2011 ANNUAL MEETING DEBRIEF

November 3, 2011
NOT FINAL- SOME ITEMS REMAIN OPEN

FINANCE
Net Income

2008 2009 2010 2011
REVENUE
Member Revenue
Annual Meeting $8,786,387 $8,382,000 $10,298,500 $9,648,000
Asia 440,000 – – –
America – – – 504,000
Total Member Revenue 9,226,387 8,382,000 10,298,500 10,152,000
Sponsor Revenue
Annual Meeting 7,380,000 9,347,000 13,520,408 15,752,100
Asia 5,250,000 – – –
America – – – 2,325,000
U – 1,040,000 428,000 750,000
Total Sponsor Revenue 12,630,000 10,387,000 13,948,408 18,827,100
Other Revenue
Annual Meeting 250,000 250,000 85,000 –
Total Revenue 22,106,387 19,019,000 24,331,908 28,979,100

EXPENSES
Annual Meeting 9,210,328 7,305,699 7,971,507 7,946,564
Asia 3,870,373 – – –
America – – – 2,274,913
U 1,778,114 1,810,644 1,953,395 1,489,836
Strategy Retreat 59,088 31,262 57,381 105,307
Other Events 131,000 112,055 175,265 280,061
Overhead 3,224,235 3,936,498 4,128,561 5,158,791
Total Expenses 18,273,138 13,196,158 14,286,109 17,255,473

NET INCOME 3,833,249 5,822,842 10,045,799 11,723,627

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NOT FINAL- SOME ITEMS REMAIN OPEN

Net Income, by event

2008 2009 2010 2011
ANNUAL MEETING
Revenue $16,416,387 $17,979,000 $23,903,908 $25,400,100
Direct Expenses 9,210,328 7,305,699 7,971,507 7,946,564
Net Income/(Loss) 7,206,059 10,673,301 15,932,401 17,453,536

AMERICA
Revenue – – – 2,829,000
Direct Expenses – – – 2,274,913
Net Income/(Loss) – – – 554,087

ASIA
Revenue 5,690,000 – – –
Direct Expenses 3,870,373 – – –
Net Income/(Loss) 1,819,627 – – –

U
Revenue – 1,040,000 428,000 750,000
Direct Expenses 1,778,114 1,810,644 1,953,395 1,489,836
Net Income/(Loss) (1,778,114) (770,644) (1,525,395) (739,836)

Other Events 190,088 143,317 232,646 385,368
Overhead 3,224,235 3,936,498 4,128,561 5,158,791

Total Net 3,833,249 5,822,842 10,045,799 11,723,627

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NOT FINAL- SOME ITEMS REMAIN OPEN

Annual Meeting Expense Comparison

Analysis
 Net income continued its rise:
o 17% year over year
o 200% since 2008

 CGI U narrowed its loss by $785,000 to $740,000 (51%)
o Revenues increased $322,000 (75%)
o Expenses decreased $463,000 (24%)

 CGI America’s first year generated $554,000 of net income
o Member revenue of $504,000
o Sponsor revenue of $2.3 million

 CGI Annual Meeting direct expenses were essentially flat, and revenues increased $1,496,000 to $25.4 million (6%)
o Member revenue decreased $650,000 (6%)
o Sponsor revenue increased $2.2 million (17%)

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SPONSORSHIP
2011 OVERVIEW AND GOALS
Highlights of the year include:
 Highest-ever revenues ($15,752,100)
 Highest-ever number of cash sponsors (41 -- including 11 who were not with CGI in 2010)
 Considerable additional in-kind products/service support

Despite the continued economic malaise, CGI received a total of $15,752,100 in gross sponsorship revenue, which
represents an increase of 17% from 2010 ($13,520,408).

Organization 2010 2011 Comments
Victor Pinchuk Foundation $1,500,000 $1,000,000
Lakshmi Mittal - 1,000,000 new
Starkey Hearing Foundation - 1,000,000 new
Grupo ABC / Brazilian Global Leaders 750,000 750,000
Tom Golisano 1,000,000 750,000
Thomson Reuters (final year of amortization) 500,000 750,000
Procter & Gamble 532,900 532,500
Gates Foundation 530,000 532,500
Barclays 500,000 505,500
Ambassador Gianna Angelopoulos 750,000 500,000
GEMS Education 500,000 500,000
United Postcode Lotteries 402,810 492,835
Blue Cross and Blue Shield of NC 382,998 433,589
Ford Foundation - 400,000 new
Duke Energy 382,400 385,000
NRG Energy - 375,000 new
Booz Allen Hamilton 350,000 350,000
Cisco 350,000 350,000
Rockefeller Foundation 350,000 350,000
Delos Living 200,000 300,000
Matias Garfunkel 600,000 300,000
Goldman Sachs 254,300 297,676
ExxonMobil 200,000 287,500
Standard Chartered Bank 180,000 280,000
Allstate - 250,000 new
American Federation of Teachers - 250,000 new
Chevron 230,000 250,000
Laureate Education 200,000 250,000
Oando - 250,000 new
Swiss Re 175,000 250,000
The Dow Chemical Company - 250,000 new
Toyota - 250,000 new
Visa - 250,000 new, returned after 1-yr hiatus
Chopper Trading - 200,000 new
EKTA Foundation 200,000 200,000
HP 350,000 200,000
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Inter-American Development Bank 100,000 130,000
Deutsche Bank 100,000 100,000
Microsoft 100,000 100,000
S. Daniel Abraham Center for Middle East Peace 350,000 100,000
Indo Gold 50,000 50,000
Begas Energy 150,000 0 Begas is being sold
Chip Conk 100,000 0 Cindy Testa-McCullagh prospect
Citi 200,000 0 Became paying members
Salida Capital 500,000 0 Supporting WJCF
Sangari 500,000 0 Financial problems
Total cash $13,520,408 $15,752,100 Variance of $2,231,692 (17%)

In-Kind Support
In addition to their cash support, the following sponsors donated significant in-kind goods and/or services to CGI in 2011:
Organization Type of Support Monetary Value
Cisco Webex Teleconference System TBD
HP Computer equipment/servers $196,061
Desktop and network software (for CGI and
Microsoft TBD
WJC Foundation)

CGI received ―in-kind only‖ support from eight organizations:
Organization Type of Support Monetary Value
APCO PR/media support $275,000
Crédit Agricole CIB/CLSA Office space $1,000,000
Diageo Beverage/Alcohol $35,000 (estimated)
DNA Marketing Design TBD
Jive Software Software for CGI member website TBD
Knoll Office furniture TBD
The Economist Media partner TBD

New Sponsors
11 new Annual Meeting sponsors joined the roster this year for a total of $3,475,000:

Organization Amount
Lakshmi Mittal $1,000,000
Starkey Hearing Foundation 1,000,000
Ford Foundation 400,000
NRG Energy 375,000
The Dow Chemical Company 250,000
Chopper Trading 200,000
Visa 250,000
Oando 250,000
Toyota 250,000
American Federation of Teachers 250,000
Allstate 250,000
Total $3,475,000

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Revenue Breakdown by Source

2010 2011

SPONSOR FEEDBACK
Sponsor Activation
CGI continues to create opportunities for sponsor visibility through a variety of initiatives, including:
 Economist advertising campaign
 Web presence on CGI website (logos, CGI stores, other)
 On-site opportunities during the Annual Meeting:
o Use of HP monitors for commitment updates
o Video commitment updates/progress reports
o Presence in the program book
o Other on-site signage

Networking Opportunities
CGI sponsors also place significant value on networking and appreciate the opportunities afforded to them, such as:
 Preferred access to whisper rooms
 ERT (as appropriate)
 Action Networks
 Topic Dinners (Bill & Melinda Gates Foundation, Barclays, Blue Cross Blue Shield of North Carolina, Duke Energy,
ExxonMobil, Goldman Sachs, Grupo ABC, P&G, Standard Chartered Bank, United Postcode Lotteries)
 Social Events (MoMA, Clinton Global Citizen Awards)

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LOOKING AHEAD

Outlook
Based on initial feedback, we believe a very high percentage of CGI’s 41 cash sponsors will renew in 2012.

Priorities For 2012
Begin the renewal and recruitment process earlier.
Last year, though we began soliciting Annual Meeting sponsorship at the end of 2010 and beginning of 2011, many
sponsors still committed late in the year. This year, based on positive feedback from sponsors, we believe that the
renewal process will be complete earlier and have already begun conversations with some sponsors. We will also begin
formal prospecting for 2011 by mid-November.

Create more opportunities for year-round engagement.
We will work to further engage sponsors and promote their message throughout the year (i.e. additional Economist ads,
events with President Clinton, joint efforts with other departments such as Program, Commitments, and Communications).

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MEMBERSHIP
2011 Members and Attendees

2010 2011
Total Members 1,296 1,184
Total Annual Meeting Attendees* 1,230 1,109

*75 individuals/organizations were retained as members, despite not participating in the Annual Meeting.

Paying Accepts and Revenue by Year

Revenue from membership fees decreased by 6.1% this year.

