10 th SEPTEMBER, 2007


TOPIC 1. Introduction 2. Role of information technology 3. Role of service providers 4. Initiative description 5. Implementation details 6. Benefits 7. Future plan 8. Issues faced during implementation 9. Security requirements 10. Conclusion 11. Glossary

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12. References



INTRODUCTION Internet Protocol Television (IPTV) is a service where the customers who are registered subscribers of this system can get digital TV signals through their landline telephone connections. but also offers revenuegenerating opportunities for the telecom and cable service providers. Their success. In India. IPTV is not the Internet Video that simply allows users to watch videos.1. the market for TV and video is far from empty. over the Internet. this technology has been restricted by low broadband availability. movies on demand and other interactive multimedia services over a secure. IPTV generally includes delivery of broadcast TV. In the past. Private telecommunication companies have been busy working out strategies with their content providers and equipment/software partners. however. This delivery of digital television is made possible by using Internet Protocol over a broadband connection. to enter into the market. critically depends on the quality and range of services they offer in comparison to cable TV operators. There is a huge cable and satellite TV infrastructure (with nearly 50 million subscribers) to contend with. like movie previews and web-cams. For this purpose viewers will need a broadband connection and a set-top-box to send and receive requests. Many of the world's major telecommunications providers are exploring IPTV as a new revenue opportunity from their existing markets and as a defensive measure against similar action being taken by more conventional Cable Television services. In the coming years. however. residential IPTV is expected to grow at a fast pace as broadband was available to more than 200 million households worldwide in the year 2005 and expected to grow to 400 million by the year 2010. rather than the traditional method of cable lines. however. These systems may also include Internet services such as Web access and VOIP where it may be called Triple Play and is typically supplied by a broadband operator using the same infrastructure. usually in a managed network rather than the public Internet to preserve quality of service. 3 . end-to-end operator managed broadband IP data network with desired QOS to the public.

which segregates the different data packets as per their frequencies. Beside this. at the service provider end. Thus. hardware as well as software are required along with the communication devices to implement IPTV connectivity for the subscriber. At the subscriber end there is a need of a small device known a splitter. without the use of IT solutions this implementation would not have been possible. DATA. voice band and video band. data to computer and video to television at the subscriber end. From NOC traffics are forwarded to local exchange. Various networking components. VIDEO packets to be transmitted over same media (copper wire). Without IT solution it is not possible to have all three VOICE.2. This is only possible.e. Cisco). through optical fibers which was already present as telecom infrastructure and from local exchange to CPE (customer premises equipment) through copper wires. 4 . by making effective use of the available bandwidth on the copper media and subsequently defining their independent frequency bands i. some RAS servers (remote access dialing servers) are also used to authenticate the different subscribers at the time of connectivity. It is IT which has enabled these three different kinds of transmissions to be done over a single media without over lapping each other. While. NOC (network operation control is performed) aggregates the three different traffic coming from satellites (video signals). data band. Information technology is the only way for the telecom company to provide television services to their subscribers along with the voice and broadband services (INTERNET). internet cloud (data signals) and exchange (voice signals) with the help of high end routers (juniper. The basic objective is to merge all three different types of data packets at the time of transmission to service provider end and to assimilate these three different data packet in to three devices as their input like voice to telephone. ROLE OF INFORMATION TECHNOLOGY Information technology is the only solution for accomplishing this project of IPTV.

3. Impact on Business Every plan has an impact after successful completion of the project. there were only one or two products namely telephone and internet connectivity. their customer base was smaller and it was getting tough to survive with only two types of products in the market. the companies who took this initiative. Each company was putting great efforts in maintaining and providing services of voice and data. Innovation So. IPTV was brought as a product of the company. The company was able to meet the customer’s need as well as demand. ROLE OF SERVICE PROVIDERS There was tough competition among the different telecom company’s in the telecom industry for their survival. provided by the company. 5 . there was a need of innovative ideas for better growth of the company. internet or television. as one of the additional product on their existing infrastructure. either it is telephone. The major short coming of the traditional cable TV operators was unavailability of video on demand. In addition to this. with the existing infrastructure. As per the survey done by the organization. Same was the case with the companies who launched IPTV. This limitation of DTH (Direct to home) services was overcome with the innovative idea of IPTV. Before. In India. Due to the tough competition. companies like BSNL and MTNL are the leading service provider of IPTV. their customer base was increased and as a result they gained a competitive edge. and as a result the number of subscribers started increasing as more and more people became aware of the product and services accompanied. it was observed that subscribers were looking for single point of contact with their service provider for all the services being used by them. Customers were looking for such services which can be availed as per their availability of time.

