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Definition of values

Important and lasting beliefs or ideals shared by the members of a culture about what is good or
bad and desirable or undesirable. Values have major influence on a person's behavior and attitude
and serve as broad guidelines in all situations. Some common business values are fairness,
innovation and community involvement.
2. The monetary worth of something in areas such as accounting, economics, marketing or
-the moral principles and beliefs or accepted standards of a person or
social group.



This is the shared sense of identity and consciousness of the 'other'. It means treating others with
respect and dignity as an equal, not someone below the individual.

Family Orientation
The basic and most important unit of a Filipino's life is the family. Unlike in Western countries, young
Filipinos who turn 18 are not expected to move out of their parents' home. When a Filipino's parents are
old and cannot take care of themselves, they are cared for in their children's homes and are very rarely
brought by their children to Homes for the Aged. The practice of separating the elderly from the rest of
the family, while common in Western countries, is often looked down upon in Filipino society. Family
lunches with the whole clan with up to 50 people, extending until the line of second cousins, are not
unusual. The Filipino puts a great emphasis on the value of family and being close to one's family
Joy and Humor

This famous trait is the ability of Filipinos to find humour in everything. It sheds light on the optimism
and positivity of Filipinos in whatever situation they are in so as to remain determined in going through
struggles or challenges. It serves as a coping technique, the same way a child who has fallen laughs at
himself/herself to hide his/her embarrassment.

Flexibility, Adaptability, Creativity

Studies show that Filipinos often have an aversion to a set of standardised rules or procedures; They are
known to follow a Natural Clock or Organic sense of time- doing things in the time they feel is right. They
are present-oriented: which means that one attends to a task or requirement at the time it is needed and
does not worry much about future engagements. This allows the Filipino to adapt and be flexible in
doing the tasks at times not bound to a particular schedule or timeframe. This allows them think on
their feet and be creative in facing whatever challenge or task they have even when it is already right in
front of them.

Faith and Religiosity

The Philippines is approximately 85 percent Christians (mostly Roman Catholic Christians ), 10 percent
Muslim, and 5 percent 'other' religions, including the Taoist-Buddhist religious beliefs of Chinese and
the 'indigenous' animistic beliefs of some peoples in upland areas that resisted 300 years of Spanish
colonial rule.[7] This is a reflection of the Filipinos' strong faith in God as seen in their various practices.
This includes the numerous Church Holidays they observe, the customary (and obligatory) Sunday
Mass, the individual's basis of their moral standpoints, the influence of the Church on the minds,
actions, and opinions of the majority, importance of the Sacraments, Praying at almost any possible time
of the day, the extreme practices during Holy Week,

Ability to Survive

The Filipinos as a people who have been constantly under the rule of numerous powerful countries has
over time, developed a sense of resourcefulness or the ability to survive with whatever they have. They
have the extraordinary ability to make something out of almost nothing. If a Filipino was given just a
screwdriver, plastic bags, and some tape, he would still be able to build a bird tree, especially for the
sake of survival, and provided that he be allowed to hunt for some needed surrounding material.

Hard Work and Industry

With resourcefulness comes hard work. Filipinos are very determined and persevering in accomplishing
whatever they set their minds to.
Filipinos over the years have proven time and time again that they are a people with an industrious
attitude. Sadly, this is seen by others as Filipinos being only useful as domestic helpers, working abroad
to help their families in the country. This is also present in the countrys workforce particularly the
farmers. Even with little support, technological weaknesses and the countrys seasonal typhoons, the
Filipino farmer still strives to earn their daily meal.


Foreigners who come to visit the Philippines speak of Filipinos going out of their way to help them when
lost, or the heartwarming generosity of a Filipino family hosting a visitor in their poverty-stricken home.
Meanwhile, most foreigners who attend Filipino gatherings abroad (which are frequently organized for
hundreds of reasons) testify to the warmth and friendliness of Filipinos as they experience that feeling of
belongingness. Indeed, the legendary Filipino hospitality is not limited to the Philippines. It is
everywhere wherever there are Filipinos.

Our values are important because they help us to grow and develop. ... The decisions we make are
a reflection of our values and beliefs, and they are always directed towards a specific purpose. That
purpose is the satisfaction of our individual or collective (organisational) needs.


Mharlette O. Telingban
Beatrisse Julia C. Bantug
Michaela Marie B. Reyes
Paula May . Lopez