Google Base Custom Attributes – Examples & How to Create Brian Smith – Co-Founder, SingleFeed

Google Base has 7 types of custom attributes. Here are examples taken from Base Upload Instructions: String Type: Any Text String Example: c:favorite_movie:string Example Value: Total Recall Integer Type: Whole Number Value Example: c:revenue:integer Example Value: 32000000 Decimal Type: Number with a decimal point. Example: c:engine_displacement:decimal Example Value: 3.5 dateTime Type: Date and time, in ISO 8601 format: YYYY-MM-DDThh:mm:ss. (Times are based on the 24-hour clock.) You can also create a range of dates by including a start and end date, each in this format, and separating them with a forward slash. Example: c:birth_time:dateTime Example Value: 1979-10-12T03:44:26 Example: c:dates_employed:dateTime Example Value: 2004-03-20T09:00:00/2006-03-10T17:00:00 Location Type: Location value. Addresses should be formatted as: street, city, state, postal code, country. Each location element should be separated by a comma. Example: c:interview_location:location Example Value: 1600 Amphitheatre Parkway, Mountain View, CA, 94043, USA

URL Type: HTTP URL. Example: c:favorite_data_feed_management_company:url Example Value: Boolean Type: Value may be either yes/no or true/false. Example: c:promo_offer:Boolean Example Value: true Real world examples include: c:drum_lift_type:string Example Values: hoist, hydraulic, mechanical Uses: This could be used for a forklift retailer c:cutting_depth:decimal Example Values: 2.5, 2.75, 3 Uses: This could be used for a power saw retailer c:caliber:decimal Example Values: .177, .22 Uses: This could be used for an air rifle retailer c:serving_size:integer Example Values: 4, 6, 10 Uses: This could be used for a cappuccino machine retailer c:adjustable_shoulder_straps:Boolean Example Values: True, False Uses: This could be used for a lingerie retailer c:customer_feedback:url

Example Values: Uses: Does your site have a feedback page? How about a shipping information page c:customers_also_bought:url Example Values: [insert url] Uses: Upselling similar products, complimentary products, and more. So how do you create your own custom attributes? As you can see from the examples, there are three parts to the custom attribute: The c: tells Google Base that the attribute is a custom attribute (that’s an educated guess). The part in between the colons (:) is the attribute name. The final part is the kind of attribute (string, integer, decimal, dateTime, location, URL, boolean). Please note that attributes with two words are separated by an underscore ( _ ). Once you enter these Google Base Custom attributes as headings in your feed, just fill in the corresponding field value in your feed for your product listings. You can leave a field blank if a product should not have a custom attribute associated with it. As you can see from the examples above, these attributes are not hard to use and with a lot of knowledge about a product and just a bit of creativity, you can come up with a number of custom attributes. Here are other examples to get you started: c:hypo_allergenic:boolean (data in the feed can be true or false) c:down:boolean (data in the feed can be true or false) c:thread_count:integer (data in the feed can be 200, 400, 600, etc.) c:made_in:string (data in the feed can be USA, China, Egypt) c:bed_size:string (data in the feed can be twin, double, queen, king) I’m not a ‘beds or sheets’ expert, but I was able to come up with 5 custom attributes fairly easily. Why not start out by adding 2-3 custom attributes and take it from there. Eventually, Google Base will pick up on these attributes and make them into

recommended (although not required) fields as they’ve done so for 22 categories. For example, if you sell computers, they recommend adding the following attributes: battery_life capacity color height length model_number mpn operating_system optical_drive processor_speed recommended_usage screen_size tech_spec_link upc weight width These optional attributes aren’t custom attributes, so you don’t have to put a c:[insert_header]:[insert attribute type]. However, I’d still recommend taking the time to brainstorm additional attributes. My IBM (it wasn’t Lenovo when it was purchased) T43 could have the following custom attributes: c:IBM_Active_Protection:Boolean c:Fingerprint_Reader:Boolean c:Touchpad:Boolean

c:Trackpoint:Boolean Please note that you don’t have to turn SingleFeed’s current attributes into custom attributes. If you’re already submitting MPN, for example, SingleFeed is processing it as a custom attribute (since Google Base doesn’t accept MPN as a regular attribute). supports all Google Base Custom Attributes and makes it easy to enter them. Take advantage of this data feed optimization opportunity to give your feed a little kick in the behind.