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Members by Sector Members by Region

TOP LEVEL PARTICIPATION
Executive Roundtable
The 2011 Executive Track featured three roundtable discussions and attendance at the MoMA Heads of State Reception. 43
individuals participated across the three Executive Roundtables. Participants included 26 CEOs, seven government officials,
and 10 other individuals, including the heads of sponsor organizations and discussion moderators. Of these participants, only
six attended two or more of the roundtable discussions.

Attended two or more
Total Participants New Returning
Roundtables
2009 22 22 - -
2010 36 24 12 2
2011 43 23 20 6

The Executive Roundtables continued to be an effective recruitment tool for securing CEO level participation at the Annual
Meeting. Of the 26 CEOs who attended, 17 had no other role in the Annual Meeting program.

We would like to reevaluate the structure and focus for next year’s Executive Roundtable discussions. While we need to
maintain programming that will attract high caliber CEOs, we believe we can reduce the number of sessions held throughout
the meeting and focus on more concrete goals and action among this group.

While participants enjoyed the opportunity to engage in candid peer-to-peer conversations, they also expressed a desire to
see specific outcomes result from the discussions. To prepare for next year, we plan to solicit feedback from 2011 attendees
on what structure and topics would be attractive to them. Initial feedback for improving these discussions includes having the
moderator identify two to three key takeaways from the conversation, circulating formal minutes after the meeting, and
scheduling a follow-up conference call with President Clinton and the participants several months later.

Fortune 500 Participation

 In 2011, 79 companies ranked in the Fortune 500 Global and US were represented. By comparison, 83 companies
from the Fortune 500 Global and US were represented in 2010.
 This year, 262 individuals at the Chairman/President/CEO level of corporations and businesses attended the Annual
Meeting, 25 of whom represented corporations in the Global and US Fortune 500. In 2010, 314 individuals at the
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Chairman/President/CEO level attended the Annual Meeting, 27 of whom represented corporations in the Global and
US Fortune 500.*

Note: Indra Nooyi was the only Fortune 500 CEO who attended the Annual Meeting but did not participate in the
Executive Roundtable.

This year, we had a total of 554 members from the business sector, compared to 620 in 2010:

554

Note: Fortune 500 representation includes the Fortune 500 US and Global. Member delegates from corporate
foundations and subsidiaries of Fortune 500 companies are included in these figures.

RECRUITMENT

New Paying Members (by individual)
The number of new paying members has decreased significantly in comparison to last year.

TYPE 2006 2007 2008 2009 2010 2011
New Paying Members 341 328 147 191 232 170

Staff bandwidth was consumed by planning for CGI America, which shifted attention away from Annual Meeting recruitment
efforts. Some specific examples of this impact include:

Action Networks
 This year we held 16 Action Networks before the Annual Meeting, resulting in the recruitment of only 2 new paying
members. Last year we held 37 Action Networks before the Annual Meeting and successfully recruited 20 new
paying members as a result. (Please note that these exclude Action Networks held at the Annual Meeting, Mid-Year
Meeting, Winter Meeting, and CGI America).

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Mid-Year Meeting
 We were able to recruit 24 new paying members from the 2010 Mid-Year Meeting. We did not hold the Mid-Year
Meeting in 2011 and were only able to recruit 11 new paying members from CGI America.

Member Recommendations
 Last year, staff had more time to leverage member resources and networks. As a result, in 2010 we were able to
recruit 54 new paying members through member recommendations. This year we only recruited 19 through our
current member network.

Additionally, our staff has experienced a considerable turnover this year. The training and on-boarding required for new hires
caused a lag in recruitment efforts. Recruitment conversations were also transferred or discontinued when staff left.

New Paying Member Acquisition
New Members
Recruitment Method 2010 2011
CGI or Foundation Staff 75 53
Individual is new, organization is
5 34
renewing
Member Recommendation 64 19
Mid-Year Meeting 24 -
Mailing 15 17
Requested Invite 18 13
Additional Delegate (Current member
organization signed up with a 2nd membership and - 13
delegate)
CGI America - 11
Sponsor 9 5
ERT - 3
Action Networks 20 2
Topic Leader 2 -
Total 232 170

RETENTION

In 2010, we implemented the relationship management structure in order to streamline our relationships with members and
provide a better member experience. We attribute our improved retention rate and high level of paying member renewals at
the beginning of 2011 to the early success of the relationship management structure.

TYPE 2006 2007 2008 2009 2010 2011
Paying Member Organizations 41% 60% 46% 48% 59% 62%

Our retention of paying member organizations that had previously attended two or more Annual Meeting holds steady at
68%, but there has been a marked improvement in retention of first time attendees.

TYPE 2007 2008 2009 2010 2011
First Time Member Organizations 54% 35% 36% 45% 53%
Paying Member Organizations who
73% 57% 53% 68% 68%
attended one or more Annual Meetings

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GOVERNMENT PARTICIPATION
CGI enjoyed the highest rate of G20 participation in its history, yet we experienced a 23% decrease in government
attendance at this year’s Annual Meeting as compared to 2010.

TYPE 2006 2007 2008 2009 2010 2011
Sitting Heads of State and Government 27 33 31 30 40 30
Former Heads of State and Government 18 15 20 22 22 18
VIP Government 17 12 16 21 18 20
Other Foreign Government 13 15 11 14 14 8
US Government 20 27 23 28 43 28
Total 95 102 101 115 137 104

Overall, we experienced decreases in all categories, except for VIP Government. We attribute the decrease of Heads of
State & Government attendance to a number of factors:
th
 The United Nations (UN) shifted the opening of the General Assembly from Tuesday, September 20 to Wednesday,
st th
September 21 . In lieu of the General Assembly meeting the morning of Tuesday, September 20 , the UN scheduled
a last minute meeting to discuss the situation in Libya, which was in direct competition with the HoS Welcome and
the Opening Plenary. Two days before the meeting, we moved the time of the Welcome and the Opening Plenary up
by an hour in order to include eight HoS on the panel. Regardless, we saw an overall increase in cancellations from
government officials due to the UN Libya meeting and our last minute time change.

 As in 2009, President Obama’s HoS Reception was held at the same time as this year’s HoS Reception at MoMA.
This led to a decrease in the number of current HoS in attendance.

 The decrease in US Government attendance is due to the addition of CGI America, which we encouraged US
Government members to attend as they can have a higher profile there than at the Annual Meeting. In addition, last
year over half of the US Government attendees had speaking roles. This year, approximately one third of the US
Government attendees had speaking roles.

 We had a large amount of foreign government representation at this year’s meeting. This included more than one-
hundred delegation staff members of the Heads of State participating in the Opening Plenary. The delegation staff
members, which included high-level foreign & environmental ministers, ambassadors, and permanent
representatives to the UN, attended only the Opening Plenary and are not reflected in the overall numbers.

G20 Analysis

2006 2007 2008 2009 2010 2011
G20 Heads of State and Government 1 2 4 3 1 7

This year CGI experienced the largest participation of G20 HoS at the Annual Meeting. The G20 HoS participated in the
following ways:

Speaking roles:
 President Jose Manuel Barroso of the European Commission (EU)
 President Felipe Calderon of Mexico
 President Barack Obama of the United States
 President Jacob Zuma of South Africa
 Foreign Minister Yang Jiechi of China (lead the Chinese delegation to the UN)

ERT participation:
 President Jose Manuel Barroso of the European Commission (EU)
 President Herman Van Rompuy of the European Council (EU)

CNBC Interviews on site:
 Prime Minister Stephen Harper of Canada

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These individuals continue to be very difficult to recruit. Though we began outreach to all G20 leaders (excluding Italy) in
January as part of a strategy to get on their calendars early in the year, we did not see a significant increase in G20
participation until the last-minute rescheduling of our Opening Plenary session.

Diversity
We also experienced a decrease in geographic diversity among Heads of State, Former Heads of State and VIP government
at this year’s Annual Meeting. 54 countries were represented in 2011, relative to 72 in 2010.

Overall, the geographic distribution was similar to 2009 and 2010, with the most governmental participation from European
HoS&G. The largest deficit was in Latin America & the Caribbean, which decreased from 15 attendees in 2010 to 10
attendees in 2011. Africa, Asia-Pacific and the Middle East were areas of slight decline.

Priorities for 2012

 Assess value of government officials at the CGI Annual Meeting for members.
 Determine CGI Programming & President Clinton/Foreign Policy priorities for government attendance – quantity,
quality, G20, regional diversity, gender diversity, etc.
 Establish a clear recruitment process and calendar for HoS&G and divide responsibilities between CGI/Foreign
Policy offices from the invitation extension process through the follow up, with a more conscientious effort to engage
HoS&G offices, UN Missions and Embassies on a year-round basis.
 Work with Foreign Policy, Program and Commitments in particular to identify and recruit foreign government
members based on content expertise for 2012 Action Networks and speaking roles.
 Continue to develop avenues for more seamless sharing of information between Foreign Policy and CGI.
 Consider dedicating one member of the Program or HoS&G team to serve as the logistics point of contact for all
members of government that have speaking roles in the program.