6 . Therefore.4. Afterwards. Therefore. video can be transmitted to households more efficiently compared to coaxial cable. it can record multiple programs at once by use of digital video recorders (DVR). Because it uses the Internet and sends less information compared to standard analog or digital television. INITIATIVE DESCRIPTION IPTV is not much costly. for both operator and consumer. Let us see how it works through a block diagram and discus its various parts: Content Sources The ‘Content Source’ is defined as a functionality which receives video content from producers and other sources. The use of set-top boxes through broadband or DSL Internet is very helpful to transfer video signals. IPTV only has incremental costs. In addition to its higher speed. these contents are encoded and store in an acquisition database for video-on-demand (VoD). The copper was already paid for by the phone service and the fiber/DSL by the broadband service. IPTV promises both lower costs for operators and lower prices for consumers.

for the subscriber. Customer Access Links In the customer access links.Service Nodes The ‘Service Node’ is defined as a functionality which receives video streams in different formats. session and digital rights management. 7 . service nodes communicate with the IPTV service. Moreover. the core and access network cover the optical distribution backbone network and the various digital subscriber line access multiplexers (DSLAMs). high-speed DSL (digital subscriber line) technologies such as ADSL2+(asymmetric digital subscriber line) and VDSL (very high data rate) are required. These video streams in different formats then reformat for transmission with appropriate quality of service (QoS) indications to the wide-area network. customer delivery can be provided over the existing loop plant and through phone lines to homes There are some other options available. They can also implement direct fiber-to-the-home (FTTH) access. This is located at the central office or remote distribution points. such as multicast. Service providers may use a combination of fiber-to-the curb (FTTC) and DSL technologies for delivery to customers. Wide Area Distribution Networks The Wide Area Distribution Network is made up of distribution capability. It also consists of other capabilities. good results depend on the richness of their IPTV service offerings. and quality of service. with the help of such technology. capacity. These Service Nodes communicate with the customer premises equipment (CPE). This makes it ready for delivery to customers. However. which is necessary for the reliable and timely distribution of IPTV data streams from the service nodes to the customer premises.

This is only a device. user display control and connections to user appliances such as a standard definition television (SDTV) or a high definition television (HDTV) monitor. channel change functionality. The functional processing includes setting up the connection and QoS with the service node. or home networking capabilities. decoding the video streams. which performs the functional processing.Customer Premises Equipment (CPE) In context of IPTV. such as a set-top box. 8 . At a minimum. set-top box. This provides the broadband network termination (B-NT) functionality. the CPE device is located at the customer premises. IPTV Client The IPTV client is a functional unit which terminates the IPTV traffic at the customer premises. it may also include other integrated functions which can be routing gateway.

IPTV is different from those traditional TV as it only delivers those channels which are being viewed by subscribers. 9 . IMPLEMENTATION DETAILS The major role of IPTV is to deliver digital broadcast television which provides application to send video voice and data called “triple play“ Now. They may be controlled independently. Digital Broadcast TV Customers get a conventional digital television through IPTV.5. The VoD application provides freedom to the individual subscribers to select a video content and view it at their convenience. There are two options in this regard: 1. Anywhere Television Service Anywhere Television Service uses television extensions. such as the case of a private television system. which are the viewing devices that can be connected to the system of a television distribution. It has a live access through live connection. 2. such as news events in real time. by several televisions on the same line. for example. Video on Demand (VoD) Video on demand is a service which provides television programs according to demand of the subscribers. let us take a look at the implementation of IPTV and various services provided by it. This digital broadcast TV is delivered to subscribers through an upgraded cable TV plant or through satellite systems. These television programs are transmitted from previously stored media consisting of entertainment movies or videos. They had freedom of what to watch and when to watch because of its two way interactive capabilities due to its association with IP. These connections may be shared.

