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[TYPE THE COMPANY NAME]

Internship Report
Communication 88R
Andrea Dawn E. Boycillo
[Pick the date]

[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of the
contents of the document.]
I spent my summer internship at Ramon Aboitiz Foundaiton, Inc. (RAFI) in Cebu and Tripleshot

Media Inc. in Manila. For my report, I will start with my experiences in RAFI.

Ramon Aboitiz Foundation Incorporated (RAFI) is a company that focuses on community

service and development. It was established in 1966 by founder Don Ramon Aboitiz. RAFI is a

family-led foundation with a theme “Touching people, shaping the future.” Its vision is to inspire

action for positive change through communication. Their goal is to elevate lives through a

comprehensive approach. They do this with their five core areas – integrated development,

micro-finance and entrepreneurship, culture and heritage, leadership and citizenship, and

education.

In the integrated development, RAFI aims to make an impact in the community through

environmental, community, governance, and health programs.

In the micro-finance and entrepreneurship area, RAFI focuses on women’s economic

independence and empowerment. They provide various financial, learning and business

development opportunities to women, especially those in the countryside, to become essential

contributors in their community’s economy.

In the culture and heritage area, RAFI advocates for the preservation and promotion of Cebuano

culture and heritage. They aim to improve the level of awareness and strengthen the sense of

pride of Cebuanos through regular culture and heritage programs.

In leadership and citizenship, RAFI focuses on developing youth and adults to be responsible

leaders and citizens through different programs such as Kool Adventure Camp, Professional

Development Program, Kool Adventure Camp Youth Development Program, Young Minds

Academy, Understanding Choices Forum, and RAFI Triennial Awards.

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Lastly, in education, RAFI’s desire is to address the lack of adequate day care center facilities in

the Cebu Province. They collaborate with local government units in constructing high-quality

day care centers and playgrounds that promote and nurture confidence, independence and self-

sufficiency among children.

The foundation consists of a communications team which goals include maintaining a good

reputation of the foundation, utilizing best practices in communication, and reaching all sectors,

especially the grassroots of Visayas and Mindanao.

RAFI believes that with a communications team, more people will come to them to make their

lives better. Their public relations is not about making money but by making RAFI known as

helping hands of the community.

Chart 1. Organizational set-up of the Communications Department of RAFI.

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The communications team is headed by the chief operating officer and consists of the

communication assistant for production who takes care of the videos; communication assistant

for publications assisted by a graphic artist who take care of the books, magazines, and posters of

the foundation; communications assistant for digital media who takes care of the website; and the

communications specialist for tri-media and public relations who takes care of all media-related

activities. Under the specialist are writers and interns or team correspondents.

As an intern, I did a lot of writing public relations articles. I was not really used to it at first

because I was used to news writing. Writing public relations articles meant soft writing. It was

not hard news. But still, I was very thankful RAFI gave me that task so I could explore more of

my feature writing. In my articles, I always had to insert “RAFI”, or mention it in parts of the

articles. I spent 13 days in RAFI, and each was productive.

On my first day, I was toured and oriented by my internship supervisor, Mr. Rene H. Martel,

about what RAFI is and how the communications department works. After that, I was sent to the

communications workplace where the team first did recitals (their daily routine where they tell

each other their day’s goals). My first task was simple. I was asked to record RAFI’s exposure.

Though it was an easy task, it had its purpose. Upon scrolling through the media exposure, I

learned about how much is spent on advertising. It also made me realize how budget is important

in advertising.

My second task was quite difficult. I was asked to write a 2,500-character article on the Cebuano

national anthem, “Yutang Tabunon”. It was for Sun Star Daily’s Bisdak Magasin. I was asked to

write it in Bisaya, but since I couldn’t, I wrote it in English first. Because of this, I was only

given 12 hours to write it. It was a very difficult task for me because I did not know much about

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the anthem, and the internet only had a few sources of its history. Most of the information I

found were either in Bisaya or Tagalog.

But the output was that I realized those things could not be an excuse for me not to be able to

write the article. I learned that journalists must dig in than to what they see on the first page of

Google search. I also learned that there is a difference between a 2,500-word article and a 2,500-

character article. I thought they were just the same, but in public relations, you base the length of

the article through characters since they pay by size, not words. Made sense to me.

On day two, I had a Human Resources (HR) orientation. I was briefed on the dos and don’ts of

the RAFI internship. There were so many rules, and I would have to adjust to the people in the

workplace. It made me cautious not to violate any rule, since RAFI is really conscious of

maintaining their good reputation. The HR head, or ma’am Rose, also gave me tips on living in

Cebu. The HR orientation turned out more on a personal guidance session. We talked about how

dangerous life may be in Cebu and the adjustments I had to face.

