Toilet Soaps Research Parvez Rangwalla Email: pryprv@gmail.

com Welingkar Institute of Management Development & Research

40 35 30 25 20 Male Female 15 10 5 0 0-10 11-20 21-35 36-50 50+ .

Top Of Mind .

Product Usage (3 months) .

Trial Purchase Repeat Purchase .

Brand Value for the money .

High internal competition from Lux. High cost 2.DOVE: Strengths Weakness 1. Product quality 4. Strong brand image 3. . High competition from face wash 3. Distribution channel of HUL 1. 2. Well differentiated & cleverly positioned as a moisturizer.

Less Variants . Dove. Lifebuoy 3. Product quality 3.Pears: Strengths Weakness 1. No Fragrance 1. Distribution channel of HUL 2. High internal competition from Lux. Well differentiated 2.

Strong competition from other player in market. lifebuoy 1. 3. High product maturity stage 2. Mass appeal . Strong Sales and Distribution network of HUL 3. Many Variants 2.LUX: Strengths Weakness 1. Strong Brand Image 4. High internal competition from Pears.

.Suggestions: Dove for Men Soap for both Skin & Hair care of men Soap which can be used as shaving cream as well.

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