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COMMITMENTS

COMMITMENT DEVELOPMENT

This year, the Commitments Department began development on 234 commitments for the 2011 Annual Meeting. To date,
196 commitments have been finalized. More are expected to be finalized by the end of the year. The total estimated value
of these 196 finalized Annual Meeting commitments, when fully funded and implemented, is $6.2 billion. By comparison,
291 commitments were finalized by the 2010 Annual Meeting, and a total of 310 were finalized by year’s end. It should be
noted that the decline in Annual Meeting Commitments is due in part to the commitment development surrounding CGI
America, which has resulted in an additional 107 finalized commitments for that meeting.

Since 2005, excluding CGI America, CGI members have made 2,144 Commitments to Action with an estimated total value of
$69.2 billion, when fully funded and implemented.

ANNUAL MEETING COMMITMENTS

By Year

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2011 ANNUAL MEETING COMMITMENTS
By Action Area

The largest portion of commitments made in 2011 reflects approaches that involve the empowerment of girls and women.
The interest in empowering girls and women has increased since CGI's first commitments in 2005. The emphasis placed on
this area at the 2011 Annual Meeting and in previous meetings has kept members' attention focused on this demographic.

By Total Estimated Value By Global Challenge Area

$6.2 billion 196 commitments

As mentioned above, 196 new 2011 Annual Meeting commitments have been finalized to date. When fully funded and
implemented, their total estimated value will be over $6.2 billion. A significant proportion of the total estimated value is
money that still must be raised by members. However, our members report that 39.5% of the total estimated value of these
commitments has already been secured. As the chart shows, Environment and Energy commitments make up the largest
percent of the total estimated value of the new commitments. This is because of the capital-intensive nature of investments
in clean energy and energy efficiency.

15
This year, the median value of new commitments is $2 million. This falls in line with results from the past two years, as CGI
relationship managers continue to emphasize smaller commitments with more realistic goals and values.

By Member Type

196 Commitments

In 2011, the highest number of commitments was made by the non-profit sector. However, as part of a continued effort to
identify sustainable and replicable market-based solutions and innovative core-business engagement initiatives, the
Commitments Department developed a large percentage of commitments made by corporations, or including corporations as
part of a multi-sectoral partnership. Together, these categories comprised over 29% of commitments finalized thus far. In
addition, CGI relationship managers have brokered 213 new relationships between members of all types and fostered 72
successful partnerships this year.

COMMITMENTS FEATURED AT THE 2011 ANNUAL MEETING
A total of 141 commitments were featured at the 2011 Annual Meeting, in four different ways. Similar to previous years, the
predominant way in which commitments were featured was through on-stage announcements or report backs during
sessions.

Total Commitments Featured by Type
New Commitments on Stage 61 43%
Progress Reports on Stage* 26 18
Video 25 18
Product Display 21 15
Wallpaper 9 6

*The Progress Reports on Stage number includes commitment announcements that were both focused on discussing the
progress on an organization's commitment, and a new commitment announcement. In addition, it includes the mention of
progress of commitments in larger cluster or mega commitment announcements.

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Commitment Announcement and Progress Report Trends
Progress reports were featured more heavily than last year, and there were fewer new commitment announcements.

At the 2011 Annual Meeting, 142 individuals were featured on stage through new commitment announcements or progress
reports. This decreased significantly from 190 in 2010, 245 in 2009, and 218 in 2008 as part of an effort to make the
announcements more dynamic, with the ultimate goal of improving the experience for commitment-makers on stage and for
the audience.

In 2011, a larger number of commitment makers spoke about their commitments during the announcement ceremony. In
total, 22 individuals, representing 19 different commitments, spoke directly to the CGI audiences. Of these 22, 17 individuals
spoke about their new or existing commitments during the World at 7 Billion plenary and keynote sessions; 3 individuals
reported specifically on progress of their commitments during a plenary or special session, and two individuals acted as the
Commitment Certificate Presenters and delivered remarks on their new or existing commitment during plenary sessions.

Of the 142 commitment announcement participants:

 38% were female and 62% were male, as compared to 35% female and 65% male in 2010. The overall proportion of
women in on-stage announcements reflects the approximate proportion of women who are CGI members.
 120 were CGI members – 57 complimentary, 43 paying, and 20 sponsors.

CGI’S VALUE-ADD AT THE 2011 ANNUAL MEETING
Based on expressed interest from members, over the past two years CGI has worked to increase networking opportunities
for its membership. While CGI continues to explore which formats are most effective, we have been anecdotally informed by
members of an increase in partnerships and collaborations based on our efforts. At the 2011 Annual Meeting, the
Commitments Department offered several networking opportunities to members, focusing several sessions on collaboration
and networking, while also offering a dozen Action Network meetings for year-round CGI members.

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ACTION NETWORKS
At the 2011 Annual Meeting, 11 topically unique Action Networks convened in comparison with 12 in 2010 and 13 in 2009. Of
these 11 Action Networks, 73% (8) met at least once throughout the 2011 calendar year and are part of a year-round,
ongoing conversation between members in the CGI community.

The 2011 Annual Meeting Member Survey indicates that aside from plenary sessions, Action Networks brought the most
value to members' Annual Meeting experience. Furthermore, Action Networks have proven to be an excellent vehicle to
catalyze collaboration and commitments. As of the 2010 Annual Meeting, they contributed to the formation or strengthening
of at least 35 commitments and numerous partnership formations amongst CGI members.

Moving forward, we suggest clarifying the term "Action Networks" to the broader CGI audience. Currently, this term is a proxy
for convenings with different objectives ranging from networking to knowledge sharing to developing actionable solutions to
specific challenges. The lack of clear objectives for these different types of convenings is confusing to our membership and
hinders CGI's ability to establish, maintain and terminate specific Action Network topics and to catalyze action.

EXAMPLES OF CGI FOSTERING PARTNERSHIPS AND CONNECTIONS

 The MSFF committed $250,000 that Hani Masri (CGI Member and Tomorrow's Youth Organization founder) and
Huda and Samia Farouki (CGI members and TYO board members) are each matching toward a goal of $5 million for
TYO Lebanon, which will reach approximately 5,000 women, and children a year.
 As a result of meeting in the STEM working group, 826 National, an arts-based afterschool program that operates in
multiple cities across the US, will explore a collaborative program with the American Society for Clinical Pathology to
integrate laboratory science into their creative writing curriculum.
 Prior to the Girls & Women Lunch Breakout Session: ―What to Scale, Where to Scale‖, Jim Greenbaum, from the
Greenbaum Foundation, met Dr. Raj Panjabi from Tiyatien Health. Dr. Panjabi was at the session to announce his
new commitment ―Frontline Health Workers: Village Health for Liberia.‖ After being introduced and speaking for a few
minutes prior to the announcement, Mr. Greenbaum informed CGI staff that he had decided to fund part of Dr.
Panjabi’s commitment.
 In 2010, Step Up on Second committed to acquiring, developing, and operating 200 LEED-certified, permanent
supportive housing units targeting individuals identified as 'most vulnerable' on the Hollywood Homeless Registry.
They are currently in the process of renovating and converting two motels into apartment buildings with 66 units for
homeless individuals. These motels are ideally suited for the project because they provide individual rooms in a
community environment. Unfortunately, Step up on Second is limited by a number of factors in selecting and
acquiring similar structures, namely availability and siting constraints.
 In the Scaling Sustainable Buildings Action Network, the Executive Director of Step Up on Second met the CEO of
Zeta Communities. Zeta Communities, a new 2011 CGI member, produces pre-fabricated, net-zero energy,
multifamily housing and mixed-use structures. ZETA's precision-built buildings are produced in a factory setting and
can be customized for a community's needs. The two organizations are currently evaluating a potential partnership
whereby Zeta would build and deliver customized structures to Step up on Second. In the immediate future, the
leadership team from Step Up on Second will visit the Zeta factory to learn more about their options and the
company's services.
 Inspired by the progress report video on the commitment ―Enhanced Education for Nearly 1 Million Girls," two
Microsoft representatives (Dan McFetridge & Rob Bernard) committed to building a new school in Laos. In addition,
an investor who prefers anonymity is going to make a $500,000 commitment to Room to Read's literacy program.
 Through CGI Lead’s newly formed Democratic Republic of the Congo Action Network, Freeport-McMoRan Copper &
Gold Inc. and Women for Women International came together to create the ―Investing in Women-Led Agricultural
Recovery in DRC‖ commitment. The commitment will advance the economic recovery and women’s empowerment
in the DRC through a holistic year-long training program targeted at developing the capacity of female farmers in this
war-torn and poverty-stricken country. The program will train 10,000 Congolese women farmers in the techniques of
integrated commercial farming over 3 years. Freeport learned of WfWI’s projects in the region through the first DRC
Action Network call in early September and the two members came together to create the commitment at the 2011
Annual Meeting.

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PROGRAM

KEY TAKEAWAYS FROM THE 2011 ANNUAL MEETING MEMBER EXPERIENCE
Top reasons for attendance reported by 2011 members
Overall, respondents reported hearing from thought leaders (25.4%), learning about global issues (21.0%), and general
networking (15.2%) as their primary motivations for attending the Annual Meeting. A breakdown of responses by member
subsection follows in the table below.