After that, I went back to my internship supervisor and was tasked to look for photos for the

article I wrote yesterday. It was a simple activity, yet I learned that selecting photos for

publication is not an easy task. News value will still apply to photos. It was more of a

photojournalism activity. The task made me appreciate the job of photojournalists that it is more

than just taking photos.

The third day was more of writing for broadcast. I was asked to write three radio news scripts

about development communication, specifically on El Niño. It was part of Rafi Related News or

RRN. I was not new to radio scriptwriting, but the catch was it had to be written in Bisaya…

again. The good thing was that I was already familiar with how Bisaya news was delivered on

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radio since I listen to such, but writing it was way different than I had thought. Upon writing the

radio news script, I was also thinking about how the broadcaster would say it. Writing for

broadcast is really different from newspaper writing. The words and sentence structure have to

be different. For example, the headlines. Newspaper headlines are fond of using semicolons or

commas to separate ideas since it catches attention. For broadcast headlines, ideas must be said

like a simple conversation.

I was also asked to write three fun facts of national heroes, which was part of Rafi’s “Kabalo Ba

Mo?” It was an easy task, but the problem was it was also required to be written in Bisaya. I was

back doing the same thing, writing in English first and then Bisaya, but then I was getting the

hang of it. Honestly, I did not expect Bisaya writing to be part of my internship. I was not

informed about it but I realized that I would not be informed about things in the real world.

Things may come as a surprise, and the best thing is to be prepared for anything.

It was just my third day of internship, but I already felt the value of my presence in RAFI. My

expectations were met – I was given the chance to get published. Though RAFI is just a

foundation, not a media company, I was still given loads of media-related activities. One would

not expect a mass communication student interning in RAFI because it is known as a foundation,

but in the public relations team, I really did get a lot of training.

It was really an advantage for me to intern at a company with a public relations team because I

did not take the subject. I only had a background in advertising, not PR. I realized that public

relations is not just about advertising. It involved other mediums with it – writing for

newspapers, having a block time for radio, etc.

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Picture I. Me writing feature articles in the communications office.

Day four was fun. I was asked to write two articles about early child care in line with RAFI’s

Early Childhood Care and Development program. They submit these articles to The Freeman.

My task was to write articles that give tips on parents on raising their young children. I wrote

about calming an angry child and making children happy.

At first I was reluctant because I did not have a thing for children, but then the good part was at

least the articles were to be written in English. Eventually, I realized that I wrote these articles

based on experience. Upon writing the articles I had flashbacks of when I was younger. I thought

about how I grew up, and how I wanted to grow up…

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On the fifth day, I was tasked to write an opinion piece about genuine leadership. It was a letters

to the editor piece, which was to be published in 3 newspapers. I was happy that it was part of

the things assigned to me because Election Day was near. Part of my tasks was also to edit

articles. I was also taught how to measure print media values manually.

This was when I realized how the topics assigned to me were mostly on life, and that it made me

reflect of who I was. I continued to feel more blessed for choosing RAFI as a place to intern.

The sixth day was an invitation to go to BRIGADA News FM’s radio station and listen to the

radio scripts I wrote live on the station. The scripts I wrote were aired during Pagtuki, RAFI’s

block time. The feeling of listening to the news pieces and fun facts I wrote was amazing. I also

felt a sense of pride.

I was quite happy with my task on the seventh day because it had something to do with my

personal advocacy: keeping a good environment. I was asked to write an article about the

importance of native trees in line with RAFI’s focus area, the integrated development unit. It was

an advantage for me since I’ve been writing about environmental issues. The challenge, though,

was that my references were in Bisaya, and I could not research about native trees online. I had

to use these Bisaya references to come up with an English article.

Day eight made my head ache a little bit. I was asked to compute media value manually. I was

also asked to proofread some parts for another book RAFI will launch - its annual report for this

year. I was exposed more on how advertising and public relations work in the papers. Part of my

exposure was also how publication works, or how a book gets published.

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Picture II. Me covering the Mega Cebu Candidates’ Forum.

I finally was able to do some news writing on the ninth day of my internship. I was asked to

cover Mega Cebu’s Candidates’ Forum. I was required to write a public relations article more on

the event rather than its content. I was new to it since I love writing hard-news stories.

I was asked to continue covering the Mega Cebu Candidates’ Forum on the next day as it was a

non-debate series forum. My other task still involved feature writing. I was asked to write an

article on eco-adventures safety measures in behalf of RAFI’s Kool Adventure Camp. The day

gave a new experience to me because I had to interview someone on the phone. I have never

done that before, in fact, there are times where I try to prevent phone interviews. Technically, I

did not have a choice. My supervisor asked for it. I knew interviewing someone on the phone

would be hard because lots of things can happen – bad reception, sudden disconnection, etc. But

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what also made it difficult was I couldn’t record what the interviewee said, so I had to write with

one hand and hold the phone on the other.

