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Tourism Case Study

The emirate selected for the case study is Dubai.

One of seven semi-independent states within the United Arab Emirates called Dubai has ended up being
a rising power in the Middle East. 50 years back Dubai was just a point of convergence were a couple of
thousand climate stricken individuals some way or another pushed and pulled their life ahead gathering
picking dates, jumping for pearls, or cruising in wooden dhows to exchange with Iran and India, Dubai
was as poor as any town in Somalia or the Sudan. It was in 1971 the six states in particular Abu Dhabi,
Sharjah, Dubai, Ajman, Umm al-Quwain, and Fujairah were joined together. What's more, in1972 Ras Al-
Khaimah joined the unification, The Assembled Bedouin Emirates (UAE) were in this way formally settled
with revelation from H.H Sheik Zayed that the UAE was built up as a Free Country with the point of
looking after Autonomy, dependability and co-operation.

The turn of twentieth century saw Dubai getting to be noticeably well known in the advanced business
world as protected and prosperous port. Dubai rushed to set up itself as a characteristic paradise for
dealers as the offices for exchange and free ventures were awesome. 'In the mean time a thriving Indian
populace was settling in Dubai and was especially dynamic in the shops and rear ways of the souq.
Indeed, a main consideration in the development of Dubai in the early post-war years was the re-fare of
gold to India. The cosmopolitan environment and demeanor of resistance started to draw in different
outsiders as well. A few years after the fact the English made their Inside on the drift, setting up a
political office in 1954' (DTCM 2005).

In any case, being the most created region in the district did not simply accommodate the satisfactory
framework of Dubai. Regardless of the notoriety Dubai had by the center of the twentieth century, the
city simply did not have enough streets, power, sewers or phone. The foundation building had begun in
Dubai even before the revelation of oil in 1969, yet once the income from the oil started to stream in
the building procedure picked up energy. 'Exchange remained the establishment of the city's riches,
while different tasks were produced throughout the following 20 years. The airplane terminal ended up
noticeably one of the busiest in the range, an expansive dry-dock complex was created, the biggest
simulated port on the planet was worked at Jebel Ali and Dubai Aluminum Organization (DUBAL), which
has turned out to be one of the emirate's biggest non-oil related industry, went ahead line in 1979'
(DTCM 2005).

In the year 2000, the Burj Al Middle Easterner was at that point being a host to the energized well off
visitor from around the globe. The Bedouin country was still overpowered in the astonishing feel of the
new development, the world saw one of its hardest circumstances. The economy everywhere shivered
under substantial subsidences. Dubai has made some amazing progress to develop as a genuinely
worldwide visitor goal empowered through its hearty tourism industry. A yearly traveler inflow for more
than 14.2 million. Tourism and neighborliness has been one of the torchbearers of the economy,
contributing close around 20 percent towards Dubai economy with probably 7 yearly development
rates. In 2016, 14.87 million Overnight guests went by Dubai and with these figures Dubai was the
fourth most went by city of the world. In the primary portion of 2017, number of outside guests
ascended by 10.6 percent to 8.06 million and this rate incorporates right around 1.05 million, though by
passing days the quantity of guests from China and Russia is likewise expanding.

Figure 1 Tourism Inflow in Dubai (in millions)

Tourism in Dubai is a critical part of the Dubai government's technique to keep up the stream of outside
money into the emirates. Dubai's draw for vacationers is constructing for the most part in light of
shopping, yet additionally on its ownership of other antiquated and current attractions. Dubai has an
unassuming clothing regulation as a feature of its criminal law. Sleeveless tops and short dresses may
not be permitted at Dubai Shopping center. Garments are encouraged to be in suitable lengths.

Expats and visitors are not permitted to devour liquor out in the open, other than authorized scenes,
(for example, bars and hotel restaurants) or private homes.

In only couple of years Dubai has been a standout amongst the most essential urban areas on the
planet. It transformed from a common city to an astonishing city that everybody needs to visit and
appreciate the lovely places in it. We should perceive what is so unique about Dubai to be a standout
amongst the most essential urban areas on the planet?

Many individuals visit Dubai consistently not simply customary individuals but rather big names and
critical individuals as well. They originate from various nations and spots Middle Easterner nations and
others like Britain, USA, Australia, and South Africa and so on.

Tourism improvement in Dubai is firmly connected to its advances in the vehicle area and its availability
to the outside world. Dubai has clear desire of being a noteworthy concentration noticeable all around
transport in the entire locale and to this impact the Dubai specialists are setting up the important
infrastructural offices. Dubai's affable aeronautics has advanced great and its air terminal is among the
best twenty busiest on the planet as measured by the traveler volume. In the vicinity of 1990 and 2004,
around 20 million travelers were conveyed by 100 carriers serving working between 145 distinct goals.