areas. After its connection to the Internet. such as digital pictures and digital videos. for example. it sends the request to an assignment of a temporary Internet address from the data network. often regulated. the cost includes the broadband data access cost. Here is an example how a PMC may be used for IP television. this allows an IP television to operate like a television extension. Moreover. when an IP television viewer is connected to a data connection for the first time. This is done through their IP televisions. IP television channels are beamed through the Internet and. The IP television system is capable of providing video service outside the purview of their local. This ability makes IP television a very competitive tool around the world. it uses the said Internet address to get registered with the Internet Television Service Provider (ITVSP). the user can upload media to their personal media channels and can thus allow friends and family to access their pictures and videos. which can be plugged in anywhere in the world. Then. can be done through a personal television channel for the service of friends and family members. an IP television customer can be assigned a personal television channel. In this regard. This also allows IP televisions to operate at any connection point that is willing to provide it broadband access to the Internet. The control and distribution of mixed media. Personal Media Channels (PMC) PMC are the channels which are personal and can be used by a particular subscriber whereas only selected members have permission to access it. the cost or fee for watching a movie. Global Television Channels Global television channels are TV channels which can be viewed globally. The typical cost for viewing global television channels is the content media access costs. which is assigned to the IP television each time it has been connected to the Internet. 10 . The reason is that the ITVSP is always aware of the current Internet address. it can thus be typically viewed in any part of the globe.In IPTV. In real meaning. as it offers broadband data access. which is a monthly charge for broadband access.

For the efficient advertising campaign advertisement are transmitted to the customers after watching there profile. As a reply. MPEG-2 however. Here. the programming name has a profile (or. Therefore. As soon the IP television is turned on.Addressable Advertising The communication of a particular advertising between a specific device and the customer based on their address is called addressable advertising. The next generation codecs such as MPEG-4 Part 10 and VC1 can realize lower High Definition bit rates (under 10 mbps). the service provider may only deliver a single video stream. a service provider can conserve bandwidth in their core and access networks. Protocols IPTV covers both live TV and stored video. offered a higher video quality with bandwidth requirements of 2 to 6 mbps and high definition TV quality. 11 . Initially content was compressed using MPEG-1 codec which offered video quality with typical bandwidth requirements of 1. at the same time. Multicast By using the IP multicast feature in providing an IPTV service. which are the best match to the concerned viewer profile. But. When more than one user is viewing the same channel in a home network. the home network technology must be competent to distribute this towards multiple users on the home network. viewers will typically want to select their programming name. the IP television systems may ask or prompt the viewer to pick their name from a list of registered users. Imagine the core requirements for bandwidth if all customers are watching a different time-shifted channel to when they wanted to watch.5 mbps. Video content is usually compressed using either a MPEG-2 or a MPEG-4 codec and then sent in a MPEG transport stream. preferences) and the advertising messages can be selected. addressable advertising allows for speedy and straight measurement of the efficiency of advertising campaigns.

