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Republic of the Philippines

EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY


Cavite Campus
General Mariano Alvarez, Cavite

CAVITE CAMPUS
Dj View Movie Centre

RT3 BLDG Governors Drive Beside Fashionology Boutique,

Brgy. Bulihan, Silang, Cavite

A Feasibility Study
Presented To
The Faculty of EARIST CAVITE Campus
Eulogio AMANG Rodriguez Institute of Science and
Technology

In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Business Management

By
Alcantara, Beryl V.
Bagsaw, John Paolo T.
Balani, Britney Jane P.
Carbonell, Ella Mae P.
Maligaya, Roxanne C.
Veluz, Maui J.

2017
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 2
General Mariano Alvarez, Cavite

EXECUTIVE SUMMARY

Management Feasibility

The proposed business is a general partnership with


a starting capital of Seven Hundred Twenty Thousand Pesos

(Php720,000.00) that came from the partners personal

savings, bank loans and family shares. The whole work force

is consist of a Manager who is responsible for monitoring

and managing the whole business, Cashier who is responsible

for receiving payments and recording them in business

journals. And a Projectionist who is responsible for

controlling and maintaining the projection equipment.

Marketing Feasibility

The market of the proposed business are the students,

employees and citizens of Silang, Cavite and also the people

in nearby places. The project marketing strategy is to build

a good relationship with the customers to get their loyalty

and trust to the business.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 3
General Mariano Alvarez, Cavite

Technical Feasibility

The technical feasibility discusses the process of

providing a satisfying service to the customers in the way

of giving them their best movie presentations for their

entertainment and relaxation.

It also includes the materials and procedures that

will be used in the whole operation, the location and the

floor plan of the business.

Financial Feasibility

We want to finance growth mainly through income

statement, cash flow, and balance sheet, return of

investments and return of sales of Dj View Movie Centre.

Dj View Movie Centre will be provided a sufficient

start-up capital of Php 720,000 by the owners. It includes

all the expenses such as rent space, the equipment and all

the materials that will be needing to operate the proposed

business more effectively and efficiently.

With successful management aimed at establishing and

growing a loyal customer base, Dj View Movie Centre will

see its net growth doubling in 5 years.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 4
General Mariano Alvarez, Cavite

PROJECT SUMMARY

Introduction

Cinema has been popular for many years since it was

introduced to the people. It is a place where everybody

spend most of their leisure time together with their family,

friends and partners. It attracts many people because of

their comfortable and very relaxing environment. But, we all

know that cinemas are indeed very expensive that not all the

consumers can afford.

The purpose of this project is to introduce Dj View

Movie Centre a movie house that offers second-run movies

that will suit everybodys budget.

An enjoyable and affordable movie presentations are

what we are in cognizance. We came up to this kind of

perception to fascinate the interest of the customers with

our version of Dj View Movie Centre. We would like to

introduce varieties of second-run movies that will surely

enjoyed by the customers because of affordable rate with a

very comfortable and relaxing environment.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 5
General Mariano Alvarez, Cavite

The aim of this project is to give a reasonable cost

but classy second-run movies and entertainment to our dear

customers.

Proposed Name of the Business

The name of our business is Dj View Movie Centre

the word Dj View is derived from the French word Dj

Vu which literally means already seen. Therefore, Dj View

is somehow related in the word Dj Vu since our business

is offering a second-run movie or playing a movie that was

already showed before.

Proposed Logo
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 6
General Mariano Alvarez, Cavite

Figure 1 Logo of Dj View Movie Centre

This figure shows the proposed logo of Dj View Movie

Centre. The logo shows what type of service the business

has to offer to the customer. The image will help the

customer to easily identify and remember the business.

History of the Business Project

Almost every one of us loves watching movies, to loosen

up from stress, to make bond with our love ones, and also to

be always on trend. Thats why many businessmen invested in

establishing movie theaters.

Movie Theaters (Cinema) is a conventional place where

people watch movies. Cinemas are always on trend and never

outmoded because of high class movies and places they are

offering yet too expensive that not all customers could

afford.
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 7
General Mariano Alvarez, Cavite

So, the proponents came up to an idea of establishing

Dj View Movie Centre that offers second-run movies with a

lower price yet high quality movie presentations that will

meet the customers satisfaction and can give them a hundred

percent happiness. Dj View Movie Centre is for family,

barkadas and for couples who wants an affordable price

bonding yet with a high quality type of services.

