APPLE INCORPORATION

PREPARED BY:
NUR IZZATUL MD SHUKRI ROZANA OTHMAN NORLELA ABAS

PRESENTATION OUTLINE

LESSON LEARNT TION TRODUC i-N

SUCCESS STORIES

IT TION APPLICA CORE S BUSINES S BUSINES MODEL

i

iNTRODUCTION
Founder Steve Jobs and Steve Wozniak
founded Apple on April 1, 1976.

Steve Jobs

Steve

CORE BUSINESS
Product Development
Products Innovation

5

4

3

APPLE’S i-NOVATION

Value Proposition

BUSINESS MODEL
Innovation of high technology Quality/ Empathy for Excellence Customers

Revenue Model Market Opportunity Competitive Environment Market Strategy Organization Development

Attractiveness Consistency

Varied Products

Management Team

BUSINESS MODEL
Revenue Model
Sales by Product 2008

Value roposition

Market Opportunity Competitive Environment Market Strategy Organization Development Management Team

BUSINESS MODEL
Creative pro

alue Proposition

Revenue Model

Competitive Environment Market Strategy Organization Development Management Team

Go ver me n nt

Market Opportunity

Educatio n

Business

Science

BUSINESS MODEL
PC Manufacturer
Dell, HP, Alienware, COMPETITORS Gateway

alue Proposition

Revenue Model Market Opportunity

Software
Microsoft, Intel

Competitive Environment

High competitio n

CE Industry
Sony, Nokia, Samsung, Motorola

Market Strategy Organization Development Management Team

Network
Netgear, Cisco

BUSINESS MODEL

Value Proposition Revenue Model Market Opportunity Competetive Environment

Market Strategy

Promotion Customercommercials Service Television Product How has Apple retained "Think Different" substantial •Branding “Crazy Ones” cash reserves Campaign” the “Apple Switch Ad during “Get a Mac” explosive growth •High Print advertisement and dominance of PCs worldwide? Magazine. Eg: Newsweek, Time quality AppleSponsorship love affair with their created a virtual Distribution •Varied customer base by delivering technically superior
and aggressively pursuing hardware and America's Cup challenge software updates. a program to fight FreeRice,

Organization Development Management Team

Online store product that it is transparent to the consumer where one activity • begins and the other ends. Retail store
Appleworldhunger primary activities so well integrated their Apple employs many resources and capabilities to support their primary activities the most strategically relevant would be Legal • Services.

Wholesaler

BUSINESS MODEL

alue Proposition

Revenue Model Market Opportunity Competetive Environment Market Strategy

5 FORCE S

Organization Development

Management Team

Streaming audio and video with cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The “next google”)

Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) ● Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner,

EXISTING RIVALVARY
Windows OS and media player for playing music and video ( Microsoft).

Universal)

THREAT OF NEW ENTRANTS BARGAINING OF CUSTOMER POWER
Customers share music using peer-to-peer networks without paying for music (Ares, Limewire)

(Dell, HP, Lenovo)

BARGAINING POWER OF SUPPLIE Alternate sources of computer hardware
Competition to Mac OS X (Linux)

Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)

THREAT FROM SUBSTITUTES
● ●

Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs)

Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors)

Alternative sources for videos (Cable Broadcast, Theatres)

APPLE TIMELINE

Founded (1/4/1976)

BUSINESS MODEL
Steve Jobs CEO
Peter Oppenheimer CFO

alue Proposition

Revenue Model Timothy D.Cook COO Market Opportunity Competitive Environment Scott Forstall Senior VP, Market iPhone Division Strategy Organization Development

Jonathan Ive Senior VP, Industrial Design

Jeff Williams SeniorVP, Operations

Bruce Sewell Senior VP & General Counsel

Management Team

Bertrand Serlet Senior VP, Software Engineering

Phillip W.Schiller Senior VP, Worldwide Product Marketing

Ron Johson Senior VP, Retail

BUSINESS MODEL

alue Proposition

Revenue Model Market Opportunity Competitive Environment Market Strategy Organization Development

=
Apple’s Success is Related to:
“Steve Jobs Standards, Not Steve Jobs Himself” Regular Rules Don’t Apply. Micromanager. Intense Secrecy. Concentrated, Hard-Fought Innovation.

