This action might not be possible to undo. Are you sure you want to continue?
Mazda has developed its business by providing "Zoom-Zoom" cars that are fun to drive. To continue achieving this "Zoom-Zoom" feeling, they see it as their mission to build cars that also provide high levels of environmental and safety performance.
In March 2007, we introduced the "Sustainable Zoom-Zoom" plan, which outlines their long-term vision for technology development. The plan stresses their ongoing devotion to harmonize driving performance with safety and the environment in building vehicles that look inviting to drive, are fun to drive, and make you want to drive them again.
To put Sustainable Zoom-Zoom into action, in June 2008 they announced the goal of renewing their current engine and transmission lineup, and their aim to raise the average fuel efficiency of Mazda cars sold worldwide by 30% by 2015. Also, Mazda is pursuing the use of hydrogen, which is widely considered to be a next-generation fuel. We are making steady progress in the development of hydrogen rotary engine vehicles.
They are moving forward with the same challenging sprit that has made Mazda the world leader in rotary engines. They will uphold their group unity as "One Mazda" as they aim to meet their responsibilities to ongoing changes in society and be a company that is trusted and appreciated by all their stakeholders throughout the world. VISION: BRAND STRATEGY: By placing great importance on management strategy to strengthen the brand in world markets, Mazda has established itself ahead of other Japanese carmakers as a leading brand on the world stage. In order to communicate Mazda's unique value globally, Mazda established "World Wide Brand Positioning" (WWBP) in April 1998. Then, in February 1999, Mazda began fundamental development of the WWBP as the brand strategy, at the same time developing the current Mazda symbol and logo. All of Mazda's corporate activities are advancing in line with the WWBP, and Mazda's symbol and logo are prominently placed to catch the customers' eye. Through these initiatives, Mazda aims to establish a single, unique brand image throughout the world's markets. We will try to introduce Mazda's brand activities below.
Nowadays, it is not just Mazda that recognizes the importance of brand image; brand promotion groups and brand management committees are being created in companies around the world. This is because of the vital role that brand image plays in distinguishing between one company's products and those of competitors. The question we have to ask is: “If there are two products with exactly the same functionality and price, by what basis do people choose one over the other? Why choose that one?” Various brands exist around the world; for different beers and computers, clothing and drinks. There are numerous brands for every kind of product. But if the functionality and the price are the same, which brand will most people choose? How do they make the decision on which brand to choose? The reason why we choose a product is because we identify with the message being put across by the company that makes it; or because the product possesses something that represents how we wish to be perceived as an individual, or it holds some relevance to our personal experience. Don't we form some kind of emotional link to the product or to the company that makes it? This emotional link with customers is an important asset that raises brand value, and it is high-value brands that are recognized as excellent brands.
There are similar products throughout the automotive industry. Mazda considers it vitally important to strengthen its emotional bonds with consumers in order that they choose a Mazda car from among all the similar competitors. In order to create an excellent brand image through strong emotional ties with consumers, Mazda did not initially concentrate on brand strategy schemes, but rather sought to define a brand DNA. Target Customers Mazda's target customers are “Those individuals who stay young, have a good capability to express themselves, are always passionate and are selfconfident in their choices.” Mazda's Brand DNA Mazda's brand DNA is divided into two concepts of “Personality” and “Product.” In order to gain pathos from the target customers, Mazda tried to create an image where “Personality” is defined as “Stylish,” “Insightful” and
“Spirited,” and to guide Mazda’s craftsmanship, “Product” is defined as “Distinctive Design,” “Exceptional Functionality” and “Responsive Handling and Driving Performance.” The Creation of Zoom-Zoom Mazda introduced the new brand message, “Zoom-Zoom” (the love of motion experienced as a child) as a plain and simple expression of what Mazda stands for. It is being developed in the key markets worldwide. Based on this concept, the cars that Mazda produces are also imbued with the Zoom-Zoom spirit.
Mazda's brand strategy as defined by the WWBP, is what drivies forward all of its activities, including products, events, publicity and relationships with dealers. Ever since the launch of the Mazda6/Atenza in 2002, and including the RX-8, Mazda2/Demio, Mazda3/Axela, Verisa and Mazda5/Premacy, Mazda has introduced next generation products which reflect the brand DNA. As a result, the Mazda6/Atenza has won a number of various awards in over 27 countries, including the RJC 2003 Car of the Year in Japan. The Mazda RX-8 won the RJC 2004 Car of the Year. This is the result of reflecting the Mazda brand in the products and is recognition that the brand has met the approval of consumers.
Mazda brand DNA is also reflected in any number of places where Mazda comes into contact with consumers. For example, we are working hard to present a single unified brand image that is consistent throughout international motor shows held in Japan and overseas, at event venues and dealerships worldwide.
Through these efforts, Mazda is working every day to build strong emotional bonds with potential customers wherever they come in contact with Mazda's products. In the future we hope you will feel Mazda's brand presence wherever you may experience it.
