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Mayofest Branding Contest

by
Lauren Berg
When thinking of a way to visualize Mayofest, I look back on my
time there this summer.

It’s truly impossible to summarize what goes on in those hills.
The once cottage party has truly taken on an identity of its own.
It’s the most spirited, wild, and welcoming festival myself—and
many others—have ever been a part of.

The thing that stands out the most is the strong sense of community.
Everything is connected by the pennant Besides trying to capture the character of
banner. This shows the connection and Mayofest, it’s also important viewers know
sense of community unique to Mayofest. right away what the main attractions are.
The look is classic to Mayofest, but These are visualized in the A and the Y
representative of the kind of atmosphere of the logo, showing a tent and a guitar
expected at this festive event. making it very clear that this is the place
to be for camping and great music.
PIRATE COVE BLUE JENGA! RED
PANTONE 548 C PANTONE 1665 C
CMYK: 93, 62, 49, 37 CMYK: 7, 89, 100, 1
RGB: 18, 68, 83 DON’T F’ IT UP ORANGE FOREST PROVIDES GREEN RGB: 224, 65, 30
HEX: #124453 PANTONE 1585 C PANTONE 335 C HEX: #E0411E
CMYK: 2, 70, 100, 0 CMYK: 86, 25, 71, 9
RGB: 238, 110, 27 RGB: 0, 133, 103
EASY MOUNTAIN YELLOW
HEX: #EE6E1B HEX: #008567
PANTONE 135 C
CMYK: 0, 27, 75, 0
RGB: 255, 192, 88
HEX: #FFC058

COLOURS TYPOGRAPHY
The colours chosen reflect the spirit of Heavitas is the font to represent Mayofest.
Mayofest. Though it is mainly a summer It is a strong and bold typeface
affair, they host many events throughout representing the industriousness of the
the year. people who built, and continue to build,
I wanted the colours to feel like they would these stomping grounds.
fit with any event, every season. It remains youthful and energetic with the
The colours are very bright and playful. rounded corners, matching perfectly with
These reflect the imagination and the colours and illustrations.
inventiveness put into Mayofest every year.
The logo is very versatile. It also stands just as strong in all black, or
It has a vertical layout for certain white. This is important for certain print
occasions; for example, mobile website, and web circumstances.
Facebook profile picture, and different
kinds of merchandise.
THE INSIDE JOKE

Mayofesters! Mayofest’n!
The term for people who have been to Though Mayofest and Mocktoberfest are
Mayofest. When condensed, it looks like the main events, there are other events
it could stand for something cheeky. This throughout the year that would benefit
opens a conversation with people who from having their own identity.
haven’t been before, when they see the This can be altered for any event, and
merch in the muggle world. makes people want to know more about
This adds to the Mayofest community, less-known Mayofest gatherings.
Only those who have attended can Of course, this is also saucy and can be
become true Mayofesters. interpreted/said in more than one way.
Everyone likes a good inside joke.
THE MERCH

No glass allowed!
One of the most important pieces of The perfect keepsake to any Mayo event,
merchandise available at events is the would be the traditional camping mug
non-glass drinking container. or cup.
Since glass isn’t allowed on the grounds, In this example, the bottom of the mug
people are encouraged to bring their abbreviates to Mayofester. This could
own cups. change for any event!
Mayobucks

Pins

As a not-for-profit, it’s important that the
merch is as exciting as the event itself.
This way, Mayofest is getting the funds
they need to keep expanding, and at the
same time people are excited about the
merch they get to take home.
Clothing for all!
Whether you’re a staff member, a
Mayofester, or a fan of the full logo—there
will be merch for all with the new brand.
THE WEBSITE
SOCIAL MEDIA

The logo is perfectly functional across
all platforms. No matter which version
of the logo is needed, the brand stands
strong and screams Mayofest anywhere
it’s used.