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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

Business Magazine
January/February 2012 • Volume 18-NO. 1

Are you ready?
Cadillac travel campaign is expected
to bring new visitors to the area
See pages 6 & 7
Mission Statement
The Cadillac Area Chamber of Commerce is a visible
business leader that advocates and drives business Visionary Partners:
opportunities. Through business alliances, we are a
catalyst for our membership and provide a persuasive
regional voice benefiting our communities.

Meet the Board
Katy Huckle, Chair
Northwestern Bank
Dean DeKryger, Vice Chair
The DK Design Group

A wise investment
Scott Hunter, Treasurer
Baird, Cotter & Bishop, PC.
Mickey Putman, Past Executive Director
775-9789 for the community
Central Professional Services Inc. 775-3458
Eric Baker Our cover story underscores the impor- it will be no different. The Pure Michigan
Wolverine Power Cooperative 775-5700
tance of why investing in tourism matters brand has a proven track record of adding
Dennis Benson
Dennis H. Benson, PLC 876-9405 not only to the Cadillac area, but to the state tax revenue. Affirming sustainable funding
Kelly Cater of Michigan, and ultimately job providers. for Pure Michigan is good legislative policy
Rec Boat Holdings 775-1351 The Chamber applauds the Cadillac Area and should not be construed as a set aside
Jon Catlin Visitors Bureau for their leadership to make for those only associated with the tourism
Chemical Bank 775-6151 a Cadillac area marketing campaign a reality. industry. Tourism success means additional
Bill Cinco The return on investment for communities revenue for Michigan but also a legitimate
The Trend Designers 775-5711
associated with Pure Michigan is tangible. opportunity for job growth.
David Cox
Wexford-Missaukee ISD 876-2260 However, there is more to tourism than sim- The Pure Michigan formula has a dem-
Mike Hamner ply promoting the splendor of our region. onstrated success of boosting local tourism
Avon Protection Systems, Inc. 779-6200 Tourism is economic development, especial- economies by attracting first-time visitors.
Dr. Kyle Hogg ly when factoring the ability to draw visitors That should be embraced and we all have a
Dental Health Professionals 775-9797
from outside of Michigan, potential busi- stake in selling our area. The Cadillac area
Melody Hurley
Walmart Supercenter Store 775-8778 nesses, and by establishing a favorable brand has a distinct friendly feel and welcoming
Brian Jones for recruitment and retention of talent. nature. Collectively, we need to capitalize
Willow Mercantile LLC 468-2682 Promoting our area as a destination has on that attribute as outlined in our cover
Bill Kring incalculable value. It stands to reason that story. The competition for tourism dollars in
9 & 10 News 775-3478 Michigan is a game-changer since the launch
people and businesses choose an area that
Paul Liabenow they can enjoy living, working, and playing. of Pure Michigan. That is welcome econom-
Cadillac Area Public Schools 876-5000
Recreation is a significant quality of life asset ic news for the state, but we need to ensure
CHAMBER STAFF 775-9776 in the recruitment of new residents or poten- people in Michigan and outside our state
Bill Tencza, President tial business. We have it. think the Cadillac area is a great place to visit
The Northern Michigan Regional Chamber for its warmth, physical beauty and, maybe,
Doreen Lanc, Director of Membership Services Alliance has strongly advocated for sustain- a place to relocate a business.
able funding for tourism as a winning propo-
Deb Gillies, Leadership Director/Accountant sition, including Alliance members provid-
ing legislative testimony and by engaging
Amanda Hamilton, Administrative Assistant our members on a grass roots basis. In 2012 Bill TeNcza, Chamber President
Doug DeYoung, Senior Director of Government Relations
Annie Shetler, BTA Coordinator
Printer: Pleasant Graphics
Belle Oakes Living Center
Publisher: Cadillac Area Chamber of Commerce
Distinctive and Affordable
Relax and enjoy an independent Bella Rose
Editorial Committee: Chris Huckle, Doreen Lanc,
Rich Langton, Bill Tencza, Bob Nelson, Robert Van Dellen lifestyle, our senior apartments offer Rehabilitation
and Joy VanDrie. spacious living with amenities and and
The Cadillac Area Business Magazine is a publication of the extras you’ll really enjoy. Aquatic Center
Cadillac Area Chamber of Commerce. The Chamber reserves
the right to edit or refuse articles and advertisements submitted • Respite Room Available • NOW OPEN!
to the Cadillac Area Business Magazine and reserves the right
in its sole discretion to accept or refuse inserts and other mate-
rials to be distributed through the publication. 2353 S. LaChance Rd. • Lake City • 231-779-4671 • Esther Nederhood, RN, Owner