Therefore, we assure that this business will go bigger

and will get better to make it more profitable that will

guarantee good returns on investment.

Proposed Location

The proponents decided to established Dj View Movie

Centre at RT3 BLDG Governors Drive Beside Fashionology

Boutique, Brgy. Bulihan, Silang, Cavite.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 8
General Mariano Alvarez, Cavite

Figure 2 Proposed Location of the Business


Vision

Dj View Movie Centre is envisioned to be the

progressed second-run cinema in Cavite by giving an outclass

movie experience through affordable price and relaxing

environment. We also aimed to gain good remarks and trust

from our customers.

Mission

Dj View Movie Centre will make its best effort to

provide a low cost yet a high definition movie

presentations, where in they can enjoy our unique place with

comfortable and relaxing environment.

Dj View Movie Centre also ensures that our customers

will be satisfied with our service by giving them their

freedom to choose their desired movie to watch.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 9
General Mariano Alvarez, Cavite

Objectives

To provide entertainment to the customers by giving

them their desired movie experience

To have a good relationship with customers and

employees as well

To gain profit and to become the most popular second-

run movie center here in Cavite

Division of Capitalization

Ownership of Dj View Movie Centre consist of six

partners: Roxanne C. Maligaya, Ella Mae P. Carbonell,

Britney Jane P. Balani, Maui J. Veluz, John Paolo T. Bagsaw

and Beryl V. Alcantara. The initial capital of the project

is worth Nine Hundred Thousand Pesos (Php900,000.00). Each

one of them will contribute One Hundred Fifty Thousand Pesos

(Php 150,000.00) as capital share.

Table 1 Division of Capitalization

NAME AMOUNT

Maligaya, Roxanne C. Php 150,000.00


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 10
General Mariano Alvarez, Cavite

Carbonell, Ella Mae P. Php 150,000.00

Balani, Britney Jane P. Php 150,000.00

Veluz, Maui J. Php 150,000.00

Bagsaw, John Paolo T. Php 150,000.00

Alcantara, Beryl V. Php 150,000.00

The table shows the division of capitalization of the

proponents where they will invest One Hundred Fifty Thousand

Pesos (Php 150,000.00) each.

Source of Fund

Each one of the proponents will contribute One Hundred

Fifty Thousand (Php 150,000.00) as capital share. Roxanne C.

Maligaya provided her share came from her family and

personal savings. Ella Mae P. Carbonell provided her share

came from her family and personal savings. Britney Jane P.

Balani provided her share came from her family and personal

savings. Maui J. Veluz provided his share came from a bank

loan. John Paolo T. Bagsaw provided his share came from a

bank loan . Beryl V. Alcantara provided her share came from

her personal savings and family shares.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 11
General Mariano Alvarez, Cavite

I. ORGANIZATION AND MANAGEMENT STUDY

Management and Personnel Aspect

MANAGER

CASHIER

PROJECTIONIST

Figure 3 Organizational Chart


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 12
General Mariano Alvarez, Cavite

The figure shows the organizational structure of the

company headed by the Manager who is responsible for

leading, supervising employees and managing the whole

operation. Followed by the Cashier who is responsible for

receiving payments and recording them in business journals.

Then followed by the Projectionist who is responsible for

controlling and maintaining the projection equipment.

Types of Business Organization

The proponents decided to have a general partnership

type of business organization. It is a form of business

organization which each partners has an equal right to

participate in the management and control of the business.

And also liable for any debts and judgments taken on by the

business.

Table 2 Form of Partnership

NAME TYPE OF PARTNER

Maligaya, Roxanne C. General Partner

Carbonell, Ella Mae P. General Partner

Balani, Britney Jane P. General Partner

Veluz, Maui J. General Partner


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 13
General Mariano Alvarez, Cavite

Bagsaw, John Paolo T. General Partner

Alcantara, Beryl V. General Partner

The table shows the form of partnership of the

proponents.

