PGDM Marketing

Business School
 nd

A** 22
Rank (All India)
National Level by
BY CRISIL MBAUniverse.com
(2017)

A1
(Super League)
MMA
Award in 2016
By Placement For Managerial
(SINCE INCEPTION) Excellence
(2016)

*
GOLD
17
th
Award
Ranked Private Award for @
B-School by Best Institute Indian Management
Serving Social Cause Conclave
(2015) (2016) (2016)

*GOLD Award for theme " Academic

Leadership : approaches and
frameworks"
 Marketing @
IFMR is a research oriented b-school .
IFMRs historic expertise in research gives
students a strong analytical mindset and
an ability to contribute to the success and
growth of the companies they work in.

IFMR Students are strong in theoretical

foundation thanks to courses taught by
world-class researchers, working alongside
experienced professionals and consultants
to ensure that students have real hands
on experience.

At IFMR marketing revolves around

practical experience . Students are more
focused towards the implementation
aspect of the concepts they learn in the
class. Each marketing subject has a
project included , which not only requires
extensive research but also field work.

"Students not only learn marketing concepts but also gain

pratical experience through summer internship ,live projects
, simulations , case studies , workshops , field studies and
national level competitions "
 Marketing Courses

Marketing Management- I Strategic Marketing

Marketing Management- II Sales & Distribution Mgmt

Customer Relationship
Retail Management
Mgmt
Brand Management
Rural Marketing
Marketing Research
Pricing Methods

Digital Marketing

Services Marketing

Consumer Behavior

International Marketing

Marketing Communications
 IFMR'S Marketing Gurus
Mr.S Badrinathan
Sales & Distribution
"Mr Badrinathan is from the 1st PGDM Batch
of IIM Calcutta and has over 3 decades of
experience in top Management positions with
large organisations.He is the past office
bearer of CII and MMA and has been a
visiting professor in leading B-Schools
including IIM's."
Mr V Muralidharan
Retail Management
"Mr V Muralidharan is a retail management
expert with 39 Years of industry experience
out of which nearly 2 decades were spent in
modern retail management.He is currently the
director and principal consultant of Retail,
Dubai.He has held senior positions in Reliance
Comm Retail, Pantaloons , Lifestyle, E&Y and
Landmark group.In 2012 he was awarded
"Brand Slam -Leadership Award " presented
by CMO Council."
Prof R Sathyanarayanan
Brand Management
"Prof Sathya has 16 Years of Industry and
Academic experience in organisations such
as BIM,CII,CBS, and also in Global European
Projects such as ECCP.He has trained more
then 1500 executives from various companies
such as Toshiba , FLEX, Ceat.He is a Gold
Medalist in Marketing and a UGC NET JRF
holder."
Prof Sunil Bhatla
Services Marketing
"Prof Sunil is a Ph.d. in Marketing from Ohio
State University and a MBA in Finance and
Marketing from West Virginia.Sunil has a 20
Years of experience in education , Fortune
500 corporate , consulting and international
development.He has managed key growth
markets at The LTV Corporation, The
Progressive corporation ,The Auto Club group
and The Farmers Insurance Group "
 IFMR'S Marketing Gurus
Dr.R Ravichandran
International Marketing
"Dr Ravichandran is the Founder President and
Secretary General , Indo Latin America Chamber
of Commerce and CARICOM.Management and
Finance professional , having rich experience of
37 Years in Manufacturing and
services.President and CEO Dock Side
International, Chennai.He holds a Master in
Foreign Trade , Doctorate in Management and
various other qualifications.
Mr Shanker Gopalkrishnan
B2B Marketing
"Mr Shanker is the head of Madras Consultancy
Group.He is the alumnus of IIM Calcutta and
St.Xaviers College.He is the Past Vice Chairman
of the International Council for Management
consulting institutes , Past President of the
Institutes of Management Consultants of India
and Past Chairman of Indo American Chamber
of Commerce.At present he is the core commitee
member of the Kuruvila Jacob Initiative for
Excellence in School education. "
Prof Swagato Chatterjee
Marketing Research
"Swagato Chatterjee is an alumnus of IIT
Kharagpur and IIM Bangalore.He has done
consulting with companies such as Times of
India ,Coca Cola , Toyota Kirloskar ,Techno
Soft, RPG Group etc. He teach marketing
and analytics related courses.He has also
taken numerous workshops in companies
such as E&Y, Genpact , YES Bank etc."
Mr B Venkat Subramaniam
Strategic Marketing
"Mr B Venkat Subramaniam is a Mechanical
Engineer with PGDM from IIM Bangalore ; 30
Years of experience in Auto Ancillary, Two
Wheeler and Commercial vehicle space.He
was earlier the Senior Vice President
(Aftermarket) at Ashok Leyland Limited and
served as Executive its Executive Director of
Strategic Allied Business initiatives.
 Abhinav Malik || 24 Years || BBE
" Abhinav is an enthusiatic fellow . He has done
his summer internship in the field of market
research. His inputs for the project were taken
into consideration in determining the demand for
cold press oil "