2 January/February 2012 - Cadillac Area Chamber of Commerce
Leadership class members tour Cadillac Casting during Economy Day.

Leadership class picks project for 2012
BY: Daniella Bell, Ann Clous, Danielle Kline,
Heather Peterson and Ken Tyrer Stabenow’s offices.
In addition, attorney Craig Lange delivered a presentation on Ethical
The 2011-2012 Cadillac Leadership team rang in the New Year with Calisthenics. The Leadership team enjoyed a tour of the CWTA facility,
exciting news about the selection of a community service project. and appreciated the Transit Authority’s hospitality.
The Leadership Class has joined efforts with The After 26 Project, On November 16th, Rexair hosted Economy Day. The Leadership
a non-profit organization that creates employment opportunities for team toured Cadillac’s industrial parks, with relevant and historical
developmentally disabled adults of age 26 and over. knowledge imparted by esteemed guides, Peter Stalker (President,
After 26 is currently remodeling a historic site in downtown Cadillac Firstbank Cadillac and former City Manager), Marcus Peccia (City
to provide a new facility, dedicated to employing special needs adults. Manager), and Bruce Schafer (Rexair Vice President). Back at Rexair,
Formerly the Ann Arbor Railroad Depot (opened in 1911) and pres- distinguished guests from the community gave an “insider” view of
ently the AMVET building, the facility at 127 West Cass Street will the current economy. The day concluded with tours of both the Rexair
soon be the site of a new Café and Unique Gift Shop. plant and Cadillac Casting facility.
This year’s class will raise donations and volunteer time to design Cadillac Leadership also received other tour opportunities from
and construct a finished patio space, to the west of the building, for other area businesses. Bob Allen hosted a tour of the BorgWarner
outdoor dining. The class has invested much effort and consideration plant. Kelly Cater and Craig Scholten hosted a tour of the Rec Boat
in making the final selection. Holdings plant and Don Heffelfinger hosted a tour of the Wolverine
On October 19th, the Cadillac-Wexford Transit Authority hosted the Power facility and local wind farm substation.
Leadership session, Government Day. Featured speakers included With the year 2012 comes a calendar full of exciting new events.
Ken Hinton (Wexford County Administrator), Marcus Peccia (City Spring is just around the corner and members of the Cadillac
Manager), Jerry Adams (Community Development Director), and rep- Leadership class are busy planning fund raisers for the project — stay
resentatives from U.S. Senator Carl Levin’s and U.S. Senator Debbie tuned for more details.

Cadillac Area Chamber of Commerce - January/February 2012 3
5 495 6 995

$ , Only
$ , YOUR
Alliance’s 2012 legislative focus Free Respite Care Service
2004 Mercury
2005 Toyota Matrix

5 Speed
Kia Rio
By: Doug DeYoung, Senior Director of Government Relations 5 Speed,

$6,995 $7,495 $7,49
The Northern Michigan Regional Chamber Alliance is preparing for Well
90K Equiped
the 2012 legislative sessions. At the December legislative agenda meet-
ing Alliance partners and investors focusedJust on the issues and partner- Only Just
ships that will be important for the region. Discussions focused on the
barriers to business growth and development, 2001 andFrd2012Ranger 4x4
opportunities. 2002 Subaru Outback 2004 Chevy
Supercab be in Lansing V6
I, along with other Alliance Chamber Executives, will Stk#T10085B
Blazer 4x4
XLT will continue to be
for the Governor’s State of the State speech and will be meeting with
legislators and staff. The focus of those meetings Trade
Well Equiped,