Personnel Job Title, Job Description and Job Specification

Job Title: Manager

Job Description:

Manage the overall operational, budgetary and financial

responsibilities

Responsible for recruiting, training and supervising

the employees

Responsible for introducing, implementing and enforcing

the companys rules and regulations

In-charge in supervising the growth of the business

Responsible for helping employees to achieve the

companys goals
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 14
General Mariano Alvarez, Cavite

Job Specification

Bachelor of Science in Business Administration graduate

20-30 years old

Must have a passion for film and/or performing arts

Has a strong leadership and motivational skills

Has good communication skills and pleasing personality

Job Title: Cashier

Job Description:

Responsible in operating the cash register and handling

cash transactions with customers

In charge in everydays payments and transactions

Always greet customers when entering and leaving the

establishment

Incharge in organizing all the work they do and

maintaining the accounting records

Responsible for making daily, weekly and monthly

transaction reports

Job Specification:
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 15
General Mariano Alvarez, Cavite

At least graduate of any 2 year course.

20-35 years old

Female

Computer literate

Must know how to use MS Word and MS Excel

Has good communication skills and pleasing personality

Job Title: Projectionist

Job Description:

Responsible for inspecting the projection equipment

prior to operation in order to ensure proper working

order

Incharge in installing and connecting the auxiliary

equipment, such as amplifiers, disk, machine etc

Responsible for instructing the customer how to operate

those equipments

Job Specification

With at least 2 years working experience

Female or Male
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 16
General Mariano Alvarez, Cavite

20-35 years old

Has practical skills/technical skills in electrics

Has good communication skills and pleasing personality

Table 3 Employees Work Schedule

POSITION SU M T W TH F S NO. OF NO.


WORKING OF
DAYS REST
DAYS

MANAGER RD 6 1

CASHIER RD 6 1

PROJECTIONIST RD 6 1
(1)

PROJECTIONIST RD 6 1
(2)

The table shows the working and non working days of

each personnel. The working days will be from Sunday to

Saturday. Each personnel is entitled to have a one day rest

in a week.
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 17
General Mariano Alvarez, Cavite

Table 4 Employees Salary Rates

Job Title Hour of Work Days Salary Salary


Work per per Month Rate per Rate
Day Day per
Month

Manager 8 26 Php 420 Php


10,920

Cashier 12 26 Php 400 Php


10,400

Projectionist 12 26 Php 400 Php


10,400

Projectionist 12 26 Php 400 Php


10,400

Total Php
42,120

The table shows the working hours and days of each

personnel. And also, their daily and monthly salary.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 18
General Mariano Alvarez, Cavite

The manager will receive Php 420 daily and Php 10,920

monthly. While the cashier and the two projectionist will

receive Php 250 plus an overtime pay daily and Php 10,400

monthly.

Table 5 Establishing of Dj View Movie Centre

ACTIVITIES SEPT OCT NOV DEC JAN FEB MAR APR

Planning of
establishing
the business

Preparation
of the
capital

Looking for
the location

Renovation of
the location

Securing
legal permits

Purchasing
equipments,
furnitures
and
appliances

Start of
business
operation
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 19
General Mariano Alvarez, Cavite

The table shows the flow of activities for

establishing Dj View Movie Centre which started from the

month of September 2017 up to the month of February 2018.

Proposed Organization Policies and Programs

This organization proposed policies and programs to

protect the rights of the workers and to build a good

relationship between the employers, personnel and with the

customers as well. These rules and regulations must be

followed in order to achieve the companys goals. The

proponents believed that these policies will improve the

performance of each personnel for the success of the

company.

Working Hours

The normal working hours of every employee should not

exceed up to 8 hours. If working exceeds 8 hours, the

employee shall be paid an additional compensation equivalent

to his regular wage plus at least 20% thereof.

Employee Benefits
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 20
General Mariano Alvarez, Cavite

The employee will surely have a contribution to the

SSS or Social Security System and it will be paid by the

organization. And also, he will receive a 13th month pay and

a Christmas bonus.

Company Policies

1. Employees shall report exactly on time of their work

hour.

