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Sales Conversation definitions of: Insight, marketing, strategies, agenda, ..

http://www.youtube.com/watch?v=A4qi66iTWxo

Customers Complaint.
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This vocabulary guide demonstrates


how to talk about progress in a firm.

increased gradually increased sharply


rose slightly rose dramatically

decreased slightly decreased sharply


declined gradually declined dramatically

fluctuated mildly fluctuated wildly

spiked at X dipped at Y

stabilized
remained steady levelled-off

peaked at X bottomed-out at Y
levelled-off at X levelled-off at Y
Match the column on the right with the definitions:

mortgage (a) Money.

default (b) Stays the same over time.

funds (c) Guarantee a loan for somebody else.

variable (d) Money that you borrow on a credit card.

fixed (e) A check to see how well you can pay back a loan.

co-sign (f) The maximum you can borrow.

cash advance (g) A loan to buy a house or property.

credit rating (h) A bank account you use to save money.

credit evaluation (i) Be able to pay for goods or pay back a loan.

credit limit (j) Changes over time.

annual (k) Not pay back a loan.

savings (l) The cost of borrowing money.

chequing (m) An opinion on how well you can pay back a loan.

afford (n) Your income after you pay income taxes and expenses.

interest (o) The basic interest rate that banks use.

net income (p) A bank account you use for day to day expenditures.

gross income (q) Yearly.

prime (r) Your income before you pay taxes

II) REPORTING FIGURES ( time-frequency-rate -quantity)

UNTIL + precise date or moment of the future ex: I'll wait until 5pm / until May
ON + day ex: on Monday
IN + portion of the day ex: in the morning
IN + month, season, year ex: in June, in winter , in 1999
AT + time ex: at 2 o'clock
AT+ level ex: it remains at 10%
BY+ percentage variation ex: it falls by 10%
BY+ quantity variation ex: it falls by 5 units
FROM 5 DOWN /UP ) TO variation in quantities
ex: it rises from 10 ( up) to 15
ex: it falls from 10 5 down) to 5
A = PER+ unit of frequency ex: 24 hours a day, once a week
unit of rate ex: 12 tons per year 2 per cent
FOR SINCE AGO ex: for 3 years
ex: since 2002
ex: 2 weeks ago
Exercise: Fill in each blank in the following exercise with the adequate word selected from the list
above:

1) At the beginning of 2010 , production stood . 50 units day.


2) 2005 , sales levelled off 14, 000 machines ...year.
3) Exports rose 20% . August, therefore reaching a peak 50%.
4) Saturday, . 4.45 the afternoon, all workers stop and check their machines; therefore
there is a drop in production . 100%.
5) 2003 , we have had no accident as a result of our safety campaign.
6) . 2005 ( = duration of 12 months) , many training sessions were offered to the workers.
7) Three years , there was a change of management.
8) I hope this trend will continue . 2050.
9) Our company has invested into automated equipment ten years.
10) Checks are carried out twice year; that is, concerning the first half of the year, 3rd June,
midday, and for the second half of then year autumn.
11) Last year our productivity improved three units hour five units hour.

- 1) At the beginning of 2010 , production stood .AT 50 units PER: A day.


- 2) IN 2005 , sales levelled off AT 14, 000 machines ..PER.year.
- 3) Exports rose BY 20% IN . August, therefore reaching a peak AT 50%.
- 4) ON Saturday, AT. 4.45 IN the afternoon, all workers stop and check their machines;
therefore there is a drop in production BY. 100%.
- 5) SINCE 2003 , we have had no accident as a result of our safety campaign.
- 6) IN. 2005 ( = duration of 12 months) , many training sessions were offered to the workers.
- 7) Three years AGO, there was a change of management.
- 8) I hope this trend will continue IN /UNTIL. 2050.
- 9) Our company has invested into automated equipment FOR ten years.
- 10) Checks are carried out twice A year; that is, concerning the first half of the year,
ON 3rd June, AT midday, and for the second half of then year IN autumn.
- 11) Last year our productivity improved FROM three units AN/ PER hour TO five
units AN /PER hour.

Match each word with its definition. There is one extra that you dont need.
Advertisement (a) Prepare for saleability

Brand (b) Large adverts in busy public areas

Keep to dates (c) Informing customers about the products and persuading them to
buy them.
Marketing
(d) the cost to the buyer of goods or services
Flyer
(e) result or goods created.
Product
(f) A symbol or image used to represent a company or product;
Customized Service trademark.

Promotion (g) Distinctive label, mark, a product which can be recognized by its
name.
Hoarding
(h) Make sure that the customer uses your service again.
Logo
(i) Make sure that your goods arrive on time
Price
(j) Design a service suitable for each client
Get Repeat Business
(k) Get to know your customers opinions
Conduct surveys
(l) Public notice of sale
Oral Practice: Can you please describe the following graph.

Use this form to explain the changes in the graph from products X and Y. Then group it into a reportable
analisis to fill in the gaps following by a report review with Due to and because of structure to discuss for
each image to report of.

increased gradually
dropped substantially
minimum
spike
decreased slightly
maximum
fluctuated mildly
bottoming out

From week 24 to 28, profits _______________________ and then from weeks 29 to week 36,
profits _______________________ with a _______________________ at week 33 of 4.2
million. From week 37 to week 40, profits _______________________,
_______________________ at 1 million at week 40. From week 40 to week 46, profits
_______________________ with a _______________________ of 1.2 million and a
_______________________ of 0.8 million.
Use these symbols to fill out the increase increase decrease decrease fluctuate fluctuate
table below. slightly dramaticall slightly dramatically mildly wildly
y

You will hear summaries of various corporate


indicators such as that annual profits
summary to the right. Record the information
you hear in the table below. Make sure you
record any reasons why indicators increased,
decreased, or fluctuated.

The example for Profits has been done for


you. If you need more room to write, you can
get a larger table from your teacher.

Indicator 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter


Profits
rising costs decreased costs fluctuations in sales, holiday buying offset
Due to decreased sales rising sales revenues, and costs by rising costs
Infrastructure
Costs

Due to
Cost of Raw
material

Due to/
Because of
Sales

Due to
Revenue

Due
to/Because of

Report Sample:
In the first quarter, profits decreased slightly because of rising costs and decreased sales.
In the second quarter, profits increased dramatically due to decreased costs and rising
sales.
In the third quarter, profits fluctuated mildly because of fluctuations in sales, revenues,
and costs.
In the fourth quarter, profits increased slightly due to strong holiday buying offset by
rising costs.
Events that influenced infrastructure costs.

1st Quarter: Computer system upgrade.

2nd Quarter: Hurricane damage.

3rd Quarter: Factory closure because of strikes.

Events that influenced raw material costs.

1st Quarter: Inflation

2nd Quarter: Entry of new supplier in market.

3rd Quarter: Price war among suppliers.

4th Quarter: Exit of old supplier from market.

Events that influenced sales.

1st Quarter: Low consumer demand.

2nd Quarter: Price drop.

3rd Quarter: Price war with competitors.

4th Quarter: Strong holiday buying.

Events that influenced revenue.

1st Quarter: Decrease in sales.

2nd Quarter: Increase in sales.

3rd Quarter: Fluctuation in sales.

4th Quarter: Strong holiday buying.