7 995 7 995 6 99
Low Miles
$ ,
on how we grow business and remove barriers to increase jobs in our
region and state. Jobs, jobs, jobs will be a regional focus and direction
$ ,
Just Only
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the Alliance takes on legislative issues.
The Alliance will continue to follow these guiding principles:

• Make it easier for businesses in northern 2004MichiganToyota
to be Camry
2002 Chevy 1500
Shop Inside Our Cab
Well EquipedGreen Acres of Cadillac provides the very best4x4 in
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ort Of

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• Make sure we have a workforce prepared for the future needs of
Heated Pre- !
Our Mission: The desire of Retirement Living is to honor God
Northern Michigan Businesses. by providing the elderly with a lifestyle that values

In 2012 those principles will once again be the focus for building a leg-

their identity, their independence and their dignity.
islative strategy that will focus on actions 2005
and outcomesToyota forPrius
our region. 1999 Ford F350 SR
Our time spent preparing this plan and
allows us to learn about the issues facing

Trade, We will use that
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involved SELECTION
Call Melissa Snyder, RN, Administrator for Long details.
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business growth and opportunities across our region. UVs - hev
If you have any legislative questions or comments please contact me Toyota - GM ~ CPH y 775-5300
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4 January/February 2012 - Cadillac Area Chamber of Commerce
Bruce Schafer, Vice President of Manufacturing for Rexair LLC presents to the BTA’s Peer Networking Group.

BTA peer networking
continues to gain momentum
Entrepreneurs in Wexford and Missaukee counties continue to salvage lifelong relationships with friends and family through-
to find valuable assistance through the BTA’s Peer Networking out the process when tough decisions have to be made,” explains
Group. Since July, this group of small business owners has Annie Shetler, BTA Coordinator and SBTDC Consultant, “this is
grown to nearly 20 participants who meet monthly to discuss a very timely issue that many early entrepreneurs face and we’re
what’s going on within their particular businesses and gain excited to have someone like Bob address this with the group!”
whatever insight they can from others. These small business Future group discussions will include topics such as:
owners are still in the startup or infancy phase of their compa- • Knowing your numbers
nies, typically the first 3 to 5 years of operation. Each month, • Business & liability insurance
participants meet with other small business owners to discuss • Successfully exiting your business
specific issues or successes within their own businesses, giving • Government contracting
them an opportunity to learn from each other and make impor- • Negotiating
tant connections that they’re often too busy to make otherwise. • Intellectual property, and much more
Upcoming guest speaker, Bob Van Dellen of Van Dellen The group meets the last Friday of each month from 8 to 9:30
Consulting, will lead a group discussion regarding the various a.m. at AAR Mobility Systems on Haynes Street. The cost to
relationship dynamics and issues of managing people, especially attend is $5 per person. Interested individuals should contact
for those business owners who employ either family or friends, Shetler at or 231-775-3000 to reg-
or both. “Brand new business owners will typically rely on ister.
hiring family and friends in the early stages of operating their The Business Training Alliance (BTA) is a program of the
business as it’s often the cheapest route to get up and running. Northwest Michigan Council of Governments and in partnership
However, difficult relationship dynamics present themselves with the Cadillac Area Chamber of Commerce, the Michigan
more often than not when a business owner is not only trying to Small Business & Technology Development Center (SBTDC),
get the hang of running his or her own business, but also trying and many other local partners.