FoundedJanuary 30, 1920
RepresentativeTakashi Yamanouchi, Representative Director, President and CEO
Headquarters3-1 Shinchi, Fuchu-cho, Aki-gun, Hiroshima 730-8670 Japan
Primary BusinessManufacture and sale of passenger cars and commercial vehicles
Capital¥186,499,736,762 (as of November 13, 2009)
Employees22,298 (unconsolidated, as of March 31, 2009) (includes 1,103 employees dispatched to other locations)
Research and development sitesHead Office, Mazda R & D Center Yokohama, Mazda Motor of America (USA), Mazda Motor Europe (Germany), China Engineering Support Center (China)
Production sitesJapan: Hiroshima Plant (Head Office, Ujina), Hofu Plant (Nishinoura, Nakanoseki), Miyoshi Plant Overseas: United States, China, Taiwan, Thailand, Philippines, Zimbabwe, South Africa, Ecuador, Colombia
Logistic bases9 in Japan
535. Japan. .. 121 overseas (as of December 31. 1921 Jujiro Matsuda becomes president. rotary engines. diesel engines. 2008) Principal productsFour-wheeled vehicles. gasoline reciprocating engines. HISTORY: 1920 1920 Toyo Cork Kogyo Co. automatic and manual transimissions for vehicles Net sales (Consolidated)FY2008 2.Sales companies272 in Japan. Ltd. 1929 Manufacturing of Toyo machine tools begins.9 billion yen. Ltd is founded in Hiroshima. 1927 Company becomes Toyo Kogyo Co..
(until July '46). 1932 Begins export with 3-wheel trucks for China. 1949 3-wheeled truck exports restart (India). . 1940 1945 (Atomic bomb dropped on Hiroshima)(End of World War II) Mazda loans part of headquarters building to Hiroshima prefecture and all functions of the prefecture office are transferred there. 1950 1951 Jujiro Matsuda becomes chairman and Tsuneji Matsuda takes over as president.1930 1931 Three-wheel truck production starts. 1935 Production of rock drills and gauge blocks begins.
Begins local assembly in South Africa. first Mazda 2-door passenger car. Introduces Mazda Familia Van. Introduces Mazda Carol 600. 1964 Introduces Mazda E2000. First generation Mazda Familia (800/1000) is introduced. 1962 Begins local assembly in South Korea.1958 Introduces Mazda Romper. 1961 Enters into technical cooperation with NSU/ Wankel (formerly in West Germany) on rotary engines. 1963 Cumulative production reaches 1 million vehicles. Introduces Mazda B-series 1500 compact pickup. first Mazda 4-door passenger car. 1960 1960 Introduces Mazda R360 Coupe. . 4-wheel light truck.
K. Mazda’s first rotary engine vehicle. . 1968 Establishes sales company in Canada. Introduces Mazda Cosmo Sports (110S).V. Introduces Mazda Proceed. Introduces Mazda Luce. Miyoshi Proving Ground is completed. 1966 Introduces Mazda Bongo. 1969 Begins full-scale exports of rotary engine vehicles.) on diesel engines.1965 Technical cooperation begins with Perkins Services N. (U. Nissan and Mazda agree to establish Japan Automatic Transmission Company (JATCO). 1967 Full-scale export to the European market starts. Ford. Begins local assembly of passenger cars in Malaysia. New passenger car plant (Ujina) in Hiroshima is completed. Fully redesigns Mazda 1000/1200. Establishes sales company in Australia.
1970 1970 Mazda Familia cumulative production reaches 1 million vehicles. Mazda Capella (RX-2) is introduced. Exports to the U. . Begins local production in Indonesia. 1971 Establishes Mazda Motor of America (MMA). begin. Kouhei Matsuda becomes president. Introduces Mazda Savanna (RX-3). 1973 Establishes sales company in West Germany.S. Cumulative export reaches 1 million units. Fully redesigns Mazda Familia. Introduces Mazda Titan. Cumulative production reaches 5 million units. 1972 Completes Mazda Training Center in Taibi. Begins supplying the Courier (Proceed) to Ford.
. Cumulative production reaches 10 million vehicles. Ford Motor Company and Mazda enter into a capital tie-up. 1975 Begins local production in Thailand. 1978 Cumulative production reaches 1 million units for rotary-engine cars. Introduces Mazda Luce Regard.1974 Begins local production in the Philippines. Fully redesigns Mazda Capella. Completes Miyoshi Diesel Engine Plant. Kouhei Matsuda becomes chairman and Yoshiki Yamasaki takes over as president. 1977 Fully redesigns Mazda Familia (Original GLC/323). Introduces Mazda Savanna RX-7 (RX-7). 1979 New company symbol is adopted. Introduces Mazda Cosmo. Fully redesigns Mazda Capella. Cumulative exports to North America reach 1 million vehicles.
) 1982 Production begins at Hofu plant (Nishinoura area). Mazda (North America). Establishes Autorama (begins to supply products from October '82." 1981 (North America passenger vehicle export regulations adopted. “Japanese Car of the Year” is awarded to FWD Mazda Capella (626). Mazda Familia (GLC/323) receives “1980-1981 Car of the Year Japan. Inc. Introduces new Mazda Bongo/Bongo Brawny van and wagon series (E-series) in Japan. Fully redezigns Mazda Capella (626).1980 1980 Masaji Iwasawa becomes president. Fully redesigns Mazda Titan. is established. Fully redesigns FWD Mazda Familia (GLC/323). . 1983 Begins local production in Colombia.) Cumulative exports reach 5 million vehicles. Start of operations at Hofu Transmission Plant (Nakanoseki area). Fully redesigns Mazda Cosmo/Luce (929) series.