It is separate from the broadcast TV network that uses MPEG transmission. both services were delivered via an IP network then. appearances of any valuable guest lecturers can be recorded and kept for future use. Conserves Bandwidth IPTV uses the “triple play” (video. The video can be put on IPTV and then all the ten sections could be viewed at one time. in traditional cable TV networks. high speed data products. In the case of IPTV. Moreover. Video on Demand Another very distinctive advantage of IPTV is that numerous channels can be beamed to the viewer. IPTV can greatly extend its service.and modem-based Internet service. the “switching” is carried out in the network which is just the right fit for services such as VoD. For example. Simultaneous Data Sharing IPTV can be very helpful in providing web-based training to courses. If we take a case of large size courses. such as cable. BENEFITS Let us see the different benefits of IPTV. This enables newer types of services which were previously unavailable. As a result. Therefore. overlapping products are possible. In this case. voice and data) service. which ensures the facilitation of advanced products. if any. they contain many sections and instructors that can easily share video materials. this removes the scheduling conflicts. video transmission is beamed over MPEG streams on an explicit portion of the bandwidth. are delivered over an IP based network. On the other hand. Another distinctive feature is that IPTV delivery consists of a return path. if you own an instructional video which needs to cover ten sections of a course. 12 . or each instructor will have the freedom to schedule a broadcast time for their concerned section. in such a situation.6.

This facility allows the students. Convergence implies the interplay of existing services in order to create value added services. which is stored on a real server. who could not view the broadcast or watch the same video. either on or off campus. on their computers. Billing IPTV can report detailed levels of usage and viewer ship which can allow the operator to report statistics of programs/channels/adverts watched as well as be able to bill using various methods of bundled or a-la-carte content billed by the second. cell phones or televisions and by integrating two services IPTV eliminates the additional infrastructure required to establish other services which can easily be integrated with IPTV. However. Real Media is not a multicast system and therefore has a limited bandwidth capacity. month or pay per view.Pause and Play Functions The point to remember is that video broadcasts made through IPTV is automatically archived in Real Media format. to view it later. getting caller ID on the Television set. providing On-Screen Caller ID. For example.e. 13 . minute. IPTV based Converged services Another advantage of an IPTV based network is the opportunity for integration and convergence. i. IP based networks will provide users with television content wherever and whenever they desire.

7. as well as to mobile devices and networks. 14 . whether it is from a business perspective or from a regulatory point of view. However.000 subscribers. Low Subscriber Base Currently the IPTV service has found only 9. For example. In the near future. More and more. cable service and e-learning through IPTV. FUTURE PLANS IPTV is in contention. Major operators are already looking to deliver all these services as a “bundled” product offering that will allow for new capabilities. cost savings. and revenue models. Integrated Services IPTV is also called triple play because of its ability to transmit data. MTNL and BSNL having already launched the product in the market are looking towards the future to make it more acceptable to the ultimate consumer. one of the biggest markets for IPTV is expected to be large multi-location enterprises that are looking for distributed network to disseminate company-specific information. The large enterprise market is expected to account for nearly 30% of the IPTV market in the near future. consumers are bringing “triple play” their home computers or televisions. Companies like Tech Mahindra have already invested close to $2 million in this technology. auto companies can transmit design of a particular model of a car in the form of a video on the distributed network. this convergence will also extend to other multi-service devices in the networked home. Telecom providers will soon be providing services like video on demand. This figure is projected to grow to 75. voice and video on the same network. enabling “triple play on the move”. this new technology has created quite a storm.000 by 2011 and it is expected that India will become the largest pay television markets by 2015.

due to lack of clarity in regulation. Regulation Worries Most importantly. profitability concerns and evolving regulations. The IPTV market is still maturing as new players plan on entering the market. video takes up so much more bandwidth than voice or data services. Increasing Subscriber Base However. A dropped packet means disruption in picture viewing. Since. The IPTV service was deemed illegal by TRAI when it was launched back in 2006. bandwidth often becomes the foundation for setting up the network infrastructure. IPTV requires high internet speed to stream the video the consumer needs to view. With doubt over the potential IPTV subscriber base. it is unclear whether IPTV comes under the gambit of CAS or TRAI. According to the regulations. voice and data) Quality of Service Assurance Secondly. This requirement exceeds the requirements under 15 . IPTV services required set-top-boxes that were not allowed under the Cable Television Networks (regulation) act. When designing the network infrastructure it is essential to cost-effectively address problems such as diverse bandwidth. MTNL launched this service. saying it was acceptable by the Unified Access Service License (UASL). However. reliability and routing requirements for the service set (video. For example. the true challenge in deploying IPTV services is meeting the needs of an ever increasing subscriber base. there should not be more than one dropped packet per two hour movie. profitability is also a concern.8. This has reduced the potential spread the technology could have experienced. ISSUES FACED DURING IMPLEMENTATION Today’s broadcasting service market is characterized by growing competition.