2011 AM: Top Reasons to Attend the Annual Meeting
Top Reason # 1 Top Reason # 2 Top Reason # 3 Sample Size
Hear from Thought Leaders Learn About Global Issues General Networking
Overall 138
25.4% 21.0% 15.2%
Hear from Thought Leaders Learn About Global Issues General Networking
New Members 63
19.0% 19.0% 15.9%
Hear from Thought Leaders Learn About Global Issues Promote My Commitment
Returning Members 75
30.7% 22.7% 14.7%
Learn About Global Issues Hear from Thought Leaders Promote My Commitment
Business 35
25.7% 25.7% 14.3%
Hear from Thought Leaders Learn About Global Issues General Networking
Foundation/Philanthropy 28
35.7% 25.0% 14.3%
Promote My Commitment Hear from Thought Leaders General Networking
NGO 62
19.4% 17.7% 16.1%

Keynote Address Sessions and Small Group Discussions
According to the post-meeting survey, in addition to the continued favorable rating received by Plenary Sessions and Action
Networks, the members also favorably viewed the Keynote Addresses and Small Group Discussions.

 Keynote Addresses feature two speakers with thought-provoking narratives who each present their stories of action
in extended remarks and allow for audience participation at the close. Program provided keynote speakers the
opportunity to rehearse with a speaking coach for the first time, which often resulted in a more compelling
presentation to members.
 Small Group Discussions allow members with similar interests to identify one another, exchange ideas, and network.
Member feedback indicates that integrating more structured networking time into these sessions could make them
even more successful. CGI should also consider leading targeted recruitment to ensure that key members enrich
these discussions. Some of the higher profile participants include Barbara Bush, Paul Farmer, President Grimsson of
Iceland, and Martha Stewart.
 A majority of respondents had a very favorable or favorable view of all three types of sessions, with 62.3% and
59.1% of respondents ranking the value of Keynote Addresses and Small Group Discussions, respectively, as either
a one or a two. These rates are comparable to the percentage of respondents who rated Plenaries as either a one or
a two (59.5%) and Action Networks as either a one or a two (55.9%).
 Given the success of these sessions, CGI should consider expanding the time given to these types of sessions in
future meetings and should continue to develop these sessions in order to maintain their success.

Breakout and Special Sessions
At this year’s Annual Meeting, there were a total of nine Breakout Sessions and four Special Sessions, receiving some of the
lowest-rated feedback in the survey. Both Breakout and Special Sessions featured a small panel (up to five) of expert or
otherwise notable participants who participated in a moderated discussion on a specific topic. Breakout Session topics were
related to the theme of the day on which the session was scheduled; Special Session topics were not.

 When asked to rate the value of the session types against each other on a scale from one to four (high to low), a
plurality of respondents rated Breakout Sessions a three (37%) and Special Sessions a three or a four (32.8% for
each rank).
 In comparison, the most common response for Plenaries and Action Networks was a one (36.5% and 33.8%,
respectively); for Keynotes and Small Group Discussions, a two (34.4% and 33.3%, respectively).
 This feedback indicates that CGI should give serious thought to overhauling these types of sessions and create
greater opportunities for the more popular aspects of sessions for next year’s meeting.

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Placement of Heads of State (HoS) in the Program
Due to mercurial nature of their schedules, the participation of HoS is difficult to confirm more than a few weeks to days
ahead of time. CGI should look for ways to accommodate this reality while limiting the risks that can come with it.

 This year, Program experienced extensive delays in confirming HoS participation in some sessions, especially the
Opening Plenary session. As a result, most details of this session, including timing, participants, and subject matter,
were not released to the public until the day before the start of the meeting. Also, the timing of the opening needed to
be changed to accommodate HoS meetings at the UN.
 This session received some of the most polarized ratings. 20.4% of respondents rating the session ―Average‖ or
below, whereas other sessions such as the World at 7 Billion, Megacities, and Sustainable Consumption Plenaries
had a maximum of around 10% of respondents rating those sessions ―Average‖ or below. However, 61% of
respondents also rated this session ―Good‖ or ―Very Good,‖ the fifth highest score of the seven plenaries.
 For future meetings, HoS participants should not be consolidated onto a single panel due to their unpredictability and
substantial planning delays that can arise as a result. Spreading HoS participants throughout several panels will
allow Program more flexibility to accommodate these VIP attendees. We should consider ―adding‖ HoS to any panel
based on availability and interest, but not rely on HoS participation. CGI should also investigate whether similar
organizations experience comparable delays when attempting to schedule HoS participation in order to better align
our expectations and messaging to industry best practices.

PROGRAM PARTICIPANT STATISTICS
Rate of Acceptance

2010 2011
Plenary/Special Sessions
Invites extended: 133 133
Accepted invitations: 70 59
Regretted/Unresponsive invitations: 63 74
Acceptance rate: 53% 44%
This decline is attributable to the delay in program invitations due to demands of CGI America.

Breakout and Keynote Sessions
Invites extended: 151 123
Accepted invitations: 84 65
Regretted/Unresponsive invitations: 67 58
Acceptance rate: 56% 53%

Small Group and Action Network Sessions
Invites extended: 55 36
Accepted invitations: 45 33
Regretted/Unresponsive invitations: 10 3
Acceptance rate: 82% 92%

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Demographic Breakdown
At CGI 2011, there were a total of 173 program participants. This number includes plenary and breakout panelists and
moderators, keynote speakers, commitment certificate presenters, small group moderators and action network facilitators,
executive roundtable discussion moderators, and Clinton Global Citizens Awards presenters and recipients. Please note
President Clinton has been excluded from this list.

Please find below a composition breakdown of those who participated in the program each year since 2006:

PERCENTAGE TOTAL
Gender 2006 2007 2008 2009 2010 2011 2011
Female 30.52 31.18 40.88 36.61 43.75 44.51 77
Male 69.48 68.82 59.12 63.39 56.25 55.49 96
PERCENTAGE TOTAL
Constituent Code 2006 2007 2008 2009 2010 2011 2011
Academia 5.84 5.29 3.31 2.19 4.81 4.62 8
Business 30.52 28.24 22.09 33.88 25.48 26.59 46
Celebrity 1.95 4.71 4.97 3.83 4.33 5.78 10
Former HOS 3.25 2.94 4.42 2.19 3.37 2.31 4
Foreign Government 8.44 4.71 5.53 6 0.48 1.16 2
HOS 5.19 7.06 3.32 4.92 3.37 6.94 12
Int'l Org 3.90 4.12 4.42 1.64 1.92 1.73 3
Media 5.84 5.88 2.76 10.38 8.17 4.62 8
NGO 23.38 27.65 37.56 25.14 25.48 30.06 52
Philanthropy 6.49 4.71 6.08 3.83 7.69 5.20 9
Religion 1.30 1.18 1.10 0 0 0.58 1
Special Government 0 0 0 0 4.81 3.47 6
Student 0 0 0 0 0.96 2.31 4
U.S. Government 3.90 2.94 4.42 6 9.13 4.05 7
Union 0 0.59 0 0 0 0.00 0
VIP 0 0 0 0 0 0.58 1
PERCENTAGE TOTAL
Region 2006 2007 2008 2009 2010 2011 2011
Asia-Pacific 7.14 9.41 8.84 10.93 9.62 8.67 15
Canada 0.65 0 0 0 0 1.16 2
Europe 10.39 12.94 11.60 14.75 6.73 15.61 27
Latin America / Caribbean 9.09 5.88 6.63 6.01 7.69 6.94 12
United States 61.04 62.94 58.56 59.02 62.02 49.13 85
Middle East & North Africa 4.55 3.53 3.32 3.83 7.21 5.20 9
Sub Saharan Africa 7.14 5.29 11.05 5.46 6.73 13.29 23

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RECOMMENDATIONS FOR 2012
Continue producing meeting content in-house
Following the 2010 Annual Meeting, the Program Department (―Program‖) moved from relying upon external ―Topic Leaders‖
to hiring a team of full-time, internal staff to write the content of the meeting’s sessions and create and maintain program
participant relationships. This move allowed Program to take on unforeseen logistical challenges, increase efficiency in
operations, and expand its network of advisor relationships instead of outsourcing them to external parties.

 Logistically, it would have been more difficult for a team of part-time external content writers to manage the creation
of this program, given the compressed timeline resulting from 3 major meetings (CGI U, CGI America, and 2011
Annual Meeting) in a six-month period.
 The high quality of the content was preserved, according to the member survey. In 2010, for example, the average
percentage of respondents who said that a plenary was either good or very good was 66.3%. In 2011, that
percentage was an average of 62.5%.
 In planning for the 2012 calendar of events, CGI should expand the Program team to include members who focus
solely on preparations for the year-round Annual Meeting member experience—including the Planning Retreat, the
Winter Meeting, and the Mid-year Meeting. Program expects that this would increase the quality of speaker
recruitment and accelerate the rate of content development.