2. Employees must wear their prescribed uniform.

3. Employees are prohibited to enter the store if they are

under the influence of drugs and alcohol.

4. Frequent tardiness and absences will result to salary

deduction.

5. No stealing of companys properties

6. Any loss of personal belongings of the employees will

not be the managements responsibility.

7. Employees must be presentable at all times.

8. Always be polite to the customers.

II. MARKET STUDY


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 21
General Mariano Alvarez, Cavite

Marketing

Is business of promoting and selling products/services

including advertising and it is considered as the most

important area in the business. This describes market

situation where the product can be identified through the

demand analysis.

Marketing Objectives

To patronize our services by our potential customer

that should acquire their satisfaction

Retain the customer by giving them a good and

convenient place

Develop a new plan to recognize the business


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 22
General Mariano Alvarez, Cavite

Target Customers,
Chart Title
Target Customers, Others, 5%, 5%
Self-Employed, 5%,
5%

Target Customers,
Employees, 15%, Students
15%
Employees
Self-Employed
Others
Target Customers,
Students, 75%,
75%

Figure 4 Percentage of Target Market

This figure shows the possible customers of our

business Dj View Movie Centre, wherein 75% are students,

15% are employees, 5% are self-employed and 5% are others.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 23
General Mariano Alvarez, Cavite

Chart Title
Willing, No, 5%, 5%

Yes
No

Willing, Yes, 95%,


95%

Figure 5 Percentage of Willing to Have a Movie House

The figure shows the people who are willing to have

movie house, where 95% agreed 5% undecided.

Demand Analysis
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 24
General Mariano Alvarez, Cavite

Demand is defined as a need for good or services that

a customer wants to buy or use.

Table 6 Past Demand of Competitor

FLIXERS GATE 4

YEAR DEMAND

2013 47,040

2014 50,400

2015 53,760

2016 57,120

2017 60,480

The table shows the past demand of the service in

Flixers Gate 4 from year 2013 up to 2017.

Arithmetic Straight Line Method

Actual Demand for year 2017 - 60,480


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 25
General Mariano Alvarez, Cavite

Less the Demand for year 2013 - 47,040

= 13,440

13,440 is divided by 5 (2013-2017) is 2,688

Projected Years Increased Projected Demand

2018 + 2,688 = 63,168

2019 + 2,688 = 65,856

2020 + 2,688 = 68,544

2021 + 2,688 = 71,232

2022 + 2,688 = 73,920

Table 7 Projected Demand for the next 5 years


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 26
General Mariano Alvarez, Cavite

YEAR DEMAND

2018 63,168

2019 65,856

2020 68,544

2021 71,232

2022 73,920

The table shows the projected demand for five years

from 2018 up to 2022 using the arithmetic straight line

method.

Supply Analysis

Supply is defined as the total amount of products or

services available for purchase at any specified price.

Table 8 Past Supply of Competitor


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 27
General Mariano Alvarez, Cavite

FLIXERS GATE 4

YEAR SUPPLY

2013 26,880

2014 27,888

2015 28,560

2016 29,904

2017 30,912

The table shows the past supply of the service in

Flixers Gate 4 from year 2013 up to 2017.

Arithmetic Straight Line Method

Actual Supply for year 2017 - 30,912

Less the Supply for year 2013 - 26,880

= 4,032
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 28
General Mariano Alvarez, Cavite

4,032 is divided by 5 (2013-2017) is 806

Projected Years Increased Projected Supply

2018 + 806 = 31,718

2019 + 806 = 32,524

2020 + 806 = 33,330

2021 + 806 = 34,136

2022 + 806 = 34,942

Table 9 Projected Supply for the next 5 years

YEAR SUPPLY

2018 31,718
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 29
General Mariano Alvarez, Cavite

2019 32,524

2020 33,330

2021 34,136

2022 34,942

The table shows the projected supply for five years

from 2018 up to 2022.

Table 10 Demand and Supply Gap Analysis

YEAR DEMAND SUPPLY DEMAND PERCENT


SUPPLY GAP UNSATISFIED

2013 47,040 26,880 20,160 42.86%

2014 50,400 27,888 22,512 44.67%

2015 53,760 28,560 25,200 46.88%

2016 57,120 29,904 27,216 47.65%

2017 60,480 30,912 29,568 48.89%

The table shows that from year 2013 up to 2017, the

unsatisfied percentage is increasing.