Cadillac Area Chamber of Commerce - January/February 2012 5
Putting out the welcome mat
Get ready, because they’re coming. Tourists that is. The Visitor’s Bureau is working to raise $30,000 to spend with Pure
The Cadillac Visitors Bureau is teaming up with Pure Michigan to Michigan, which the state will match dollar for dollar. The bulk of
market the Cadillac area to tourists outside of Michigan. It is part of the $60,000 will be used to purchase advertising to air over an 8- to
a more than $100,000 marketing campaign to bring more people to 14-week campaign in the target markets. A small percentage of the
Cadillac. funds will be used for advertising production.
According to Travel Michigan Advertising Specialist, Ken Yarsevich, Actor Tim Allen was already recording the radio spot for Cadillac in
each dollar spent through the Pure Michigan travel campaign $3.29 December and the ads are expected to start soon after spring break to
is generated in tax revenue for the state of Michigan. That does not target the spring and summer season. A copy of the recording will be
include the local tax revenue or other tourist spending by the visitors. made available in March to Cadillac area businesses to use as on-hold
Yarsevich said the Pure Michigan, Cadillac campaign will be target- message as well as online, said Joy VanDrie, Executive Director of the
ing tourists from outside of the state, probably in the South Bend, Cadillac Area Visitors Bureau.
Fort Wayne, Ind., and Toledo, Ohio markets. A different type of tourist Allen, who has already been hired for the Pure Michigan campaign,
than Cadillac normally sees. will record the Cadillac commercials for very little cost to Cadillac,
Visitors to Cadillac typically are already from Michigan and stay a meaning more of the money raised is used for air time. In fact, the dol-
day or two. lar for dollar match through the state is probably a misnomer. Cadillac
“Now we are taking Cadillac and reaching outstate to people who is getting a much greater return through the partnership.
will stay longer and spend more money,” Yarsevich said. Continued on page 7

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6 January/February 2012 - Cadillac Area Chamber of Commerce
Whole Cadillac area could see huge return on investment
Continued from page 6 start preparing for people who are not familiar with the area.
“It is huge,” VanDrie said. “You can’t just put a number to it. With Businesses should look at getting training for staff members before
every dollar spent we get media purchased, but we probably get three the spring and summer visitors begin arriving, VanDrie said. People in
times the value in marketing and public relations that would not oth- the area should be able to explain to visitors the different attractions
erwise be available.” in the area, how to get to those sites, as well as different things to do,
Because of the partnership, Cadillac will be a Featured Destination to make the experience better for the travelers.
on the Pure Michigan website, That means when “People will need to understand that these visitors have never been
a visitor goes to the Pure Michigan website it will see Cadillac’s link. to Cadillac before, they don’t know the roads, they don’t know their
The link will take visitors to the Cadillac Visitor’s Bureau website. The way around,” VanDrie said. “These visitors don’t know that there are
state’s $27 million Pure Michigan campaign directs people throughout roads that go all the way around Lake Cadillac. That doesn’t happen
the country to the website, meaning Cadillac will now benefit from in every community. It’s simple things people assume others know, but
that added exposure. you just can’t assume.”
“People (in the greater Cadillac area) should see a lot more economic VanDrie encouraged everyone to look at the community as if they
impact with more dollars being spent,” Yarsevich said. “Local busi- were visiting for the first time.
nesses should be busier, hotels, restaurants, and shops in that wonder- “Put themselves in shoes of a visitor and look around them and see
ful downtown should see more visitors.” what more needs to be done,” VanDrie said. “Try to take on a little
To make the most of that exposure, Yarsevich says Cadillac area project of their own.”
businesses should get their websites linked to the state’s site. Besides the benefit of linking with the website, Cadillac
“Add your property link, it is a free service where you can put up the will reap the benefits of research and public relations by partnering
property name, website, image, and a little copy about what the busi- with the state. The Cadillac area is already benefitting from the part-
ness is,” Yarsevich said. “The business could have a link to an online nership.
store, a hotel could have a link to online reservations.” In December Pure Michigan sent out information that Caberfae was
He said area businesses that do not have a website probably will see open. That information was posted on the Pure Michigan Facebook
increased traffic as well. page, which has 380,000 followers, it was on Pure Michigan Twitter
“People will still find you,” Yarsevich said. “But, in this day and age, feed, which has 200,000 followers and then it was included in the
you really should have a website.” state’s monthly e-mail newsletter, which goes out to more than 300,000
Another way to make the most of the expected increase in traffic is to subscribers.