Maintain a group of external advisors for content

In the place of external content consultants, Program engaged a group of external advisors to support our internal content
team in forming the meeting’s agenda. The advisor model succeeded in enhancing the depths of expertise and information
provided for Program development and expanding the pool of possible program participants.

 Program invited a group of 19 core advisors to March’s planning retreat to brainstorm possible session topics. After
the planning retreat, Program invited an additional 39 advisors to participate in monthly, hour-long conference calls
for one of the three topic areas for 2011, as they were relevant to the advisors’ expertise. About nine of these 58
advisors became intimately involved in content development, with the other 49 participating intermittently.
 These advisors became an important source of feedback for the content team’s session ideas, as well as a potent
network for speaker brainstorming and recruitment. Some of the advisors also participated in the 2011 program.
 During the post-meeting advisor debrief, the advisors who were present reported that they felt generally well-utilized,
as many of the ideas generated at the Planning Retreat or the monthly conference calls were somehow incorporated
into the program.
 In preparing for 2012, Program should consider repeating the Planning Retreat and continuing to refine the advisor
role, including (per advisor feedback): defining the criteria to determine which advisors would return; if advisors
should have a hand in member recruitment; and brainstorming how featured commitments can be more fully
integrated into the program.

Keep the days short during the meeting

Last year, programming at the Annual Meeting ran longer due to the four Action Area structure: one day ended at 6:00 PM,
the next at 6:30 PM, and the last at 5:00 PM. Member feedback requested shortening the days of the Annual Meeting, and
Program worked to develop a 9 AM to 5 PM format for the 2011 meeting. This year, the first day of the meeting ended at 6:30
PM, the next at 5:00 PM, and the last at 5:00 PM.

 Attendance remained consistent from 2010 to 2011, except for Thursday. This year, 70.8% of members attended
some part of Tuesday’s program (versus 72% in 2010), 71.0% attended Wednesday (versus 70% in 2010), and
59.3% attended Thursday (versus 67% in 2010).

Continue to align meeting topics with member interest

This year’s meeting addressed three topics with one featured each day of the meeting: Tuesday was dedicated to Jobs,
Jobs, Jobs; Wednesday to Sustainable Consumption; and Thursday to Girls & Women: Scaling What Works.

 Overall, survey respondents said that Girls & Women was their primary area of topic alignment (58.8%), followed by
Sustainable Consumption (44.4%) and Jobs, Jobs, Jobs (38.6%).
 However, when we focused on corporate members, we found that Sustainable Consumption was their primary topic
of interest by a large margin (75%), followed by Jobs, Jobs, Jobs (42.5%) and Girls & Women (30%).
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2011 Topic Area Alignment (Primary)
All Respondents (161) Corporate Members (40)
58.8% - Girls and Women 75.0% - Sustainable Consumption
44.4% - Sustainable Consumption 42.5% - Jobs, Jobs, Jobs
38.6% - Jobs, Jobs, Jobs 30.0% - Girls/Women

 That members were so receptive to Sustainable Consumption was unexpected, but its popularity was reflected in
member attendance. At the same time, while members interested in Girls & Women had been extremely active
leading up to and during the conference and developed the most commitments, the low attendance figure for
Thursday (59.3%) suggests that popularity of this topic may not have been widespread among our membership.
 Attendance on Thursday was substantially lower than that during Tuesday or Wednesday. This may be due to drop
off in member interest between 2010 and 2011 in Girls & Women: last year’s attendance for Tuesday, the day
dedicated to the topic, was 72%; this year, it was 59.3%. It is unlikely that this is due to meeting duration, as the last
day of last year’s meeting enjoyed 67% attendance.
 In future meetings, we should include members in identifying and selecting topics to a greater extent.

Clinton Global Citizen Awards
 Member Attendance
Approximately 825 people attended the Clinton Global Citizen Awards this year. Of these, 376 were CGI members.
The large majority of attendees were non-member guests or sponsor guests. Approximately 80% of the 47 members
who attended the awards and responded to the post-CGI survey indicated that the awards ceremony was ―good‖ or
―very good‖, an increase of 20% from 2010.
 Honoree Nomination Process
As a result of a very involved outreach program to the broader CGI Community, including both past and current CGI
and CGI U members, 57 total nominations for Clinton Global Citizen Award recipients were generated. An additional
82 individuals that had been nominated in previous years were also considered. The best 16 candidates across all
categories were presented in a memo to President Clinton.
 Multi-act Format
In 2011, the Clinton Global Citizen Awards returned to a multi-act format with performances by K’NAAN and Sting.
Member feedback indicates that these performances were the highlight of this year’s awards show. The multi-act
format should be continued in 2012 and ways to also incorporate new forms of performance art should be explored.
 Artwork
This year, CGI partnered with the New York Foundation for the Arts (NYFA), to conduct outreach and review artist
submissions. The goal was to find an artist who could design a permanent Clinton Global Citizen Award. After
conducting outreach to approximately fifteen hundred artists within the CGI and NYFA networks, only 13 artists
submitted proposals, none of which were of the quality to become the permanent award.

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COMMUNICATIONS

OVERVIEW

For the seventh CGI Annual Meeting, our primary communications objectives were to reinforce President Clinton’s leadership
in inspiring people to address global challenges, profile CGI members and emphasize the progress and impact of CGI
commitments, and develop more opportunities to promote our work through content partnerships and distribution channels
that we control editorially, such as social media.

Overall, positive media coverage, attendance by the press, and opportunities to feature commitments all surpassed the
results of previous Annual Meetings. The quality of the coverage improved, focusing more on the work of CGI and the impact
of commitments. We responded to greater demand from members and sponsors to feature their commitments, and
attempted to relieve pressure on programming for more stage appearances by creating more featuring opportunities that we
controlled through content partnerships, social media, and our efforts such as CGI Conversations (interviews with Randi
Zuckerberg).

While President Clinton strategically participated in fewer interviews than the last Annual Meeting, and despite the media
campaign around CGI America earlier this summer, the CGI Annual Meeting still generated the most press attendance and
coverage we have had to date. As of this report, 1,296 original stories were written about CGI, a 58% increase from 2010,
and a record total of 1,348 members of the press were credentialed for the Annual Meeting, with more stories in
progress. We were also successful in generating coverage from broadcast outlets, such as CNN, which did not depend on
President Clinton to drive the story.

However, launching CGI America early in the year significantly impacted our efforts for feature and long lead stories at the
Annual Meeting because of limited time and resources, and it delayed the development of commitments to pitch. Also,
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sensitivity to other Foundation priorities, including the 20 Anniversary of President Clinton announcing his run for President
in Little Rock (October 1), the ―Decade of Difference‖ concert (October 15), and the launch of the upcoming book (November)
meant we avoided some media opportunities, such as as late night shows, that we would typically do around the Annual
Meeting.

OBJECTIVES
1. Reinforced President Clinton’s leadership in inspiring the CGI community to address global challenges

 President Clinton deliberately participated in fewer interviews than in past years, emphasizing exclusive interviews
with top tier media, such as the network Sunday Shows, The Today Show, The Financial Times, and Fortune.
 By offering exclusive stories we were able to negotiate additional commitment-focused coverage in those outlets
about the work of CGI members.
 We scheduled key interviews with President Clinton, including the Sunday Shows, to air before the Annual Meeting,
thus allowing the President to set the media agenda by emphasizing key CGI messages and create buzz that would
drive other coverage.This also put fewer press demands on his schedule during the Annual Meeting itself.
 We also developed opportunities for significant television coverage that did not depend on the President’s time, such
as Charlie Rose turning the conversation with Aung San Suu Kyi and Archbishop Desmond Tutu panel into a full
episode of his show.

2. Emphasized progress and impact of commitments, not just on high-profile attendees

 President Clinton capitalized on his media appearances by announcing and emphasizing commitments – particularly
commitments focused on domestic job creation – guaranteeing coverage of the impact of the work of CGI’s
members. CGI leveraged President Clinton’s appearances by negotiating for coverage and separate stories on
commitments.
 CGI’s Communications team worked more closely with APCO to emphasize progress of commitments.

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3. We created more content and media partnerships that allowed us to “tell our story,” distribute content, and
generate awareness in an unfiltered way, including:

 Charlie Rose Show (Bloomberg and PBS). We worked with Charlie to use the session he moderated with Aung
San Suu Kyi and Arch Bishop Tutu as a special episode of his show. CGI provided the footage, marking the first time
we were able to turn an existing session into a show as opposed to CNBC’s Meeting of the Minds or the BBC World
Debate, which we had to produce and book in addition to the regular program.
 Hulu. We entered into a non-exclusive arrangement with Hulu to showcase CGI content beginning with the 2011
Clinton Global Citizen Awards and that will also include plenary sessions, CGI Stories, short films, and any other CGI
content we want to provide through their site.
 PR Newswire. Through our partnership, PR Newswire distributed 88 CGI member press releases announcing
commitments at no cost to members.
 News Networks Broadcast Live for CGI: CNBC/Closing Bell, MSNBC/Morning Joe, CNN/Situation Room with Wolf
Blitzer, Bloomberg Television, and Fox Business News all broadcast live from CGI.
 The Economist. Our partnership with The Economist gave us an inventory of ads that helped sponsors, promoted
commitments, and generated awareness among Economist readers.
 NPR broadcast and podcast CGI’s panel on microfinance on its Planet Money show, which Planet Money’s host
Adam Davidson moderated.
 Yahoo! posted and promoted highlights of CGI sessions on the website.
 Daily Beast. An exclusive CGI page was featured on the Daily Beast’s website that included meeting webcasts and
featured 19 unique stories about the Annual Meeting.
 The Huffington Post. Once again, The Huffington Post featured articles and op-eds regarding the Annual Meeting
on its website, including 52 unique stories about CGI, the Annual Meeting, and our members.
 YouTube. This year we posted new content more frequently on CGI’s dedicated YouTube page.