On the eleventh day, I went back to covering the Mega Cebu Candidates’ Forum and finish the

public relations article about the events that happened on the forum. The article I wrote features

the activities of the first three days of the series forum.

Picture III. Me doing field work at the RAFI Native Trees Nursery.

On the twelfth day, I had a field assignment. I was asked to join the GREENiOLOGY series of

RAFI and write a news article about it. I had so much fun on that day because it was not just

about getting details for the news article; it was also about me learning how to plant native trees.

I have done so much writing about the environment that I should at least do some physical

actions to keep my personal advocacy.

I was quite sad on my last day, the thirteenth day. I had so much fun in RAFI. For my last

assignment, I was asked to write an article on experiential learning. This was quite challenging

because research on material to be used on the article was quite difficult. You would not really

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see anything on the internet. So I gathered what I could to get the last task done. On the duration

of my writing, I actually had fun because I knew experience was the best teacher, but I didn’t

actually think about the process of the teaching of experiential learning.

I did so much in the span of thirteen days. I had the best internship experience in RAFI. My

expectations were met. I couldn’t be more thankful at getting an internship experience in RAFI.

Within the 100 hours, I can say that I truly learned a lot in a sense that I was only exposed to

advertising, not public relations. Interning at RAFI made me understand the difference of both.

Public relations is more than advertising, it basically involves everything in mass media – print

and broadcast. I was required to write feature articles, news articles, and radio scripts. I was

asked to cover events, like the Mega Cebu Candidates’ Forum, which gave me more exposure of

Cebu politics.

My internship at RAFI was not just about me improving as a mass communication student. It

also made me reflect on the person I am because of RAFI’s five focus areas. Interning at RAFI

convinced me that as a writer, I should get published more because of developmental articles.

I was really honored because I was invited to attend the GREENiOLOGY series since I had to

write a news article about it. But then it was not just any article because it was for raising

environmental awareness, which is one of my personal advocacies in life as a journalist.

The topics assigned for me to write, which were in relation to early child care, culture and

heritage, and microfinance made me care more about the lives of others.

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At RAFI, I was surprised because I never really thought there are people who work to make

other lives better. But in the foundation, I saw dedicated and committed people to create change

in other people’s lives. I did not really encounter any problems in RAFI except writing in Bisaya.

My lessons learned in RAFI were not just of the media aspect. It also made me evaluate the

person I am and how much I have done or did to help the ones more in need than me. RAFI

made me reflect on the person that I am, and what I could do to improve myself.

In RAFI, I was treated like an intern, not a personal assistant (which is the case of most

companies). I did not regret choosing to intern at RAFI because the foundation gave me a pool of

experiences, and as the saying goes, “experience is always the best teacher.”

I spent my second internship at Tripleshot Media Inc., Manila. Honestly, I did not get as much

experience and learning as I did in RAFI, but I did get some of it.

Tripleshot Media Inc. is a company founded in 2007 by Jake de Guzman and Paolo Abrera. It’s

origins date back to 1995 when the two were part of the team producing, “Game Plan” a multi-

awarded sports magazine show independently produced by Probe Productions, Inc. It is a

Manila-based independent production company that creates non-fiction lifestyle and

entertainment content.

The organizational chart consists only of the CEO, Jake de Guzman, 6 regular producers, and 8

freelance producers. Tripleshot Media Inc. is a team of Filipino content creators who believe in

telling stories that inspire people. They make sure their content moves people so they inform,

entertain, and evoke positive emotions. Their goal is also for viewers to take positive action in

their lives.

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They have two main shows, Green Living and Gameplan. Green Living is a magazine show

about sustainable lifestyle. As Tripleshot says, it “exists to inspire people to live a sustainable

lifestyle so they can make a difference by protecting the environment thus moving the country

forward.” They do that by presenting achievable eco-solutions through informative, inspirational

engaging stories.

Gameplan is a show about real stories of real people in sports, travel, and adventure. Tripleshot

captures what fuels their passions through engaging visuals and authentic story-telling, while

also living out the values of the stories they tell. It exists to “inspire people to experience new

things, and to live fuller lives so that they can positively influence others.”

I could say that Tripleshot is just a small company. Its organizational chart consists only of the

CEO, Jake de Guzman; six regular producers; and eight freelance producers.

CEO

Regular Producers

Freelance Producers

Chart 2. Organizational set-up of Tripleshot Media, Inc.

On the first day, I was oriented on how things work in Tripleshot media. Every Wednesdays,

they would have production meetings. The production team discusses what they have to do. At

the end of the session we watched the latest episode of Green Living and each were asked to

critique the segments. Through the activity, we were able to generate opinions and possible

solutions.