Moriyuki Watanabe becomes chairman and Kenichi Yamamoto becomes president. 1985 Fully redesigns FWD Mazda Familia (323) series for Japan. Establishes Mazda Foundation. 1987 Introduces Mazda Etude. Fully redesigns FWD Mazda Capella (626).000 units. Celebrates total cumulative production of 10 million passenger cars. Mazda R&D Center in Ann Arbor is completed.5 million units. Introduces all-new Mazda Luce (929) in Japan. 1986 Introduces Festiva. Cumulative production of Mazda rotary-engine vehicles reaches 1. Fully redesigns Mazda Familia Van.1984 Company is renamed as Mazda Motor Corporation. Cumulative production reaches 20 million vehicles in Japan. Cumulative production of Familia reaches 5. Established Mazda Motor manufacturing (USA) Corporation (MMUC).000. Introduces all-new Mazda Savanna RX-7 (RX-7). .
Fully redesigns Mazda Titan. Introduces Eunos Roadster.Mazda opens a new research center in Yokohama. Mazda Motor Manufacturing (USA) Corporation (MMUC).S. (MMA) to consolidate importation and distribution functions in the U. Mazda reaches an OEM agreement for micro-mini vehicles with Suzuki Motors Co. . R&D operations with the establishment of Mazda Research and Development of North America. Introduces Eunos 100 and Eunos 300. Establishes a sales company in Europe (MME). Establishes Mazda Motor of America Inc. in Flat Rock.S. Introduces Mazda Persona. Inc. Kenichi Yamamoto becomes chairman and Norimasa Furuta named president respectively. Establishes Mazda Eunos and Mazda Autozam dealership channels. Japan Mazda begins vehicle production at a new U. Michigan. Mazda begins importing the Citroen BX to Japan. 1988 Mazda Innovation (MI) Plan starts. Introduces Mazda Scrum [Suzuki OEM]. (MRA). Consolidates Mazda’s U. Introduces Autozam Carol in Japan.. facility.S. Ltd. Tokyo Branch is renamed Tokyo Head Office. Starts import of Ford Probe from the US. 1989 Fully redesigns FWD Mazda Familia (323).
. Holds grand opening for the European R&D Representative Office (MRE) in Germany.1990 1990 Introduces Proceed and Mazda MPV in Japan. Cumulative production reaches 25 million units. Introduces Autozam Revue (121). Introduces Mazda Cronoss. Cumulative production reaches 10 million commercial vehicles in Japan (since 1931). 1991 Introduces Mazda Proceed Marvie. Fully redesigns Mazda Scrum. Re-introduces Proceed in Japan. Introduces Eunos Presso.55 wins the Le Mans 24-Hour Endurance Race claiming the first victory for a Japanese automobile and the rotary engine. Introduces Autozam AZ-3. Introduces Eunos Cosmo. Mazda 787B No. HR-X hydrogen rotary engine concept car is shown at the 29th Tokyo Motor Show. Introduces Mazda Sentia (929) luxury sedan in Japan.
MMUC.. Mazda’s wholly-owned subsidiary in Michigan. Introduces Anfini MS-6 and Anfini MS-9. Introduces Eunos 500 (Xedos 6) in Japan.Establishes Anfini sales channel (formerly Mazda Auto) in Japan. . (AAI) an equal partnership between Mazda and Ford. Norimasa Furuta and Yoshihiro Wada named vice chairman and president respectively. Develops a pasenger car with a natural gas engine. Introduces Anfini RX-7. Formulates "Environment-Related Activity Promotion Plan (Mazda Environmental Voluntary Plan)".2 Plant. Introduces Autozam Clef. Inc. Develops mirror cycle engine. Introduces Autozam AZ-1. Inc. Equolize capital contribution to Autorama with Ford. Cumulative production of Hofu-produced vehicles reaches 3 million units. 1992 Introduces Mazda MX-6. 1993 Electric-powered vehicles based on the Mazda MX-5 are developed in conjunction with Chugoku Electric Power Co. Cumulative production in AAI in the US reaches 1 million units. Introduces Anfini MS-8.. Norimasa Furuta named chariman. The ‘Mazda Global Environmental Charter’is adopted. becomes AutoAlliance International. Full-scale production starts in Hofu No.
Completes Mazda ASV. Introduces Eunos 800 (Xedos9).S. 1996 . Cumulative production in Japan reaches 30 million units.Purchasing of new compact pick-up trucks from Ford for release in Canada and the U. Fully redesigns Mazda Sentia. first among Japanese auto makers. Fully redesigned Mazda Familia (323). Transmission supply to Ford reaches 10 million units. Mazda and Ford enter into a long-term strategic relationship to enhance competitive strength. Introduces Mazda Lantis (323F). Mazda and Ford jointly establish AutoAlliance (Thailand) Company Limited (AAT). an advanced safety vehicle. starts. Introduces Mazda AZ-Wagon [Suzuki OEM]. 1994 Mazda develops a compressed-natural-gas-powered truck. Introduces Mazda Familia Van [Nissan OEM]. Fully redesigns Mazda Carol. Mazda acquires the ISO 9002 certificate. 1995 Introduces Mazda Proceed Levante. Fully redesigned Mazda Capella (626). Introduces Mazda Bongo Friendee in Japan.
