Magnitude  2010:  
  Open  Innovation  Festival  2010             Op  

Rebuilding  the  Future,  by  restoring  the  Past  
Gaby  Sadowski,  Eindhoven,  the  Netherlands  

  Open  Innovation  Festival  Worldwide  2010  /  Magnitude  2010   The  world  is  changing  dramatically.  Increasingly  we  have  new  tools  at  our   disposal  that  allow  us  to  improve  our  work,  our  governmental  organizations  and   our  lives.  In  2009,  the  five-­‐day  Open  Innovation  Festival  organized  by  the  city  of   Amsterdam  showed  that  we  have  the  expertise  as  well  as  the  technique  to   improve  our  neighborhoods  and  your  cities.       However,  it  is  essential  to  acknowledge  the  possibilities  we  have  at  hand.  We   have  to  open  up  ourselves  in  order  to  open  up  our  society.  Furthermore,  we  have   to  invest  in  our  personal  skills.  If  we  start  using  all  available  expertise,  ideas  and   creative  talent,  within  and  outside  our  organizations,  we  can  accomplish  the   fundamental  changes  our  society  needs.  Sometimes,  people  need  help.  The  Open   Innovation  Festival  (OIF)  shows  that  numerous  people  are  ready  and  willing  to   help  if  necessary.  OIF  shows  that  it  is  possible  to  create  an  unimaginable  amount   of  value  and  positive  energy  without  thinking  in  terms  of  finance.  Combining  the   available  creativity,  enthusiasm  and  knowledge  can  lead  to  results  once   considered  impossible.     In  2010,  the  Open  Innovation  Festival  will  be  launched  worldwide  (November  29   -­‐  December  3,  2010).  We  ask  citizens,  organizational  institution  and  companies   to  join  forces  and  make  innovation  happen  in  this  week.  The  sky  is  the  limit,  or   maybe  even  beyond.     In  different  countries  all  over  the  world  festivals  will  be  hosted.  The  program  of   the  festival  will  be  put  together  by  different  cities  themselves.  These  city  festivals   will  put  emphasis  on  the  strengths  and  identity  of  the  city,  based  on  different   kind  of  workshops;  sessions,  exhibitions,  showcases,  discussions,  networking   events  etc  can  be  expected.  The  cities  will  be  connected  through  live-­‐stream   connections.   One  of  the  main  themes  of  the  festival  will  be  co-­‐creation/crowd-­‐sourcing:  How   can  citizens,  companies  and  government  join  forces  in  order  to  meet  the   challenges  in  for  instance  Safety,  Mobility,  Well-­‐being,  Environment,  and  E-­‐ inclusion  in  our  cities?  How  can  innovation  help  to  transform  challenges  into   solutions?     Aim  of  this  memo     The  goal  of  this  memo  is  to  ask  for  concrete  contribution  for  the  festival  that  will   take  place  from  the  29th  November  until  the  3rd    December.  We  focus  and   highlight  one  of  the  central  projects  with  international  allure,  in  which  we  seek   all  kinds  of  contributions.  The  project  is  called:  Rebuilding  the  Future,  by   restoring  the  Past.     The  context:  Restoring  the  future,  by  rebuilding  the  past:  L’Aquila    

  L’Aquila  -­  highlights  of  a  city   L’Aquila   (ca.   73.000   inhabitants)   is   a   city   of   central   Italy,   capital   of   the   Region   Abruzzo.  It  is  situated  on  a  721  meters  hillside  within  a  narrow  valley  between   the   Gran   Sasso   d’Italia   (2914   meters)   (the   peak   of   Appenine   chain)   and   the   Velino-­‐Sirente  chain  (2487  meters)  and  their  homonym  national  parks.   The  history  of  L’Aquila  is  made  up  of  times  of  both  prosperity  and  decadence  due   to  the  alternation  of  conflicts  and  foreign  dominations,  and  times  of  flourishing   commercial   relationships   also   with   different   cities   and   countries   (e.g.   Florence   and   Venice   as   well   as   France,   Holland   and   Germany),   which   made   L’Aquila   the   second   city   of   the   Reign   of   Naples   after   Naples   itself.   The   foundation   of   a   University   in   1458   and   the   establishment   of   typography   by   the   Gutenberg’s   apprentice,   Adam   from   Rottweil,   in   1482   contributed   to   a   cultural   growth   throughout   all   the   Middle   Age   and   up   till   one   of   the   major   earthquake   the   city   suffered  (1703).   In   fact,   the   history   of   the   city   has   been   profoundly   affected   by   recursive   strong   earthquakes  (e.g.  1315,  1349,  1461,  1646,  1672,  1703),  which  brought  death  and   destruction  as  slowed  down  its  expansion  and  level  of  richness  imposing  to  the   citizens  enormous  efforts.  The  re-­‐building  of  the  city  has  always  been  promoted   by   the   Church   or   the   States   it   belonged   to   for   its   strategic   position,   cultural   heritage  and  relevance  in  commercial  dealings.  The  reconstruction  of  destroyed   or   heavily   damaged   buildings,   churches   and   monuments   has   often   been   done   following   the   different   current   architectonic   techniques   allowing   the   stratification  of  styles.     The  earthquake  of  April  6th,  2009   During   the   night   of   April   6th   2009   at   3.32   a.m.   local   time,   an   earthquake   of   6.3   magnitude  struck  central  Italy  with  epicenter  in  L’Aquila.  The  existence  of  many   faults   in   its   underneath   geological   structure,   the   fact   that   the   city   lays   on   a   Pleistocene   lake-­‐bed   that   amplifies   seismic   activity   and   the   age   of   the   city   (as   well  as  the  existence  of  modern  buildings  not  “quake-­‐proof”)  made  the  event  of   greater   impact   on   people   and   infrastructures   as   well   as   its   cultural   heritage.   Several   buildings   collapsed,   308   people   died,   65.000   people   became   homeless   and   all   the   social   and   cultural   activities   suddenly   stopped.   The   city   center   (estimated   as   the   larger   historical   city   center)   was   declared   red   zone   and   the   access   to   it   interdicted.   The   same   happened   to   the   medieval   villages   in   the   surroundings   bringing   up   to   130.000   the   number   of   people   to   be   assisted   for   daily  necessities.   After   one   and   a   half   years,   the   city   center   of   L’Aquila   is   still   closed   though   Fire   Brigades  are  constantly  and  proudly  working  to  put  buildings  in  safety  with  the   most   modern   techniques.   Until   people   will   not   be   able   to   access   and   live   the   city   itself,   to   enjoy   its   cultural   treasures   and   meeting   points,   cinemas,   theaters,   narrow   medieval   streets   and   open   squares   and   till   they   will   not   be   able   to   live   their  daily  life,  they  will  remain  deprived  of  their  identity  and  background.    

