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    This document compares and contrasts VIP luggage and Samsonite in the Indian luggage market. It provides information on the founding and ownership of each brand, their sales and store numbers in India and globally, how each brand is perceived in the market, their price ranges and market presence, and their product ranges. It also summarizes each brand's position in the Indian and global luggage markets.

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    This document compares and contrasts VIP luggage and Samsonite in the Indian luggage market. It provides information on the founding and ownership of each brand, their sales and store numbers in India and globally, how each brand is perceived in the market, their price ranges and market presence, and their product ranges. It also summarizes each brand's position in the Indian and global luggage markets.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    89 views5 pages

    BCG GE Grand Strategy

    Uploaded by

    vaidehi
    This document compares and contrasts VIP luggage and Samsonite in the Indian luggage market. It provides information on the founding and ownership of each brand, their sales and store numbers in India and globally, how each brand is perceived in the market, their price ranges and market presence, and their product ranges. It also summarizes each brand's position in the Indian and global luggage markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    VIP

    Competitive Strategy, ITC


    GE/BCG/Grand Strategy Matrix
    Dr Amit Rangnekar
    Competitive Strategy
    VIP Samsonite

    Started 1973, Dilip Piramal 1997, JV- Tainwala 40%; Samsonite 60%
    Sales India Rs 1216 Cr, 92% contribution, Global Rs 1306 Cr Rs 950 Cr, 6% contribution, Global $2.5b
    Stores India 8000 4000
    Image Synonymous with luggage in India Premium international luggage brand, niche urban
    Price Range 500-10000 Samsonite 10000+, American Tourister 3000-9999
    Presence All segments, all price points, VFM Premium leader, Mass Premium (AT) challenger
    Unorganized Aristocrat and Alfa, at all entry points No presence in largest market
    Range PC / Printed/ Nylon luggage, strolleys, handbags, Luggage, backpacks, travel accessories, rucksacks,
    backpacks, wallets, travel accessories messenger bags
    India Leader, India largest market, available in UK, US, part India 4th largest, global leader, US, China, Korea major
    Asia, part EU
    Celebs Hrithik, Varun, Rohit & Ashwin, Alia American Tourister- Virat Kohli
    2
    ITC BCG Matrix
    15%

    High

    RTE

    Market
    5%
    Growth%
    Cigarettes

    Lifestyle

    Personal Care
    Low
    Finance

    IT
    -5%

    10X 1X 0.1X
    RMS

    Milk Harvest Divest


    ITC GE Matrix
    Strong Medium Business Strength Weak

    High

    Cigarettes
    Market Attractiveness

    Medium

    RTE

    Lifestyle

    Personal
    Care Finance

    Low
    IT

    Milk Harvest Divest


    Grand Strategy Matrix
    Retrenchment Strategies
    Rapid Market Growth Growth Strategies

    Market Development- Finance, IT Market Development- Stationery


    Market Penetration- Ready to Eat Market Penetration- FMCG, Deos
    Product Development- Dairy Product Development- Biscuits, Atta
    Divestment Forward Integration- Paper
    Liquidation Backward Integration- Agro Products, Tobacco
    Horizontal Integration- FMCG- Foods, Personal Care, Healthcare
    Related Diversification- Shampoos, Soaps Strong
    Weak
    Competitive Competitive
    Position Position
    Retrenchment Related Diversification- Paper. Matches, Agarbatti
    Related Diversification- Tobacco Unrelated Diversification- Hotels
    Unrelated Diversification- Apparel Joint Ventures
    Divestment
    Liquidation

    Slow Market Growth

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