Eunos dealerships integrated into Mazda Anfini or Mazda dealerships. Cumulative production of passenger cars in Japan reaches 20 million units. the Mazda M. 1997 Embarks on enhancement of North American operations. Miller is appointed president. Mazda develops the Demio FCEV. Share holding ratio of Ford increased from 25% to 33. Eunos 800 renamed Millenia. (MNAO starts).Introduces Ford-produced Mazda 121 into major European markets.G. Henry D.4%. the highest attainable quality mark in the ISO 9000 series. James E. Fully redesigns Mazda Capella Wagon. Mazda inaugurates its new brand symbol. fuel-cell electric vehicle. Mazda Demio receives the “ ’96-’97 RJC New Car of the Year ” award. . Mazda Demio wins “ Japan Car of the Year Special Award. first among Japanese automakers. Anfini dealerships renamed Mazda Anfini.” Mazda launches Mazda Digital Innovation (MDI). Wallace becomes president. Establishes Ethics Committee. Fully redesigns Capella/626 sedan and station wagon in Japan and Europe. Mazda acquires ISO 9001certification. Enhances strategic partnership with Ford. Introduces Demio in Japan. Mazda implements a new merit-based personnel system. North American operations are streamlined.
Formulats Product Philosophy. Introduces the brand new Premacy.1998 Fully redesigns Mazda Roadster. 1999 Fully redesigns Mazda Scrum. Mazda establishes the Mazda Motor Logistics Europe N. Cumulative production at AAI reaches 2 million units. Launches MDI Phase II. (MLE). Develops aldehyde remover. Introduces Mazda Laputa. . Introduces the new Bongo van and truck. AAT starts exporting pickup trucks. Mazda strengthens its drive into Europe. Introduces the New Familia. AAT starts production. Mazda AZ-Wagon and Mazda AZ-Offroad that complies with the new micro car regulations. Mazda participates in the Ford/ Daimler-Benz/ Ballard alliance to develop fuelcell technology for future vehicles. Fully redesigns Mazda Familia Van/Business Wagon. Mazda opens a Female Employee Counseling Office. Cumulative production in Hofu plants reaches 4 million units. Introduces Mazda Carol." is launched. Changes corporate symbol.V. Hofu Nishinoura Plant acquires ISO 14001 certification . New brand message "Get it and be moved. "Life Breath".
Entire Hofu Plant obtains environmental ISO certification. Mazda Roadster is recognized in Guinness World Book of Records. Mazda introduces the New MPV. 2000 2000 Mazda participates in the joint project of the test run of fuel cell vehicles.Mazda reaches an agreement with Mitsubishi to supply small commercial vehicles to Mitsubishi. Mazda headquarters and Hiroshima plant acquire environmental ISO 14001 certification. Mazda develops advanced safety vehicle MAZDA ASV-2. 2001 . Mazda improves female employees’job conditions. Mazda introduces brand new Titan Dash. Mark Fields is appointed president. Mazda introduces brand new Tribute. Mazda announces the development and production of new global engine family in cooperation with Ford. Mazda introduces MDI Ⅲ. Announces mid-term plan "Millennium Plan". Introduces New Titan in Japan.
Continues OEM procurement from Suzuki for micro-mini vehicles. Introduces "Mazda Flex Benefit". Introduces the Early Retirement Special Program. Cumulative production of transmissions manufactured at Mazda Hofu Plant reaches 20 million units. Introduces Mazda Spiano. Holds a roadshow in New York. Ujina No. Premacy FC-EV. Test run on the public road first in Japan. 2002 Completes Nakasatsunai Proving Ground in Hokkaido. Holds "Mazda Mirai" event in Hiroshima Headquarters. . Mazda commences production of MZR engines.2 Plant is closed. Develops high-strength plastic technology for new module carriers. Takes control of distribution in France. Cumulative production volume at Hofu Plant reaches 5 million units. Develops a new fuel cell electric vehicle. Takes control of distribution in the UK. Takes control of distribution in Switzerland. Signs on the Labor-Management Joint Declaration.Mazda introduces the ‘build-to-order’ system for Roadster and Familia SWagon. Holds a roadshow "Mazda Mirai" in Yokohama (MRY). Holds a roadshow in Frankfurt (MRE).
5L next generation engines. Dr. Establishes Management Advisory Committee. Begins public road trials of Advanced Safety Vehicle. Strengthens business in China. Enhances sales network in middle and Eastern Europe. Mazda strengthens domestic dealer network. Ltd.Mazda opens company day-care center.’ Introduces personnel development program (LM21).. Launches the brand new Mazda Atenza. Announces plans to re-balance domestic production capacity. Introduces new brand message ‘Zoom-Zoom. Minimizes environmental impact with semi-dry machining process. Lewis Booth confirmed Mazda President. (Re-open Ujina Plant Number 2 (U2) and close our F Plant. Mr. to Sandvik Tamrock Japan Co..） Mazda6 named NBR Car of the Year.3/1. Fields steps down as the president. Mazda takes new initiative to enhance corporate governance. Mazda Atenza wins 2003 RJC Car of The Year. Wankel. Transfers business in subsidiary Mazda Earth Technologies Co. Launches fully redesigned Mazda Demio/Mazda2. Ltd. Develops MZR1. . Launches North America’s first functional integration modules. New Mazda6 Sports Sedan launched at AAI. Mazda sells auto leasing business to SB Auto Leasing Company. Mazda collaborates in celebrating 100th birthday of inventor of rotary engine. Decides Mazda6 (Atenza) production in China. Develops world’s first environmentally friendly coating technology.