PRESS COVERAGE
CGI garnered more press hits – and better quality coverage – than ever before.

1,296 original stories were written about CGI, a 58% increase from last year.

A total of 1,348 members of the press were credentialed for the Annual Meeting, the most that have ever attended. This is a
16 percent increase compared with 2010.

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We identified 19 negative blog entries and 3 negative print or online stories, which means 98 percent of coverage was
positive, compared with 97 percent in 2010.

As many of these stories were picked up by multiple outlets, the Annual Meeting generated a total of 2,445 media hits,
compared to 1,551 media hits in 2010, which is a 57% increase.

Print and online

More than 500 print and online stories came out of this year’s Annual Meeting, in publications such as the Associated Press,
ABC, Agence France-Presse, Bloomberg, CBS News, CNBC, CNN, The Financial Times, Forbes, GOOD, Huffington Post,
MSNBC, NBC, Newsweek/Daily Beast, The New York Times, Politico, Reuters, USA Today, The Wall Street Journal, and
The Washington Post. Notably, The New York Times mentioned CGI in nine stories. Four of those were substantial
stories about CGI commitments, including an article on the Natural Resources Defense Council commitment to
retrofit commercial buildings and an article on the CGI but-for commitment, Teach for All. In 2010, The New York
Times mentioned CGI in eight stories, three of which were substantial stories about CGI commitments (the State
Department’s cookstoves commitment and Richard Branson’s Zimbabwe initiative).

Blogs

Our efforts to connect with bloggers continued to yield significant dividends. This year, approximately 45 journalists were
credentialed as bloggers, and they came from publications including ABC News, The Atlantic, CNN, The Daily Beast, Fast
Company, Forbes, Huffington Post, The New York Times, Politico, Slate, SmartPlanet, TIME, Tree Hugger, USA Today, The
Washington Post, and Yahoo!. A total of 697 blog posts were written about CGI; 95 percent of blog coverage was positive
and virtually every major blog covered the meeting.

Radio

Prior to the meeting, we provided Strauss Radio with guidance to focus solely on national radio interview opportunities. As a
result, Strauss Radio set up 54 radio interviews with 21 different spokespeople; last year they scheduled 45 interviews with
21 different spokespeople. Seven interviews were conducted with National Public Radio stations, including an interview with
Haiti’s President Michael Martelly on NPR’s All Things Considered, in which he spoke about his involvement with CGI and
Haiti recovery.

Of the interviews scheduled this year, 17 were on national news networks, nine international news network interviews, four
nationally syndicated talk show interviews, two statewide radio networks, one regional news network, and 21 interviews were
on local radio stations, for a total of 16,451 radio station hits throughout the United States. Based on data from the Arbitron
Company, these interviews were heard by a total of 33.7 million people nationwide, compared with 39.5 million people last
year. Radio interviews were conducted with President Michel Martelly, Administrator Rajiv Shah, Madeleine Albright, Terry
McAuliffe, Boby Duval, Lieutenant Governor Gavin Newsom, and others.

Radio outreach by Strauss was much more successful than in previous years due to the better coordination between APCO
Worldwide and Strauss to secure interview opportunities for CGI members.

Television

Similar to last year’s television interview strategy for President Clinton, we were able to negotiate good coverage this year.
Where the formats allowed, President Clinton’s participation in interviews was conditioned upon separate packages on CGI
commitments and/or commitment-makers.

This Week with Christiane Amanpour focused more than half of President Clinton’s interview on the Annual Meeting and CGI
job creation commitments/progress reports. Both NBC interviews with President Clinton focused on CGI and the jobs track of
the Annual Meeting. The Today Show did a follow up featured story titled: ―Helping Joplin’s Recovery One Job at a Time‖
focused on OnShore Technology’s CGI America commitment and the progress they can report to date.

President Clinton’s Interviews

CGI set up 8 television interviews and 7 print interviews for President Clinton, and a roundtable with 13 bloggers. The full list
of outlets is below. Based on the television shows’ ratings, more than 20 million people around the country viewed an
interview with President Clinton.
26
While the number of broadcast stories remains significantly lower than other forms of media coverage, broadcast still delivers
CGI messaging to the largest number of people. Even the smallest viewership numbers for TV shows can result in hundreds
of thousands of people seeing a story about CGI and the Annual Meeting.

Television
CNBC’s Closing Bell with Maria Bartiromo – live from CGI
Face the Nation with Bob Schieffer (CBS)
Meet the Press with David Gregory (NBC)
Morning Joe on MSNBC – live from CGI
The Rachel Ray Show (in coordination with the Alliance for a Healthier Generation)
The Situation Room with Wolf Blitzer on CNN – live from CGI
The Today Show (NBC) with Matt Lauer
This Week with Christiane Amanpour (ABC)

Print and Web
Bloomberg Wire/Bloomberg BusinessWeek
The Financial Times Weekend Magazine cover story
Fortune Magazine
Newsmax
Roundtable with 13 bloggers
Reuters with Michelle Nichols
Yahoo! News (in conjunction with the Decade of Difference Concert)

Media Support for Members

CGI worked with APCO to provide media support to members, advising them on the best ways to publicize their
commitments and connecting them with journalists. APCO set up more than 100 interviews between members and media,
and conducted at least 105 member consultations before and during the Annual Meeting. This outcome was the same level
of support APCO provided in 2010.

PR Newswire once again partnered with CGI to provide members with a free press release distribution to their US1 National
Newsline during the week of the 2011 Annual Meeting. PR Newswire distributed 88 member press releases this year,
compared to 108 press releases distributed in 2010. The decrease in press release distribution this year was due to the fact
that CGI members were required to set up an account with PR Newswire in advance of the Annual Meeting. In 2010, CGI
members were not required to create an account in advance of the meeting and could send out their release on-site. While
this created significant administrative challenges for PR Newswire during the 2010 Annual Meeting, it resulted in fewer
member press releases being distributed through their services in 2011 due to the account requirements change. The
Communications Department and PR Newswire will re-evaluate this process for 2012.

As part of their services, PR Newswire also created a CGI News page on PRNewswire.com –
http://latest.prnewswire.com/topic/Clinton_Global_Initiative. The site features all of the free press releases PR Newswire
distributed for CGI members, and it also captures some of the news content related to the 2011 CGI Annual Meeting from
mainstream print/online/broadcast media and Twitter from around the world.

Strauss Radio also provided services to our members, setting up a total of 54 interviews during the 2011 Annual Meeting.

Press Conferences

Five press conferences were held on-site at the 2011 Annual Meeting, more than double the amount held at the 2010 Annual
Meeting.

Press conferences covered the topics of human trafficking and slavery; job creation – a progress report from a CGI America
commitment; non-communicable diseases (NCDs); the crisis in the Horn of Africa; and ending child marriage. The press
conferences featured the following participants:
 Ambassador-at-Large Luis CdeBaca, Office to Monitor and Combat Trafficking In Persons, U.S. Department of State
 Stephen Friedman, President, MTV
 Sophie Gasperment, International Executive Chairman, The Body Shop
 Julia Ormond, Founder and President, Alliance to Stop Slavery and End Trafficking
 Dr. Paul Farmer, Co-founder, Partners in Health
 Doug Ulman, CEO, Lance Armstrong Foundation
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 Caroline Hempsted, Vice President of Global Corporate Affairs, AstraZeneca
 Dr. Scott Ratzan, Vice President of Global Health, Johnson & Johnson
 Dr. John Noseworthy, President and CEO, Mayo Clinic
 Dr. John Seffrin, CEO, American Cancer Society
 Mary Robinson, Former President of Ireland and member of the Elders
 Archbishop Desmond Tutu, Chair of the Elders
 Luis A. Ubiñas, President of the Ford Foundation
 Jennifer Buffett, President and Co-Chair of the NoVo Foundation
 Michael Elliot, President and CEO, ONE
 Marc Van Ameringen, Executive Director, Global Alliance for Improved Nutrition
 Stephan Tanda, Chairman, DSM Nutrition
 Nancy Aossey, President and CEO, International Medical Corps
 Robert McDonald, CEO and President, Procter & Gamble
 Carolyn Miles, CEO, Save the Children
 Richard Trumka, President, the AFL-CIO
 Randi Weingarten, President, the American Federation of Teachers
 Lieutenant Governor Gavin Newsom, State of California
 State Treasurer Gina Raimondo, Rhode Island
 Harry Keiley, Chair of Investment Committee, CalSTRS
 George Diehr, Chair of Investment Committee, CalPERS
 John Podesta, President, the Center for American Progress

Challenges from the 2011 Annual Meeting
Overall, the 2011 Annual Meeting media opportunities were extremely well executed and we received enhanced coverage
from previous years. However, there are always areas that can be improved. The following are missed opportunities and
observations from the 2011 Annual Meeting where improvements can be made:

 Communications and press is a key member value, but is not supported with the same resources as other
departments. Incoming requests for support from members, the media, and internal departments leading up to the
meeting dramatically increased in the weeks leading up to the meeting and with only two full-time staff to manage the
workflow, this led to missed opportunities, including little time for proactive and strategic media outreach due to lack
of capacity.