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(Left to Right) Deb Christie, AVP, Mortgage Lender | Pete Stalker, Community Bank President
Deb Ballard, Branch Manager, Loan Officer

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Cadillac Area Chamber of Commerce - January/February 2012 7
Rise Up! Cadillac

Hosted by: Sponsored by:
Mercy Hospital Cadillac Scott Schryer, Lakeview Lutheran Manor

Chamber Calendar
11 Rise Up! Cadillac 7AM
Hosted By: Cadillac Area YMCA

13 Lecture Luncheon Noon - 1:15PM
Tino Breithaupt, Manager, Michigan Retention &
Growth Michigan Economic Development Corporation
Sponsored by: Baker College of Cadillac Student Center
Paul King, Joy VanDrie, & Lincoln VanDrie,
Downtown Cadillac Association 26 Leadership Learning Series Noon - 3PM
“Caring Enough to Lead, Perspectives within
Communication, and Confronting Confrontation in
the Workplace”
Presented By: Kelly Smith, Nancy Foster,
and Tim Martin of Baker College
Baker College of Cadillac Student Center

8 Rise Up! Cadillac 7AM
Hosted By: Baker College of Cadillac
Sponsored by: ServPro of Manistee, Ludington, & Cadillac

10 Women in Business Luncheon Noon - 1:15PM
“Experience Life at a Higher Level”
Sponsored by: Presented By: Bonnie Liabenow, author of “Excellence
Coldwell Banker Schmidt Realtors with Simple Elegance”, Teacher and Vice President of
Core Communication: presents personal goal setting,
goal acquisition and time management.
Deadline for the March/April 2012
Cadillac Area Business Magazine is 17 Lecture Luncheon Noon - 1:15PM
February 3, 2012. Share your “Legislative Update”

business/organization news!
Presented By: Doug DeYoung,
Senior Director of Government Relations
Baker College of Cadillac Student Center

8 January/February 2012 - Cadillac Area Chamber of Commerce
Ribbon Cuttings
Healthy Tip:
Goals come in all different
sizes and scopes. The
way they
are developed and str
uctured is
as unique as all the
trying to achieve them.
Figure out
what works for you and
stick with it – NO EXCUSE
unrealistic goals that don S. Setting
’t reflect our unique per
(i.e. trying to “copy” som sonalities
eone else’s goal) will often
very well. Yes, you might not work
have the fortitude (or stu
to make it happen, but you bbo rnness)
’ll mostly likely be a lot ha
successful if you tailor you pp ier and
r goals to how YOU as an
operate. ind ividual
Bella Rose Rehabilitation & Aquatic Center
COMMIT today to elimina
Bella Rose Living Center opens their new addition ting those negative though
some goals you know are ts, set
at 1900 LaChance Road, Lake City achievable (and realistic)
the journey! an d enjoy

Save the D ate:
Leadership Learning
Series • Noon - 3PM
Baker College of Ca
dillac Student Cent
January 26, 2012 er
April 26, 2012 • Ju
ne 21, 2012

PoSh Tanning Spa & Hair
opens at their new location SAVE THE DATE

in business
at 8840 East Boon Road

Cadillac Area Chamber
of Commerce
a program of the Cadillac
Area Chamber of Commerce
19t h Ann ual Luncheons held at Lakeside Charlies Noon-1:15pm
Briefcase Ope n February 10, 2012
Golf Outi ng Experience Life at a Higher Level
Wednesday, May 23, 2012 Bonnie Liabenow, author “Excellence
with Simple Elegance”, teacher and Vice
Eldorado and President of Core Communication presents
McGuire’s Resort personal goal setting, goal acquisition and time