Other elements of risk include. advertisement insertion. buffer overflow. weak signals. Therefore. there is a need to compress this bandwidth in order to meet the capacity of IPTV network. 16 . Other areas of concerns include customer actions and field technicians who unknowingly perform maintenance work on the telephone network and hamper the IPTV service. home network devices and Video on Demand applications. set-top boxes and the IP network. like digital rights and asset management. Complex System Arrangement Another complication involved in implementing IPTV service is the complex interaction between a range of systems. There are many reasons which have already been sighted. inability of available servers to handle incoming traffic. transport network.voice or data service. the IPTV network cannot support the bandwidth capacity of the content distributed over satellites and cable networks. Technological Challenges The deployment of IPTV services is still at a rudimentary stage. Further. including. The network infrastructure needs to have the QoS mechanism to ensure high quality picture viewing. security worries and network infrastructure. video head-end encoding. Also IPTV services impose serious demands on video encoders. IPTV requires stable and reliable high-bandwidth network infrastructure to deliver high quality standard and high definition video content in real time direct to the television set.

The IPTV service provider should be able to detect security problems as and when they occur and should try to reduce attack and minimize potential damage. Service Providers should also ensure that the content broadcasted through their network is legal and in compliance with the rules and regulation issued by the government. service and content. etc. Consequently. contact details. address. Subscriber’s devices must have a Digital Right Management (DRM) function which cooperates with the supply side DRM to protect the copyright of contents. the IPTV service chain has been divided into different layers and security requirements studied under each layer. Further. 17 . SECURITY REQUIREMENTS Security concerns facing IPTV services can be studied from a vertical perspective: transport. network addresses. Schemes need to be implemented to avoid unauthorized access to the service network. Service Security requirements while providing the service to consumers include: • • • The IPTV service should have the capability of identifying legal subscribers. The provider should protect user information such as. Content Security requirements under this category can be studied under three subcategories: • • • Service Providers should copyright the content they will be broadcasting as a precaution against unauthorized duplication from other providers.9. the service should protect subscriber information from being stolen.

Transport Even when the service is being delivered to the user. such as: • • Prevention of unauthorized access. However. Also. • In the event of two or more devices using the same account. spreading worms Trojans and viruses and broadcasting own material. these problems are being tackled gradually. subscriber should have the ability to verify the authenticity of the original device. Systems have been developed that can detect large number of channel requests. Source traceability should be available. at which point the system goes on hold to prevent the server from getting busy. certain security issues prevail. service disruption. the servers providing the services cannot be locked because they interact with customers and cannot be protected by firewalls either. for which identifying the subscriber terminal is crucial. Preventing Security Risks Security worries are one of the most important reasons for the lack of IPTV providers in the market today. Further concerns include. certain punishments need to be set in order to curb such actions. For instance. The systems use signal transmission from the provider’s content delivery system to the subscriber’s set-top box to identify user authenticity. these systems can handle traffic from as many as 100 servers thereby reducing cost of installing security systems. Instances of bad behavior over the network might be unavoidable. Therefore. several vendors are developing systems to restrict network access to paying customers. Moreover. fear of hacking into the network. 18 .

