OVERALL MARKET SHARE OF PEPSI AND COKE Overall market share of PepsiCo and Coca-Cola in Delhi.
PepsiCo 57% Coca-cola 43% 30 LEVEL OF SATISFACTION I have survey of more than 1500 outlets in Delhi. I found that level of satisfaction of customer and need of customer. Which services they wants , which product they like, which schemes they preferred , those who are not interested in Pepsico and or coca cola, pepsi monopoly market and coke monopoly market, whose who are ready to sell the soft drinks but they do not get it, those who are satisfied customer etc. 31 PEPSI COKE MARKET SHARE 57% 43% 32 SATISFIED 42% 58% SERVICE PROBLEM 35% 65% SCHEME PROBLEM 38% 62% VISI PROBLEM 58% 42% SUPPLY PROBEM 71% 29% DEMAND OF PRODUCT 59% 41% WHOLESALER MARKET 80% 20% Methodology 33 And Analysis METHODOLOGY AND ANALYSIS OF REASEARCH METHODOLOGY Research methodology is a way to systematically solve the research problems. It m ay be understood as a science of studying how research is done scientifically. We study the various steps that are generally adopted by a researcher in studying h
employees. standard deviation and chi square. projective methods. RSS feeds efficiently supply researchers with up-to date information. What type of research design was used? Exploratory Research Design Why was this type of design used? Exploratory research is a type of research conducted because problem has not be en clearly defined.
. The Internet allows for research methods that are more interactive in nature: E. the mode. case studies or pilot studies. It is necessary for the researcher to know not only need to know how to develop certain indices or tests.. Exploratory research helps determine the best research design . management or competitors. and more formal approaches through in-depth interviews. ho w to calculate the mean.g. the median. are relevant and which a re not and what would they mean and indicate and why? Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain technique ues and procedures will be applicable to certain problems and others will not. Given its fundamental nature.is research problem along with the logic behind them. data collection method and selection of subjects. Exploratory research often relies on secondary research such as reviewing available le literature and/or data. exploratory 34 research often concludes that a perceived problem does not actually exist. major search engine search results may be sent by email to researchers by services such as Google Alerts. how to apply the particular research techniques. or qualitative approaches such as informal discussions with consumers. focus groups.
comprehensive search results are tracked over lengthy periods of time by services such as Google Trends. and Web sites may be created to attract worldwide feedback on any subject. Although the results of qualitative research can give some indication as to the "why". 35 Quantitative data may often be presented in tabular or graphical form. you collect the data yourself using methods such as interviews and questionnaires. There are many methods of collecting primary data and the main methods include: Questionnaires Interviews Focus group interviews Secondary Data Collection Methods: All methods of data collection can supply quantitative data (numbers. The results of exploratory research are not usually useful for decision-making by themselves. no one else has access to it. What data collection methods were used? Primary Data Secondary Data Survey Primary Data Collection Methods: In primary data collection. Secondary data is data that has already been collected by someone else for a different purpose to yours.
. Survey: surveys are used to collect quantitative information about items in a population. "how" and "when" something occurs. but they can provide significant insight into a given situation. The key point here is that the data you collect is unique to you and your research and. it cannot tell us "how often" or "how many. until you publish. statistics or financial) or qualitative data (usually words or text)."Exploratory research is not typically generalizable to the population at large.
Like Tugalakabad extension. social science and marketing research. health. and many surveys involve administering questions to individuals. hierarchy level.pepsiindia.cokeindia. Shahadra for finding market share of PepsiCo and cocacola. When the questions are administered by the respondent. supply system.com I am using primary data for data processing and analysis. sampling and sampling distribution. regression. Najafgarh. A survey may focus o n opinions or factual information depending on its purpose. correlation.Surveys of human populations and institutions are common in political polling an d government. on collected primary data and market share of PepsiCo and Coca-Cola. maintain quality and quantity. When the questions are administered by a researcher. estimation. market demand. the survey is referred to as a questionnaire or a self-administered survey. the survey is called a structured interview or a researcher-administered survey. I have surveyed in many areas of Delhi.com WWW. hypothesis testing and other testing etc. time series. span of control. I am using some statistical tool and techniques for data processing and analyzing like mean. Market share of PEPSICO AND COCA-COLA 36 YEAR MARKET SHARE OF PCI MARKET SHARE OF
. What Data Collection Devices were Used? In primary data: Questionnaire (Mixed) Close ended Personal Interview In Secondary Data: Search Engines Wikipedia & Encyclopedia Google WWW. index number . feedback etc.
3 Mean value of cci = sum of coke/ number of year= num of coke=497 = number of yar=10=497/10=49.) Market share of pepsico Production of Coca cola(incr.7 Correlation coefficient Year Production of Pepsico(incr.) Market share of Coca cola 2000 100 43% 115 57% 2001 102 47% 112 53% 2002 104 44% 113 46% 2003 107 42% 111 58% 2004 105 48% 112 52% 2005 112 51% 112 49% 2006 103 58% 119 42% 2007 99 55% 126 45% 37 2008 96 57% 123 43%
.CCI 2000 43% 57% 2001 47% 53% 2002 44% 46% 2003 42% 58% 2004 48% 52% 2005 51% 49% 2006 58% 42% 2007 55% 45% 2008 57% 43% 2009 58% 42% Total market share of pepsico 503 Total market share of Coca-Cola 497 Mean value of pci =sum of PepsiCo/ number of year=sum of PepsiCo= 503 =number of year 10=503/10=50.
2009 95 58% 121 42%