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Online Revenue Solutions

featuring

Web 101 for Local Business Seminars


Guaranteed Revenue, Superior Sales Training

MelTaylorMedia.com

267-625-5313

Mel@MelTaylorMedia.com

Newspaper Ad
Press of Atlantic City

Email Invitation & Online Registration


Press of Atlantic City

Web 101 for Local Business


Why?

Local advertisers want to buy web


confused / lack of knowledge dont totally trust sales rep

think Google or website is enough


never been offered web

Web 101 for Local Business


Benefits
provide web education to local biz > they buy more web !

> helps grow larger, overall shares


immediate web revenue

sales reps are trained as well


better than cold call superior, qualified lead generation

The New Workshop from Mel Taylor Media

Online Business 101


for Newsrooms, Programming & Web Producers

When newsrooms, webmasters & programming understand basic online business models they create advertiser-friendly & profitable websites

mel taylor media


testimonials
Our Web 101 for Small Business seminar was a huge success
$140,000 in new revenue and signed 26 NEW advertisers Increased average revenue per account by 18%.
Mel is charismatic, well spoken and easily captures attention of the crowd. He takes the time to build a story that can make the most difficult concepts seem easy. Before the client seminar (where Mel trained our sales staff) he addressed the most common objections. Mel helped give the sales staff more confidence, and made them fully prepared to sell. At the client seminar, Mel engaged the audience, spoke in terms that made them comfortable, and made professional reference to promote our Newspaper website, without losing credibility as a professional, outside consultant.

Dan Sarko ; VP of Interactive; Tribune

mel taylor media


testimonials
We generated over $140k of new (quarterly) online business.
The seminar results far exceeded our expectations. Mels presentation was also a very effective learning tool for our print sales staff, reinforcing our in-house web training. One key to our success was Mels presentation style. He was able to build the advertisers web comfort by using non-tech, easy to understand methods & terminology.

John DOrlando, VP Advertising; Orlando Sentinel

mel taylor media


testimonials
o

Your knowledge and experience in what works, and what doesn't, to generate online revenues is sorely needed in the Broadcast industry. Your recommendations are simple, practical, and can be executed immediately. Feedback from attendees was as high as we've ever gotten. John Potter VP Training; Radio Advertising Bureau As an event planner, I have the opportunity to place many different types of speakers on various industry programs. Rarely do I encounter a speaker of the caliber of Mel Taylor. Not only is he extremely knowledgeable in and well-prepared for his subject matter, he is also a very entertaining speaker and a pleasure to work with. He is an asset to any program. Marsha Stoltman; America East Newspaper Conference

Mel, Thank you so much for helping Clear Channel Philadelphia take 100% share of the Cirque Du Soleil Theatre buy. $60 thousand dollars for us! Your integrated marketing approach blew the client away. We even took $10,000. of their print budget ! The client said they were VERY impressed with your presentation and program, .and they dont impress easily ! Tara Kelly, Clear Channel Radio

Mel Taylor has sold new media for newspapers, radio and television, and knows what it takes to get past low CPMs and remnant ads. We hired Mel Taylor Media at WTEN in Albany and saw immediate benefits. In addition to innovative internet training and development for our sales team, Mel worked closely with the news director and web developer. Our site now looks better and is more appealing to our advertisers as well as our viewers. The best part: revenue is up. Mike Sechrist, WTEN TV, Albany, NY

Mel Taylor Media


success story
Results: 90 day web-sales initiative

2008 February March April $71,813 $97,304 $110,000

2009 $134,847 $160,756 $164,475

Increase 88% 66% 49%

Mel Taylor
background

radio internet

newspaper television

sales management content, production

talent, reporter sales training

Online Revenue Solutions


featuring

Web 101 for Local Business Seminars


Guaranteed Revenue, Superior Sales Training

MelTaylorMedia.com

267-625-5313

Mel@MelTaylorMedia.com