Cadillac Area Chamber of Commerce - January/February 2012 9
Auto industry’s recovery
being felt in Cadillac
By Rick Charmoli
It didn’t take long for Avon Automotive President Lee Richards to
show the impact the auto industry has on Cadillac.
The impact is big. With four companies, Avon Automotive, Cadillac
Casting, Inc., Michigan Rubber and Fiamm, in Cadillac supplying the
auto industry, Richards said as a result 1,250 people are employed. He
continued by saying that equals about 10 percent of the total work-
force in Wexford and Missaukee counties.
Richards was speaking Nov. 18 at the Cadillac Area Chamber of
Commerce Lecture Luncheon at Baker College. His presentation was
entitled, “The Resurgent Auto Industry: The Old Economy is Alive
and Kicking.” While it may be hard to believe, the auto industry is
making a comeback and is one bright spot in the state and local econ-
omies. In fact, for the next several years, Richards said the industry
should be strong.
“It has come back strongly in Michigan and Cadillac and has again
proven to be a strong job creator in the area,” he said.
A few short years ago, however, that was not the case. Avon Automotive President Lee Richards told attendees of the Chamber’s Lecture Luncheon
In 2009, Richards said things were bleak for the “Big 3” and the Series, that the automobile industry’s impact on Cadillac is huge.
business like Avon that supplied them. Two of the “Big 3,” General
Motors and Chrysler, took assistance from the federal government. A in sales to again become the No. 1 automaker in late 2011. Chrysler
move, that Richards said, helped to keep them afloat. produced a 27 percent gain in October and led all automakers for the
While many were leaving the automobile industry in the U.S. for month. GM and Ford also are having not only strong performances
dead, fast forward two years. in North America but also in China and India.
GM has declared a profit in 2011 and surpassed Toyota by $1 million Continued on page 11


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10 January/February 2012 - Cadillac Area Chamber of Commerce
Chamber Business Directory We are
Eye Care Roofing
on easy
street yet
David L. Rockwell, M.D.
Richard M. Brenz, M.D. Home of the Springfield SmartRoof™
6509 M-37, Kingsley, MI 49649 Continued from page 10
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All of those factors as well as some-
Fax: 231-263-5723
Cadillac, MI 49601
thing Richards called “pent up
demand” bode well for the state and
Cadillac. Pent up demand is often seen
Real Estate immediately following a recession or
depression, where consumers have
Buying, Selling or Investing…
Cadillac You can rely on my 25 years built their savings or held off on pur-
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Call Jerry today, 231-876-0717.
chases due to the uncertain economic

climate. Richards said that is true of the auto
Open 7 Days a Week, 21 Agents to Serve You. market following the downturn in the economy which led to people holding
“Living & working in your community” off buying new vehicles.
(231) 775-1737 2721 Sunnyside Dr., Cadillac Jerry Faloon “The issue is in the U.S. there is no
other way to get around. You may not
need three cars but you need one,” he
Women’s Health Construction said. “You have to get to work or you
Edward Dracht have to get to school and to do that you
President need a car.”

• Build • Contracting
CO. While the automotive industry was
the focus of the presentation, Richards
Serving the greater Cadillac area since 1972. said it is not the only manufacturing
Commercial • Industrial • Institutional • Agriculture • Churches
WILLIAM M. LONG, D.O. Offices • Rubber Roofs • Concrete Flatwork • Complete Turnkey Projects that in 2010 manufacturing represent-
7800 US-131 S., SUITE C, CADILLAC, MI 49601 • Phone 231.779.1167 23350 100th Ave. • Marion, MI 49665 office: (231) 825-0035
Fax 231.779.1175 • email: fax: (231) 825-0038 ed 25 percent of the employment in cell: (231) 357-8718
Wexford and Missaukee counties.
“We are fortunate to have a strong
Dental Office Supplies industry base,” he said. “We have a
broad range in a town this size.”
Richards said things are starting to
make an upturn in the industry, but
he understands they are not out of the
Office Supplies Office Furniture Ad Specialties woods yet. It was only a few short years
• Michigan’s Largest Independent Office Products Dealer ago that the auto industry was left for
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“There are some challenges still. Not
Matthew Plotnikiewicz, DDS • Kyle D. Hogg, DDS • Nadine Kobty-Hogg, DDS Phone: (231) 577-7110 Fax (231) 577-7114 by any stretch do I think we are on easy
street,” he said.
One thing he cited was the escalating
Promotional Products Website Design cost of health care costs. He said with

