Jessica Laplante

Resume + Portfolio
33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

Jessica Laplante
33 Lamb Ave 416.556.1780 Toronto ON M4J 4M4 jessicadlaplante@gmail.com

To Whom it may concern,

Hello, my name is Jessica and I would love to work with your organization. I have a passion for living consciously that is reflected in my professional experience and personal life. I would be proud to work with a group that shares my values and beliefs. I am currently on contract with Alternatives Journal, a not-for-profit environmental magazine. My responsibilities are focused on managment of Alternatives’ affiliated websites. Creating a marketing plan and communications strategy, I developed, designed and launched greenbookreviews.ca and thegreenstudent.ca. The sites have gained a significant following and positive reception from media -- including the Waterloo Chronicle and various blogs -- and industry stakeholders (i.e. publishers, bookstores and education professionals). I have also designed several ads and spreads for the magazine, including the 2010 Environmental Education Directory. My position with Borden Communications has provided me with a broad range of relevant experience that would be beneficial to this position. I have enhanced my skills by developing marketing plans, materials and brands. I initiated Borden Communications’ online presence through blogging, Facebook and Twitter, as well as introduced clients to social media and online marketing. One rewarding project involved the successful launch of Takeout Without, a campaign to reduce restaurant waste. Our team developed concepts, tag line, graphics and website. In my E-commerce Coordinator position with Grassroots Environmental Products, I managed Grassroots’ website and online efforts, which entailed market research, photography, uploading of news & events, content management, and web analytics to monitor various marketing efforts. During my time at Grassroots, I successfully designed and developed a product symbol key to better communicate and promote Grassroots’ philosophy. I have had numerous roles where I have organized and prioritized tasks, meeting deadlines to produce consistent and thorough results. Having computer expertise, good judgment and excellent interpersonal skills, I feel that I would be an ideal candidate for this position. I would welcome an opportunity to further discuss my qualifications. Best Regards, Jessica Laplante

Jessica Laplante
33 Lamb Ave 416.556.1780 Toronto ON M4J 4M4 jessicadlaplante@gmail.com

Skills
Creative design skills Analytical thinker Independent and team oriented, very personable Advanced computer knowledge Excellent communication and active listening skills Able to follow direction and take initiative Social media expertise

Computer Expertise
Experienced on MAC and PC. Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dreamweaver & Flash), Microsoft Office (Word, Excel, PowerPoint, Outlook), HTML & CSS, Corel Draw, QuarkXpress, Quickbooks, Google Analytics, Wordpress, Drupal, Network Solution, Netsuite, Social Media (Facebook, Twitter, etc.).

Work Experience
April 2010 to present

Marketing & Web Coordinator

Alternatives Journal

Waterloo, ON

Websites management (alternativesjournal.ca, greenbookreviews.ca, thegreenstudent.ca, esac.ca). Launch and development of greenbookreviews.ca - finalizing content, managing social media, writing press release and organizing giveaways. Created organizational wiki. Developed affiliate relationships with book stores and publishers. Trained and managed student interns and volunteers. Logo/website design, set-up and site building for thegreenstudent.ca. Magazine design, including ads and the 2010 education directory. Assisted with the Environmental Studies Association of Canada annual conference.

January 2009 to March 2010

Communications Specialist

Borden Communications + Design

Toronto, ON

Developed brand packages (designing logos, business cards, website landing pages and other various print and marketing materials). Encouraged and promoted environmentally friendly business practices & products. Created and maintained bordenblog.wordpress.com. Encouraged Borden Communications, along with various clients, presence in the web 2.0 world with various social media tools (Facebook, Twitter, YouData). Creative Contributor to release of MUM Magazine. Oversaw daily office operation and accounting.

May 2008 to August 2009

E-commerce Coordinator

Grassroots Environmental Products

Toronto, ON

Took pictures, manipulated images and managed database for website/media. Wrote copy for product pages. Designed monthly homepage boxes. Handled media. Created and facilitated inter-store communication wiki. Spearheaded holiday ad campaign for NOW Magazine. Collaborated in the making of the 2008 Green Gift Guide. Managed orders for web store, provided consistent and attentive customer service. Initiated efficient policies allowing company to be more productive.

April 2007 to December 2008

Communications and Office Manager

Green Gardeners Community Collaborative

Toronto, ON

Developed business procedures. Managed office: supervising garden team, client communications and records, schedules, pay-role, issued estimate/sales orders/invoices, updating website. Responsible for marketing and brand management: business cards, posters, brochures, web. Organized The Green Living Show, produced print material and volunteer coordination.

