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Today a cell phone isn't just a rich man's fashion accessory in Philippines. It's
transforming the way millions of people do business in a country where even land lines were
a luxury barely a decade ago. According to Oxford English Dictionary the word cellphone or
"mobile" was in association with the Latin phrase "mobile vulgus " excitable crowd.Cellphone
Smith (2011) presented that 87% of smart phone owners access the internet or
email on their hand held, including two thirds (68%) who do so on a typical day. Also, 25% of
smart phone owners say that they mostly go online using their phone, rather than say that
they mostly go online using their phone,rather than with a PC. This support our assumption
Same study by Lanigan,et al. (2009), in her research presented that from a sample of
97 internet user the majority of participants (89%) perceived that the PC impact and 20% a
Another research suggests that many college students perceive the cell phone
primarily as a leisure device, and most commonly use cell phones for social
networking, surfing the Internet, watching videos, and playing games (Lepp 2015).
Thus, Constant usage and addiction to cell phones has affected the people
physically, psychologically, and socially. Excessive mobile phone use has been found
,taking video, watching movies ,use as an alarm clock and use as a watch .According to
Soloway, "in a student's capable hands ,especially with numerous features like a camera,a
Besides, Oksman (2010), stressed that in addition to new media ,the traditional media
such as newspaper radio and TV are also made available on the smart phone through the
mobile phone use was "a significant and negative predictor of college students academic
performance ,objectively measured as cumulative GPA". The study controlled for various
other factors.
Furthermore, 2015 study by the London School of Economics ,conducted in four cities of
England, found that test scores increased by more than 6% in schools which banned cell
phones.
experiment in 2016 testing the effect of Facebook distractions in the classroom. The study
found that students interested in the subject material and the way it was presented were
less likely to be distracted by Facebook. However, those same students with access phones
still performed lower than students that were not allowed access to cell phones during the
lecture.
Anda 2017 collective study published by Applied Cognitive Psychology, found that
students retained less knowledge when allowed to use or have a cellphone on them during
lectures. During the Experiment ,students that were not allowed access to a cell phone
tested better than the students that had access to cell phones.
Another works by Xinchua (2014) Filipinos are using their mobile phones not only to
communicate but also as mobile computers as well, According to a recent market study
issued.
Lastly, a TNS global customized research company ,said in its report that Filipino
consumers are not just using cellphone and texting messages and photos ,but also as a
means of internet -on-the-go allowing users to be always online of the 38,000 respondents in
Metro Manila ,75 percent of the respondents surveyed used mobile phones to take photos
or videos,45 percent to browse the internet ;44% to access their social net working sites and
372 to check their emails.the study conducted from November 2012 to January 2013."Based
on the findings of the study ,the increase in various mobile activities explain the growing
trend of Wi-Fi accessibility in public areas ,"said TNS Philippines Managing Director Gary de
Ocampo.