 Limited space for broadcast media at the Sheraton means we missed significant television and radio
opportunities. For example, we did not have the space to allow MSNBC or a syndicated radio show to broadcast
live from the Sheraton each evening and there are only two positions in the Global Café that work for TV. When CNN
broadcast Wolf Blitzer’s show live from CGI this year, the only space available was near the press rooms on the
lower level of the hotel where there is little member attendance and therefore members could not be in the backdrop.
Other networks passed on broadcasting live at the Annual Meeting because there was not an area for them to be
located ―in the action,‖ which, when available, helps us to secure media attendance and coverage. We recommend
assigning Empire West as a broadcast location in 2012.

Recommendations for 2012

The following are recommendations as we target media year-round to amplify the President’s priorities, enhance our ability to
recruit/retain members, and support sponsorship year round:

 Increase the staff and capacity in the Communications Department. As CGI continues to expand its events and
grow as an organization, there is an absolute need to increase the capacity of the Communications Department.
Craig and Shannon will compile a comprehensive plan for building capacity for the Communications Department in
late-October.

 Create a more integrated year-round outreach strategy that emphasizes how people can participate in
commitments and use media partners to help encourage that participation.

 Encourage media organizations and media comps to make commitments. By making commitments, media
organizations gain a deeper understanding of our work and offer more avenues to promote it. MTV made a
commitment this year to launch their campaign to combat human trafficking at CGI and we benefitted from their
substantial outreach around it.

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 Direct, targeted outreach of the Annual Meeting webcasts by driving reporters to view them. This will particularly
help as many reporters are unable to attend the Annual Meeting.

 Expanding space for press opportunities and content partnerships. Due to the limited spacing at the Sheraton,
many of our media content partners are unable to film live at the Annual Meeting, lowering our outreach through
broadcast media. We recommend changing this and identifying more space moving forward.

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MARKETING

SOCIAL MEDIA
2011 was the first year that CGI had its own Twitter and Facebook accounts. Our goals were three-fold:

1. To promote conversation between our members around the meeting and ―grow‖ the online conversation about CGI.
2. To engage an audience outside of the Sheraton in the content of the meeting, through the webcast, quotes, short
video clips, photos, and media highlights from the week of CGI.
3. To capture and build a wider audience and educate them on the mission and values of CGI, and to inspire action.

Our strategy hinged on multiple levels of outreach to our members, speakers and media to educate them about our online
offerings and instruct them on how to communicate about CGI through social media. The CGI Twitter and Facebook
accounts also allowed us to drive the online conversation and steer its substance and tone; among other successes, we saw
a tremendous amount of traction around the links and quotes that we shared.

Twitter Results*

 11,320 original tweets about CGI (353% increase over 2010)
 11,635 re-tweets about CGI (482% increase over 2010)
 180 million potential impressions of tweets about CGI.
 38 million potential impressions of tweets from CGI’s Twitter account.
 76% of tweets about CGI contained the ―#CGI2011‖ hashtag that we created and distributed in advance of the
Annual Meeting.
 9,991 unique Twitter accounts wrote Tweets about the Annual Meeting
 Twitter users with the highest number of followers (program participants in bold): the New York Times (3.7 million),
Lance Armstrong (3 mil.), the White House (2.4 mil.), Mandy Moore (2.3 mil.), Richard Branson (1.3 mil.), Gavin
Newsom (1.3 mil.), UNHCR (1.2 mil.), Nicholas Kristof (1.15 mil.), Doug Ulman (1 mil.), the Today Show (900k),
Room To Read (550k)
 On August 26, CGI’s Twitter account had 13,044 followers. By September 26, it had 17,535, for an increase of 34%.

Facebook Results**

 The CGI Facebook page gained 3,867 followers as a result of the Annual Meeting, a 153% increase.
 The Facebook page received 176,246 views, only 10% of which came from our followers. This means the Facebook
platform spread to, and served, a wider audience outside our immediate supporters.

*Twitter metrics were gathered by two independent social media monitoring services.

**Facebook metrics were gathered by Facebook’s internal monitoring system and a second independent monitoring service.

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WEBCAST
We implemented some best practices from 2010 to promote this year’s webcast, specifically utilizing the networks of our
session participants. Speakers received a link to their session’s webcast and instructions on distributing it to their
constituencies and through social media. We also created a central destination for the webcast, where viewers could browse
all five simultaneous channels and view the webcast schedule. In addition, where possible, we promoted sessions in advance
and asked viewers to RSVP to sessions.

Results:

Total views of the webcast were down from 2010, which was a banner year for CGI. Views of the CGI webcast totaled
198,402, which was approximately 50% of the total views in 2011. However, 2010 still represents a 65% increase over 2009
and a 182% increase over the 70,000 viewers in 2008.

Insights

 Peak viewership came during President Obama’s remarks, the Conversation with Nick Kristof, the Closing Plenary
Session with Secretary Clinton and Chelsea Clinton, and the Opening Plenary.
 Lack of celebrity panelists: In 2011, fewer panels included figures with strong online followings. In 2010, Ashton
Kutcher, Jim Carrey, Lance Armstrong and other well-known social media users helped us draw attention to both
their sessions and the webcast experience as a whole.
 Lack of bandwidth to create customized outreach: The preparation timeline for this meeting was heavily abbreviated
as a result of CGI America. This prevented us from employing an important best practice from 2010: building
customized outreach strategies with individual panels and panelists for sessions that we thought could attract a large
online audience.
 This year, CGI did not partner with YouTube, as we did in 2010. The partnership would have required an extensive
interview with President Clinton prior to the Annual Meeting and would also have conflicted with the already agreed-
upon partnership with Yahoo for the 10th Anniversary concert. In 2010, the YouTube partnership provided over
500,000 views of CGI video content prior to the meeting and helped build the webcast audience extensively.
 Delayed ―public‖ program agenda: In past years, we were able to provide the public with a nearly complete webcast
schedule three weeks before the meeting. In 2011, we were not able to do this, and significant portions of the agenda
were not available until less than a week before the meeting.
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 Opening Plenary: In past years, we built a large audience for the Opening Plenary and used it as a ―hook‖ for the rest
of the meeting, as it is traditionally the most easily accessible content to an online audience. We built it up in the
same fashion this year, however the effect was diminished, as we changed the start-time the day before and the
content of the Opening was less ceremonial and more topic-specific than in past years.

Recommendations

 Public figures with large social media followings should be strongly considered for inclusion where they add value to
the session and the ―in-room‖ experience.
 An earlier date should be set for the release of the 2012 program, to allow for, among other things, the increased
promotion of the webcast and to allow the webcast to spread more virally.

CGI FACEBOOK CONVERSATIONS WITH RANDI ZUCKERBERG
CGI piloted a new media partnership this year with Randi Zuckerberg, formerly of Facebook, in an effort to directly engage
the online audience. Randi conducted 15 live webcast interviews with CGI members and asked for questions from Twitter
and Facebook. People who asked questions could then see their questions answered in real-time by our members. We pre-
scheduled these interviews and worked with our members to help them engage their online audiences in CGI Conversations.

In total, we received over 20,000 views of CGI Conversations during the Annual Meeting. Interviewees included Chelsea
Clinton, Muhammad Yunus, Melanne Verveer, Valentino Achak Deng, and Mandy Moore.

CGI STORIES
This year, CGI took a new approach to CGI Stories, our on-site filming of member testimonials. Our goal was to create 5-7
engaging short films about how CGI helped foster collaborative commitments. In order to do this, we pre-identified the
commitments we wanted to feature and worked with anchor members for each commitment to identify what other CGI
members were necessary to tell their story.

In total, we filmed 23 individual members for these short films, and are working to produce and release 6 films, via the CGI
website and social media, by December 2011.

In addition, we filmed 20 CGI Stories in the traditional manner, featuring one to two members talking about their new
commitment or the progress of a previous commitment. This year, for relatively little investment, we hired an editor for the
week of the meeting and were able to post 12 of these videos to YouTube by the Friday after the meeting.

A full list of all CGI Stories participants is available in the appendix.