Telecom operators have already invested in a huge way both all over the world. which is expected to grow to $ 4. the subscriber base in India is growing at a disappointing rate. however. with the passing of new legislations. There is a marked increase in subscriber base since the launch of IPTV services and remarkably the Asia Pacific region leads the way with a 40 to 50% market share. On the bright side. China’s IPTV subscriber base is expected to reach 14 million by the end of 2011. On the other hand. India lags behind the current growth trend of IPTV services. The number of subscribers to cable television and satellite television in India is expected to reach almost 100 million. The number of subscribers by the end of 2007 would be around 9. 19 . And now with the clearing of the regulation row IPTV stands a strong chance of capturing a sizeable portion of the Indian residential consumer market especially those customers who are willing to spend a little higher for the rich content of IPTV services. Indian service providers are investing significantly in deploying IP Next Generation Networks and have plans to deliver “triple play” services to residential consumers. Revenue from IPTV services would realize $44 billion by 2009.5 billion by 2009. That means IPTV services would be reaching only 1% of the entire cable viewing population. cable operators can now officially provide IPTV services. The situation in India is quite similar. All major service providers have already launched or are in the process of launching IPTV services. Therefore. However.10. The market is already overflowing with eager players who want to make a name for them in this business that offers tremendous potential for growth.000 and is expected to reach a million by the end of 2011. CONCLUSION In conclusion it can be said that IPTV is here to stay. The availability of integrated services under IPTV makes it even more competitive. Research shows that service providers worldwide spent $304 million on IPTV related services infrastructure in 2004. However.

A feature built into Windows NT that enables users to log into an NT-based LAN using a modem. IPX. 5 Network Operations Center (NOC) . including TCP/IP. Remote Access Server (RAS) . Very high bit-rate Digital Subscriber Line (VDSL) . Video On Demand (VOD) . and Netbeui. X. GLOSSARY 1. ADSL is asymmetric in the sense that it uses most of the channel to transmit downstream to the user and only a small part to receive information from the user. The highest speeds are currently obtainable at short distance only. 20 . ADSL – A Symmetric Digital Subscriber Line is a technology for transmitting digital information at a high bandwidth on existing phone lines to homes and businesses. it would eliminate the role of video rental stores and change the nature of television services.Asymmetric Digital Subscriber Line (ADSL) is a form of DSL. 2. Additionally. 3. over distances up to 50 Meters on short loops such as from fiber to the curb.11.A technology that makes it possible consumers to control the start of a viewed program. by remote control a consumer might pick from an onscreen list of movies and start and pause it at their convenience. To use RAS from a remote node. 4.A location from which the operation of a network or internet is monitored. It would require massive video servers and networks that provide individual video channels from each home to a server location. 6. VDSL can transmit in speeds up to 26 Mbps. If fully deployed. a data communications technology that enables faster data transmission over copper telephone lines than a conventional modem can provide.25 connection or WAN link. For example. RAS works with several major network protocols. ADSL2 .A new type of DSL that is still in development. this centre usually serves as a clearinghouse for connectivity problems and efforts to resolve those problems.

The idea that fiber optical cable will replace the current copper wiring for communications from the end office to the curb. Digital Rights Management (DRM) . Customer Premises Equipment (CPE) .Also known as "personal video recorder". 10.It usually uses some form of encryption to protect intellectual property from copyright infringement.Used to describe the PC and/or other equipment that the customer may want to connect to the cable modem. 11. 9. videos available though the World Wide Web. for example. For example. Digital Video Recorder (DVR) . A DVR or PVR records broadcasts on a hard disk drive which can then be played back at a later time (this is known as "time shifting"). 7. or any PPP client software. most remote control programs work with RAS. which is built into most versions of Windows.The standard for compression and storage of motion need a RAS client program. 21 . 8. Fiber-to-the-curb (FTTC) . Moving Picture Experts Group (MPEG) . but actual fiber will not be run to the household--copper will still connect the home to the curbside fiber cable.

dated .IPTV in contention.pdf 8.Complexities of Providing IPTV. 2007 3. www.html 22 .indiatimes.03. http://www. Saket 12. dated .asp?ID=378&ctgy= 4. TNN 2. Economic Times articles . http://en.12 Jul. http://www.9 7. 13.wikipedia.intellon. http://www. www. 6.adventnet. Economic Times articles .com/products/webnms/tutorials/corba_southbound_tutorial/help/ glossary.blogspot. 5.convergedigest.html 10.iptvmagazine. http://infotech.esnips. REFERENCES For the purpose of the study the following websites were consulted. pdf?g_type=pspot

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