Mazda RX-8 wins 2004 “RJC Car of The Year”. Unveils Mazda Ibuki concept and Hydrogen Rotary Engine at 2003 Tokyo Motor Show. Ford Announce US$500 million investment in AAT in Thailand. Mazda develops aluminum joining technology using friction heat. Releases all-new Mazda RX-8. Mazda completes takeover of Austrian distribution network. Begins production of RENESIS rotary engine. Mazda holds a ceremony to mark first production of Mazda6 at FAW Car Company in China. Starts production of Mazda RX-8. Unveils the 'Mazda Axela'. Releases remodeled Mazda AZ-Wagon. . Mazda's RENESIS wins International Engine of the Year 2003. RENESIS rotary engine named RJC Technology of The Year. Mazda and Isuzu agree on OEM supply of Isuzu small truck.2000 2003 Production of the Mazda2 begins in Europe. Mazda. Mazda's Three Layer Wet Paint System receives JSPMI prize. Mazda develops impact-absorbing hood. Mazda6 named 2004 Car of The Year in China. Hisakazu Imaki appointed President and CEO.
Mazda Hydrogen Rotary RX-8 gets permission to test on public roads. Mazda's Three Layer Wet Paint technologies won the Minister of Environment Award 2003 for Prevention of Global Warming. Mazda3 wins Canadian Car of The Year for 2004.0 liter of International Engine of The Year for second year running. the 2004-2005 Best Value Award. Ford celebrate 25-year partnership. Mazda's RENESIS wins category 2. Fully redesigns Carol micro-mini. The all-new Premacy/Mazda5 exhibited at the 38th Tokyo Motor Show. Finishes production in Hiroshima Plant (F Plant) to strengthen its production system. Mazda. Changan Ford signs investment agreement in Nanjing. by the Car of the Year Japan. Transfers all shares in Mazda Car Rental Corporation. .5-3. 2. Mazda launches Mazda6 MPS and Mazda5. Mazda Verisa wins one of the special awards. Starts sales of micros in all dealership networks and expands cross-channel offerings of registered vehicles. Mazda introduces all new ‘Titan’ truck series in Japan. Mazda invests nearly 14 billion yen in new MDI-Ⅱ. Establishes Mazda Motor de Mexico to form official sales network. Introduces the new compact 'Mazda Verisa' in Japan.2004 Mazda RX-8 wins Wheels Car of the Year in Australia. Unveils All-new space wagon Mazda5 at 2004 Paris Motor Show. Commences operations at retooled Ujina Plant No.
.3L direct injection turbo engine to be mounted on the Mazdaspeed Atenza.1 paint line recommences. Establishes Mazda Motor (Shanghai) Business Management & Consulting Co. Gary A.. Mazda/Ford/Changan Automobile Nanjing engine production company joint venture contract signed. Roe appointed President and CEO of AAI.1 fire. Hydrogen fuel filling station starts operations. Introduced all new Mazda5 packed with innovative ideas. Operation of Ujina Plant No. Mazda Environmental committee strengthened. Trade and Industry for its energy saving efforts for three years in a row. Develops world's first steel-to-aluminum friction spot welding technology. Ltd. Mazda awarded by the Ministry of Economy. All-new Mazda MX-5 unleashed at the Geneva Motor Show. 2000 2005 Newly-renovated Mazda Museum opens. Ujina Plant No. Achieves bumper-to-bumper recycling. Commences an advanced automobile technology research project with the Hiroshima University Graduate School Engineering Research Dept. Mazda Motor (Shanghai) Business Management & Consulting Co. Wins Asahara Prize Science Promotion Award.Newly develops 2. Increases production of Mazda3 in Japan. . Mazda Global Environmental Charter revised. Ltd. founded.
in Thailand. Mazda donates Tribute Hybrids to Orange County Fire Authority in California. Opens China Engineering Support Center. Mazda and Mitsubishi Corporation establish new energy supply company for Japan operations. Launches fully-remodeled all-new Mazda MPV. Ltd.2.000 units per annum. Global production of the Mazda6 reaches one million units. Mazda South East Asia. Introduces next-generation telematics service Mazda G-BOOK ALPHA.Implements 55-point action plan to prevent global warming. .3L) to 705. facility groundbreaking in Nanjing. Establishes sales company. Mazda MPV production reaches one million units. Expands rollout of advanced customer relations presentation tool. Launches new generation MX-5. Sales company "Mazda Motor Russia OOO" founded (operations begin in April 2006).. Limited. Mazda MX-5 wins 2005-2006 Japan Car of the Year. Fully redesigns Mazda Scrum Wagon and Scrum Van. Mazda3 MPS exhibited at the 2006 Geneva International Motor Show. Global reveal of the Mazda BT-50 at 2006 Bangkok International Motor Show. "Visual IT Presentation. Increases MZR engine production (1.8L . 2006 Announces the All-New Mazda CX-7 crossover SUV for the North American market. Establishes a new sales company in Indonesia. Changan Ford Mazda Engine Co." to Japanese dealers.