Management Team

iT APPLiCATION
iLIFE
iWORK Final Cut Server Aperture Final Cut Studio
Eg:

iPhoto ‘09 iMovie ‘09 iWeb ‘09 Garage Band

‘09

Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level

Logic Studio Remote Desktop

iT APPLiCATION
iLIFE

iWORK
Final Cut Server Aperture Final Cut Studio

Eg:

Documents Spreadsheet

s

Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level

Presentation

Logic Studio Remote Desktop

iT APPLiCATION
iLIFE

iWORK

Final Cut Server
Aperture Final Cut Studio

The easiest way to Click to edit Master text styles move into advanced Second level Third level editing, Fourth level with tools based on Fifth level features in Final Cut Pro.
● ● ●

Logic Studio Remote Desktop

iT APPLiCATION
Better photo on iMac •Tool to retouch iWORK photo Final Cut •Organize libraries Server •Share work online Click to edit Master text styles Aperture•Print professionallySecond level
iLIFE

Final Cut Studio

Third level ● Fourth level ● Fifth level

Logic Studio Remote Desktop

iT APPLiCATION
iLIFE

iWORK Final Cut Server Aperture

The first choice of professional editors •Delivers highperformance nonlinear editing, with native Click to edit Master text styles support for virtually Second level any Third level video format. Fourth level

● ● ●

Final Cut Used by postproduction Studio workgroups for

Fifth level

Logic Studio Remote Desktop

asset management and workflow automation.

iT APPLiCATION
iLIFE

iWORK Final Cut Server Aperture Final Cut Studio

A set of professional application that lets you Click to edit Master text styles Second level write, Third level record,edit,mix Fourth level Fifth level and perform without getting all technical

● ● ●

Logic Studio
Remote Desktop

Huge collection of plug-in and sound

iLIFE

iT APPLiCATION

Distribute software, provide real

iWORK Final Cut Server

time online help to end users.

Create detailed Aperture software and hardware reports, Final Cut and automate routine Studio management tasks — Logic Studio all without leaving your Remotedesk.

Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth leve

Desktop Featuring Automator

actions, Remote

SUCCESS STORIES
THE DAILY NEWS
www.dailynews.com

MALAYSIAN JUSTIN BIEBER?? ABANG MAT LOVE STORIES!! -CHEM
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THE DAILY NEWS
www.dailynews.com

THE WORLD’S FAVOURITE NEWSPAPER

- Oct 2 2008

e dominates at inaugural British Technology A
Apple’s winning awards include: Best Mobile Technology: Apple iPhone Best Music Technology: Apple iTunes Gadget of the Year: Apple iPhone Most Stylish Technology: Apple iPhone Technological Innovation of the Year: Apple iPhone

SUN SHINE
WORLD EXCLUSIVES

THE

APPLE DOMINATES T3’s T3’s Awards (2007) AWARDS

Most Anticipated gadget of 2007: iPhone. The Drop Dead Gorgeous Award: Apple MacBook Pro. Top Commuter Gadget: Apple iPod. Best Music Gadget: Apple iPod The Best Gadget of All Time: Apple iPod The Best Dowinload Service: Apple iTunes Store

Apple Inc. "Get a Mac?2019 Named Most Successful Marketing Campaign of 2007
Grand Effie at the 39th Annual Effie Awards
The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. jkkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kjkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkjkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkk

Date today 7/4/2007

NEWS
Apple won Super-Rich Media

IAB Announces 55 MIXX Awards Winners Across 18 Categories

GOLD: Apple Inc. and TBWA\Media Arts Lab for " Don’t Give Up" SILVER: Apple Inc. and TBWA\Media Arts Lab for "Banging, Knocking & Hiding" BRONZE: HBO and Deep Focus for "Flight of the Conchords"

Abg Mat Café listed in Bursa
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