Summer
Internship

Anuj Khandelwal || 22 Years || BBA

" Anuj is always busy doing something . He has done
his summer internship with Reliance Infrastructure
Ltd . His role was of Business Development Trainee.
He is Google Ad words and Facebook Blueprint
certified. He has done live project with GSK and
Baazkart in the field of Marketing "

Summer Live
Internship Projects

Avikal Saxena || 24 Years || B.Tech

" Avikal is a pure extrovert . He done his summer
internship with HSBC . His role was of Customer
Relationship Management Trainee. He has many
extracurricular achievements on his CV.He has
done live project with YearBook canvas and
currently doing with OYO in the field of sales "

Summer Live
Internship Projects
 Achintya Srivastava || 24 Years || B.COM
" Achintya is the student representative of the
cultural committee of IFMR .She has done her
summer internship in the field of digital marketing
and has completed a liveproject with BaazKart in
the digital marketing field "

Summer Live
Internship Project

Dipanjan Bhattacharjee || 25 Years || BCA

" Dipanjan has a passion towards marketing and sales.
He has done his summer imternship with Stigmata.He
has done a lot of live projects in the field of Marketing
and Sales .He is the member of External Relations
commitee. "

Summer Live
Internship Projects

Jayesh Kukreti || 22 Years || BSc

"Jayesh completed his summer internship with J.P.
Morgan Chase & Co .His role was of operational
analyst.He has won 2nd Position in Innovation
Challenge conducted by JPMC across India.He has
completed his certification with KPMG for Lean Six
Sigma -Green Belt"

Summer
Internship
 Jebastin Immanuel Raj || 22 Years || B.Tech
" Jebastin has a deep interest in the field of sales
and marketing.. His internship was in the domain
of digital marketing & sales. He has done live
projects with companies such as Black feather ,
GSK and Policy Bazzar in the field of marketing
and sales "

Summer Live
Internship Projects

Pratik Wadgaonkar || 24 Years || BE

" Pratik has done his summer internship with Data
Katalyst Solutions , Pune. His internship was in
Marketing department.He has done various iive
projects with companies such as : Baazkart , Mylivpro
,UrbanDesi & Passionconnect.He is the Student
represenattive of Marketing Commitee at IFMR "

Summer Live
Internship Projects

Rahul Goswami || 26 Years || B.Tech

" Rahul is passionate about marketing. He has
scored an Average of (A-) in all Marketing subjects
during first year .He has done his summer
internship with CrackVerbal in Marketing
department under Brand Management division.He is
doing a live project with Vital Papers a division of
Vital Solutions , Singapore in Marketing Field .He
has also done a project with Everton Tea."
Won 4 National Level
Competitions Live
Summer
IIT Bombay ,IIM Udaipur,NITIE Projects
Internship
Mumbai ,GMA .
 Rishabh Sagar || 23 Years || B.Com
" Rishabh has done his summer internship with
YumChek.His role was of Business Development
Intern.He also has prior work experience of 12
Months as a Business Development Manager with
Aegis Market Solutions.He is also one of the
founding memebers of Satyam Manthan an NGO."