Figure 2 Top 10 Market Visitor To Dubai Year 2016 and 2017

Tourism Development in the emirate over a period of time. (Data on tourist arrival, hotel occupancy

Dubai is a part nation of the Center East area. The entire of this district by and large pulls in couple of
visitors on account of political turmoil which throughout the decades have produced pressures and
vulnerabilities in the locale as well as in the entire world. Some different obstructions to compelling
tourism improvement in the locale incorporate absence of poor condition of infrastructural
advancement, restricted advancement and absence of attractions. Disregarding every one of these
misfortunes, Dubai has however figured out how to see a prospering tourism industry put something
aside for its tourism strategies. The experts in the nation have figured out how to actualize sound
financial enhancement programs which together with broad advertising have brought about a blasting
tourism industry. Dubai has intensely put resources into costly cutting edge offices, attempted profound
promoting and these has brought about the development of her tourism. Her future desires are high as
reflected by the setting of soaring entry targets. As a matter of fact Dubai has shown a capacity to
defeat the difficulties looked by the tourism business and has set up itself as an expert in the business
with a high development rate. This accordingly makes Dubai an intriguing case of a blasting Center East
community for tourism that is quick making new and more open doors and understanding its maximum

This in any case, there are a few imperatives that which may hinder the probability of Dubai's tourism
industry to be accomplished. These variables call for audit of approaches and techniques.

Goal improvement is a key factor in tourism writing and research approaches this topic from different
controls and points of view. These viewpoints are;

Government arrangements.

Destination's spatial advancement

Business procedures and promoting

Development impacts

Estimated number of rooms 93,030

Estimated Occupancy level 86.5%

Average daily room rate 1070AED

Overnight visitors in Dubai spent $10.9 billion (Dh40 billion). That's about Dh3000/- average spends per

Estimate number of visitors by 2020 is 20 Million

A brief summary of attractions that are being promoted in the emirates.

Dubai is the most crowded emirate of the seven emirates of United Arab Emirates. It is particular from
different individuals from the UAE in that incomes from oil and petroleum gas represent just 6% of its
total national output. A dominant part of the emirates incomes are from the Jebel Ali Free Zone
Authority (JAFZA) and now, progressively, from tourism. Dubai is relied upon to suit more than 15
million travelers by 2017. Dubai is the most crowded emirate of the seven emirates of United Arab
Emirates. It is particular from different individuals from the UAE in that an extensive part of the emirates
incomes are from tourism. Dubai has been known as the "shopping capital of the Middle East. Dubai
alone has more than 70 shopping centers, including the world's seventh biggest shopping mall known as
Dubai mall. The city draws vast quantities of shopping tourist from nations inside the district and from to
the extent Eastern Europe, Africa and the Indian Subcontinent. While boutiques, some electronic shops,
retail stores and supermarkets work on a fixed-price, most different outlets consider friendly and
negotiable lifestyle. Dubai is additionally known for its souq regions situated on either side of its creek.
Dhow trip on Dubai Creek. Very mediocre food, a silly dance as entertainment on some
boats. Good for views of the creek and photos at night - but wobbly so you need high ISO or
low aperture setting on your camera to get good photos (flash is a waste of time). Take a
Dubai Ferry trip instead, or rent an abra on the creek for an hour and then have dinner at
Global Village. Very popular but hard to understand why. Is a small amusement park and lots
of country themed stalls selling mostly the same stuff you can buy in a super market? There
are a few interesting things but takes a bit of time and exploration to discover them.
Restaurant selection isn't as great as it sounds.
The Gold Souk. the original one in Deira. Crowded, lots of fake watch sellers etc. The gold is
real though. Ok for photos of shop windows with all that glitters. For shopping, go to the
Gold and Diamond Park on Sheikh Zayed Road instead. More relaxed, better a/c, less people.
Possibly even cheaper prices.
Burj Khalifa: Dubai's landmark building is the Burj Khalifa, which is at 829.8 meters, the
tallest building in the world and the most famous of the city's points of ineterst. For most
visitors, a trip to the observation deck on the 124th floor which is a must-do while in the city.
Dubai Mall: is the city's premier mall and provides entry to the Burj Khalifa as well as the
Dubai Aquarium. There is also an ice-skating rink, gaming zone and cinema complex as a
more entertainment options. The shopping and eating is endless and there are nearly always
special events such as live music and fashion shows within the mall. One of the city's top
tourist attractions, the Dubai Aquarium houses 140 species of sea life in the huge suspended
tank on the ground floor.
Adventure, thrills and Excitement

i. Autodrome Dubai - tear around a race track in someone else's car. Allow 2-4 hours.
ii. Balloon Flight - expensive way to see sand dunes. Allow a morning.
iii. Desert Safari - many companies offer tours, allow most of a day.
iv. Helicopter - allow an hour. Quick, efficient, expensive way to see Dubai.
v. Parachute Jump, Skydiving - visit Umm Al Quwain airfield and fall out of a plane. Allow half a
day at least.
vi. Ski Dubai - great for beginners, ok for intermediates. Experts will get bored quickly but it's
worth a trip for something different if you go with a mate. Allow 3-4 hours.
vii. Wild Wadi - water park, allow 3-6 hours.
viii. IMG World of Attractions, including lego land, Dubai Garden Glow and Miraclke garden.

The efforts made by DMO's (Destination Management Organizations) such as SCTDA in Sharjah,
STCM in Dubai and so on.