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 30
General Mariano Alvarez, Cavite

Table 11 Projected Demand and Supply

YEAR DEMAND SUPPLY DEMAND PERCENT


SUPPLY GAP UNSATISFIED

2018 63,168 31,718 31,450 49.79%

2019 65,856 32,524 33,332 50.61%

2020 68,544 33,330 35,214 51.37%

2021 71,232 34,136 37,096 52.08%

2022 73,920 34,942 38,978 52.73%

The table shows that in the year 2018 the unsatisfied

percentage is 49.79% and it is increasing every year.

Market Share
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 31
General Mariano Alvarez, Cavite

Chart Title

2018
2019
2020
2021
2022

Figure 6 Market Share

The figure shows the profitability of our business

(Dj View Movie Centre) that will be located at RT3 BLDG

Governors Drive Beside Fashionology Boutique, Brgy.

Bulihan, Silang, Cavite.

Marketing Plan and Strategies


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 32
General Mariano Alvarez, Cavite

We will offer 2000+ movies with different genres as

one of our special services for them to watch their all time

favorites. We will also give weekly promos to avail by the

customers that is very affordable and will be enjoyed by

them. We will maintain the homey ambiance of our movie house

so they can relax and watch movies comfortably like home

We will place wallpapers of the best movies along the

hallways to give attractions to the customers. Cool proper

uniforms will be wear by our employees that will also help

to attract customers. The best way to give them their

desired movie house is to maintain the cleanliness and

orderliness of our place.

Pricing Strategy

Pricing contributes in attaining companys sales and

profit goals. If the companys pricing strategy is correct,

the companys goal will be attained. The proponents will

need to study the market according to the pricing they will

do to give the customers the affordable rates with a good

quality service.

Table 12 Service Pricing


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 33
General Mariano Alvarez, Cavite

DAILY RATES

For first hour entry

(additional Php 200 for


PHP 200 (2-5 person)
every exceeding hours)

For first hour entry

(additional Php 350 for


PHP 350 (6-10 person)
every exceeding hours)

The table shows the service pricing of Dj View Movie

Centre.

Transportation Strategies
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 34
General Mariano Alvarez, Cavite

Deja View Movie Centre is located at an easy to reach

out by the target customers near the highway and public

places of Bulihan, Silang, Cavite.

Advertising and Promotion Strategies

The firm must have a good advertisement and promotion

strategy to succeed and gain profit. The proponents will

create a page on social media sites to promote the business

easily. Facebook is the most useful social media site

nowadays. The firm will also provide fliers, tarpaulins for

those customers who does not into social media. In that

advertising strategies we can attract those people who still

not aware about our business and it can inform them what is

the newest hangout today that can give fun to them.

III. TECHNICAL STUDY


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 35
General Mariano Alvarez, Cavite

The technicality of the proposed project shows the

materials and equipments that will be using in the business

operation and also the process of how the service is

running.

Type of Service

The proposed business offers a second-run movies in

affordable price yet high quality movie presentations.

Service Process
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 36
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1. The Manager will be the one to welcome the customers

and he will assist them to the cashier.

2. The cashier will ask the customers what type of room

they intended to acquire and how many hours theyre

going to spend in the room.

3. Once the customer chooses, the cashier will lead them

in the room they acquired.

4. Then, the projectionist will be in charge in operating

the auxiliary equipment (like turning on the TV,

installing the WD Media Player box and connecting the

speakers).

5. Next, the projectionist will instruct the customers how

to operate the WD Media Player box and how to play the

movie they are desiring to watch.

6. After watching, the customer needs to leave and pay for

the hours they spend in the room to the cashier.

Plant and Machineries and Source


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 37
General Mariano Alvarez, Cavite

WD Media Player Box 50 flat screen TV

Window-Type Air Conditioner Air Conditioner

Computer Set Speaker

Printer 32 flat screen TV

Figure 7 Machineries and Equipments

The figure shows the equipments needed to the

operation of Dj View Movie Centre.


