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Laurence King
Spring 2018
Gifts
 
The Gift Lab team
 Clockwise from top left: Commissioning Editors Pistachio, Lü-Bên, Liz, Sarah and John the spy, Production Manager Sian, Art Director Charlotte and in the centre, Editorial Director Marc. Illustration by Claudia Boldt.
 
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This illustration provides a unique insight into the workings of our gift laboratory. In a special part of the office, sealed away from bookworms, a team of gifted scientists works day and night (especially at night, in their dreams) on developing the projects in this list.As they plan for spring, particular attention is paid to the natural world: comparing cats and kittens, decoding the language of flowers, and providing a log for city-dwelling birders. Moving onto summer, a farm is made to fit into a box, fairy tale genealogies are unearthed, mythical creatures re-engineered, a superhero sticky-city and vast underground villain’s lair mapped out, and sharks categorized to provide excitement for families on beach holidays. At quieter times, murder mysteries are plotted and resolved, art movements formed and disbanded.Most importantly, through the medium of gift analysis, and just in time for the World Cup soccer tournament, a method is found to settle once and for all the burning question of... who is the greatest? Lionel Messi or Cristiano Ronaldo? Diego Maradona or Pelé? Or is it Billy, the furry soccer-playing monster who has thousands of yikes on Fiercebook and a ‘sweet tooth’ factor of 27?Turn the page for the results.
Welcome to the Gift Lab!

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