Appendix Data:
Individual Stories

Richard Trumka & Randi Weingarten, AFL-CIO and The American Federation of Teachers
Eboo Patel, the Interfaith Youth Core
Leslie Dach, Walmart
Ambassador Gianna Angelopoulos, Leadership Matters
Gerald Richards and Dr. John Tomaszewski, 826 National & The American Society for Clinical Pathology
Zack Rosenburg and Brian Bichey, St. Bernard Project and Toyota
Jack Sim, World Toilet Organization
Peter Sands, Standard Chartered Bank
Paul Rieckhoff, Iraq and Afghanistan Veterans of America
Keri Geiger, Doc2Dock
Kathy Bushkin Calvin, UN Foundation
Marc van Ameringen, Global Alliance for Improved Nutrition (GAIN)
Navyn Salem, Edesia
Darian Weltman Swig, Swig Foundation
Manasseh Phiri, HIV/AIDS activist in Zambia
Wendy Kopp, Teach for All
William Brindley, NetHope
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Collaborative Stories

2011 Green Buildings commitment
Jacob Scherr, National Resources Defense Council
Greg Hale, National Resources Defense Council (attendee)
Gary Hattem, Deutsche Bank
Susan Leeds, New York City Energy Efficiency Corporation (attendee)
Clay Nesler, Johnson Controls, Inc.

eBay Foundation’s 2011 commitment
Lauren Moore, eBay Foundation
Alan Marks, eBay Inc.
Cynthia McKinney Drayton, Ashoka's Changemakers (attendee)
Leila Janah, Samasource
Sameer Hajee, Nuru Energy (attendee)

Post-Disaster Haiti commitment by American Jewish World Service
Ruth Messinger, American Jewish World Service
Cantave Jean-Baptiste, Groundswell International

Ekta Foundation’s 2009 Commitments to Haiti
Ashok and Amrita Mahbubani, Ekta Foundation
Conor Bohan, HELP (attendee)
Kristin Peterson, Inveneo
Mark Summer, Inveneo

Insuring Against Cholera in Haiti
Anne Hastings, Fonkoze
Neal Keny-Guyer, Mercy Corps
Michel Lies, Swiss Re

Room to Read’s on-going CGI commitments
John Wood, Room to Read
Ed Denisson, FHI 360
Jerry del Missier, Barclays
Reeta Roy, MasterCard Foundation

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EVENT OPERATIONS

2011 ANNUAL MEETING KEY TAKEAWAYS

Member Featuring Opportunities
In an effort to highlight the work of more CGI members during the Annual Meeting, member Commitment Displays were
increased from 12 to 20 in addition to a video and photo exhibit from Mattias Klum’s documentary, The Coral Eden. The
Commitment Displays were located in the Sheraton lobby, Global Connect Café and directly inside the security perimeter.
Even non-exhibiting members appreciated the visualization of commitments and featuring in the lobby attracted positive
attention for commitments from Sheraton guests and others outside the CGI community.
 Commitment Displays in high traffic areas such as the lobby, member lounge and networking events should be
increased, and new Commitment Display options should be expanded to further feature commitments.

Member Service Improvements
On-site member services are critical to the CGI member experience and overall satisfaction of CGI members. These services
are continually evaluated and improved to ensure that they are both relevant and valuable to our members.

Reserved Meeting Space
 Whisper rooms have proven to be a valued member service. Over 160 meetings occurred during the 3 days of the
2011 Annual Meeting, and 160 took place at the 2010 Annual Meeting. However, there were a number of requests
for meeting space outside of normal business hours, which could not be accommodated due to the current Whisper
Room schedule and staff availability. In addition, due to the loss of lounge space in the Global Connect Café,
members inquired about reserving Whisper Rooms for quiet work space in between sessions. Despite the additional
cost for staff and space, we recommend making this investment in extending the Whisper Room hours into the
evening and considering the use of Whisper Rooms to satisfy the need for additional member work space.
Reserved Seating
 Approximately 250-300 of the 1,100 ballroom seats are reserved for each session. Given the shape and design of
the room these seats appear to be an even greater proportion of the seating than the 25% they actually represent.
When members enter through the main doors they are immediately faced with reserved tables and this can even
cause people to think that it is all reserved seating. There have been an increasing number of complaints in recent
years and three (3) members have even gone so far as to cancel their Membership over this issue. They are
Darlene Daggett, Darien Swigg (cancelled in 2010, but membership convinced her to come back) and a third
member who we not have a name for but said this year he would never attend again.
 Despite efforts to reduce the total number of reserved seats per session, it has become clear that these small
reductions do not result in a visible difference to the members.
 In order to drastically reduce the reserved seating numbers, and limit the amount of staff time needed for this aspect
of the Annual Meeting, only seats for groups where protocol or logistics necessitate it should be reserved. As a result
only Heads of State, Government and program participants would have reserved seats. Sponsors, VIPs and
Foundation donors would no longer receive this benefit. CGI events would be messaged as open seating.
CGI Exchange
 The goal of CGI Exchange is to provide a platform for members to come together to share commitment ideas,
challenges, and successes and to form potential partnerships through networking.
 On average, less than 20% of our membership attends the CGI Exchange event each year, while the Event
Operations staff member and intern tasked with this project, spend approximately 60-80% of their time working on
this event in August and September.
 28.8% of survey respondents indicated that they ―did not attend‖ the event, 19.2% of survey respondents rated
Exchange as ―average‖, 26% rated it as ―good‖, and 26% considered it ―very good‖.
 In response to member feedback over a number of years, we have tried changing the day on which CGI Exchange is
held, opening the Exchange to additional staff from member organizations, and creating more of a general
networking vibe by serving cocktails and snacks throughout the event. Despite these efforts, member attendance
continues to be an issue.
 When surveyed, exhibiting members expressed concern over the lack of potential partners in the room. We
recommend reevaluating whether CGI Exchange is a feature of the Annual Meeting that is truly valued by members.

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An Evening at MoMA
 Typically, the attendance for the General Reception at MoMA ranges from 1,100-1,300 guests. This year, there were
approximately 800 attendees. However, based on the number of MoMA guest tickets distributed, it is likely that less
than half of the attendees were members.
 This event has received poor reviews from members for a number of years. Members have complained that the
event is too loud and crowded making it difficult to network. This year the number of attendees was significantly
lower, addressing the constrained space complaint, and member reviews improved. When asked to rate the MoMA
event, 58.3% of the members who responded to the 2011 survey rated it as ―Good‖ or ―Very Good‖. In 2010 only
39% rated it as ―Good‖ or ―Very Good‖ in response to the same question. However, it seems as if a significant portion
of our membership no longer attends this event. In fact, 36.1% of 2011 survey respondents indicated that they did
not attend MoMA. Similar statistics were seen in 2010 with 35.2%.
 The venue and format of the general reception should be reassessed in an attempt to make it more appealing to
members and their guests. After seven years at the same location, simply changing the venue may be all that is
needed to increase the level of member interest in this event.

Each year, it has become increasingly challenging to find viable options for the awards. Partnerships with two (2) different
seemingly qualified organizations have not yielded artists capable of creating an award which represents the overall themes
of CGI and the Clinton Global Citizen Awards. Although the search for a better suited organization will continue, it may be
necessary to consider designing the award internally.

Data Collection
This year there were a number of issues which affected necessary event data collection.

Internet
 There were substantial internet based issues this year. The intermittent outages resulted in a loss of data for the
access team due to the inability to scan credentials at both the perimeter and session room doors. Poor internet
service caused numerous other issues, including preventing Whisper Room staff from responding to requests made
through Meeting Room Manager software in a timely manner. The Production team needs to focus on improving the
reliability of the internet system and ensuring that thorough advance testing is conducted next year.
Credentials
 Approximately 750 generic credentials that do not require names or photos were distributed. The lack of photos
make these generic credentials more difficult to verify that they are being used by the intended recipient. There
needs to be far fewer of these issued, requiring that in all but the most urgent situations, everyone has a photo taken
and personal credential issued. There has been reliable information and some evidence that occasionally attendees
share their credentials with other non-registered individuals from their organizations. This year, member credentials
were confiscated from five (5) different individuals who were caught wearing badges with another person’s name and
photo. The fact that non-registered individuals are gaining access to the Annual Meeting by sharing credentials
greatly devalues the CGI membership.
 Volunteers serve in an access capacity throughout the Annual Meeting and they are responsible for scanning and
approving all credentials. However, it has become clear that volunteers are not performing well in this role and there
needs to be an assessment of replacing volunteers with paid staff for perimeter access roles and/or having security
personnel more involved in monitoring scans and revoking misused credentials at the perimeter.
Pins
 The number of escort pins given out each year has increased to over 225. These pins were designed to give senior
staff the ability to escort high-level program participants around the magnetometers and through check points quickly
in order to get them backstage in time for their sessions. An increasingly large number of these pins are given to VIP
guests as well. Some often wear old versions of the pin to the event which causes a lot of access confusion at the
perimeter.
 Individuals with pins have started to not only skip the mags but also refuse to be scanned at the perimeters, which
causes confusion for access volunteers and inaccurate information about who has attended the event.
 In an effort to increase the accuracy of our data, the number of these pins should be reduced and all wearers of
these pins should understand the importance of still having their credentials scanned, especially at the perimeter.

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