. at New York International Motor Show. CX-9. Launches freshened Mazda Verisa. Launches freshened Mazda Axela (Mazda3) in Japan. Holds opening ceremony for Mine Proving Ground. Wins first ever Taguchi Award from the Japan Quality Engineering Society. Delivers two rotary hydrogen vehicles to Hiroshima city and prefecture government authorities. Cougar Ace. Hofu Plant produces 25 millionth transmission. becomes stricken. The car-carrying vessel. Mazda's Hofu Plant tops seven million units of production. Mazda reaches one millionth Axela produced in Japan.Begins commercial leasing of world's first rotary hydrogen vehicle (RX-8 Hydrogen RE). Debuts all-new crossover SUV. Fully redesigns Mazda Spiano. . Ltd. Changan Ford Automobile Co. Mazda Autozam sales channel in Japan cumulative sales reach one million units. Introduces "Family of Experts" human resources system. Launches 'Roadster Power Retractable Hard Top'. Mazda6 marks 3 millionth vehicle produced at AutoAlliance International. is renamed as Changan Ford Mazda with Mazda's Investment in Changan Ford. Wins the Asahara Prize Technology Promotion Award and the Asahara Design Award. Establishes new national sales company in Ireland. Mazda5 wins highest crash safety rating from EU and Japanese New Car Testing Agencies. Mazda establish a national sales company in Russia. Develops high-strength heat-resistant bioplastic with Hiroshima area partners.
000th Roadster. 2000 2007 Debuts Mazda Ryuga design concept at 2007 North American International Auto Show.Mazda Demio production in Japan hits one million units. Launches fully redesigned Familia Van. Japan.000 units in 2006. Reveals Mazda Nagare concept car in Los Angeles International Auto Show. Releases fully upgraded Mazda Titan. Mazda hydrogen vehicle takes part in cold weather testing in Hokkaido. Launches Mazda CX-7. 2.3L DISI turbo model of Mazda MPV won the Chairman's Award by the Eco Products Promotion Council. Starts production of the CX-9. Showcases all-new Mazda2 and Hakaze concept car at the 2007 Geneva International Motor Show. Establishes national sales companies in the Czech Republic and Slovakia. Announces new 'Mazda Advancement Plan' mid-term plan. Mazda Motor Europe sales top 300. .8L-2. MZR engine (1.3L) production capacity increased to 756. Renews Mazda official websites.000 units. Builds 800. Ford President and CEO Alan Mulally visits Mazda headquarters. Mazda delivers hydrogen rotary engine vehicle to Japan Automobile Research Institute. Mazda Carol gets a facelift.
Changan Ford Mazda Automobile Nanjing Plant commences production of allnew Mazda2. Develops world-first catalyst material structure for autos using single nanotechnology. Develops world's first biofabric made with 100% plant-derived fiber for vehicle interiors. Announces start of engine production at its joint venture operation in China. Mazda enhances green distribution system between Hiroshima and Tokai district. Achieves mixed production of V6 and in-line four-cylinder engines.Sets long-term vision for technology development: 'Sustainable Zoom-Zoom'. Receives certification of Kurumin mark based on the law to promote measures to support the development of the next generation. . Takes over distribution in Belgium and Luxembourg. All-new Mazda6 debuts at 2007 Frankfurt Motor Show. AAT celebrates 1million units of production. Exhibits hydrogen rotary engine technology at National Museum of Emerging Science and Innovation. Launched freshened Mazda Premacy in Japan. Newly develops naturally-aspirated MZR 1. Delivers hydrogen rotary engine vehicle to Japan's MITI. Celebrates the 40th anniversary of the Rotary Engine Vehicle.3L Miller Cycle engine. Wins three best car awards at Thailand Car of the Year 2007 awards. Wins the Asahara Prize Technology Promotion Award and the Asahara Design Award. Marks 40 million units of cumulative vehicle production in Japan. All-new Mazda6 and Mazda Taiki debut at 2007 Tokyo Motor Show. Launches fully redesigned Demio in Japan. Participates in ITS Trials on public roads in Hiroshima.
Oyodonaka. Aki-gun. Launches global customer magazine. Tower East. THE MAZDA GROUP: OFFICES: Hiroshima Head Office Location 3-1 Shinchi. Mazda participates in Norwegian National Project HyNor by providing hydrogen cars. Hofu. Mazda Furai concept and new RX-8 debuts at 2008 North American International Auto Show. Kita-ku. Wins gold medal at 39th WorldSkills competition." Mazda launches Nanjing vehicle manufacturing plant with Changan Ford Mazda . Mazda Demio wins 2008 RJC Car of the Year Award. 1-1-88-800.Announces new AutoAlliance Thailand passenger car plant. Mazda2 receives highest safety crash rating from Euro NCAP. "Zoom-Zoom. Osaka Hofu Plant Location 888-1 Nishinoura. Yamaguchi . Fuchu-cho. Hiroshima Tokyo Head Office Location 1-1-7 Uchisaiwai-cho. Completes new test courses at Mine Proving Ground. Chiyoda-ku. Tokyo Osaka Branch Location Umeda Sky Bldg.
Yokohama. Kanagawa-ku.Mazda R&D Center Yokohama Location 2-5 Moriya-cho. Kanagawa RESEARCH AND DEVELOPMENT: NameLocationActivities Headquarters R&D Divisions Hiroshima Product and engineering planning Design development Product development Advanced research for significant new technologies Mazda R&D Center (Yokohama) Yokohama Product and engineering planning Advanced design development Advanced research for significant new technologies NameLocationActivities Mazda North American Operations (MNAO[*1]) .