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 38
General Mariano Alvarez, Cavite

Sofa Bed

4 Seat Gang Chair

Carpet

Office Chair

Figure 8 Furnitures

The figure shows the furnitures needed to the

operation of the business.

Fire Extinguisher
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 39
General Mariano Alvarez, Cavite

Smoke Detector

Fire Alarm

Emergency Light

Generator

Figure 9 Auxiliary Equipments


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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 40
General Mariano Alvarez, Cavite

The figure shows the auxiliary equipments that the

owners should be providing to operate the proposed business,

(Dj View Movie Centre) in case of emergency situations.

These equipments will be needed to ensure the safety

of the customers and also the employees of the proposed

business.

Source of Materials

The proponents did an online canvassing, wherein they

got most of their equipments from Lazada and SM Home

Appliances.

Utilities and Quantity Required

Table 13 Machineries and Equipments


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 41
General Mariano Alvarez, Cavite

ITEM QUANTITY PRICE TOTAL COST

WD Media Player Box 5 Php 4,299 Php 21,495

50 flat screen TV 5 Php 22,995 Php 114,975

Window-Type Air 1 Php 5,799 Php 5,799

Conditioner

Air Conditioner 5 Php 14,499 Php 72,495

Computer Set 1 Php 10,900 Php 10,900

Speaker 5 Php 616.00 Php 3,080

Printer 1 Php 4,159 Php 4,159

50 flat screen TV 1 Php 5,999 Php 5,999

Total Php 238,902

The table shows the descriptions, quantity, unit price

and total cost of the machineries and equipments needed to

the operation of the business.

Table 14 Furnitures
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EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 42
General Mariano Alvarez, Cavite

ITEM QUANTITY PRICE TOTAL COST

Sofa Bed 5 Php 4,830 Php 24,150

4 Seat Gang 1 Php 7,199 Php 7,199


Chair

Carpet 5 Php 700 Php 3,500

Office Chair 1 Php 939 Php 939

Total Php 35,788

The table shows the descriptions, quantity, unit price

and total cost of the furnitures needed to the operation of

the business.

Table 15 Auxiliary Equipment


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 43
General Mariano Alvarez, Cavite

ITEM QUANTITY PRICE TOTAL COST

Fire 2 Php 3,400 Php 6,800

Extinguisher

Smoke Detector 1 Php 489 Php 489

Fire Alarm 1 Php 1,400 Php 1,400

Emergency Light 2 Php 1,295 Php 2,590

Generator 1 Php 17,500 Php 17,500

Total Php 28,779

The table shows the descriptions, quantity, unit price

and total cost of the auxiliary equipment needed to the

operation of the business.

Table 16 Utilities Expense


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 44
General Mariano Alvarez, Cavite

Utility Expense Sources Monthly Bills(Php)

Water Supply Silang Water Php 300


District

Electric Supply MERALCO Php 15,000

Internet PLDT DSL Php 1,299


Connection

Total Php 16,599

The table shows the utilities expense regarding on the

water supply, telecommunication and electric supply and also

its monthly bills.

Project Site
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 45
General Mariano Alvarez, Cavite

Figure 10 Floor Plan

This figure shows the floor plan layout of the

proposed business. There are five rooms that can give

relaxation to the prospective customers.

Table 17 Machineries and Equipment Depreciation


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 46
General Mariano Alvarez, Cavite

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION

238,902 23,890.20 5 43,022.36

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 43,022.36 43,022.36 190,980.46

2020 43,022.36 86,004.72 149,057.92

2021 43,022.36 129,007.08 107,135.38

2022 43,022.36 172,009.44 65,212.84

2023 43,022.36 215,011.80 23,290.30

The table shows the total depreciation of the Machines

and Equipments in year 2019 to 2023.

Table 18 Depreciation of Furnitures


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 47
General Mariano Alvarez, Cavite

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION

35,788 3,578.80 5 6,441.84

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 6,441.84 6,441.84 29,346.16

2020 6,441.84 12,883.68 22,904.32

2021 6,441.84 19,325.52 16,462.48

2022 6,441.84 25,767.36 10,020.64

2023 6,441.84 32,209.20 3,578.80

The table shows the total depreciation of the

Furnitures in year 2019 to 2023.