Website tip: the way those costs continue to rise
A clean layout that uses there is going to have to be real reform
a lot of white space before any significant turnaround can

enhances a site’s looks.
take place. He also said foreign compe-
Websites are not a do-it-yourself project. tition from India and China in the auto
industry is also something that is going
design & development to influence the future.
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Cadillac Area Chamber of Commerce - January/February 2012 11
Your Chamber Matters...
Holiday Luncheon!
Bob Thomas, Director of Operations for the Michigan Area Chamber of Commerce business, education, and
Chamber of Commerce spoke to over 90 guests at legislative partnerships as well as Cadillac Leadership as
Chamber Holiday Luncheon at McGuire’s Resort on model examples for other chambers.
December 15, 2011. The Chamber would like to acknowledge and thank
Chamber members, including guests from the Manton our generous prize providers at the luncheon: Blue Cross
and Lake City chambers, enjoyed lunch, networking, Blue Shield of Michigan, Cadillac Eye Clinic, Central
and a keynote address by Thomas, who messaged on Professional Services, Hagstrom’s Flowers & Gifts,
the changing face of chambers and the importance of Katy Huckle, Northwestern Bank, The Sweet Shop,
chambers. In addition, Thomas highlighted Cadillac Wexford County Road Commission, & Wexford Jewelers.

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12 January/February 2012 - Cadillac Area Chamber of Commerce
Graf receives Exxon Mobil Educational Alliance
Nehemiah Award program provides Grant to Forest
Care Net of Cadillac board of Directors and staff are pleased View Elementary School
to announce that Lu Ann Graf, Executive Director, has been
selected as the 2011 recipient of the Nehemiah Award. A $500 grant was awarded to Forest View Elementary School from
The award is given annually to a nominated individual “who Thirsty’s Elmrest Party Store through the Exxon Mobil Educational
has exhibited great vision for the ministry.” Graf has been Alliance program. The funds will be earmarked toward the Accelerated
Executive Director at Care Net of Cadillac for ten years. Reader program. The ExxonMobil Educational Alliance program is
designed to provide Exxon and Mobil retailers with an opportunity to
invest in the future of their communities through educational grants to
neighborhood schools.

Rotarians to help fund
YMCA’s outdoor trike park Cadillac Volleyball Team
Rotary President Jim Meier announced the Cadillac Rotary Donates $3,800 to Mercy for
Club has voted to help fund an innovative new trike trail and
outdoor park for the childhood development program and Breast Cancer Awareness
public use at the YMCA. The club annually selects one major
project, which is then funded primarily through its annual The Cadillac High School Girls Varsity Volleyball Team conducted a
spring auction. The 2012 auction will be held April 21, 2012. breast cancer fund raising and awareness campaign in association with
YMCA Executive Director Daniel Smith, in his presentation the Side-Out Foundation ( The Side-Out Foundation
to the club, said the playground will be a kind of “interactive seeks to raise cancer awareness through recreational activities. The girls
neighborhood” in which children gain small and large motor raised $1,000 for the Side-Out Foundation and an additional $3,800,
skills as well as a sense of community. He noted that every which they donated locally to Mercy Hospital for breast cancer aware-
dollar invested in early childhood programs like this at the Y ness activities.
returns $17 later.

