2) Opportunity of mid-sized organized retail venture in tier 2 and tier 3 cities • Opportunity exists in midsized segment with premium branded categories in tier 2 and tier 3 cities with discretionary income • Organized retail is expected to grow at 25-30% in next 5 years • Large branded players are likely to dominate all categories and formats • MBOs are currently more viable than EBOs. Kearney Critical Success Factors . particularly in non-metro locations • Pull to drive in footfalls • Advertising and marketing support • Competitive advantage for: o Location o Loyal customer segment o Format (availability. mix and layout) • Presence of prominent brands • Experienced management team and trained staff 8 Source: Company Data. A. size.
lifestyle and jewellery products House >100 national and international brands Wide range of price. adequate customer circulation space.Unique and seamless shopping experience is backed by company’s proposition to its customers and partner brands Value Proposition Full line departmental store Widest assortment Seamless shopping experience Unique departmental store concept Mens. easy entry and exit Destination for jewellery and apparels Value Proposition for Customers Revenue Sharing Model Strong and prominent visibility Key market areas/ locations Ready locations in 10 cities Well known retail brands Extensive marketing support First mover advantage in upcoming cities High footfalls and conversion Value Proposition for Brands 9 Source: Team Analysis . kids and women wear. product and brands Ambiance. well groomed staff.
On competition mapping. remaining 4 location are to be implemented in 2010-11 Source: Team Analysis 10 . Gitanjali lifestyle store will have first mover advantage in most of the locations with unique positioning First Movers Advantage1 Branded categories – Value to Premium Mix of branded and private label ranging from value to premium Gitanjali Lifestyle Central Trends Pantaloon Shoppers Stop Lifestyle Dominated by private label ranging from value to premium Westside Globus Karol Bagh (Delhi) Rajori Garden (Delhi) Kanpur Indore Gwalior Guwahati 1: Currently mapped to 6 location to be implemented in 2009.
) Premium Branded 11 Source: Team Analysis .Gitanjali is taking the mid sized departmental stores to premium and branded categories Store positioning Luxury Segmentation Value Private Label 1 cm = 40.000 sq ft (approx.
ethnic wear Made to order Kids Wear Apparel. bridal collections Sarees and dress material Casual and western wear Made to order Mens Wear Formal and semi-formal Casual wear. toys Accessories 12 Source: Team Analysis .A comprehensive merchandising mix and categories are targeted towards premium to super premium space Merchandising Map Value Accessories Watches and bags Cosmetics and perfumes Writing Instrument Fashion jewellery. silverware Premium Super Premium Jewellery Gold and diamond jewellery Fine jewellery Premium watches Women Wear Ethnic wear.
000 30.315 16.000 14.000 20.000 13. located in the heart of the city • Prime residential area • Located in main market • Located in main market close to prime residential & commercial areas • Well known complex located in main shopping area • Prime location in the city • Located in main shopping area 13 1: To be rolled out in 2009 2: To be rolled out in 2010-11 .000 20.Opportunity to penetrate in tier 2 and tier 3 cities targeting A and B segment consumers Location Assessment Tier 1 1 2 2 3 3 3 3 3 3 MPV Ranking 2 2 11 17 37 32 34 55 49 64 City Karolbagh1 (Delhi) Rajouri1 (Delhi) Kanpur1 Indore1 Gwalior1 Guwahati1 Agra2 Raipur2 Allahabad2 Cuttak 2 State NCR NCR UP MP MP Assam UP MP UP Orissa Area (sq ft) 20.000 20.500 16.000 18.035 Floor plate 5 4 4 2 3 4 5 2 5 2 Target Segment A&B A&B B A&B A&B A&B B B B B Catchment • Key shopping destination with strong residential catchments • Destination for bulk buyers from neighboring states • High footfall and conversion • Prime market area • Prime hotels and residential area.
Geographical spread indicates a predominance in the Central and Eastern with opportunity for infrastructure in Western and Southern India Geographical Map Rajouri Gardens. New Delhi ** Karolbagh. New Delhi ** Agra Allahabad Gwalior Guwahati Kanpur Indore Cuttack Raipur 14 .
15 .There are substantial growth opportunities backed by Gitanjali’s commitment towards national expansion Growth Potential 2009 2014 Gitanjali aims at multilevel expansion reaching out to emerging towns and cities in India.
Agenda • About Gitanjali Group • The New Retail Venture – Concept Overview – Layouts and Options – Commercial Terms – Proposed Next Steps 16 .
Gitanjali Lifestyle Store concept… Stores Images Note: Layouts are subject to final changes and approvals Source: Team Analysis 17 .
toys and infants’ section Lower ground floor Note: Layouts are subject to final changes and approvals Source: Team Analysis 18 .Destination for kids wear.
sunglasses and fashion accessories Ground floor Note: Layouts are subject to final changes and approvals Source: Team Analysis 19 . watches. cosmetics.Destination for fragrances.
silver jewellery and silver wear First floor Note: Layouts are subject to final changes and approvals Source: Team Analysis 20 . branded precious jewellery.Destination for gold and diamond jewellery.
Destination for women ethnic wear. casual and western wear Second floor Note: Layouts are subject to final changes and approvals Source: Team Analysis 21 . bridal collections. dress material. sarees.
Destination for men’s formal. casual wear and ethnic wear Third floor Note: Layouts are subject to final changes and approvals Source: Team Analysis 22 . semi-formal.
Agenda • About Gitanjali Group • The New Retail Venture – Concept Overview – Layouts and Options – Commercial Terms – Proposed Next Steps 25 .
Bandra East – Mumbai 400051 (O) +91-22-40102121 (M) +91-9987593820 26 . Vice President firstname.lastname@example.org Gitanjali Lifestyle Limited B-10. BKC. Laxmi Tower. Next to ICICI Bank.com Sadanand Pawar President sadanand@gitanjaligroup. Next to ICICI Bank.Next steps includes meeting the key members and the operations team for further discussion… Proposed next steps • Schedule meeting with key representatives • Discuss the detailed layout • Organize the site visits • Agree on terms of trade • Sign the MOU followed by the agreement Gitanjali Lifestyle Limited B-10. Laxmi Tower. BKC. Bandra East – Mumbai 400051 (O) +91-22-40102121 (M) +91-9967653043 Bhaskar Sharma Asst.
Thank You!! 27 .
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