Table 19 Depreciation of Auxiliary Equipment

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 48
General Mariano Alvarez, Cavite

28,779 2,877.90 5 5,180.22

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 5,180.22 5,180.22 23,598.78

2020 5,180.22 10,360.44 18,418.56

2021 5,180.22 15,540.66 13,238.34

2022 5,180.22 20,720.88 8,058.12

2023 5,180.22 25,901.10 2,877.90

The table shows the total depreciation of the

auxiliary equipments in year 2019 to 2023.

Waste Disposal Management

The organization will provide proper trash cans or

garbage bin/bag for the waste disposal. All waste must


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 49
General Mariano Alvarez, Cavite

separate according to biodegradable and non-biodegradable

procedure. Garbage will be isolated from the store itself up

to the actual pick-up by the Silang Garbage collector that

is conducted once a week.

Cleaning Materials

The cleaning materials must be kept in the storage

room to secure the safety of the employees, to avoid viruses

that may affect the employees and customers health. All of

the cleaning materials should be clean before and after

using.

Table 20 Cleaning Materials

ITEMS QUANTITY UNIT PRICE TOTAL


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 50
General Mariano Alvarez, Cavite

Broom 2 Php 100 Php 200

Trash Bin 6 Php 50 Php 300

Dust Pan 2 Php 50 Php 100

Garbage Bag 30 Php 5 Php 150

Tornado Mop 1 Php 1,333 Php 1,333

Muriatic Acid 2 Php 150 Php 300

Alcohol 5 Php 60 Php 300

Door Mat 5 Php 50 Php 250

Gloves 30 Php 35 Php 1050

Face Mask 30 Php 20 Php 600

Total Php 4,583

The table shows the cleaning materials needed in the

operation of the business.

IV. FINANCIAL ASPECT

Financial Description
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 51
General Mariano Alvarez, Cavite

This chapter discusses the financial aspect of the

proposed business, in order for a business plan to

understand the starting capital it will need to operate the

proposed business.

To determine if the business will maintain its

sustainability and profitability despite of the existence of

the competitors and the unfavorable economic conditions. The

researchers will project a five year financial statement,

including the source of funds, balance sheet, income

statement, cash flows.

Financial Objectives

To become a zero debt movie centre

To increase earnings growth from 5% to 10% per year

To increase sales demand

Table 21 Capital Contribution

NAME EQUITY SOURCE OF FUND


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 52
General Mariano Alvarez, Cavite

Maligaya, PHP 150,000.00 Personal Savings,


Roxanne C. Family Contribution

Carbonell, Ella PHP 150,000.00 Personal Savings,


Mae P. Family Contribution

Balani, Britney PHP 150,000.00 Personal Savings,


Jane P. Family Contribution

Veluz, Maui J. PHP 150,000.00 Bank Loan

Bagsaw, John PHP 150,000.00 Bank Loan


Paolo T.

Alcantara, Beryl PHP 150,000.00 Personal Savings,


V. Family Contribution

TOTAL PHP 900,000


CONTRIBUTION

The table shows the total capital contribution of each

partners and the sources of the amount they invested for

establishing the business.

Table 22 Sales Projection

SERVICES AMOUNT SERVICES TOTAL MONTHLY YEARLY

PER DAY SALES SALES


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 53
General Mariano Alvarez, Cavite

SERVICE A PHP 10 PHP 2000 PHP PHP

200 60,000 720,000


(FOR 2-5

PERSONS)

SERVICE B PHP 10 PHP 3500 PHP PHP

350 105,000 1,260,000


(FOR 6-10

PERSONS)

TOTAL AMOUNT PHP PHP

165,000 1,980,000

The table shows the total monthly and yearly sales of

each services.

Table 23 Salary Expense

Job Title Hour of Work Days Salary Salary


Work per per Month Rate per Rate
Day Day per
Month
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 54
General Mariano Alvarez, Cavite

Manager 8 26 Php 420 Php


10,920

Cashier 12 26 Php 400 Php


10,400

Projectionist 12 26 Php 400 Php


10,400

Projectionist 12 26 Php 400 Php


10,400

Total Php
42,120

The table shows the working hours and days of each

personnel. And also, their daily and monthly salary.

