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Proposal

What is your radio station called and who are the presenters?
Our radio station is a Live Lounge station which invites artists to come and sing their songs
acoustic live for the audience. It will be broadcast on Capital FM as this is a popular station
for the younger generation and is successful so will be able to get well known artists
involved. We are calling our show The Live Project because it informs the audience that it is
live and is unique to the station.

What similar products exist?


There is a similar show on BBC Radio 1 where they broadcast a Live Lounge as a programme.
Generally, the songs performed as cover versions are often a different genre to what the
artist usually performs, and it offers a new perspective on the original.

What is the content and focus of the extract?


The station will include the usual characteristics of radio such as a jingle and ident to
introduce sections and the station itself and to break up segments. It will also include
features such as live music, interviews, competitions etc. as this will help to keep the
audience entertained. An idea of a competition prize would be for listeners to win a visit to
the studio to watch the artists perform live shows. The focus on the show would be inviting
popular and successful artists such as Ed Sheeran, to perform on the show. They may
perform, newly released, older or unreleased music. The more popular the artist, the more
listeners the programme will attract.

How the show will interpolate the audience (content and presenters)
The show will allow the audience and the presenters to connect and the audience will feel
involved. This is important when creating a radio show because the more involved the
audience feel the more likely the listeners will return and the ratings will increase. The
presenter will be young so the target audience of the younger generation can relate more
and the speech will be informal. This is important because if it was formal and more detailed
speech, the likelihood of the audience losing concentration and interest is higher. The
informal tone and dialogue will keep the audience engaged with both the presenter and the
content. The content will also relate to the target audience. For example, late teens and
early adults as a demographic generally like to go to concerts and festivals. Therefore, when
doing the competitions, they can include this by the prizes being tickets for these kind of
events. The better the prize for the individual, the more likely they are to take part. Also the
songs will be in the modern pop genre because this is important for the ratings. If they use
current artists who are trending and successful in the industry the station will attract more
listeners.
How does your radio show follow or reject current trends in UK radio?
Our radio show follows the current trends in UK radio because of using popular artists. In
general, if a station invites well known artists with big social media following, they attract
more listeners and make more money, in which the station is run on. However it rejects the
form of pre recorded content. By doing it live, it gives the audience chance to feel more
connected with the artists.

How did the research inform your product? - Compare examples to the broadcast you will
make;
o How will your broadcast differ to the existing products?
Our broadcast will differ to existing products because of a few factors. The biggest factor is
that ours is a Commercial radio station whereas BBCs Live Lounge is a Public Service
Broadcaster (PSB). The main difference between these are that PSBs dont have
advertisements whereas Commercial Stations do. This is because the funding of Commercial
Stations like Capital comes from the adverts. There is a little system within. The public enjoy
listening to large and popular artists who have big media following, so the stations play
music from these artists to gain high ratings. When the stations have high ratings, large
companies advertise through them. The Commercial Radio then operates from the money
paid by the advertisers.
The programme will differ from other programmes on Capital because the majority of music
on the station is pre recorded and not live. With the artists being live it will make the
listeners feel more connected to the artists and more involved. Our questionnaire results
showed that a lot of people listen to the radio but not many of them listen to Radio 1 Live
Lounge. This may be because of not being aware of it or just not being interested.

o Audience
The audience of this programme will be the same as the general listeners of Capital as a
whole. In our questionnaire, the first question we asked was the age of the individual. Out
of the 20 responses we got, 6 were ages 0-15, 12 were ages 16-24 and 2 were ages 45-54.
This is important because the answers they give, related to the age they are helps to
understand what our target audience wants to hear and help us create content for our
station. From our responses we get the conclusion that we are correct in aiming the station
at the target audience of ages 16-24. We had put the target audience as the younger
generation as they enjoy the popular artists the most and our questionnaires support this
idea.
o Mode of address
The mode of address relates to the target audience because the younger generation are
more likely to listen to a show if it is informal than formal. This is because if the presenter
uses language that may be used by the audience, they are able to relate to the presenter
and feel more involved. The presenter should be young as well as this helps in making the
audience relate. The station will address the audience as one person using words like you
and your rather than a general group address.

o Features & News items.


The questionnaire results gave us some good data for deciding what goes in our show. For
example t he question about competitions is important because we were planning on having
daily competitions on the station. However from the survey results we see that a lot of the
listeners dont actually get involved with the competitions. Therefore we are thinking that we
should limit the amount of competitions. We will still include them because there are some
people who are still interested but for those who arent they wont be everyday. Only 3
people out of 20 said they take part in competitions and 17 people said they dont. Half of the
responses when asked said in their ideal 5 minute slot they would like to hear the news
headlines. Everyone said songs and a few people said competition. A news headline section
is good for keeping people updated with important information which may or may not affect
them. While not everyone enjoys them we could do either a general news bulletin for the
latest UK news or do a news bulletin based fully on the music industry. There will definitely
be a range of songs of the pop genre that might also be covers, and are performed as
acoustic versions.

What regulations will you need to consider? (Think about the role of OFCOM in radio
regulation)

OFCOM is the communications regulator for the UK. In regards to radio, they regulate the content
and make sure the public are happy with what they hear. If there are any problems with offensive
content they will investigate and take appropriate actions. Content that is better not talked about is
individual opinions on subjects such as politics, race, religion, gender etc. and anything that is moral
rather than legal. Performance Rights is one of the most important regulations we will need to
consider. We cannot use a song or content from an artist without the permission and rights. Also
guests on the show will sign a paper copy of a release form which agrees that they are giving
permission for the content recorded to be aired. If it is live it means the presenters and artists will
have to be careful with the language they use because with it being live they dont have the
advantage of being able to edit out the bad language. If bad language is used, there may be
complaints made to OFCOM in which they would need to investigate and take action, whether that
means it is taken down from archived, or a formal apology the next time the show is on. Copyright is
also a factor of legal issues. If an artist is performing a cover of someone elses song, they need
permission and to make the audience clear that it is not their song.