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I had a field assignment already on my second day. I was asked to assist in the shoot of Green

Living Season 15’s third episode. I went to Paolo Abrera’s house and observed how shootings in

big companies were done. It was just like ordinary shoots. But I learned how important lighting

was.

On the next two days, and probably on almost every day of my Tripleshot internship, I was asked

to transcribe interviews for scripts. Every word and every sound is important in transcribing for

records and for the scriptwriting. I’m pretty sure every journalist or any person involved in media

does not have a thing for transcribing. If I am going to be honest about my feelings in this report,

I was disappointed, I felt like crying when I was told that I would be doing a lot of transcribing.

But, that’s how things went and it was sad.

Picture IV. Behind the scenes shot for the shoot.

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Luckily, on my fifth day, I was asked to join a shoot. Unexpectedly, I was an extra. I thought it

would be just another ordinary shoot like last time where I assist the producer, but this time, I got

to be on camera. What was bad was that I was not physically prepared for it – not the right outfit

and no make-up on. Well, you know what they say, natural beauty. So I was thankful for that. At

least I got to be seen on television. I was acting as this girl doing her daily routines while eating

the organic ice cream we were endorsing, Cocolatto. The episode was aired on the last of May.

As expected, on the next two following days, I was asked to transcribe more interviews. I do not

really know if transcribing is an intern’s job or a secretary’s. However, the producers kept

reminding me of the importance of the activities. They said it could bring out the passion of

asking questions and getting the answers you want to hear. The only thing good about

transcribing is that it makes you feel you were actually in the interview. Other than that, it gave

me destroyed ears.

On the eighth day, I was given a new task: handle Green Living’s social media account. At least

I was given a little writing assignment. I was asked to write short blurbs for the Facebook

account of Green Living. Now I never knew those posts are planned and that it could be

pressuring. Minimizing your words or making statements direct to the point is difficult, as I have

learned that in news writing. But these blurbs are pressuring because you’re bringing the name of

the company and how they deal with language. It was also advertising or getting people to watch

the latest episode.

On the next day, I was asked to join a shoot again at Paolo Abrera’s house. This time, I learned a

lot of technical stuff in taking shots. From abbreviations and definition of terms. That’s when I

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concluded that I did not really know everything there is to know about cameras and taking

videos.

Picture V. Me transcribing interviews and writing blurbs for social media posts.

On the next two following days, I was asked to transcribe more clips for Green Living. In a way,

I felt that transcribing was actually my only task. I know it has value, but I never really felt it.

But little by little, the essence of transcribing came to me.

Transcripts are very useful in a production (for writers, editors, and producer-in-training), thus

transcribers hold a special role in the production process. Through transcribing the whole

interview (including the questions), you can observe the process without being in the actual

shoot, with that you learn how to ask and interview people with a goal of driving out passion and

key messages.

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For me, it’s more of an activity that’s likeable and not. It’s likeable in a sense that you feel

you’re in the shoot; but it’s also unlikeable because it burns your ears.

However, transcripts are useful for writers in outlining and writing their scripts. With transcripts,

there is a higher chance that all bytes from interviewees will be reviewed and selected; hence

creating a script that fully encapsulates the message of the interviewees.

Luckily, on the twelfth day, we had another shoot. This time it was about Top (the offbeat party)

Manila Party Service. This is where I was more convinced that people in media absolutely deal

with everything and everyone. Our shoot was focused on children, so we had to interview some

of them. However, patience was required, and I am not one who is very patient with children.

And that’s when I realized how the people in media have to be very flexible.

On the next day, I was asked to do more transcribing again. This time, I learned about the

essence of time codes. Transcripts are also useful for editors, especially the time codes. As the

editors said, time codes are important because it help them find the location of the bytes faster

thus making them edit more efficiently. Time codes will be effective if they are used strategically

like dividing the time codes based on the idea of the byte. If the idea changes, the transcriber

start another time code. That way, the editor will now see a smaller gap in the time codes and can

now locate bytes much faster.

The problem with transcribing though is that it eats a lot of your time. During my internship, I

had to work extra hours at home because the clips to transcribe usually reached an hour. It was a

good thing that on my second to the last day of internship, I was asked to write more short blurbs

for the Facebook page of Green Living.

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Picture VI. Me with Tripleshot producers and founder of Cocolatto ice cream.

From what I observed in Tripleshot, production is indeed a team effort. Each role is important,

and each function affects another. As I kept mentioning, I really did a lot of transcribing, but the

segments could not be written without the transcript. So basically, the first step to a segment was

me.

I did have several problems encountered in Tripleshot, like culture crisis. But maybe it was also

because the staff were Manilenyas and I had to deal with it. But overall, I did get some learnings

and experiences in the company.

But it was also in Tripleshot where I was finally convinced that I loved writing more than

speaking. During my summer internship, I realized that I preferred print over broadcast.

Moreover, I got a taste of real-world media in my summer internship.

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