Table 24 Utilities Expense

Utility Expense Sources Monthly Bills(Php)


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 55
General Mariano Alvarez, Cavite

Water Supply Silang Water Php 300


District

Electric Supply MERALCO Php 15,000

Internet PLDT DSL Php 1,299


Connection

Total Php 16,599

The table shows the utilities expense regarding on the

water supply, telecommunication and electric supply and also

its monthly bills.

Table 25 Rent Expense

YEAR AMOUNT
(YEARLY)
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 56
General Mariano Alvarez, Cavite

2018 PHP 180,000

2019 PHP 180,000

2020 PHP 180,000

2021 PHP 180,000

2022 PHP 180,000

The table shows that the rent expenses of Dj View

Movie Centre will be PHP 180,000.00 yearly.

Table 26 Legal Permit

Description Cost
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 57
General Mariano Alvarez, Cavite

Mayors Permit PHP 1,600

Municipal Business Tax PHP 2,100

Sanitary Inspection Fee PHP 200

Legal Fees PHP 50

Fire Safety Inspection fee PHP 404

DTI Permit PHP 250

Business Plate PHP 500

Solid Waste Management PHP 500

Total PHP 5,464

The table shows the legal permit expenses for the

operation of the business.

Table 27 Supplies
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 58
General Mariano Alvarez, Cavite

SUPPLY #UNITS COST PER UNIT TOTAL COST

(YEARLY)

Movie Supplies 2000 PHP 150 PHP 300,000

The table shows the supplies, the number of units and

the cost of each units that are needed for the operation of

the business.

Table 28 Office Supply


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 59
General Mariano Alvarez, Cavite

Description Quantity Unit Price Total Price

Bond Paper 1 ream 150 150


(short)

Ball pen 1 box 85 85

Log Book 1 185 185

Stapler 1 65 65

Calculator 1 250 250

Total Php 735

The table shows the stationary expenses needed in the

business.

Table 29 Advertisement
Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 60
General Mariano Alvarez, Cavite

Quantity Price Total

Flyers 100 pcs 4 400

Tarpaulin 1 pc 800 800

Total 1,200

The table shows the advertisement and promotion

strategy used by the proponents and its cost PHP 1,200.

Table 30 Machineries and Equipment Depreciation


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 61
General Mariano Alvarez, Cavite

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION

238,902 23,890.20 5 43,022.36

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 43,022.36 43,022.36 190,980.46

2020 43,022.36 86,004.72 149,057.92

2021 43,022.36 129,007.08 107,135.38

2022 43,022.36 172,009.44 65,212.84

2023 43,022.36 215,011.80 23,290.30

The table shows the total depreciation of the Machines

and Equipments in year 2019 to 2023.

Table 31 Depreciation of Furnitures


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 62
General Mariano Alvarez, Cavite

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION

35,788 3,578.80 5 6,441.84

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 6,441.84 6,441.84 29,346.16

2020 6,441.84 12,883.68 22,904.32

2021 6,441.84 19,325.52 16,462.48

2022 6,441.84 25,767.36 10,020.64

2023 6,441.84 32,209.20 3,578.80

The table shows the total depreciation of the

Furnitures in year 2019 to 2023.

Table 32 Depreciation of Auxiliary Equipment


Republic of the Philippines
EULOGIO AMANG RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY
Cavite Campus 63
General Mariano Alvarez, Cavite

ORIGINAL COST SALVAGE VALUE USEFUL LIFE ANNUAL


(10%) DEPRECIATION

28,779 2,877.90 5 5,180.22

STRAIGHT LINE DEPRECIATION

YEAR ANNUAL ACCUMULATIVE BOOK VALUE


DEPRECIATION DEPRECIATION

2019 5,180.22 5,180.22 23,598.78

2020 5,180.22 10,360.44 18,418.56

2021 5,180.22 15,540.66 13,238.34

2022 5,180.22 20,720.88 8,058.12

2023 5,180.22 25,901.10 2,877.90

The table shows the total depreciation of the

auxiliary equipments in year 2019 to 2023.