Jessica Laplante
33 Lamb Ave 416.556.1780 Toronto ON M4J 4M4 jessicadlaplante@gmail.com

Volunteer/Freelance Work
Freelance Graphic Design - Club branding. Developed logo, posters and jersey design. Freelance Graphic Design - Created campaign for Earth Day participation. Project included magazine ads, logo and info.
sheet. Created new logo as well as redesigning and updating website.

Walden Mountain Bike Club, 2009 to present

Northern Vegetarian Society, 2002 to present

Freelance Graphic Design - Designed and produced updated price list for wholesale distribution of all products. Consult
with owners to get a general sense of style and consistent overall look.

Choco Sol Traders, 2009 to present

New Heights Leadership Camp: Program Manager, Councillor and Companion
- Developed itinerary, activities & ensured proper execution. Planned training session & organize volunteers.

Camp Quality, 2006 to 2008

Puppet Program: Puppeteer

- Performed in schools to teach children about respect, friendship, kindness & about the realities of cancer.

Education
Web Master Program

Yorkville Media Center, 2010

- Program focused on Wordpress customizing, content management, HTML/CSS, PHP, design, management, and marketing.

Dreamweaver-Intermediate/Advanced Web Design-Advanced

Toronto District School Board, 2009 to 2010

- Course focused on advanced CSS, template design, and dynamic Active Server Pages (ASP). - Course focused on Photoshop, ImageReady, Flash and Dreamweaver (CSS & templates) to create site design elements.

Bachelor of Design, Fashion Communications Program
- Classes focused in marketing, business, communication, international markets, communication design, illustration, typography, curation and exhibition, photography, video production and journalism.

Ryerson University, 2002 to 2006

The Green Student Website with Alternatives Journal
Developed initial concepts and designs for thegreenstudent.ca. Logo and branding. Customization of Wordpress theme through back end content management system and coding.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

Green Book Reviews Website with Alternatives Journal
Development, launch and maintenance of greenbookreviews.ca. Design of various graphics. Implementation of various affiliate programs and ads.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For Takeout Without with Borden Communications + Design
Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www. takeoutwithout.com, as well as posters and information card.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For MUM Magazine with Borden Communications + Design
Worked in a team as strategic creative contributor and consultant. Design, layout and art direction to compliment editorial and content. Photo manipulation and editing. Various ad designs.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

the original glass straw . handmade in the USA

g ass dharma
embrace the elegance
David Leonhardt, founder and master lampworker at GlassDharma, put his heart and soul into developing the exquisite glass straw product line. David takes the time to ensure the quality of each and every straw. “I believe that I have perfected the art of making glass with purpose and style. GlassDharma straws have been the catalyst for my commitment to bettering the world. As I educate people about the benefits of glass and the negative effects of plastic, I benefit in return, by learning more about living with a greener footprint.”

sustainable and durable
Offering an unprecedented lifetime guarantee, GlassDharma stands behind their product, and promises that if it breaks, it will be repaired or replaced. Made from borosilicate glass, the safest and strongest glass commercially available, GlassDharma straws are incomparable to ordinary plastic straws they are even dishwasher and microwave safe! The GlassDharma team is so confident with the entire collection that they will extend a full refund if a customer is not satisfied (not that they predict this will happen!)

think outside the glass
GlassDharma straws not only replace their plastic and toxic counterparts, but they can be used to bring a touch of eleg ance , conv ersa tion and lots of compliments whenever they are used. • great for all hot or cold drinks • perfect in specialty drinks - bubble teas, shakes and smoothies, iced drinks • beautiful in cocktails - great accessory for any martini glass • concerned about staining your teeth or decay? use for wine, coffee and teas • kid friendly and safe

Known for their uniqueness, strength, and beauty, GlassDharma straws are about the best life has to offer - healthy living promoting a healthy world with a “touch of glass”. Dharma - that which upholds and supports the proper conduct of living. How appropriate.

our collection
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7mm x 6.25” 9.5mm x 6.25” 12mm x 6.25” 9.5mm x 8” 9.5mm x 10” 12mm x 8" 12mm x 10” 14mm x 9”

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17900 Ocean Drive #48 Fort Bragg California 95437 707. 964 9350 orders@glassdharma.com

www.glassdharma.com

For Glass Dharma - product linesheet with Borden Communications + Design
Collaborated on logo design and branding. Worked in a team to develop initial concepts and designs for www. glassdharma.com, as well as linesheet, price sheet, postcards, posters and business cards.

