You are on page 1of 1

Kinder Chocolate SWOT Analysis, USP & Competitors

SWOT Analysis of Kinder Chocolate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing
Kinder Chocolate
Parent Company Ferrero
Category Chocolates
Sector Food and Beverages
Tagline/ Slogan Invented for kids, Approved by mums
A milk chocolate for kids, which is small in size and made with good quality
USP ingredients
Segment Mothers looking for a good quality chocolate for their kids
Target Group Small children
Positioning A good quality, tasty, milk chocolate which is specially made for kids
SWOT Analysis
1.More than 60 years old brand
2. High Brand loyalty
3. Trusted brand by mothers for their children
4. Small in size for kids
5.Good quality ingredients, with the goodness of milk
6.Popular brand name
7.Popular parent brand-Ferrero
8.Globally marketed brand
Strengths 9. Available in variety of packages, i.e. 4 to 40 bars
1.Lack of advertising in emerging markets
Weaknesses 2.Lots of options available hence high brand switching
1.Tap the untapped markets like India
2.Growing concern about heating habits of kids
3.Advertise and market the product in all the markets
Opportunities 4.Sponsorship to events, shows and competition for kids
1.Competition from other chocolate brands
2.Rise in cost of raw materials like sugar
Threats 3.Inflation may cause fall in sales as chocolate in not a necessity
1.Cadbury's Dairy Milk
3.3 musketeers
4.Kinder Bueno
Competitors 5.Milka

The table above concludes the Kinder Chocolate SWOT analysis along with its marketing strategy and brand parameters.