. de R. Michigan Technology and market trend studies in the North American market Design Development for the North American market Evaluation of product conformity with the North American market standards [*1] Mazda North American Operations (MNAO) is a generic organizational name which comprises of Mazda Motor of America. State of Hessen..Irvine..b.H. Mazda Canada Inc. Shanghai Technology and market trend studies in the chinese market . L. China Engineering Support Center JiaDing District. Germany Techology and market trend studies in the European market Design Development for the European market Evaluation of product conformity with the European market standards NameLocationActivities Mazda Motor (China) Co. Ltd. Mazda Motor de Mexico S. NameLocationActivities Mazda Motor Europe G.m. de C. and Plaza Motors Corp. Inc.V.(MME) European R&D Centre Oberursel. California Flat Rock..
a comprehensive facility for developing basic vehicle performance. ABS. Mine Proving Ground May 2006 Yamaguchi. and endurance tests while also improving the basic vehicle functions: driving. Japan The main proving ground. Nakasatsunai Proving Ground . collision protection. cornering. Japan Ongoing development of test course facilities that are unavailable at the Miyoshi Proving Ground in order to further promote product improvements.Name Start of operations Location Activities Miyoshi Proving Ground June 1965 Hiroshima. TCS[*1]. and stopping. and DSC[*2] that ensure safe driving under hazardous frozen/snow conditions. Contributes to the creation of more comfortable and safer vehicles through the use of various tests. Japan Technology development and functional tests on frozen roads of systems such as AWD. Kenbuchi Proving Ground January 1990 Hokkaido. such as handling stability.
January 2002 Hokkaido. [*2]Dynamic Stability Control (DSC): DSC integrates the 4-wheel Anti-lock Braking System (ABS) and Traction Control System to optimally control the engine output and 4-wheel individual brake force for side skid prevention. In addition. the system maintains stable driving conditions while cornering on slippery roads or during evasive steering to avoid hazards. MAJOR PRODUCTION FACILTIES IN JAPAN: PRODUCTION SITE IN JAPAN: As of 31 december. Mainly performs development tests for safe-driving systems such as ABS. and DSC under frozen conditions. Japan The Mazda's proving ground in Hokkaido is for developing vehicle functions for differing conditions in various climates.2008 Plant name District Products Start of operations Hiroshima Plant Plant complex in head office . [*1]Traction Control System (TCS): Mechanism to optimize the drive force according to the driving conditions. TCS.
Mazda MX-5. Mazda CX-9. Mazda RX-8. Mazda E-series (Bongo van. Mazda MPV/Mazda8. manual transmissions March 1931 Plant complex in Ujina district Ujina Plant I (U1) Mazda2. Mazda3 .Gasoline reciprocating engines. Mazda CX-7 December 1972 Gasoline reciprocating engines. Bongo Brawny van). Mazda Biante. rotary engines December 1964 Miyoshi Plant Gasoline reciprocating engines May 1974 Hofu Plant Nishinoura district Plant I (H1) Mazda3 September 1982 Plant II (H2) Mazda6. Mazda Verisa. Mazda2 (3-door hatchback)*1 November 1966 Ujina Plant II (U2) Mazda2. diesel engines. Mazda5.
manual transmissions December 1981 Note: Head Office district includes the surrounding area (Fuchizaki district).February 1992 Nakanoseki district Automatic transmissions. Miyoshi Plant land area encompasses the vehicle proving grounds and the engine plant. *1 For export only MAJOR PRODUCTION FACILTIES OVERSEAS Production facilities overseas Countries/ regions Facility name Location & address .
Nanjing. Missouri.A. Su Yuan Road.Mazda6 September 1987 Ford Motor Kansas City Assembly PlantKansas City.. China 211100 Mazda2 October 2007 Changan Ford Mazda Engine Co...A. Chongqing.4 Tambol Pluakdang. (FCC) No. FGP Bldg. MI 48134 U. (CFMA) No. Ltd. (FLH) 705 Chung Hwa Rd. Jiangning Economic and Technological Development Zone.S. Ltd. 4026. Sec.S. Mazda Tribute March 1987 Thailand AutoAlliance (Thailand) Company Limited (AAT) Eastern Seaboard Industrial Estate 49 Moo.. New Northern Zone.Ltd. Mazda5. #1 American Road. Ltd. Flat Rock.. Rayong 21140. Santa Rosa. Laguna.1. China 211100 Engine for vehicles April 2007 Taiwan Ford Lio Ho Motor Co. Thailand Mazda BT-50May 1998 Philippines Ford Motor Company Philippines. Ltd.1299 JiYin Avenue. Inc. Philippines .O. Changchun hightechnology Industries Development Zone. (CFME) No.A. Chang Fu West Road. AutoAlliance International. (Nanjing Company) (CFMA-Nanjing) No.C Mazda3. U. Inc. Jilin Province. Taiwan R.1 Chung Li. (AAI) 1 International Drive. Tribute 1951 Mazda China FAW Car Co. China 130012 Mazda6 March 2003 Changan Ford Mazda Automobile Co..S.Primary products Start of Mazda production U. Nanjing.4888 Weishan Road. Greenfield Automotive Park-SEZ. China 401122 Mazda3 February 2006 Changan Ford Mazda Automobile Co. Yuan Yang Town. Jiangning Economic and Technological Development Zone.66.