Summer
Internship

Rishab Shandil || 25 Years || B.Tech

"Rishab has a passion towards marketing.He has done
his internship with Mankind .His role was of Product
Management intern. He also have a work experience of
17 Months at Braza Tyres. He is doing a live project with
Vital Papers .He is the representative of Sports
Commitee at IFMR. "

Summer Live
Internship Projects

Sathish SK || 22 Years || BE
"Sathish has a deep interest towards sales and
marketing.He has done his internship with Bharti
Airtel in the Sales and Marketing Division.He has
also done live projects with companies such as GSK
& Policy Bazaar" "

Summer Live
Internship Projects
 Saurabh Saha || 23 Years || B.E
" Saurabh has a passion in Marketing. He has done
his summer internship from Myntra in the Marketing
division.He received a letter of recommendation
from Myntra.He has worked on various live projects
in the marketing domain.He is the student
representative of Markoholics Commitee at IFMR.He
is among the Top 10 % of the class in Marketing ."

Summer Live
Internship Projects

Shubham Kumar Jha || 23 Years || B.Com

"Shubham is a very energetic person. He has done
his summer internship with Marching Woods
Marcom under Marketing Division. He is an
outstanding sports player .He has won many sports
competitions.He is the representative of sports
commitee at IFMR."

Summer
Internship

Suraj Sharma || 23 Years || B.Tech

"Suraj has done his summer internship with Doodle

Blue. He has worked under Digital Marketing
division.He is a freelance digital marketer . His
interest range from Content Creation to Public
Speaking."

Summer
Internship
 Thejas C Nair || 23 Years || B.Com
"Thejas has a deep interest in Marketing.He is
intuitively creative. He has done his summer
internship from at Reliance Metro under the
Marketing Division. Thejas has also done live
projects under in Marketing.He is also Google
certified in Mobile Marketing. "

Summer Live
Internship Projects

Vaishali Ramesh || 23 Years || B.Com

"Vaishali is a very enthusiastic girl.She has done her
summer internship with CrackVerbal.Her internship
was under Marketing Division. She is the
representative of Sports Committee at IFMR.She has
also done a project with CitiGroup in Marketing
Research. "

Summer Live
Internship Project

Zafar Ahmad || 22 Years || B.A

"Zafar has done his summer internship from
Murugappa Group under the Strategic Department.He
has also worked with Department of Social Work ,
Jamia Millia Islamia as a researcher. He is the student
representative of Food and Hostel Commitee at
IFMR.Throughout he has been part of various clubs
and committees.

Summer
Internship
 Students Achievements
Samuel Richard Jebaraj and
Susheel Menon (Batch 16) won
the 3rd Prize in MarkGuru- a
Case-study based Marketing
event of IIM Bangalore
Susheel Menon and Harsh
Dayal of Batch 16 won the
Second place in the Brand Warz
event of IIM Trichy's Dhruva
2016
Rahul Goswami from Batch-17
has won the National level
Marketing Article writing
contest "Zeitgeist " conducted
by IIM Udaipur.
Akarsh Agarwal, Paras Dhirani
and Rahul Goswami (Batch 17)
won Most Innovative Idea Award
in Avenues 2016 conducted by
SJSOM ,IIT Bombay and NTPC.
Rahul Goswami from Batch-17
has secured the 3rd position
in "Marksfete" - a National
level Marketing Article writing
contest conducted by NITIE
Mumbai
Thejas C Nair ,Sunijith S ,
Nithin Raj & Ameesh AS won
2nd Prize in the ADVIT Ad
Making Competition
competition conducted by GIM.
Marketing Placements
 Marketing Star Alumni

Vijay Manickavasagam Siddarth Raja Vinod Harith

Senior Product Manager Manager- Sales & Marketing Founder & CMO

Jai Mohan M Juhi Singh Harini Nandkumar

AGM & National Product Manager Consumer Research & Insighting Brand Strategy Consultant

Amandeep Singh Kochar Gopalakrishnan Vasudevan Ankit Chawla

Director Brand Strategy Product Manager Business Development Manager
Placement Committee

Prof Nagarani
Chairperson
Mo : 9841876139
Email: nagarani@ifmr.ac.in

Prof.S.Badrinathan
Placement Advisor
Mo : 9840091205
Email: badri@ifmr.ac.in

Subhashini Suresh
Career Services Manager
Mo : 9940659467
Email: subha.suresh@ifmr.ac.in

Padmanava Das
Career Services Manager
Mo : 9894929876
Email: padmanava.das@ifmr.ac.in

Institute for Financial

Management and Research
5655 Central Express Way,
Sri City, Andhra Pradesh
517646