  The  General  Idea:     While  during  the  OIF  festival  every  country  is  finding  solutions  for  its  own   challenges,  it  would  be  a  great  idea  to  combine  forces  all  over  the  world  in  order   to  come  up  with  a  solution  for  the  enormous  social  and  economical  challenge   L’Aquila  is  facing  for  over  more  than  one  and  a  half  year  now.  Rebuilding  takes   time,  money  and  efforts.  The  loss  of  a  city  (not  forgetting  about  the  loss  of  people   during  the  earthquake)  brings  along  feelings  of  sadness  and  the  lack  of  hope.   Just  imagine:  is  it  possible  for  the  world  to  put  L’Aquila  back  on  the  map?  Not  by   sending  money,  but  by  making  a  real  contribution.  Combing  our  virtual  and   physical  forces?  In  a  first  and  quick  step,  we  want  to  rebuild  L’Aquila  in  a  virtual   manner,  using  innovative  techniques  This  will  provide  the  room  for  a  shift  up   leading  to  our  main  goal,  that  is  the  restructuring  (with  quake-­‐proof  techniques)   of  publicly-­‐owned  buildings  and  spaces.  A  specific  attention  will  also  be  put  on   the  integration  of  new  communications  infrastructures  (e.g.  fiber  networks)  and   green  technologies  to  achieve  high  standards  of  environmental  sustainability  and   improve  efficacy  and  efficiency  in  the  provision  of  public  services.       The  Virtual  idea:     While  all  the  citizens  of  L’Aquila  are  now  living  outside  their  city  (waiting  for   L’Aquila  to  be  safe  again),  they  still  feel  strongly  connected  to  their  city.  I  use  the   image  of  Alberto  her.  He  was  born  in  L’Aquila,  he  was  raised  there.  He  now  lives   in  Eindhoven  and  works  as  a  post-­‐doc  researcher  at  the  Eindhoven  University  of   Technology  (TU/e).  He  carries  around  his  notebook  and  Iphone  full  with  pictures   of  his  hometown.  How  beautiful  it  used  to  be  and  how  it  looks  now:  like  a  ghost   town.     In  order  to  give  L’Aquila  back  to  its  citizens  a  first  step  would  be:  rebuilding   L’Aquila  in  a  virtual  manner.     Why?  A  virtual  place  can  be  a  place  where  people  of  L’Aquila  can  meet  each   other.  Community  building  will  take  place.  People  can  share  their  feelings  about   the  earthquake;  people  can  share  stories  and  pictures.  It  will  give  them  back  a   sense  of  presence.   Using  Augmented  Reality   Using  Layer-­‐app   Using  live-­‐stream/webcam  images   Virtually  rebuilding  some  of  the  identifying  buildings  of  L’Aquila.  