A. Simon Vermooten Road. U. Quito. California.O. Silverton. (CCA) Calle 13 No. Primary Business .R.Box 411.) Av. Dagenham Road. Armadurias y Repuestos Equatorianos S. Manuel Cordova Galarza Km. Harare). Gauteng (P.S. Subsidiaries are companies with a Mazda capital investment of more than 50%. Inc. BT-50.Box ST 520 Southerton. Harare (P.A. Colombia Mazda3. (Pty) Ltd. Pretoria 0001).S. Pretoria. (M.A.E. Mazda T-Series July 1980 South Africa Ford Motor Company of Southern Africa.12 1/2. Mazda3. Mazda Tribute February 2004 Colombia Compania Colombiana Automotriz S. 38-54 (Apdo Aereo 80342) Bogota. Ecuador Mazda BT-50November 1986 Zimbabwe Willowvale Mazda Motor Industries (PVT) Ltd. Mazda B-Series. Mazda BT-50April 1983 Ecuador Manufacturas. Zimbabwe Mazda 323. Willowvale. [MMA] Website Location Irvine. South Africa Mazda BT-50June 1963 AFFILIATES AND SUBSIDIARIES: Mazda's overseas affiliates and subsidiaries. Mazda6.A.O.Mazda3. Mazda Motor of America. A.
research. de R.b.H. evaluation testing and vehicle certification URL http://www.m. [MCI] Website Location Richmond Hill.L. [MMD] .mazdausa. Mexico Primary Business Importer and distributor of automobiles and repair parts URL http://www.m.V.mazdamexico. Ontario. [MdM] Website Location Mexico City. parts and accessories in the U.H.mazda. advanced product development.b. and Canada.Importer and distributor of vehicles.com/ Mazda Canada Inc. de C.mx/ Mazda Motor Europe G. [MME] Location Leverkusen.S. Canada Primary Business Importer and distributor of automobiles and repair parts URL http://www. Germany Primary Business Strategic development and daily management of Mazda's activities in Europe Mazda Motors (Deutschland) G. S. Product planning.com.ca/ Mazda Motor de Mexico.
K. Belgium Primary Business Dealers and Distributors of automobiles. Germany Primary Business Importer and distributor of automobiles and repair parts URL http://www.V. [MUK] Website Location Dartford.de/ Mazda Motor Logistics Europe N. parts and accessories in Europe URL http://www.S [MAF] Website Location .Website Location Leverkusen. U.be/ Mazda Motors UK Ltd.mazda.mazda. Kent. [MLE] Website Location Willebroek. Primary Business Importer and distributor of automobiles and repair parts URL http://www.A.co.uk/ Mazda Automobiles France S.mazda.
A. [MAE] Website Location Madrid.fr/ Mazda (Suisse) S. France Primary Business Importer and distributor of automobiles and repair parts URL http://www.ch/ Mazda Automoviles Espana.mazda-es. Switzerland Primary Business Importer and distributor of automobiles and repair parts URL http://www. [MS] Website Location Petit-Lancy. Spain Primary Business Importer and distributor of automobiles and repair parts URL http://www. Portugal Primary Business . S.Saint Germain en Laye Cedex.mazda.com/ Mazda Motor de Portugal Lda. [MMP] Website Location Lisboa.mazda.A.
mazda.b.pt/ Mazda Motor Italia S. [MAG] Website Location Klagenfurt.m.p. Austria Primary Business Importer and distributor of automobiles and repair parts URL http://www.mazda.. [MMI] Website Location Roma.mazda.at/ Mazda Sales (Thailand) Co.A. [MST] Website Location Bangkok.it/ Mazda Austria G. Italy Primary Business Importer and distributor of automobiles and repair parts URL http://www. Ltd. Thailand Primary Business Distributor of automobiles and repair parts URL .Importer and distributor of automobiles and repair parts URL http://www.H.
[MMNZ] Website Location Auckland..mazda. [CCA] Website Location Bogota.A.th/ Compania Colombiana Automotriz S. Colombia Primary Business Assembler and wholesaler of automobiles URL http://www. [MA] Website Location Victoria. [MCO] .com.au/ Mazda Motors of New Zealand Ltd.http://www. New Zealand Primary Business Importer and distributor of automobiles and repair parts URL http://www.mazda.co.nz/ Mazda Motor (China) Co. Australia Primary Business Importer and distributor of automobiles and repair parts URL http://www.mimazda.com/ Mazda Australia Pty Ltd. Ltd.co.mazda.
[AAI] Website Location Flat Rock.mazda. or an equity-method affiliates. OOO [MMR] Location Moscow.Website Location Shanghai.A. . Indonesia Primary Business Distributor of automobiles and repair parts URL http://www. AutoAlliance International.id/ Affiliates are companies with a Mazda capital investment between 20% and 50%. Russian Federation Primary Business Importer and distributor of automobiles and repair parts PT.mazda.co.cn/ Mazda Motor Rus. China Primary Business Support of associated companies. Mazda Motor Indonesia [PT.com. Inc. Michigan.MMI] Location Jakarta. U.S. marketing and public relations URL http://www.
Ltd. Ltd. Ltd.com/ AutoAlliance (Thailand) Company Limited [AAT] Website Location Rayong.autoalliance. [CFME] . [CFMA] Location Chongqing. China Primary Business Manufacturer and wholesaler of automobiles Changan Ford Mazda Engine Co.autoalliance. assembler and wholesaler of engines URL http://www...com/ Changan Ford Mazda Automobile Co.faw-mazda.co. [FMSC] Website Location Changchun.Primary Business Manufacturer and wholesaler of automobiles URL http://www. Thailand Primary Business Manufacturer and wholesaler of automobiles..th/ FAW Mazda Motor Sales Co. China Primary Business Importer and distributor of automobiles and repair parts URL http://www.
Location Nanjing. China Primary Business Manufacturer and wholesaler of automobile engine .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.