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Cadillac Area Chamber of Commerce - January/February 2012 13
Leadership Lear nin

in business
“Sharing Fire: the
Encouragement Ph
held at Baker College of

Power of “Persona
ilanthropy” to Crea
a Heat Wave of Won te
g Series
Cadillac Student Center
der and WOW!” a program of the Cadillac
Presented By Marc Hard Area Chamber of Commerce
y, Ph.D.,
Director Nonprofit Exec
Education University of
Dr. Marc Hardy shared hea
Notre Dame
rtwarming and hilarious
ing the fire of encouragem stories about people sha
ent to create a fulfilled life r- Raeann Dunlop a motivational
a better world. If we liv , a positive workplace, and
e long enough, someone speaker, consultant, founder of the teen
about an action we took will eventually share wi
or something we said tha th us
life. All of us have a sto t profoundly changed his motivational program, Future Focus for
ry about someone who infl or her
way. Being conscious of uenced them in a signifi Teens and author of “why not”
this unrealized power and can t
is an act of philanthropy using it to encourage oth
that drastically affects peo ers
create a better, more hopef ple’s lives and helps the Presented: “Why Not”
ul future. m
Raeann spoke to over 50 women about
career relationships, focusing on what
we are in control of in our personal and
November professional lives. Have the confidence in
Lecture Luncheon
held at Baker College of Cad
illac Student Center
yourself to go after your dreams, and never
give up. You are in charge of your life.

“The Resurgent Auto
Industry: the
d kicking”
old economy is alive an
Presented By: Lee Richards, Annie Shetler a Business
President Avon Automotive Consultant, Business Owner

Recap of this presentat
ion is on page 10 & 11 Presented:  “It’s a ‘she’
economy, and we’re doing
more than keeping up!”
Annie spoke on what drives women to
Lecture Luncheon
held at Baker College of Cadillac Student Center
be leaders in their business, and how
important visioning is to identify what
success looks like to them. She defined
“Winds of Change” passion versus paycheck, “you might not
Presented By Scott Crosby, Superintendent of be the CEO of the company, but you are
the Wexford-Missaukee and Manistee ISD’s the owner of your career,” giving it your all
is one reason why we are doing more that
Change is happening across the K-12 landscape in
Michigan at a rapid rate.  Schools in the Wexford- keeping up. Her example of one man
Missaukee ISD must adjust to these ongoing changes may be building a brick wall, (no big deal,
without missing a beat for children.  ISD Superintendent brick after brick is laid) that is all he sees,
Scott Crosby discussed how to explore these educational the other recognizes that he is building a
winds of change for this year and the years ahead. cathedral, a vision of his accomplishment.

14 January/February 2012 - Cadillac Area Chamber of Commerce
New Members
Bunny Rice 130 B Street Theresa Ross
403 West John Street Cadillac, MI 49601 200 North Grand Avenue
Mesick, MI 49668 231-846-1907 Lansing, Mi 48901
231-885-2886 517-281-9813

Data track 2010-2011
Wexford County Jan. 11 Feb. 11 Mar. 11 April 11 May 11 June 11 July 11 Aug. 11 Sept. 11 Oct. 11 Nov. 10 Dec. 10
Labor Force 13,558 13,596 13,549 13,325 13,797 13,810 13,560 13,220 12,832 12,750 13,091 13,203
Employment 11,495 11,604 11,609 11,571 12,023 12,042 11,734 11,521 11,276 11,343 11,141 11,213
Unemployment 2,063 1,992 1,940 1,754 1,774 1,768 1,826 1,699 1,556 1407 1,95 1,950
Rate 15.2% 14.7% 14.3% 13.2% 12.9% 12.8% 13.5% 12.9% 12.1% 11% 14.9% 15.1%

Missaukee County Jan. 11 Feb. 11 Mar. 11 April 11 May 11 June 11 July 11 Aug. 11 Sept. 11 Oct. 11 Nov. 10 Dec. 10
Labor Force 6,051 6,067 6,109 5,936 6,040 6,152 6,013 5,881 5,708 5,649 5,785 5,905
Employment 5,140 5,189 5,190 5,174 5,376 5,385 5,246 5,152 5,042 5,072 5,017 5,049
Unemployment 911 878 919 762 664 767 767 729 666 577 768 856
Rate 15.1% 14.5% 15% 12.8% 11.0% 12.5% 12.8% 12.4% 11.7% 10.2% 13.3% 15.1%
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