A  challenge  for  the  Innovation  festival  would  be:  develop  tools  or  mechanisms  to   re-­‐vivid  this  city  in  a  virtual  manner.  Develop  tools  and  mechanisms  to  form   communities  in  order  to  stimulate  cooperation  in  L’Aquila.     The  Physical  Idea   Of  course,  rebuilding  the  city  in  a  virtual  manner  is  a    “fast-­‐solution”.    It  does  not   give  back  their  houses  for  the  inhabitants.  People  can  meet  virtually  around  the   marketplace,  but  it  does  not  allow  people  to  sit  in  L’Aquila  and  enjoy  the  food   and  the  wine  together.   So,  another  challenge  within  this  project  is  to  come  up  with  innovative  ideas   about  the  physical  rebuilding  of  this  city.  A  way  to  organize  this  is,  would  be   through  a  worldwide  co-­‐creation  event:  combing  skills,  expertise  and  power   from  thinkers  (and  students  as  well)  from  all  over  the  world,  with  different   backgrounds.    Keeping  in  mind  the  identity  of  the  city  (which  you  can  learn  from   the  virtual  community),    its  historical  background  and  all  the  new  insights  about:       The  framework  of  rebuilding   Of  course,  we  have  to  stay  realistic  about  the  rebuilding  of  L’Aquila  as  a  whole.  It   will  be  too  expensive  and  too  big  for  just  this  project!  Neither  it  will  fit  the  main   scope  of  our  project.  We  do  not  intend  to  finance  the  rebuilding  of  some  private   buildings  to  detriment  of  others  since  it  will  briong  to  a  substantial  inequality  of   treatment  for  the  citizens  of  L’Aquila.  Thereafter,  the  restoration  of  private   buildings  will  be  probably  financed  by  the  Italian  central  government  itself.   This  is  the  main  reason  leading  to  concentrate  our  attention  of  the  possibility  to   rebuild  a  publicly-­‐owned  area(close  to  the  worldwide  known  Collemaggio   Church),  which  used  to  host  many  of  laboratories  and  services  of  the  local  Public   Health  Agency.  In  that  area,  the  Academy  of  Arts  and  Images  was  placed  before   April  6th  2009.  Such  an  environment  would  easily  entail  the  necessity  of  planning   a  full  restoration  of  buildings  with  quakeproof  techniques,  the  creation  of  a  high   speed  communication  system  (e.g.  fibre  networks)  and  the  creation  of  a  real   experimentation  platform  for  e-­‐health  and  e-­‐government  services.   Besides,  this  area  is  fully  publicly  owned  and  requires  no  special  supervision  by   the  Committee  of  Arts  since  there  a  no  historicllay-­‐vincolated  buildings  to  be   found.   Earthquake  proof  construction  methods   Sustainability  insights   Energy  reducing  technologies   Broadband  opportunities   Light   Smart  living   Healthy  aging   Etc.  

A  focus  on  this  area  could  increase  chances  of  success  in  terms  of  municipality   commitment  and  streamline  the  collaboration  between  L’Aquila  and  other   municipalities  like  Eindhoven.       A  form  of  “adoption”  of  a  system  of  buildings  in  a  homogeneous  area  could  be   one  of  the  possible  forms  to  involve  private  companies  in  the  rebuilding     Enough  Ideas:  how  to  implement  them?  Living  Lab  L’Aquila     For  that,  of  course,  we  need  sponsors.  Especially,  companies  willing  to  lay  down   some  showcases  in  L’Aquila.     What  if  we  look  at  L’Aquila  as  a  living  lab?  A  living  lab  is  a  new  way  of  innovation   in  which  different  partners  in  the  chain  (from  developer  till  the  end-­‐user)  work   together  in  order  to  innovate  and  getting  things  done.  In  most  cases  tools,   innovatons  and  solutions  are  developed  and  tested  in    their  original  surrounding,   in  this  case  L’Aquila  itself    will  be  the  laboratory.   From  a  EU  context,  Living  Labs  are  highly  appreciated  and  stimulated  as  a  crucial   layer  of/for  our  new  economy.    (Strengthening  innovation  and  investment  in   ICT).   For  companies,  this  living  lab  will  be  a  great  surrounding  to  pitch  their  new  ideas   and  solutions.  Experts  from  all  over  the  world  can  show  their  latest  insights  on   construction  and  other  themes.     What  I  left  out:   I  left  something  out,  because  I’m  aware  this  is  the  biggest  challenge:  (but  it   wouldn’t  be  fair  to  hide  it)  Internet  access  in  and  around  L’Aquila  is  lacking  or   difficult.  Reaching  out  to  L’Aquila  using  social  networks  will  be  extremely   difficult!   From  the  inhabitants  of  L’Aquila  we  wish  to  receive  as  much  input  as  possible   about  the  rebuilding  of  the  city.  Our  hope  is  to  join  the  already  existing   communities,  listen  to  them  and  integrate  their  needs  into  our  challenge.  New   communities  can  also  be  created  to  make  citizens  closer  and  better  connected  to   companies  and  institutes  involved  in  this  voluntary  project  to  restore  L’Aquila.In   order  to  make  a  community-­‐wide  collaboration  real    ,  we  will  arrange  online   sessions  and  meetings  with  the  city  of  L’Aquila.  This  process  of  cooperation  and   developing  trust  should  enfold  and  grow  during  the  project.     Join  us!?  

As  you  have  seen  this  L’Aquila  project  contains  many  sub-­‐projects.  Please  think   about  what  you  can  contribute  to  in  order  to  rebuild  this  city:  virtually  or   physically.  (In  terms  of  ideas,  hands  of  money)   Visit  us  at:     For  questions:         Gaby  Sadowski,  tel.  06-­‐13927926  E-­‐mail:  -­‐    

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