Jessica Laplante

Portfolio

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33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

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For Grassroots Environmental Products
Product symbol design and development. Researched initial concepts and designs to categorize products by their environmental and social standards. Symbols can be seen on product pages at www.grassrootsstore.com (click here for example)

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

Gifts for the Planet
eco-solutions for the holiday season

*reclaimed metal tree ornaments, made locally only $9.99

Riverdale 372 Danforth Av 416.466.2841 Annex 408 Bloor St W 416.944.1993

environmental products

For Grassroots Environmental Products
Newspaper ad campaign. Developed creative concepts and designs for holiday advertisements.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

Green Gardeners-Post#343757.pdf

4/23/08

11:07:46 AM

Green Gardening Tips
Join the Green Gardeners team and restore the natural cycle of your garden by integrating these Sustainable Tips into your home, business, or community!

• Reduce or replace your lawn • Less lawn means less

Save Energy

work mowing and watering, therefore less air pollution, less water wasted, and more habitat for birds, butterflies and beneficial insects. You can do this without digging! Learn about ‘lasagna gardening’ at greengardeners.ca

• Choose native plants • Native plants have adapted to local
conditions, require less water and are less susceptible to pests.

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• Plant trees • Deciduous trees (south & west) will provide

summer shade, reducing air conditioning needs by 50%. Coniferous trees (north & west) will provide winter wind shelter, reducing heat demand by 25%. organic pizzazz to your kitchen, reduce food miles, save carbon emissions and build self-sufficiency. Small urban gardens are 20 times more productive than large-scale agriculture.

• Landscape with edibles • Edible landscaping will add

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Preserve Biodiversity

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• Compost • Compost holds nutrients and moisture for plants to absorb and is the key to healthy soil. It can reduce the garbage going to landfills by 30%. • Mulch • Cover bare soil to hold moisture, keep roots cool, and
reduce weeds. This will help restore nutrients into the soil and increase soil organic matter. Save leaves for mulch and winter composting. Leave some on your beds, they insulate from freeze/thaw, help the soil, and shelter over wintering butterflies.

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Reduce Waste

• Harvest your rain • Rain water is warmer, hasn’t been

chlorine treated, and contains extra nutrients. It is free, and saves expensive drinking water. Concentrate water loving plants into one area, close to a downspout or get a rain barrel. reduce evaporation. Deep, slow watering encourages deep roots which better withstand drought. ecosystem with beneficial insects, pollinators, healthy soil and diverse plants- even some weeds. This will prevent crop failure and disease. transform local green spaces, create eco links, share seeds, tour other gardens and enjoy the harvest!

Save Water

• Water slow, deep & early • Water in the morning to

• Manage your garden organically • Aim for a balanced

Encourage Community

• Connect with your neighbors • Build community and

www.greengardeners.ca
For Green Gardeners Community Collaborative
Promotional flyer and postcard. Design and layout, copy writing and editing.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

Raising Animals for Food Damages the Environment
Whether it's the overuse of energy, food and water resources or the increase in air pollution and soil erosion, raising animals for food is wreaking havoc on the Earth. The most important step you can take to save the planet is to go vegetarian.

* Livestock production is responsible for more climate change gasses than all the motor vehicles in the world. - United Nations Report, 2006 * A vegetarian diet requires only a half acre of land – seven times less land than a meat-based diet. www.veg.ca * Animals raised for food produce 130 times as much excrement as the entire U.S. popultion. Roughly 89,000 pounds per second, all without the benefit of waste treatment systems. - World Watch Institute

What Can You Do?

Northern Vegetarian Society
1303 Marcel Street . Sudbury, Ontario . P3E 4G2 . nvs@ivu.org

You can do your part to stand up to the destructive meat industry by adopting a vegetarian diet. With so many great vegetarian options, eating green has never been more delicious. Whether you're doing it for the environment, your own health, or for the sake of animals, you have the power to change the world, simply by changing what's on your plate.

For The Northern Vegetarian Society
Design and creative layout of Earth Day poster on the environmental impacts of eating meat.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For The Northern Vegetarian Society
Design and creative layout of Informational poster and postcard on the benefits of eating vegetarian.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For The Northern Vegetarian Society
Design and creative layout of Earth Day posters and campaign.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For So Good Soy Milk school project with Ryerson University
Creative advertising campaign consisting of magazine, billboard, subway, POP, and television ads.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For Mass Exodus Fashion Show with Ryerson University
Program Committee Head of 50-page booklet for the largest annually run Fashion show in Canada. Oversaw the entire production, creative layout, content coordination, editing, contacting sponsors, final press approval and printing of the book.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com

For Curry’s Art Supply Store school project at Ryerson University
Magazine Advertisement. Developed creative concept, illustrated, and designed layout.

Jessica Laplante

Portfolio

33 Lamb Ave Toronto ON M4J 4M4 416.556.1780 jessicadlaplante@gmail.com